• 한국식생활문화학회지
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• 제27권1호
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• pp.30-37
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• 2012

The purpose of this study was to identify U.S. consumers' preferences for Bibimbap and to determine whether or not Bibimbap can be adopted into the American palate. A total of 214 people tasted a controlled amount of Bibimbap and Gochujang sauce (red chili pepper sauce) and then completed a preference test. Bibimbap was highly rated overall in the areas of appearance, color, smell, and taste. Gochujang sauce was also well-accepted in terms of taste and spiciness. Most of the participants disliked the seaweed and shiitake mushrooms, which means that Bibimbap can improve its garnish taste and aroma by removing them. Further, a more watery sauce was served as foreigners are not familiar with mixing food culture. Therefore, by offering diverse ingredient options, the acceptance of traditional Bibimbap can be increased in the U.S.

• Journal of Korea Trade
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• 제25권5호
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• pp.1-18
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• 2021

Purpose - Although Korean food export has been increasing, they will stagnate without markets. This study considers Korean halal food exports to Indonesia and Malaysia, which are two of the largest halal food markets. Given the context, this study aims to predict Indonesian and Malaysian consumers' purchase intention toward Korean halal food through their acceptance of and feeling toward Korea's image. Design/methodology - This study surveyed Indonesian and Malaysian consumers who purchased Korean halal food in the past year. The survey data were analyzed using the statistical package for the social sciences 21.0 and the analysis of moment structures 21.0. Findings - The analysis reveals that the feeling toward Korea's image and its food image significantly impacted attitudes and subjective norms, while the acceptance of Korea's image significantly impacted only subjective norms. Attitude showed no significant effect on purchase intention, whereas subjective norms exhibited a significant effect on purchase intention. The image feeling had a greater impact on attitudes in Indonesia than those in Malaysia, whereas image acceptance showed a greater influence on subjective norms in Malaysia than those in Indonesia. Originality/value - This study considers the difference between Indonesian and Malaysian consumers in relation to their acceptance of and feeling toward Korea's image and its halal food image. These findings on Korea's image can play a key role in establishing Korea's food export strategy and have strategic implications on Korean companies aiming to enter the halal food market or increase their market share.

• 유통과학연구
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• 제9권3호
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• pp.47-54
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• 2011

This paper presents exploratory research on consumer awareness and attitudesabout organic food, for which consumer demand continues to increase the paper also assesses consumers' organic food distribution channel preferences. By conducting a literature review, a case study has been carried out in order to glean customer behavior, market condition and typesof distribution channels, and development of specialty stores for organic foods. The early research indicates that consumer awareness and customer attitudes toward organic food are mostly positive however, organic food's high price, as well as a lack of organic food stores, cause a negative effect on consumers' purchase intention. Secondly, the U.S. organic food retail channel consists of such mainstream supermarket/grocery stores and leading natural and organic food supermarket chains as Whole Foods, Trader Joe's, and Sunflower Farmers Market. For the current retail distribution of organic food in Korea, off-line stores are composed of direct management stores and franchise chains. Most of the organic food retail distribution operates through the Internet shopping mall, and are commonly located at retail distribution centers as multi-channel, shop-in-shop stores. Moreover, unlike in the U.S., association and consumers' cooperatives (Co-Ops), and such other member-direct retail stores as Hansallim, iCOOP, Nature Dream,and online shopping malls, are all active in Korea. Thirdly, as a result of an analysis of the present state of the organic food retail channel, as well as building a case for organic food specialty stores, the distinctive featuresand rapid growth of such unique organic food stores as Whole Foods Market, or Trader Joe's successful downsizing strategies, as well as Sunflower Farmers Market low-price approach, show steady industry growth. Moreover, as a result of a case studyof such domestic representative organic food specialty stores as "Olga" and "Chorokmaeul," a similar management style to the United States' "Whole Foods Market" and "Trader Joe's," respectively, can be seen. Similar to the U.S. market, Korean organic food markets should also implement active retail distribution opportunities, allowing consumers to select from various diverse and differentiated choices. In order to accomplish this goal, it is necessary to prepare such measures as sustaining reasonable prices, securing various suppliers for unique products,and improving consumer trust through advertisement strategies that are suitable for each company's branding processes.

