• Journal of the Korean Data and Information Science Society
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• 제23권1호
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• pp.161-170
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• 2012

그간 보험소비자의 욕구가 다양화, 세분화되어 소비자 특성과 성향에 따른 선호도 파악의 중요성이 증폭되어 왔다. 보험상품의 판매채널 및 마케팅 환경 변화는 고객이 무엇을 중요시하며 상품을 구입하는지에 대한 분석이 요구되지만 이러한 분야에 대한 구체적인 연구가 많이 이루어지지 않아 마케팅 전략 수립에 애로가 있다. 본 연구는 보험 소비자들의 기본성향과 보험가입 패턴에 대한 구체적 정보를 파악하기 위한 설문조사를 실시하였으며, 효율적 통계적 기법을 적용하여 신규 고객 확보를 위한 모형을 구축해 방카슈랑스의 성공적 정착과 활성화 방안을 강구해 보았다.

• The Journal of Asian Finance, Economics and Business
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• 제4권3호
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• pp.85-94
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• 2017

The paper examines critical factors affecting consumer behavioral intentions in accepting online health communication through social networking sites. Unlike recent research under this topic, the paper assimilates some components of service quality dimensions and consumer behavior theories. The paper employs factor analysis and structural equation modelling analysis with latent variables to identify critical factors from the survey data collected from Korean consumers. The results of the study identifies three major constructs: consumer needs for health information, the perceived value of tangible attributes of health information providers, and the perceived value of intangible attributes of health information providers. The results show that consumer needs for health information and the tangible and intangible attributes of health information providers should be considered as important antecedents of accepting online health communication through social networking sites. The findings suggest that the success of online health communication via social networking sites largely depends on the tangible and intangible attributes of health information providers.

• International Journal of Advanced Culture Technology
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• 제11권3호
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• pp.163-171
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• 2023

A blind box is a kind of sales method in that you can only get the product information by opening the package. In 2019, blind box products began to grow rapidly in the Chinese market, and gradually formed a special "blind box economy". The particularity of blind box products is that driven by consumers' curiosity, consumers' purchasing behavior can be directly induced by the visual and tactile perception of commodity packaging. Therefore, it is necessary to explore the psychological needs of consumers and master the blind box packaging design elements under the influence of consumer psychology. This paper takes figurine blind box packaging elements as the research scope and Chinese blind box consumers as the research object. Through market research and literature study, We are designed to conduct a questionnaire survey and SPSS empirical study to find out the differences in the preferences of different consumer temperament types for blind box packaging, taking the characteristics of blind box products and consumer psychology as the relevant theoretical background. The research results show that among the blind box consumers, choleric type consumers predominate, the color of the blind box packaging presents red, orange, and yellow preference, and the material presents metal, and plastic preference. The shape of the blind box shows a preference for special shape.

• 한국지능시스템학회논문지
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• 제13권5호
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• pp.552-557
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• 2003

인터넷과 정보기술의 발전은 이제까지 큰 연관성을 가지지 못하던 생산업체와 소비자를 연결하는 다양한 접점을 제공하고 있다. 이러한 소비자와의 접점의 확대는 생산업체가 소비자의 요구를 직접적으로 확인하고 상품의 변경이나 개발에 반영할 수 있는 기회를 마련하였지만 생산업체가 소비자의 요구를 받아 생산에 반영시키기 위한 연구는 미흡한 실정이다 본 연구는 제품을 생산하기 위해 다양한 공급자로부터 부품이나 원자재를 공급받아야 하는 구매자의 입장과 공급자의 입장을 동시에 고려한 공급자 평가방법에 관한 것이다. 제품을 구매하는 고객의 요구를 기반으로 평가항목을 구성하여 구매자는 최적의 공급자를 선택할 수 있고 공급자는 경쟁력 강화의 기회를 제공하도록 설계하였다.

• 유통과학연구
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• 제17권10호
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• pp.107-114
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• 2019

Purpose - This is longitudinal research which aims to investigate the meaning of greenness to consumers' behavior. Consumers adopt green marketing as a new factor in product buying and consumption and more and more consumers prefer green product and services. Consumers' green buying behavior can be different from other purchasing experiences. There would be changes in the meaning of green as time passed and it can be different from countries to other countries. This study examines focus group studies with several groups. There is a ten-year gap between 2010 focus group and 2019 focus group interviews. With this ten-year gap, we can find the change of greenness to consumers. Research design, data, and methodology - The data were collected from Turkish, Korean, Kazakhstan people. This is a cross-sectional study and focus group interview was designed. We can gain information relevant to the research problem with using focus group study and get some insights into basic needs and attitudes of green marketing. The subjects for green purchase interviewee were confined to under 40 years old's shoppers regardless of gender. The first study was investigated with several groups in 2010 and the second interview were conducted in 2019. Results - Results show that the meaning of greenness for consumer has changed over time in accordance with the growing accordance of environmental sustainability. Basically, green marketing still means valuable, natural, recycle-able, good for health, clean, smart behavior, essential benefit. The concept of greenness significantly evolved since it was investigated in 2010. It moves away from focusing on specific environmental issues to considering global sustainability issues. Especially we found that greenness can be related with globalization, higher education, social status at the 2019 interview. Conclusions - This paper attempted to confirm the green marketing is essential and expands its meaning to various aspect. Usually, we can think green marketing is everywhere, therefore, people don't care about green issues in real. But consumers are adopting green marketing more and more, it can be a means to attract potential consumers. Therefore, companies should provide enough greenness information for people and they might apply greenness communication to attract potential customers.

