• 가정과삶의질연구
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• 제16권2호
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• pp.1-10
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• 1998

This study purpose to know the degree of adolescent consumer's conspicuous consumption how difference do adolescent consumers' conspicuous consumption have by socio demographic variables socio-psychological variables consumer ability. Therefore we suggest the adolescent consumer's sound consumption to consumer education. To approach to above purpose the research question are as the followings. 1) The average level of conspicuous consumption a little low median point. This implies that comsumer education is necessary for the adolescent consumer in order to reduce the level of conspicuous consumption. 2) Theadolescent consumers' consumption differs significantly according to the sex(p<0.05) monthly mean income of family(P<0.01) degree of taking in massmedia (P<0.01) subjective status on oneself(P<0.01) consumer socialization(P<0.01) 3) According to the results of the regression analysis examining the relative influences of variables affecting for conspicuous consumption the rela ive importance of the variables ; degree of taking in massmedia sex consumer knowledge communication with peers consumer attitude and the amount of allowance.

• 한국가정과교육학회지
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• 제14권1호
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• pp.1-13
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• 2002

The purpose of this study is to find out the level of purchasing behavior and related variables of Korean adolescents in Kangwon Province. and to suggest a direction of consumer education for rational purchase and of Home Economics Education. through noticing the influence of socio-demographic variables and socialization-related variables. To find out the results of this study, a survey was made using questionnaires with middle school students who live in Kang-won Province. and 472 Questionnaires were used as the analysis data. The methods of statistical analysis used for this study were Cronbach' ${\alpha}$. Frequency Distribution, Percentile. Mean. Standard Deviation. ANOVA, t-test. Duncan's Multiple Range Test, Multiple Regression Analysis. and also SPSS PC+ was used. The summaries of the results of this study were as follows. First. the level of the adolescents'purchasing behavior was the average 3.34 which is higher than the centered number 3, and the level of pre-Purchasing behavior(3.36) was higher than that of the post-purchasing behavior (3.27). Second. the adolescents' purchasing behavior showed the significant difference according to the mothers' educational level and family income. Third among the socialization-related variables. the group which had much communications with their parents and friends about purchase. the group which got much consumer education in school and their home. the group which can see much advertisements about purchase showed high level of purchasing behavior. Fourth. in the regression analysis. the consumer education in school. the communication with parents or friends were significant variables to the level of purchasing behavior. Looking into the subcategory. the communication with parents. the amount of pocket money. the father's occupation were significant variables to the level of pre-purchasing behavior, And the consumer education in school. the communication with parents or friends. the father's occupation were significant variables to the level of post-purchasing behavior.

• 한국생활과학회지
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• 제13권4호
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• pp.581-598
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• 2004

The purpose of this study is to analyze the conspicuous consumption propensity of middle schoolers and to develop effective consumer education programs which help improve consumer socialization. Empirical data were collected by using a questionnaire for 500 middle schoolers who reside in the city of Daegu. The results of this study are as follows: First, significant differences in materialistic propensity can be found. It results from the difference in parents' educational background, amount of monthly pocket money, influence of mass media and friends, and the consumer education hosted by schools. Second, significant differences in the conspicuous consumption propensity can be found. It comes from the difference in materialistic propensity and control of purchasing behaviors. Third, the variables affecting the middle schoolers' propensity of conspicuous consumption include influence of mass media and friends, control of purchasing behaviors, influence of materialistic propensity, amount of monthly pocket money, and mother's educational background. Lastly, this study helps develop consumer education programs for the teenagers. The program should use statistics data, Internet, presentation materials, putting higher priority on experience activities, survey, analysis, discussion, and presentation rather than theoretical education.

• 한국콘텐츠학회논문지
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• 제10권4호
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• pp.265-273
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• 2010

본 논문은 현대 사회에서 노인들의 소비생활 상담이 증가하고 있고 소비자로서 이들의 기능과 역할이 점차 중요시되고 있는 점에 착안하여, 사회 지원 체계 마련의 1단계로 노인을 위한 소비생활 교육 프로그램 개발을 시도하였다. 그 결과 소비자로서의 노인을 정의내리고, 노인 소비자의 소비생활 실태와 교육 요구도, 노인 소비자를 위한 교육 프로그램 분석을 토대로 노인을 위한 소비생활 교육 프로그램의 구성원리를 제시하였으며, 노인 소비생활 교육 프로그램의 구성과 내용을 소개하였다. 구성 원리는 내용 구성 측면에서 경험의 원리, 생활화 사회화의 원리, 계열성의 원리이며, 실행의 측면에서는 자발성의 원리, 개별화의 원리, 경로의 원리이다. 개발된 프로그램의 주제는 총 4개 영역으로 첫째, 노인 소비자 피해 예방교육 둘째, 올바른 소비자 상거래 방법 셋째, 피해 사례를 통한 상거래 방법 넷째, 소비자의 권리와 책임 및 의무, 구매 의사결정 과정이며, 각 주제 영역은 기획자와 진행자 중심의 주요 내용과 준비 사항으로 구성하였다.

