Browse > Article
http://dx.doi.org/10.3746/jkfn.2010.39.10.1555

A Survey on the Consumer's Recognition of Food Labeling in Seoul Area  

Choi, Mi-Hee (Dept. of Food and Nutrition, Duksung Women's University)
Youn, Su-Jin (Dept. of Food and Nutrition, Duksung Women's University)
Ahn, Yeong-Sun (Food Management Division, Food Safety Bureau, Risk Prevention Policy Bureau, KFDA)
Seo, Kab-Jong (Risk Prevention Policy Division, Risk Prevention Policy Bureau, KFDA)
Park, Ki-Hwan (Dept. of Food Science and Technology, Chung-Ang University)
Kim, Gun-Hee (Dept. of Food and Nutrition, Duksung Women's University)
Publication Information
Journal of the Korean Society of Food Science and Nutrition / v.39, no.10, 2010 , pp. 1555-1564 More about this Journal
Abstract
This study investigated consumer's recognition of food labeling in order to contribute to the development of food labels which are more informative to consumers. The questionnaires had been collected from 120 male and female customers living in Seoul with the age between 10's and 60's from November 2nd to November 7th 2009. For checking the food label at the time of purchase, 58.3% of the consumers checked the food label and the main reason for checking the food label was to confirm sell-by date (60.1%). Sixty percent of the consumers were satisfied with the current food labeling. Among those who are not satisfied, 30.6% complained about difficult terms to understand and 25.8% were dissatisfied with insufficient information. In every age group, most people were not satisfied with labeling on food ingredient and additives, followed by date of manufacture and sell-by date. 53.1% of consumers demanded to label date of manufacture and sell-by date together. For more clear information, consumers wanted use-by date (47.5%) rather than sell-by date (23.3%). 56.7% of consumers was dissatisfied with warning information such as allergic warning and the reasons for dissatisfaction were poor visibility (37.5%) and insufficient information (33.4%). Moreover most consumers (90.0%) showed little knowledge on irradiation. To improve of the food labeling standards into consumer-oriented standards, both amendment of the food labeling standards and consumer education will be necessary.
Keywords
consumer survey; food labeling; food labeling standards; recognition;
Citations & Related Records
Times Cited By KSCI : 9  (Citation Analysis)
Times Cited By SCOPUS : 0
연도 인용수 순위
1 Oh SI, Kim OS, Jang YA. 2007. Nutrition labeling practices for processed foods according to food category. J Korean Diet Assoc 13: 123-137.
2 Kwon KI, Park SH, Lee JH, Kim JY, Yoo KS, Lee JS, Kim SY, Sung HI, Nam HS, Kim JW, Lee HY. 2007. Prevalence of nutrition labeling and claims on processed, and packaged foods. Korean J Community Nutrition 12: 206-213.
3 Chang MS, Kang EJ, Cho MY, Choi GS, Hong YP, Seo KJ, Kim GH. 2009. Survey on the perception of consumers on imported food safety management. J Korean Soc Food Sci Nutr 38: 1625-1632.   DOI
4 Ha YS, Kim JK, Park IS. 1998. An study on the consumer perception for open shelf-life dating method of the packaged foods. Korean J Postharvest Sci Technol 5: 392-395.
5 Lee KA, Kim HS. 2002. Effects of consumer education on food labels. Korean J Food Cookery Sci 18: 482-486.
6 Kim HC, Kim MR 1998. A study on the consumers' perception and acceptance toward food irradiation. Korean J Dietary Culture 13: 275-291.
7 Kim HC, Kim MR 2003. Consumer attitudes towards irradiated foods. J Korea Home Economics Assoc 41: 119-130.
8 Bruhn CM, Schutz H, Sommer R. 1986. Attitude change toward food irradiation among conventional and alternative consumers. Food Technol 40: 86-91.
9 Loaharanu P. 1996. Irradiation as a cold pasteurization process of food. Vet Parasitol 64: 71-98.   DOI
10 Lee JW, Kim DS. 2003. Recognition of processed foods may affect the use of food labellings in middle school students. J Korean Diet Assoc 9: 185-196.
11 Im HS, Kim HS. 1996. Awareness of nutrition labeling by female consumers in northern area of Kyonggi-do. J Korean Living Science Association 5: 173-186.
12 Im HS, Kim HS. 1998. Utilization of the current food labeling system of processed foods and awareness on nutrition labeling among middle school female teachers. J Korean Soc Food Sci Nutr 27: 765-774.
13 Lee KO, Kim YS. 2007. Consumer's practicality, acknowledgement, trust, satisfaction, necessity degrees about food nutrition labeling system. J Korean Living Science Association 16: 761-773.
14 Geiger CJ, Wyse BW, Parent CRM, Hansen RG. 1991. Review of nutrition labeling formats. J Am Diet Assoc 91: 808-815.
15 Korea Food and Drug Administration. Food labeling standards. Available from: http://www.kfda.go.kr/index.kfda?mid=92&pageNo=4. Accessed December 27, 2009.
16 Ko EY, Yeo JS. 2007. An analysis of foods labeling standards. J Consumer Studies 18: 1-21.
17 Park SY, Kim NY, Han MJ. 2008. Processed food preferences and food and nutrition labeling perceptions of middle school students. Korean J Food Cookery Sci 24: 164-173.
18 Chang SO. 1997. A study of the comprehension and preference of consumers to four different formats of nutrition label. Korean J Nutr 30: 679-689.
19 Ro YH. 1999. Improvement of the nutrition labeling standards. Proceedings of the Korean Society for Food Science of Animal Resources Conference. p 63-80.
20 Kim OS, Oh SI, Jang YA. 2005. A study on monitoring the current nutrition labeling practice on the package of the processed foods. Korean J Food Cookery Sci 21: 616-628.
21 Kong KB, Park HH, Lee YN, Lee KH. 2002. A study on evaluation of and improvements in the food labelling system as a communications medium. J Tourism Industry Information 3: 113-150.
22 Lee KI, Je CU. 2005. A study on the acts associated with Korean food labelling. Korean J Agric Manage Policy 32: 746-766.
23 Korea Food and Drug Administration. 2010. Guidebook on food labeling standards. 1st ed. Food Safety Policy Division, Seoul, Korea. p 3-91.
24 Ro YH. 2000. A study on consumer recognition of food labeling. J Consumer Policy Studies 23: 20-38.
25 Korean Statistical Information Service. Household Survey Index. Available from: http://ups.kosis.kr/publication/ch_header.jsp. Accessed March 9, 2010.
26 Lee KJ, Lee YH. 2004. Consumer's recognition and using state about food-nutrition labeling system among twenties. J East Asian Soc Dietary Life 14: 54-63.
27 Garretson JA, Burton S. 2001. Effects of nutrition facts panel values, nutrition claims and health claims on consumer attitudes, perceptions of diseases related risks and trust. J Public Policy and Marketing 19: 213-227.
28 Wi TS. 2008. Status and implications of Japanese food indication system. Korean J ournal of Food Marketing Economic 25: 77-97.
29 Kim HS, Baik SJ, Lee KA. 1999. Consumers' awareness and utilization of food labels. J Korean Soc Food Sci Nutr 28: 948-953.
30 Joo NM, Yoon JY, Kim OS, Ko YJ, Jung HA, Choi EY. 2005. A survey on the recognition and satisfaction of food labeling system in Seoul and Geongsangnamdo area. Korean J Food Culture 20: 525-531.
31 Park HR, Min YH. 1995. A basic research for the adoption and implementation of nutrition labeling: With a reference to the consumer awareness. Korean J Dietary Culture 3: 155-166.