• 대한가정학회지
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• 제43권1호
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• pp.115-128
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• 2005

The purpose of this study was to examine the association between consumer's price perception and the price information searching behavior. For this, hypotheses were suggested and tested with a sample of 383 consumers. The results were as follows: the hypotheses were supported in part. The perception of the existence of a standard price, the existence of price differentiation, the degree of price differentiation, and the price appropriateness were all associated with the price information searching behavior. The perception of the existence of price differentiation, and the degree of price differentiation were associated with the transference behavior after price checking, and the perception of the existence of price differentiation, the degree of price differentiation, and the price fairness were associated with the place selection behavior.

• 가정과삶의질연구
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• 제20권6호
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• pp.69-79
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• 2002

The deteriorated apartments make a social problem in now a days. After all, a new alternative plan for deteriorated apartments such as the remodelling concept must be considered. This study aims to survey the perception levels among residents in deteriorated apartments relating to remodelling. It might be provide the basic data which could be used for the analysis of consumers in the future implementation of deteriorated remodelling projects. The analytical methods adopted in this study were factor analysis, 1-test, one-way ANOVA, post-hoc estimation(Scheffe test) by the SPSS 10.1 for Windows program. Through the factor analysis for the perception types regarding remodelling, the factors were named ‘function improvement orientation’ , ‘property value orientation’, ‘individual-household improvement orientation’, and ‘negative attitude to remodelling’. The analysis of the perception types regarding remodelling, by the family characteristics, socio-economic characteristics, residence characteristics, apartment block variables, resident's value orientation, and resident's satisfaction level, indicated that the perception degree of the ‘property value orientation’was the highest, followed by the ‘function improvement orientation’.

• 한국조리학회지
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• 제15권3호
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• pp.197-212
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• 2009

본 연구는 레스토랑의 물리적 환경 중에서 테이블탑의 환경지각과 심리적 반응, 즉 인지적 반응과 감정적 반응 그리고 소비자 태도의 관계를 파악하여 테이블세팅에 있어서 새로운 가이드라인을 제시하고자 하는데 목적이 있다. 실증분석은 SPSS WIN 14.0 통계 프로그램을 인구통계학적 특성을 살펴보기 위해 빈도분석을 실시하였고, 변수들의 신뢰성과 타당성을 분석하기 위해 신뢰도 분석, 요인 분석을 실시하였으며, 가설을 검증하기 위해 회귀 분석을 실시하였다. 가설 검증 결과, 첫째, 테이블탑 요소 중 '상징성'에 대한 지각이 높아질수록 레스토랑의 독특성이 높아지며, 테이블탑의 심미성은 고급성에 가장 많은 영향을 미치고 있었다. 둘째, 인지 반응의 2개 요인(독특성, 고급성) 모두는 소비자의 행동 의도에 영향을 주는 것으로 나타났으며, 고객의 감정적 반응 중 '긍정적 반응'은 고객 만족에 유의적인 정(+)의 영향을 미치고, '부정적 반응'은 유의적인 부(-)의 영향을 미치는 것으로 나타났다. 셋째, 레스토랑에 대한 고객의 태도 형성에 가장 많은 영향을 주는 테이블탑 요인은 심미적 요소와 기능적 요소인 것으로 나타났다. 레스토랑의 테이블탑 환경 요인 가운데 심미성과 상징성, 그리고 조화성 요인의 관리가 레스토랑 고객의 감정 반응과 인지 반응 생산에 중요한 기능을 담당함을 알 수 있다. 이러한 결과는 테이블탑이 변화되어져 가고 있는 고객의 욕구에 발맞춰 식공간에서 중요한 핵심이 될 수 있음을 보여 주는 것으로, 테이블탑의 세팅을 레스토랑의 매력과 개성을 나타낼 수 있게 표현함으로서 고객의 심리적 반응을 자극하여 호의적인 고객 태도를 생산할 수 있을 것으로 기대된다.

