• 유통과학연구
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• 제13권9호
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• pp.19-27
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• 2015

Purpose - In a global economy, marketers are required to understand service quality from an international consumer viewpoint. Despite the increased need for cross-cultural research, few studies have developed service quality research international in scope. The present research aims to shed light on variations in airline service quality among international consumers. Research design, data, and methodology - Conducting crosscultural research, this study compares airline service quality variations, investigating an international consumer group and a Korean consumer group. T-test and factor analyses are applied to examine mean scores and factor structure of the airline service dimensions. Results - The results indicate there are significant differences in mean comparisons between the groups. The international consumers indicate significantly higher service perception scores than the Koreans. Further, we find that the factor structure of airline service quality diverges between the groups. The international group considers airline service quality in four dimensions, while Koreans consider it in two. Conclusions - The study sheds new light on international service variations and suggests that the field of airline service quality may differ by nations and/or cultures.

• 한국의류학회지
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• 제30권6호
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• pp.961-970
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• 2006

This study attempted to understand post-purchase consumer return experiences which had not received much attention in consumer behavior research. As a first step to understand return experiences from consumers' viewpoint, the study took an exploratory approach and identified themes and patterns from subjective consumer experiences. Whenever possible, attribution theory was applied to interpret the identified patterns. A total of 99 cases were collected from an open-ended questionnaire and analyzed based on a qualitative method. The reasons of product return was classified into five groups: changing mind; product defects; unsuitable products; products not expected; and for a better deal. External attribution was observed for return decisions caused by consumers' changed mind as well as by product defects. Dissatisfaction with defected products seemed to be intensified or reduced by service failure or success in the post-purchase service encounter. Consumer expectation and situations seemed to affect this process. Overall, the study supported attribution theory in the post-purchase return experience, and insights for research questions were proposed.

• Journal of Dairy Science and Biotechnology
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• 제38권4호
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• pp.237-239
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• 2020

Processes that products we consume that contain dairy foods comprise planning → design → production → quality/suitability assessment → safety verification → launch → distribution → consumption. Analysis of nutrients and potential toxins at each stage in the production process is essential to verify food quality, suitability, and safety. Products display ingredient lists and nutrient content to help consumers choose healthy foods. These products should also be fully assessed for microbes and toxins before reaching consumers. Products require verification through test inspections. However, this step has reduced value from a food manufacturer's viewpoint, because it does not visibly impact real economic trends. The most important first step in determining the quality and suitability of products is the inspection capability of food companies.

• 전력전자학회:학술대회논문집
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• 전력전자학회 1998년도 전력전자학술대회 논문집
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• pp.100-102
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• 1998

In recent years, for the viewpoint of environment and electric power demand for stable secure, new energy such as photovoltaic system (PV) become increasingly popular. In case of interconnecting PV to the commercial electric company, two problems will occur when operating in isclation with the other general consumers. One is doing harm to the power quality. And the other is the security problem caused by charching a part of commercial system line that has to be no voltage. In this paper, a simple modelling of distribution system and grid-connected PV system and simulation result were proposed.

• 유통과학연구
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• 제11권10호
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• pp.47-53
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• 2013

