• Title/Summary/Keyword: consumer tendency

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A Study on Commerce Strategies by Mobile Shopping Site Types for Fashion Products (패션제품에 대한 모바일 쇼핑 사이트 유형별 커머스 전략 연구)

  • Jang, Eunyoung
    • Journal of Fashion Business
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    • v.21 no.1
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    • pp.124-133
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    • 2017
  • This study analyzed consumers' online fashion shopping site usage by site type and analyzed how product information search and product purchase differ. In addition, by comparing and analyzing preference and selection factors of PC and mobile shopping, we tried to provide basic data of effective mobile commerce operation strategy according to expansion of mobile market in fashion industry. We surveyed the use of 6 types of online sites (portal site, open market, general shopping mall, social commerce shopping mall, brand shopping mall and non-brand shopping mall) to understand the usage of mobile shopping site for consumers' fashion products. Consumer survey subjects were 373 college students in their early 20s who had the most mobile shopping experiences. The questionnaire consisted of online fashion site usage items, internet and mobile fashion shopping preference (6 items), internet and mobile shopping choice behavior (10 items), and purchase intention (3 items) .Data were analyzed using SPSS 14.0 program. The high preference of portal sites, open market, social commerce, and non-brand shopping malls in shopping online fashion products is a result of the perceptual changes of major distribution channels and the trends of consumers' value consumption tendency. Therefore, it is necessary for fashion companies to actively cope with fashion product distribution competition with huge shopping sites of current online market by well understanding consumers' preference trends and factors of online sites.

Household Financial Management and its Evaluation in Chungbuk Province (충북지역 가계의 재무관리 실태 및 평가)

  • Kim, In-Sook
    • Korean Journal of Human Ecology
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    • v.12 no.1
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    • pp.39-52
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    • 2003
  • This study was conducted to find how to manage the household financial situation and what households demand to financial organization for their satisfaction in Chungbuk Province. The questionnaire survey was implemented from 24th of Oct. for two months and 330 households data among 350 households were analyzed and selected as a sample. The results were as follows : 1. Many households had four to six bankbooks and wives visited financial organs more frequently than their husbands. 2. Although many respondents regarded the safety as the most important point when they selected the financial organ, they were choosing the organ because of the nearness form their own house. 3. How to manage the households' financial situations and how much they were satisfied with the financial organs were different by the respondents' age and education level. 4. The younger they were and the higher the education level was, they managed the household according to the financial plan. Female consumers were more satisfied with financial organs than male did. 5. The financial problem were solved through the couple's communication in many households. This study showed the tendency that the wives' power increasing in the households's decision-making about financial problems.

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Effects of Addictive Apparel Buying Tendencies on Apparel Buying Behaviors (의복중독 구매 성향에 따른 의복구매 여부 영향 변수들의 연구)

  • 박영신;박은주
    • The Research Journal of the Costume Culture
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    • v.11 no.3
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    • pp.352-366
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    • 2003
  • The purposes of this study were 1) to examine the conceptual structure information sources, antecedent states, and purchasing situation related to the apparel buying behavior, 2) to compare the differences between high addictive buying consumers and low addictive buying consumers in related variables, and 3) to find out the discriminating variable of apparel buying behaviors on the degree of addictive buying tendencies of apparel in department store. The questionnaire was developed based on the results of pretest and previous studies, and completed by 726 fcmale consumers living in Busan, Korea. 1) Factor analysis showed that information sources related to apparel buying behaviors consisted of the information of store and observation, and antecedent states did consumer's mood and availability of cash/cards. Also, purchasing situation in apparel store composed of four factors, such as Atmosphere, Price/quality, Store policy/salesperson, and Influence of others. 2) By t-test, there were significant differences between high addictive buying consumers and low addictive buying consumers in information sources, antecedent states, and purchasing situations. 3) The apparel buying behavior of high addictive buying consumers were influenced by the information of observation, and that of low addictive buying consumers were did by the atmosphere of apparel store.