• 대한가정학회지
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• 제43권2호
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• pp.175-189
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• 2005

This study analyzed the degree of demand for genetically modified organisms(GMOs) to provide the basic information for consumers' reasonable purchase decision making and their right to know about GMOs. Based on the (Ed-there are no study results above) study results, the following suggestion were made. First, throughout the survey, it was found that those consumers who participated had a high level of perception on the harm of GMOs. Therefore, reliable organizations such as government agencies are required to present the results of safety tests and formulate plans related to the safety of GMOs. Second, the average score on consumers' level of consumer knowledge on GMOs was very low, being 1.68 out of a possible 8 points. Third, since women and housewives engaged in dietary habits and food had high demand for information on GMOs, it is necessary to provide women with information on GMOs. Fourth, since it is difficult to confirm the presence or absence of GMOs. in rapidly increasing demand for fast-food, it is necessary that consumers be provided with relevant information and make a reasonable judgement in purchasing food. Fifth, it is necessary to provide detailed regulations and measures for concrete contents and directions of information on GMOs. Sixth, it is necessary to provid information on GMOs from the commercial sources of information that are most preferred by consumers.

• Human Ecology Research
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• 제53권2호
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• pp.143-155
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• 2015

This study analyzed domestic consumers' perceptions of and participation in consumer boycotts and its relation to ethical consumerism by surveying 1,000 people aged 20 or more with an on-line questionnaire. Collected data were analyzed in terms of frequency, factor analyses, cluster analysis, ${\chi}^2$, and one-way analysis of variance. The research findings are summarized as follows. First, consumers had an average (or higher) perception level of consumer boycotts and were categorized into consumer boycott groups of pursuit of self-realization, achievement of results, and pursuit of rationality according to perception patterns of consumer boycotts. Second, the consumer boycott group of self-realization exhibited a high intention for participation in economic and ethical consumer boycotts and was active in all aspects compared to other groups; in addition, the consumer boycott group of results achievement was in the lowest level of ethical consumerism with a low intention for participation in consumer boycotts and ethical consumer boycotts along with the lowest perception level for consumer boycotts as ethical consumption. The consumer boycott group of rational pursuit was comparatively skeptical about the influence of consumer boycotts and with a low level of deontological ethical consumerism. They had additional doubts about the effectiveness of consumer boycotts despite being active participants. The study contributes to the establishment of an ethical consumer behavior theory by investigating connections between the perception patterns of and participation in consumer boycotts as well as ethical consumerism as consumer boycotts conceptually expand as a form of ethical consumption.

• 한국조리학회지
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• 제17권4호
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• pp.153-168
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• 2011

본 연구는 최근 환경오염의 심각성과 함께 대두되고 있는 식품의 안전성과 관련하여 소비자들의 유기농식품 지식과 환경에 대한 위험지각과의 관계 검증을 통하여 유기농식품 구매약도를 살펴보고자 수행되어졌다. 서울과 울산에 거주하는 주부를 대상으로 총 311부의 자료를 실증분석에 사용하였으며 가설 검증을 위해 구조방정식 모형을 이용하여 AMOS 분석을 실시하였다. 결과를 살펴보면 소비자들이 지닌 유기농 식품에 대한 객주관적 지식은 주관적 지식과 유의한 관계를 보였으나 구매의도에 직접적인 영향을 미치지 않는 것으로 나타났다. 반면 객관적 지식과 위험지각 간의 관계는 유의하게 나타났다. 주관적 지식은 구매의도와 위험지각에 높은 영향력을 가지는 것으로 나타냈으며 소비자들의 환경에 대한 위험 지각이 높을수록 유기농식품 구매의도가 증가하는 것으로 나타났다. 구매의도에 대한 간접효과에서는 객관적 지식, 주관적 지식 모두 위험지각을 통해 유의한 효과를 미치는 것으로 나타났고 위험지각도 객관적 지식, 주관적 지식을 통한 유의적인 간접효과를 보여주는 것으로 나타났다.