• 한국식생활문화학회지
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• 제21권3호
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• pp.241-246
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• 2006

The purpose of this study was to understand current food consumption phenomena in the context of Korea's consumption culture and economy. For this purpose, food consumption phenomena and the underlying meaning of consumption culture were investigated. The study indicated that current food consumption phenomena were characterized by increased eating habits away from home, consuming more fast food and processed foods, westernized diet, eager for taste, and overwhelming well-being products, which could result in environmental problems as well as malign physical and mental defects. It was argued that current food consumption phenomena had been mainly affected by the commercial food industry and consumers' cultural consideration. Finally, this paper discussed several approaches to motivate consumers' awareness and how to change their food consumption culture, and further government policy efforts.

• 한국식품조리과학회지
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• 제7권3호
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• pp.37-46
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• 1991

The objectives of the study were to provide the basis for nutrition education for consumers so that they could select nutritious and balanced fast foods and to promote menu items for fast foods franchisers by addressing nutrition and health. Nine franchisers (3 hamburger, 3 noodles and 3 chicken) were surveyed in terms of their nutritional concern for product development, and 360 consumers were interviewed at 36 fast food chains to assess their perceptions of nutrient adequacy of fast foods. The taste of foods was being addressed most when developing menu items in surveyed franchisers but nutrition and variety of menu were being considered least. Hamburger chain franchisers showed greater nutritional concerns in promoting menu items than noodles or chicken chain restaurants. Their nutritional concerns include utilization of nutritional information as promotion of menu item, providing nutrition information of menu item to consumers, and evaluating nutritional balance of their menu items. As a result of INQ evaluation of combined fast food selected by consumers for a meal, the desirable case of both nutritious and adequate in calorie was 14.7%, nutritious but lack in calorie was 44,1%, adequate in calorie was 24.5%, and undernutritious and lack in calories was 21.6%, 45.7% of snack selected by consumers had more calories than needed for a meal.

• 한국식품위생안전성학회지
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• 제23권3호
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• pp.182-190
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• 2008

유전자재조합식품에 관한 일반 국민의 의식을 설문 조사하여 연차별 변화추이를 살펴보았다. 2007년 조사 결과 65.1%가 유전자재조합식품에 관한 정보를 접한 경험이 있다고 응답하여 과거 3년(2000-2002년)동안의 평균 66.2%와 큰 차이가 없었다. 유전자재조합식품 개발의 큰 이익이 식량난 해결일 것이라는 응답은 모든 조사에서 가장 높았지만 2000년 이후 계속해서 줄어드는 경향을 보여 식량난 문제에 대해 기대치가 낮아진 것으로 해석되었다. 약 95% 이상의 응답자가 유전자재조합식품에 대해 표시하기를 바라는 것으로 나타나 과거 3년의 결과와 매우 유사하였으며 유전자재조합식품에 대해 소비자들이 알권리와 선택할 권리에 대한 강한 의지를 가지고 있음은 변함이 없었다. 유전자재조합식품의 구입 여부는 주변의 추이를 보고 결정하겠다는 응답이 50% 이상으로 나타나 표시를 희망하면서도 결정을 유보하는 사람의 비율이 높았다. 생물학의 기본지식이 매우 미흡한 상태인 것도 차이가 나타나지 않았다. 유전자재조합기술로 개발된 제초제 내성 콩을 먹겠다는 사람보다 같은 방법으로 개발된 비타민 함량이 높은 콩을 먹겠다는 사람이 여전히 상대적으로 많은 것으로 보아 제품의 특성은 중시하지만 유전자재조합 여부에는 큰 관심을 두지 않는 것으로 나타났다. 우리나라 식품의 안전성을 위협하는 가장 큰 요인으로 농약 등의 화학물질 오염이나 기업인의 윤리의식을 들었고 식품을 구입할 때 표시 내용 중 가장 관심 있게 보는 내용은 조사시간 동안 유효기간이라고 응답한 사람이 가장 많았으나 과거 3년에 비해 크게 감소하는 뚜렷한 변화를 나타내었다. 전체적으로 유전자재조합식품에 대한 일반 국민의 인식이나 태도에 변화가 없었는데 이는 유전자재조합식품과 관련하여 사회 전반적으로 유의할 만한 변화가 수반되지 않았기 때문에 개인의 인식에도 변화가 없는 것으로 추정되었다.

• 한국식품영양학회지
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• 제27권5호
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• pp.859-871
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• 2014

This study investigated the effects that corporate social responsibility (CSR) had on the credibility and image of a food corporation by analyzing the purchasing intention and food purchases of consumers. This analysis was undertaken in an attempt to establish a marketing strategy that meets consumer demands, and the results showed that all CSR activities undertaken by the food corporation had a positive effect on the reliability and image of the corporation and on consumers' purchase intention. The results indicate that the ethical aspect of the CSR activities had the greatest effect while their charitable aspect had the least effect on the reliability and purchase intention of the customers regarding the food corporation. Thus, it appears that establishing of suitable ethical doctrines and guidelines for corporate management by food corporation is effective in emphasizing the ethical aspects of their policies through transparent management by means of fair trade.

