• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.20 no.2
• /
• pp.21-27
• /
• 2020

The purpose of this study is to investigate the ecosystem structure underlying the development of artificial intelligence technology and related industries. In addition, the research on the AI business ecosystem based on AI technology and the ways to activate them was discussed. Ecosystems play a role in organically connecting producers, consumers, and decomposers. In the AI ecosystem, we classified the AI service producers, producers of AI services using the produced services, and data and related infrastructure services that are the basis of AI services. Stakeholders in the AI business ecosystem are the government and various private organizations that have a direct or indirect influence on AI service production, consumption, and operation. In Korea, in particular, the government plays a role as the most influential stakeholders. For example, the company contributes to the increase of producers, which are related to human resource development, and plays a catalyst role in the increase of services produced by R & D funding. In this study, the policy for revitalizing the AI business ecosystem includes (1) securing the environment for increasing producers, (2) spreading AI awareness among consumers, (3) securing data exchange and supply infrastructure, and (4) supporting services and related laws. Secure the system. This study is meaningful in that it contributes to and contributes to the construction of domestic AI-based environment and related research.

• Journal of Korea Port Economic Association
• /
• v.24 no.3
• /
• pp.147-165
• /
• 2008

Since 2000, e-commerce has been increased continuously in its quantity and quality. The growth of e-commerce has resulted in some diversities of distribution channels, and its characteristics of not-spot trading and limited market scale has urged the on-line market to play a role of assistance to off-line market. e-Commerce causes not only the flow of forward logistics, but also that of reverse logistics with every purchasing, which is a very critical factor to hesitate for consumers to purchase the products as well as increase the price of the products. Concern about the reverse logistics by sellers and buyers influences the level of price and purchasing activity of consumers. This study firstly is to lift the awareness of the efficient control of reverse logistics with reviewing the recent change of logistics environment and phenomena of reverse logistics. Secondly we find the factors generating the reverse logistics and look into its questions, and thirdly offer not only the ways to minimize the phenomena of reverse logistics, but also a efficient control system for reverse logistics. We additionally aim to contribute to prevent the price of the products from rising and raise the customers' satisfaction through minimizing the phase of reverse logistics.

• Management & Information Systems Review
• /
• v.33 no.1
• /
• pp.99-118
• /
• 2014

This study is a product launch strategy Preannouncing companies associated with temporal distance( in the near future/ distant future) and prior knowledge level(high knowledge/ low knowledge), the memory - based judgments(Global product judgment/ Discrete product judgment) and the purchase intention appears, the difference between the empirical verification of what was discriminatory. The study, first, Preannouncing main effect of temporal distance on judgments remember the difference between the purchase intention and consistent global product judgment is more discrete product judgment were higher awareness, purchase intention is higher. Second, Preannouncing high level of product knowledge in global product judgment showed that compared to discrete product judgment. In addition, low levels of knowledge than a discrete product judgment that global product judgment and purchase intention shown that a high level of consumer knowledge through systematic information processing and the road leads to higher purchase attitude. Third, Preannouncing according to the temporal distance and level of knowledge about the interaction effect results in the near future in terms of the high level of knowledge consumers global product judgment was higher than the discrete product judgment. On the other hand, a low level of knowledge of conditions in the distant future, consumers are more discrete product judgment recognized global product judgment showed that high.

• Journal of the Korean Society of Food Science and Nutrition
• /
• v.28 no.4
• /
• pp.948-953
• /
• 1999

The objective of this study was to contribute to the enhancement of food labeling and the development of food labels which are more informative to consumers. The questionnaires had been collected from adult female consumers living in Seoul, Kyonggi, Choongnam and Chungbuk province. Out of 950 answers collected 792 were analyzed. Ninety two percent of respondents were aware of food labels, however only 67.6% of them knew about the fact that food labeling was regulated by the law. Respondents recognized the major purpose of food labeling as informing and protecting the consumer. Most of the respondents answered that they confirmed the contents of food labels at the time of purchase especially with regard to safety aspects, such as expiration on data and manufacture date. Eighty four percent of the respon dents showed confidence in the contents of food labels.The rests answered they were hot confident because they experienced directly, or indirectly discord of food contents in fact and in label.

• International Commerce and Information Review
• /
• v.15 no.4
• /
• pp.27-46
• /
• 2013

The objective of this study is to analyze the export performance of Korean eyewear products in China market, and derive some implications from the results of the analysis. For the analysis, the statistical data from 2003 to 2013 produced by Korea International Trade Association were used, and Market Share Index, Trade Specialization Index, and Revealed Comparative Advantage Index as an analyzing method were selected. According to the analysis, Korea's eyewear goods market share in China's glasses market was less than 5% on average during the analyzing period amid recording chronic deficits in Korea's eyewear commodities trade to China and by product, contact lenses were competitive, while eyeglass frames, eyeglasses, eyeglass lenses and sunglasses were not competitive. The suggestions for revitalizing Korea's eyewear products exports to the China market are as follows: First, Korea's glasses industry must enhance the ability to develop creative and distinctive product design to meet the needs of Chinese consumers. Second, to meet Chinese consumers preferences, Korea's glasses industry must actively produce new materials and functional products. Third, Korea's glasses industry must improve brand awareness through the continuous launch of new products for the Chinese market. Fourth, Korea's glasses industry must actively promote strategic alliances with domestic and foreign enterprises, and the Hallyu marketing. Fifth, Korea's glasses industry must reasonably improve the unusual products distribution system. Finally, The government must prepare a systematic support system for eyeglasses industry.