Purpose - Six months have passed since the amendment of the SSM regulation law; however, as yet, there is no confirmed research or report on the effects of this amendment, which are indefinite. Further, there have been no attempts to study the effects of the SSM regulation law from the consumers' viewpoint, which is important because consumers are the main agents that are greatly influenced by the amendment law. Therefore, this study aims to investigate the consumers' attitude toward the SSM regulation law as well as the effects of the SSM regulation law on the changes in purchase behavior. Research design, data, and methodology - This study was initiated from four research problems that are linked to consumer reaction to the SSM regulation law. Research problem 1: What is the consumers' reaction (perception, attitude, and perceived fairness) to the SSM regulation law? Research problem 2: How do the consumers' reactions to the SSM regulation law differ by consumers' characteristics? Research problem 3: Could the SSM regulation law change a consumer's purchase behavior? Research problem 4: Is it necessary to amend the SSM regulation law? This study collected the data through the interview and survey of housewives for the purpose of solving the research problems. The interview was conducted as a pilot study for the field survey. We interviewed three housewives, who were: an employed housewife, a full-time homemaker, and a manager of a housewife club, respectively. We then conducted a field survey of 232 housewives who were housewife club members or elementary school parents in Chunghcheong-do. Results - We verified the reliability and validity of the data, and analyzed it to solve the research problems. The main findings of this study were as follows. First, consumers still have a positive attitude toward large discount chains and SSM, which has been the case since the law was introduced. Second, perceived risk of consumers associated with traditional markets and small neighborhood shops was low. Third, consumers think that amendments of the SSM regulation law are important, and they positively assess the satisfaction, necessity, and propriety of the law. Fourth, although the SSM regulation law caused inconvenience to consumers, this law did not have any influence on the usage frequency and the use-behavior of large discount chains. Finally, consumers reacted very negatively to the toughening up of the SSM regulation law. Conclusions - In short, consumers still have a positive attitude toward the SSM regulation law. However, this act did not have any influence on the use-behavior of large discount chains (General Super Market). Thus, policy making authorities require active communication and promotions to enhance the effect of the SSM regulation law. This study was of the nature of exploratory research, which did not focus on hypothesis testing, but on finding solutions to the research problems. Therefore, this study is no more than a simple data analysis. Future studies should attempt to investigate the actual effects of the SSM regulation law, on the basis of sufficient literature review and real sales data.

• 한국콘텐츠학회논문지
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• 제19권4호
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• pp.413-422
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• 2019

본 연구는 40대 - 50대 소비자들을 대상으로 아웃도어 제품에 대한 구매의도를 분석하였다. 구매의도에 미치는 영향요인은 다양한 요인이 있을 수 있으나 탐색적인 관점에서 서비스 품질과 소비가치로 설정하여 분석을 하였다. 서비스 품질은 세부 변수를 유형성, 대응성, 신뢰성으로 설정하였고, 소비가치는 기능적 소비가치, 진귀적 소비가치, 상황적 소비가치로 설정하였다. 분석결과, 서비스 품질의 유형성, 대응성, 신뢰성과 소비가치의 기능적 소비가치는 구매의도에 긍정적인 영향을 미치는 것으로 나타났으나 소비가치의 진귀적 소비가치, 상황적 소비가치는 구매의도에 긍정적인 영향을 미치지 않는 것으로 분석되었다. 이러한 분석결과는 40대 - 50대 소비자들 한테는 서비스 품질이 소비자의 구매의도에 매우 중요한 요인임을 알 수 있었으나 소비가치는 구매의도에 그다지 중요한 요인이 아니라는 점을 알 수 있었다.

• 유통과학연구
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• 제14권9호
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• pp.73-83
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• 2016

Purpose - Previous studies have not paid attention to global self-corporate brand congruity and affective approach from the viewpoint of global self. This study explored an inducement of gratitude that, under the circumstance of corporate association, consumers feel toward corporate's responsible activities, pride related to corporate's ability, and global self congruity. Current researches also have examined positive behavior effects of global self-corporate brand congruity and the feelings on corporate products. Research design, data, and methodology - This research theoretically reviewed that corporate ability and social responsibility association would influence global self-corporate brand congruity, that corporate ability association could induce consumers' sense of pride, and that social responsibility association might induce gratitude. This study, furthermore, examined theoretically whether global self-corporate brand congruity, pride and gratitude could make consumers behave positively toward corporate products, and developed hypotheses. For the empirical analysis with the questionnaires, 231 employees and common people completed the questionnaires, and structural equation model of AMOS 18.0 was used. Results - From the empirical analysis, the outcomes are as followings. First, corporate ability association makes consumers feel proud. Second, corporate social responsible association makes consumers feel grateful. Third, both corporate ability association and social responsibility association let consumers be aware of global self-corporate brand congruity. Fourth, being conscious of each of pride, gratitude and global self-corporate brand congruity prompts consumers to behave positively toward corporate products. Fifth, mediation effects of pride and the congruity in the roles of corporate ability association on the positive behavior, and those of gratitude and the congruity in the roles of corporate social responsible association on the positive behavior are identified. Conclusions - Based on the results, it can be said that a marketing manager should endeavor to make consumers associate the corporate ability and social responsibility. However, the degree of consumers' feelings such as pride and gratitude can differ according to their cultural backgrounds. It is, therefore, needed to be explored by the types of feelings that can be caused more from the difference in cultural backgrounds by corporate association, and to be investigated differently and positively with behavioral effects on the corporate's products between the types.