• 한국식품영양과학회지
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• 제39권10호
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• pp.1555-1564
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• 2010

본 연구는 식품 등의 표시기준 개선을 위한 기초자료 수집을 목적으로 서울지역 소비자들의 식품표시에 대한 인식도와 만족도를 조사한 것으로, 소비자 120명의 인터뷰 조사를 분석한 결과는 다음과 같다. 식품표시에 대한 소비자 인식도 조사결과, 식품표시를 확인하는 비율은 응답자의 58.3%가 식품구매 시 표시를 확인하는 것으로 나타났으며, 식품표시를 확인하는 이유로는 유통기한을 확인하기 위해서가 60.1%로 가장 높게 나타나 소비자들이 식품을 구입할 때 식품의 안전성 여부에 가장 큰 관심을 갖고 있는 것으로 나타났다. 식품표시에 대한 만족도 조사에서는 소비자의 60.0%가 만족하고 있는 것으로 나타났으며, 불만족하는 이유로는 표시된 용어가 잘 이해되지 않음(30.6%), 표시된 내용이 충분하지 않음(25.8%) 등이 있었고, 식품표시 항목 중 가장 불만족하는 항목으로는 '식품첨가물 및 원재료 함량 표시(45.5%)' 였으며 그 다음으로 '제조연월일 및 유통기한 표시(20.8%)' 순이었다. 세부표시기준에 대한 이해도 및 선호도 조사에서 소비자들의 53.1%가 제조연월일과 유통기한이 모두 표시되지 않는 것에 대한 불만족도가 높았으며(53.1%), 유통기한 표시로는 소비기한(소비자가 섭취 가능한 기한)에 대한 선호도(47.5%)가 가장 높았다. 소비자 안전을 위한 주의사항 표시에 대한 만족도는 43.3%로 비교적 낮게 나타났으며, 만족하지 못하는 이유로는 눈에 띄지 않아 확인하기 어렵고(37.5%) 표시에 제공되는 정보가 충분하지 않기 때문(33.4%)으로 나타났다. 또한 소비자의 90.0%가 방사선조사에 대해 잘 모르고 있는 것으로 나타나 방사선조사 식품의 표시제가 강화되는 만큼 방사선조사에 대한 인식도와 수용도 제고를 위한 소비자 교육의 강화가 필요하리라 사료된다.

• 농업과학연구
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• 제44권4호
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• pp.620-635
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• 2017

This study was intended to identify the main factors responsible for the decline in purchase of imported agricultural and fish products after Japan's nuclear power plant accident in 2011 and to compare the effects on imported agricultural produce and imported fish products. Logit model and multiple regression model analyses were performed using consumers' survey data. Psychological and qualitative factors reflecting consumers' food safety awareness and purchasing preferences, which were extracted by Factor analysis, were included as the models' explanatory variables, along with socio-demographic and economic factors. The Logit estimation showed aged, married, and low-income households had significantly higher probability of reducing their purchases of imported agricultural and fish products. However, the multiple regression results pointed out that the actual rate of decrease of imported agricultural and fish products purchases were more significantly affected by non-socio demographic factors such as past experience of purchasing imported agricultural and fish products, future intention to purchasing Japanese agricultural and fish products, and the ratio of imported to domestic agricultural and fish products before the nuclear accident, as well as consumers' feeling of food insecurity and their purchasing preferences. Moreover, the results showed that Korean consumers have reacted more sensitively to the decline in imported fish products than imported agricultural produce after the nuclear accident based on the marginal effects of various socio-demographic and economic factors.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2006년도 추계학술발표대회 논문집
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• pp.160-164
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• 2006

Along with the development of the modern industrial society, quality of food and beverage space has become advanced, individualized, diverse. Especially the sense of diversity has been expressed in many ways to meet the consumer's needs. What the consumers wants from the food and beverage space is to experience gourmet food with the convenience desired. Consumers today are choosy with the practical use of the space with the reasonable price as well as the taste and quality of the food. They also expect light atmosphere at the same time, something extraordinary as well. Therefore, to provide the space for the consumers needs, open-kitchen style has came into the highlights. Open-kitchen is the basic form of serving meals and has become the important aspect of providing the current needs of the consumers. This study will analyze the open-kitchen style of the food and beverage space of the domestic and foreign based on this phenomenon to study their characteristics.