• 통상정보연구
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• 제15권4호
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• pp.419-436
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• 2013

본 연구는 중국진출 한국인터넷기업을 대상으로 중국내 성과제고를 위한 방안모색을 하고자 중국 소비자의 특성에 따른 성과를 실증분석한 후, 이를 토대로 제고방안을 제시하였다. 연구결과, 인터넷기업에 대한 소비자 인식, 접근성, 거래안정성 등이 성과제고에 유의미한 결과를 가져오는 것으로 나타났다. 이를 통해 중국진출 인터넷기업의 성과제고를 위해서 자사에 대한 브랜드 구축, 서버의 확장, 결제시스템에 대한 안정성 제고, 고객과의 소통을 위한 인적자원의 교육 및 훈련 등이 필요함을 제시하였다. 다만, 본 연구는 대부분 중국의 20대에 집중되어 있어 연구성과를 중국 전체소비자로 확장하기에는 다소 무리가 있다.

• 가정과삶의질연구
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• 제6권1호
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• pp.95-116
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• 1988

this study has dual purposes; one is to develope a new theoretical framework in consumer behavior area by applying the human ecological approach, and the other is to test the theory empirically area by applying the human ecological approach, and the other is to test the theory empirically by examining prepurchasing behavior of housing. Research methods adopted in this study are library search and survey research with self-administered questionnaires. The statistical methods used in the survey research are factor analysis, chi square test, and multivariate analysis with crosstablulations. According to the human ecological approach, ecological environments are important sources of consumer needs which , in turn, are satisfied by purchasing behavior in the market. Within this theoretical framework, consumers con improve the quality to life by perceving clearly what their needs are thereby making the most possible efficient purchasing decision making. The major findings of the empirical research on the basis of the theoretical framework are as follows; 1) Housing needs significantly vary with different ecological environment. 2) consumer information search behavior does not differ significantly by housing needs. 3) Housing needs turn out to be an intervening variable between ecological environments and consumer information search behavior. the results of this study show that the human ecological approach is useful in consumer behavior studies. The empirical result that consumer needs are not significantly satisfied by consumer behavior suggests a now direction in consumer education.

• Journal of Nutrition and Health
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• 제41권4호
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• pp.365-373
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• 2008

This study examined the needs and practice willingness for the health promotion program of restaurant industry among Seoul residents. Using structured self-administered questionnaires, data on subjects' general characteristics, health status, and eating out behavior characteristics, the needs and practice willingness of the health promotion program for restaurant industry were collected from 765 adults above the age of 19. The needs for nutrition labeling such as fat, calorie, sodium, fiber, and the practice willingness for consuming nutrition labeled food were high. Results showed that gender, restaurant's management status, and food quality status were significant indicators for needs for health promotion program. Education duration, food quality status, and the frequency of eating out were significant variables for practice willingness. The results imply that health promotion program for the restaurant industry should be based on the consumer's characteristics. Also, the results imply the necessity of several activities such as social marketing to inform the benefit of participation in the health promotion program for consumers, guidance to maintain the food quality and improve the ambiance of restaurant for suppliers, and the new establishment of research centers to validate the labeled information on meals and analyze the nutrients of the meals for agencies.

• 디지털산업정보학회논문지
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• 제18권1호
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• pp.151-162
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• 2022

LX Hausys, a leading manufacturer of building materials in South Korea is engaging in the interior business where it is critical to balance between the needs of end-users (B2C) and the needs of corporate consumers (B2B) in an effective manner. Therefore, it is utmost important for the company to ensure that customer communication takes place in two directions based on correct market segmentation strategies, which in turn require a deep understanding of current as well as potential consumers. To accomplish this, LX Hausys conducted both quantitative and qualitative studies to establish a market segmentation strategy which is genuinely different from "general" consumer goods market segmentation strategies. As a result, especially since 2018, its brand (LX Z:IN) began to move up to 1st or 2nd place in a variety of brand rankings. This paper aims to look closely into various characteristic aspects of LXH's market segmentation strategy, and also shows how it is implemented in the real world.

• Journal of Information Processing Systems
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• 제4권2호
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• pp.53-60
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• 2008

The Web Services infrastructure is a distributed computing environment for service-sharing. Mechanisms for Web services Discovery proposed so far have assumed a centralized and peer-to-peer (P2P) registry. A discovery service with centralized architecture, such as UDDI, restricts the scalability of this environment, induces performance bottleneck and may result in single points of failure. A discovery service with P2P architecture enables a scalable and an efficient ubiquities web service discovery service that needs to be run in self-organized fashions. In this paper, we propose an autonomic -interleaving Registry Overlay Network (RgON) that enables web-services' providers/consumers to publish/discover services' advertisements, WSDL documents. The RgON, doubtless empowers consumers to discover web services associated with these advertisements within constant D logical hops over constant K physical hops with reasonable storage and bandwidth utilization as shown through simulation.