• Culinary science and hospitality research
• /
• v.21 no.4
• /
• pp.309-324
• /
• 2015

The foodservice industry is applying new marketing strategies, and advertisements are the best way to convey their distinctive brand images. The foodservice companies have been choosing a type of advertising called Product Placement(PPL) because it is unconsciously shown more often than other types of advertisements while customers are watching a movie or TV drama. Therefore, the aims of this research were to investigate the influence of the customers' perception of PPL inserted into TV dramas on brand image and purchasing intention. Additionally, present study performed to identify the differences between Korean and Chinese customers. For the survey, the study used both offline and online sampling methods, and the analyzed data was from 150 Korean and 150 Chinese respondents. As results, the more respondents were positive and familiar about PPL, the higher the brand image and purchasing intention. Chinese consumers had positive perception of PPL, which positively influenced the brand image and purchasing intention while Korean consumers' ethical awareness about PPL had a negative influence. Therefore, the Korean foodservice industry needs to differentiate the strategies for the PPL marketing between the Korean and Chinese market.

• Journal of KIISE:Computing Practices and Letters
• /
• v.15 no.9
• /
• pp.661-674
• /
• 2009

Recently, there has been much research and many attempts to enhance converged information technology services using new technology such as ubiquitous sensor networks (USN) in medical, environmental, industrial, and logistic areas. There has also been much research and various attempts to apply this new technology to agricultural areas. However, applications to the agricultural areas should be considered differently against the same areas such as medical, environmental, industrial, and logistics. Therefore, this paper suggests that an agricultural cultivating management and traceability system. This system is a unified system that supports the processes sowing seeds through selling agricultural products to consumers. Farmers can be provided with an effective calendar for cultivation and weather information in real time as well as the monitoring of the growth of farm products on the farm in real time using this system. Farmers can also control all equipment installed on the farm directly or remotely and the equipment can be controlled automatically when the measured values such as temperature and humidity deviate from the decent criteria which are set by farmers or this system. Additionally, the reliability for and the better quality of the agricultural products can be improved because farmers can use this unified system to cover all processes from sowing seeds to selling to consumers.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.18 no.4
• /
• pp.143-153
• /
• 2017

This was a descriptive survey to determine the intention of users to use smartphone healthcare applications (SHAs) and to clarify factors that may influence such intention. The data were collected during the month of April in 2015, using a structured self-report questionnaire that was distributed to 300 participants aged 20 to 70 years; 285 complete copies were used for the final analysis. The data were analyzed using descriptive statistics, independent t-test, one-way ANOVA, Pearson correlation coefficients, and hierarchical multiple regression. First, according to the results, the average intention to use SHAs was 3.28 out of 5, which varied according to age, final education, economy level, vacation, current disease, total period of smartphone use, and etc. Second, significant correlations were shown by exercise behavior, dietary management behavior, stress management, satisfaction with smartphone use, and satisfaction with using SHAs. Third, the explanatory power of the predictive model involving all general, health-related, smartphone use-related, and SHA use-related factors was 45.5%; and the economic level, interest, status, and awareness satisfaction of patients using SHA were identified to be the main influential factors. The results indicate that SHA developers need to put efforts into improving consumers' app recognition and to develop plans in provoking consumers' interests to increase the use of SHAs.

• Korean journal of applied entomology
• /
• v.60 no.4
• /
• pp.493-502
• /
• 2021

We examined American consumers' perceptions and attitudes toward edible insect-based pet food. In this study, 16 Americans in Korea who owned dogs were categorized into two groups, and focus-group discussions were conducted under three conditions. First, we observed the free association perception of edible insect-based pet food, and attitudes were analyzed after providing a newspaper article related to it. Finally, consumer attitude was examined in the context of purchasing. The study found that the participants had high awareness of the eco-friendliness of edible insects and showed a positive attitude toward news articles related to it. However, when it came to purchasing, they considered nutritional and health functional values compared to environmental values. Meanwhile, the rejection of insects was nevertheless the most important negative factor in pet food, as in general food. The results are significant in confirming the possibility of using insect-based pet food by examining the perceptions and attitudes toward the environmental, nutritional, and health functional values of edible insects under three conditions for American consumers.

• The Journal of the Korea Contents Association
• /
• v.19 no.6
• /
• pp.441-449
• /
• 2019

The purpose of this study was to find out the general type of consumer perception by defining and structuring consumers' self - awareness through the Q methodological approach to the types of youth perceived by HMR. This study focuses on the recognition of HMR as a major customer of HMR, and aims to provide information that can be considered in the HMR market by identifying consumption characteristics of youth consumers in the HMR market. To do this, the respondent classifies the statement card and analyzes the Q-sort. Q-sort, which is obtained by selecting and constructing the Q-population, Q factor analysis. (N = 10): price seeking type], the second type is [(N = 10)] which pursues the purchase by trust, (N = 2): seeking convenience], and the fourth type [(N = 3): seeking the appearance of the packaging)] Each type has its own characteristics. Each subjective opinion detected through this analysis is utilized as a basis for the follow-up study of HMR and will be provided as a marketing data of the HMR market in a future research direction.