• Journal of Electrical Engineering and Technology
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• 제13권3호
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• pp.1069-1078
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• 2018

Demand response (DR) programs give opportunity to consumers to manage their electricity bills. Besides, distribution system operator (DSO) is interested in using DR programs to obtain technical and economic benefits for distribution network. Since small consumers have difficulties to individually take part in the electricity market, an entity named demand response provider (DRP) has been recently defined to aggregate the DR of small consumers. However, implementing DR programs face challenges to fairly allocate benefits and payments between DRP and DSO. This paper presents a procedure for modeling the interaction between DRP and DSO based on a bilevel programming model. Both DSO and DRP behave from their own viewpoint with different objective functions. On the one hand, DRP bids the potential of DR programs, which are load shifting and load curtailment, to maximize its expected profit and on the other hand, DSO purchases electric power from either the electricity market or DRP to supply its consumers by minimizing its overall cost. In the proposed bilevel programming approach, the upper level problem represents the DRP decisions, while the lower level problem represents the DSO behavior. The obtained bilevel programming problem (BPP) is converted into a single level optimizing problem using its Karush-Kuhn-Tucker (KKT) optimality conditions. Furthermore, point estimate method (PEM) is employed to model the uncertainties of the power demands and the electricity market prices. The efficiency of the presented model is verified through the case studies and analysis of the obtained results.

• 한국의류학회지
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• 제28권1호
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• pp.100-111
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• 2004

The purpose of this study is to investigate fashion advertisements portraying ambiguous sex phenomena, including homosexuality codes and to analyze the meaning of these advertisements in order to develop effective fashion advertisements strategies. The method of this study was to observe the readings about ambiguous sex theory, including homosexuality, and analyze fashion advertisements that express this through the Internet and fashion journals. The ambiguous sex expression seen in fashion advertisements meet various consumers' needs which is what the latest advertisement market requires, and offer competitive brand image by fresh appeal. In the background, there are various complex factors like the change of contemporary spirit, and designers' tastes and values about homosexuality. The kinds of ambiguous sex expression techniques portrayed in fashion advertisements can be divided as the ambiguity of physical codes and the ambiguity of sex role identity. These advertisements do play a role as a public campaign for a change in society from the sociocultural point of view. And, from the economical viewpoint, they approach the consumer as a fresh marketing strategy. From the esthetic viewpoint, they express new esthetic sense named “edge” And seen from the designers' viewpoints, they express designers' private sexual identities.

• 정보화정책
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• 제23권4호
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• pp.59-75
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• 2016

융복합 시대에 정보통신기술(ICT)을 통해 금융거래 패러다임의 혁신을 꾀하고자 하는 핀테크의 발달이 주목받고 있다. 금융관련 서비스를 모바일 및 정보통신기술과 접목하려는 핀테크의 확산은 단순한 결제 및 송금서비스 외에 대출, 투자, 자산관리 등 보다 다양한 영역으로 확대되고 있으나 소비자들의 인식이 낮은 편이다. 따라서 다양한 핀테크 비즈니스에 관한 연구의 필요성이 요구되어지는 시점이다. 본 논문은 핀테크 사용자들의 지속사용의도에 어떠한 요인들이 영향을 미치는지를 소비자 관점의 실증연구를 수행하였다. 사용자특성 측면에서 보면, 혁신성은 만족도에 통계적으로 유의한 영향을 미치지 않는 것으로 나타났다. 또한 제품특성 측면에서는 지각된 위험은 만족도에 통계적으로 유의하지 않게 나타났다.