• 한국병원경영학회지
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• 제24권3호
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• pp.11-26
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• 2019

Objectives: The purpose of this study was to investigate the effect of the perception on the quality of nosocomial infection control on perceived risk, trust, and the intention to revisit among the medical consumers. Method: 361 patients and their guardians who were hospitalized in women's hospital, Gangnam-gu, Seoul, participated in this study. The data was analyzed using SPSS Statistics 21.0. Results: The perception on the quality of nosocomial infection control had a negative(-) effect on perceived risk, a positive(+) effect on trust, a positive(+) effect on the intention to revisit. The perceived risk had a negative(-) effect on trust, a negative(-) effect on the intention to revisit. The trust had a positive(+) effect on the intention to revisit. The perceived risk was partially mediated by the perception on the quality of nosocomial infection control and the intention to revisit, while the trust was fully mediated by the perception on the quality of nosocomial infection control and the intention to revisit. Thus, it indicated that the perceived risk and trust had dual mediated effects as well as full mediated effects in the relationship between the perception on the quality of nosocomial infection control and the intention to revisit. Conclusions: The nosocomial infection control can be an important factor to contribute to hospital management by attract the loyal medical customers, not just cost-expenditure. The nosocomial infection control can help hospital revenue and customer management strategy. Thus, it will contribute to the effective marketing strategy in the medical field.

• 한국실내디자인학회논문집
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• 제28호
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• pp.3-10
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• 2001

The purpose of this study is to identify the cognition differences of home interior remodeling and preference of mass media among consumers and analyze relationship between remodeling perception and mass communication. The data are collected through questionnaire surveys, which included demographic information and preference of remodeling, mass communication from adult consumers who live in Seoul. 223 samples are collected, and are analyzed by using SPSS-WIN program. The major results are as follows: Most of the media are preferences above the average. TV media is a leading mass communication, which has an effect of most consumers. Internet business preference is found at young, male, white color business group and small family. Remodeling has been a strange word with consumers, but now on its needs are spread among the public that is provide to solve the problem which were found in their home on the influence of mass communication.

• 대한가정학회지
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• 제42권2호
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• pp.33-46
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• 2004

This study investigated the plan to activate consumption behavior through research using a questionnaire investigating the consumption behavior of imported famous brand products and conducted a case study in order to supplement the qualitative sense. This research was conducted on women consumers in their 20s and 30s. 483 questionnaires were used for statistical analysis. The interview research was conducted with 10 consumers in the case study. Following are the study results: 1. Women consumers showed the highest level of conspicuous consumption behavior in the consumption behavior of imported famous brand products. 2.The educational level of consumers and friends showed the greatest statistically significant effect on conspicuous consumption behavior. Both the perception on the openness of imports and the frequency of travel abroad had significant effect on function-pursuit consumption behavior, while age and marital status had the greatest effect on aesthetic-pursuit consumption behavior.

• 한국주거학회논문집
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• 제10권1호
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• pp.21-35
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• 1999

The purposes of the study were: 1) to classify and describe causes of producing wasted furniture and household electric appliances by consumers, 2) to identify the influence of variables on causes of producing wasted furniture and household electric appliances and experience of consumer's recycling behaviors, and 3) to introduce the ways of activating recycling in wasted furniture and household electric appliances which suggested by consumers. 1,132 housewives living in Seoul, Sungnam, and Choongjoo were used as a final sample of the analysis. Data were collected using a self-administered survey. The result of the study indicated the major variable which affects producing wasted furniture and household electric appliances was the perception of recycling. Also, the level of consumers' recycling behavior in furniture and household electric appliances was very low and age and housing type were the major variables which affect consumers' recycling behavior. Finally, the implications and recommendations for consumers, enterprises, and society were suggested.