• International Journal of Human Ecology
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• 제8권1호
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• pp.53-66
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• 2007

The purpose of the study is to microscopically re-clarify the reality of renovation and conflicts that females faced within their families since the modernization period. The research method is the literature review. Families have been considered based on the formation of individual spaces for housing by husband and wife. The study will analyze changes in daily lives and housing consciousness to understand how such housing areas are transforming. The results of the study are as follows. From the perspective of symbolic interaction, in a traditional society, Korean females have been experiencing alienation and isolation in private areas in their daily lives due to family centrism and male chauvinism. Since industrialization, the female's role as the major consumer has been emphasized. Also, in terms of housing space, the symbol of family interaction was influenced more by utility, rationality, and equality than spatial hierarchy. From the perspective of the dailiness of phenomenological traditions, the modern girl's housing consciousness, which appeared during modernization under colonial rule, is considered as revolutionary from traditional society. Soon after in industrialized society, females appeared as leaders of 'sweet home'. They also became the main body to create the space for living by giving meaning to the interior of housing. Considering dailiness from the Marxist perspective, under the colonial social system, females became the subject of colonization through education, socialization, and the labor market. The modern public system presents the female as 'a wise mom and good wife' or laborer causing the colonization of her life. After industrialization, the socialization of housing and prioritization of spending caused the daily lives of females to become colonized by the consumption market.

• 대한가정학회지
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• 제43권1호
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• pp.203-223
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• 2005

TV advertising(TV ad.) to children consumers is a useful method for both business and consumer socialization of children. The object of this study was to see if children could put TV ad. to practical use as a tool for purchasing information and as a learning method. For these purposes, the contents of TV ad. to children consumers were analyzed and their influence on children researched. Based on the findings of this study, it is suggested that TV ad. toward children consumers should be regulated and regulatory guidelines for children's ad. developed to create a better environment for children consumers.

• 가정과삶의질연구
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• 제8권1호
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• pp.31-47
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• 1990

The purpose of this study were to investigate: 1) The level of information-processing competencies of children consumers. 2) The differences of information-processing competencises of children consumers according to the cognitive development stage, the variables related to social learning and the socio-ecomonic variables. 3) The independent influences of variables related to information-processing competencies of children consumers. 4) The independent influences of variables related to information-processing competencies of children consumers according to the cognitive development stage. For these purposes, a survey was conducted using questionaires. The questionaires consisted of mother's and child's were distributed to children of second and 6th grade and their mothers of 5 elementary schools in Seoul 634 cases were selected for data analysis. Then, these data were analyzed with statistical methods such as Frequency Distribution, Percentile, Mean, One-way Anova, Scheff -Test, T-Test, Pearson's Correlation and Multiple Regression Analysis. From these finding, the follawing suggestions are made. First, to improve information processing competencies of children consumers, children consumers should be offered the consumer information that is suitable to child's cognitive development stage. Second, the consumer education and learning practical discriminatory competencies on TV ads. should be conducted for children consumers and his mothers. Third, children consumers should have the opportunities to practice as a consumer. The last, children consumers in low-income should be offered the specially educational program.

• 인터넷정보학회지
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• 제14권1호
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• pp.8-28
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• 2013

In a backlash against corporate branding and capitalism, a growing number of consumers are resisting current marketplace practices and big corporate brands. One particular form of this phenomenon is the emergence of anti-brand communities in social media. The current study, which surveyed a sample of 251 anti-brand community members on Facebook, provides a preliminary understanding of the characteristics and antecedents of anti-brand communities as a new platform for consumer empowerment and anti-brand activism. Findings suggest that consumers' engagement in online anti-brand communities, especially through social media, may be triggered by their negative experiences with employees, product quality, post-purchase service, and value/price. They are motivated, the results show, by seven primary factors: altruism, revenge, advice seeking, convenience, sympathy seeking, socialization, and the need to vent.

• 대한가정학회지
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• 제44권11호
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• pp.23-34
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• 2006

The purpose of this study was to examine: (1) how mothers generally react to children's negative emotions; (2) whether there were relationships between children's temperament and mothers' reactions to children's negative emotions; (3) whether there were relationships between mothers' depression and parenting stress, and their reactions to children's negative emotions; (4) whether there were relationships between mothers' reactions to children's negative emotions and children's behavior problems; and (5) whether there were relationships between mothers' reactions to children's negative emotions and children's social competence. The subjects were 246 preschoolers and their mothers. It was found that emotion-focused socialization and problem-focused socialization were the most frequently used reactions by mothers to cope with children's negative emotions. Relationships between children's temperament and mothers' reactions to children's negative emotions, those between mothers' depression and parenting stress and their reactions to children's negative emotions, those between mothers' reactions to children's negative emotions and children's behavior problems, and those between mothers' reactions to children's negative emotions and children's social competency were all partially significant. Sex differences were found in some of the relationships found significant.

• 한국가정과교육학회지
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• 제12권1호
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• pp.89-108
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• 2000

The objective of this study is to analyze variables that have significant effects pocket money management of adolescents. and to provide useful information for parents and educators who educate adolescents. Data obtained from questionnaires returned by 1,200 adolescents who were randomly selected from middle and high Schools in Chejudo. The data were analyzed by using SPSS Win Program. 40.3% of the adolescents were satisfied with their pocket money. Monthly average pocket money of them was 305.00￦, middle school students were 19.780￦. high school students were 41.230￦ male students were 32.880￦. and female students were 28,130￦. Pocket money expenditure of adolescents differed significantly according to gender. school, region. and pocket money. 43.3% of adolescents had experiences in doing part time for making pocket money. Gender, school, and pocket money have a statistically significant effect on it. The strongest predictor of pocket money management of adolescents is their consumer socialization. Pocket money management of them mostly was influenced by family. friends. school. and mass media.