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Research Trends of Children's Manners on the Related Thesis & Dissertation in Korea (유아예절 연구의 동향 분석 - 석.박사학위논문과 학술지논문을 중심으로 -)

  • Ju, Young-Ae
    • Journal of Families and Better Life
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    • v.27 no.5
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    • pp.43-57
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    • 2009
  • This study analyzes the tendency for studies of children's manners in Korea. This research provides basic information for future research on the study of children's manners. I reviewed previous research during Mar.10~Apr. 30., 2009, and published articles that used terms such as 'ye-jul', 'yua ye-jul', 'jun-tong ye-jul', and 'yua-dare kyo yuk' as key-words provided by the National Assembly Library and Academic Information Center, and the terms were used for contents analysis. In the past, parents usually taught manners to their children at home, but now, most children learn etiquette at kindergarten and day care centers. A greater portion of the studies dealing with children's manners has been published since 2001. The experimental method was used for most of this research. Based on the results, I have made suggestion regarding the direction of future studies of children's manners. Research should investigate the value of children's manners and philosophy in future research. Based on the personal characteristics of each child and their understanding of the ecological environment, studies of children's manners require an interdisciplinary research approach or ecological research approach. These studies should continue to research in cooperation with kindergartens and day care centers. In addition, further research should focus on an effective teaching method or instructional media research of children's manners.

An study on the Architectural Visual Identity of Apartment Plan (아파트 계획에 있어서 건축적 시각 아이덴티티에 관한 연구)

  • Lee, Dong-Ho;Lee, Seung-Jo;Lee, Kyoung-Hun;Kim, Yong-Seong
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2003.11a
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    • pp.277-282
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    • 2003
  • The purpose of this study is to investigate the architectural visual identity, and scheme of conceptional extent of architectural visual identity through literature research and sample analysis by design factors for apartment design. Korea National Housing Corporation's Mapo apartment put first caterer which is continued about 30 years to solve shortage of houses by beginning and the impact of IMF and the price decontrol on second half in the 1990s have changed the housing status to commercial goods. Construction companies have introduced brand concept to satisfy consumer's appetite in production of house goods including apartment under market situation. Importance of visual identity in apartment design occupies has risen in heftily. However most companies are in condition of stay on two-dimensional application that uses symbol, logotype, and character assistance. Several high position construction companies are trying architectural visual identity, but those are applied in partial element and those are not going forward to systematic classification and synthetic visual identity plan within peculiarity of apartment complex. This study is to grasp plan and design tendency to acquire identity of design element of construction field and goods through design examination. In conclusion visual identity in apartment design is architectural visual identity on all of 2 dimensions and 3 dimension for application. Architectural visual identity is a language of form that prescribe identity about external appearance in combination with brand image.

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Bullwhip Effect Minimization vs. Cost Minimization in Supply Chain (공급사슬에서 채찍효과 최소화 대 비용 최소화)

  • Cho, Myeon Sig
    • Journal of the Korea Society for Simulation
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    • v.22 no.2
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    • pp.41-51
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    • 2013
  • Tendency for small changes in end-consumer demand to be amplified as one moves further up the supply chain is known as bullwhip effect (BE). BE is usually defined as variance(order)/variance(demand). Since such distorted information throughout the supply chain can lead to inefficiencies, many studies to reduce variance(order) have been performed. However, in this study, we show that minimization of BE may increase inefficiencies of the supply chain. We introduce a new objective function to increase system efficiency using smoothed ordering policies. Simulation optimization is utilized to find optimal smoothed ordering policies.

A Study on the Program for Estimation of Electric Rates and the Analysis for Power Consumption in Complex Consumer (복합다용도 수용가의 전력소비특성 분석 및 전기요금 산정프로그램 개발)

  • Kim, Se-Dong;Yoo, Sang-Bong;Ki, Yoo-Kyung
    • Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.28 no.12
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    • pp.103-107
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    • 2014
  • Together with housings, general buildings and industrial facilities, multi-purpose complexes are equipped with various and special equipment. They are often used by many unspecified people, which causes an increase in annual electricity consumption. Because of this, a great amount of money has been spent for electric charge, far more in excess of the budget, so a reasonable electricity rate needs to be estimated. In this study, we surveyed the power consumption, average power use, and annual electricity bill of multi-purpose complexes in the past five years. To see the general tendency of the survey, we conducted a statistical analysis with such parameters as average, maximum, and minimum values. Through regression analysis, we could see the trend of the survey in linear way. Based on the survey, we have developed an electric-rate calculation program to estimate the next year's budget on electricity.

A Grounded Theory Approach on the User‘s Experience with Consulting the Internet for Health Problems (건강문제 해결을 위한 인터넷 사용에 관한 근거이론 연구 - 30대 성인 소비자를 대상으로 -)

  • Lee, Sook-Kyung
    • Journal of Korean Academy of Nursing Administration
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    • v.15 no.2
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    • pp.244-254
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    • 2009
  • Purpose: This research was conducted to explore the experience of using Internet to solve health problems and to develope a grounded theory. Method: There were 15 subjects in their 30s who had experience using Internet to solve health problems for themselves and their families. Results: 114 concepts, 31 subcategories, and 9 categories were derived from the analysis by using approaches by Strauss & Corbin. Central phenomenon was "Primary healthcare information" and the core category was "Selecting ways to solve health problems". The participants' experiences were conceptualized into two perspectives: reliability of the information and tendency of preference among the sites. Conclusion: All of the processes found on Internet that solved health problems required the assistance of a health professional such as a nurse. It was judged that there are some differences in the degree of usage regarding health-related information, which was primarily in accordance with the confidence and attitude of the user with respect to Internet information. We presented a strategy that could operate with professionals and nonprofessionals. Therefore, we can be satisfied by the fact that this study suggests a complimentary nursing strategy to the healthcare on Internet.

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A Study on the Differences of Kimchi Consumption according to Household Characteristics (가구 특성에 따른 김치 소비량 차이에 관한 연구)

  • Park, Sung Hoon
    • Journal of the Korean Society of Food Culture
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    • v.34 no.2
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    • pp.159-167
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    • 2019
  • The purpose of this study is to provide basic information to improve understanding of contemporary kimchi culture in Korea. Many Koreans are now purchasing kimchi at markets, while the proportion of self-preparation is gradually decreasing. This commodification tendency of kimchi is considered to be associated with changes in consumer's behavior and attitude. In this study, a linear regression and a logistic regression model were used to identify relationships between kimchi consumption behavior and household characteristics. The results showed that the probability of kimjang activity was positively related with family size, possession of a kimchi refrigerator, self-preparation practice, and the intensity of sharing behavior. I also found that kimchi consumption volume per capita of 'purchasing' household was greater than that of 'self-preparing ' or 'sharing-dependent' households, and that the number of family members was inversely related with kimchi consumption volume per capita. The inverse relationship between family size and kimchi consumption volume per capita is considered to be contrary to the widespread thoughts in Korea, which have been developed while experiencing kimchi preparation and consumption in traditional extended families. I think that the relationship comes from differences in menu varieties, which appear to vary with family size. This issue will be investigated in subsequent studies.

An Application of TAM and TRI on the Factors Affecting Internet Banking Adoption in Bangladesh

  • AMIN, Md. Iftekharul;ERFAN, Nafis;NAVID, Mashrur;KHAN, Mohammed Shafiul Alam;ISLAM, Md. Shariful
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.9
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    • pp.75-91
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    • 2022
  • This study assesses the Internet banking adoption tendency by existing bank customers of Bangladesh. Currently, almost all the leading banks in the country have implemented Internet banking platforms. However, the active user count remains relatively low and there hasn't been any conclusive research on the drivers and inhibitors of Internet banking. This study evaluates the reasons and quantitatively establishes the factors leading to the adoption and usage continuance of internet banking by existing bank customers. Responses from 460 bank account holders were collected via online questionnaires using a purposive sampling approach, and a core conceptual framework based on Technology Acceptance Model (TAM) and Technology Readiness Index (TRI) was used. The study concluded that internet banking adoption is significantly impacted by the ease of use, customer service, and technology familiarity. Similarly, customer satisfaction is affected by the perceived value and the perceived risk. Through regression analysis, it was found that usage continuance is 89% explained by adoption and customer satisfaction. Multi-group moderation showed significant impact by groups divided based on usage frequency, income level, and age. Perceived risk weakened the impact of perceived value and technology familiarity on usage adoption. Additionally, perceived risk reduced the impact of consumer satisfaction and usage continuance.