• Journal of Family Resource Management and Policy Review
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• v.8 no.1
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• pp.61-78
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• 2004

The purpose of this study was to compare the consumers' satisfactions between those who prefer internet shopping and those who prefer CATV home shopping. This study examined both on-purchase satisfactions and post-purchase satisfactions. For on-purchase satisfactions, this study investigated informational satisfactions, convenience satisfactions, and price satisfactions, and for the post-purchase satisfactions, it examined overall satisfactions, delivery-related, and exchange or refund related satisfactions. The data(n=376) were obtained from a questionnaire. The data included 185 consumers of internet shopping, and 182 consumers of TV home shopping, and were analyzed by t-tests or chi-square test to compare those consumers' characteristics and satisfactions. The findings of this study are as follows: First, men aged 20s and those who had higher education, higher incomes were more likely to prefer internet shopping. Second, those who like TV home shopping were likely to search just one channel and to use less than 30 minutes to decide to purchase. Third, generally, those who prefer internet shopping showed higher scores of on-purchase satisfactions, and overall post-purchase satisfactions. However, TV home shopping consumers had higher scores of delivery-related satisfactions.

• Journal of Families and Better Life
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• v.27 no.1
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• pp.31-44
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• 2009

The purpose of this study was to understand how consumers perceive the costs of using certain types of sales-promotions and to suggest ways in which sales-promotions should be developed to contribute to the consumers' welfare and the development of Marketing Strategy. The sufficiency of the consumers' desire was essential to new and creative sales-promotion strategy. This study investigated the perceived costs of using timely opportunity costs, extra expenses, substitution costs, uncomfortable feeling, regrets and economical and psychological satisfactions on certain types of sales-promotions such as off line, coupon, packed items, collection and on line, and event. In the study results on the perceived costs of using certain types of sales-promotions, off line sales-promotions were perceived more than substitution costs, extra expenses, regrets and on line sales-promotions were perceived more than timely opportunity costs. These results were caused by immediately using off line sales-promotions and becoming a member of on line sales-promotions. In the research result on the perceived costs of using certain types of sales-promotions and economical satisfactions, off line sales-promotions exhibited positive relations with substitution costs of coupon and extra expenses, regrets of packed items and collection about economical satisfactions. On line sales-promotions exhibited positive relations with extra expenses and regrets about economical satisfactions. The research results on the perceived costs of using certain types of sales-promotions and psychological satisfactions, off line sales-promotions exhibited positive relations with timely opportunity costs of coupon and collection about psychological satisfactions. On line sales-promotions exhibited positive relations with substitution costs about psychological satisfactions. These results were caused by the feeling of leisure time as the consumer played games or hobbies. This study proposes an approach in the context of sales-promotion with some suggestions and thoughts.

• Journal of the Korean Home Economics Association
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• v.41 no.1
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• pp.187-211
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• 2003

This study deals with activities in internet, including activities on consumer counseling, exchange of consumer information, and anti-sites. Among consumers having utilized those three types of internet sites, this study examines whether their satisfactions on them differ depending on their socio-demographic characteristics and types of activities and also explores which factors critically influence consumer satisfactions. According to the results of this study, consumers' satisfactions were higher when consumers evaluated counselors were objective, rapid, and reliable. Thus, Counselors must be more efficiently classify counseling contents, systematically manage, rapid, active and concrete answers for consumers applying for counseling. Second, in the case of consumer information site, the consumer satisfaction turns out to be positively related with exchange of consumer information, rapid provision of information, and reliability. Connection of relevant specialized information, encouragement of active information exchange among consumers, and objectivity and specialty in consumer information site are necessary to increase the quality of internet consumer information cite. Third, in the case of anti site, consumer satisfaction is higher in cases of consumer being joined in anti-site and in cases of objective and reliable sites. In order to facilitate the utilization of anti-sites, those solutions include systematic classification and management of writings listed in the site, active management of the site managers, reducing criticisms on the writings listed and objectivity of information provided, and active searches for solutions. Finally, in order to preserve consumer sovereignty, policy suggestions include improvements of service qualities provided in internet sites, active advertisement, improvement of site management through charging some fees for users, enhancing specialties.

• Journal of Family Resource Management and Policy Review
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• v.7 no.1
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• pp.77-89
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• 2003

This study examines factors to influence consumers’reliability, and satisfactions for consumer anti-site, and willingness to visit that site again among consumers utilizing anti-sites. According to the results of this study, first, male, consumers utilizing electronic commerce were more likely to visit anti-site. Consumers were more likely to write their own message and reply other consumers’message in anti-site when they have purpose to complain about their dissatisfaction regarding the process of purchase behavior. Second, consumer's satisfaction is higher in cases of consumers having higher recognition of necessity of anti-site, visiting not required to affiliate the members of anti-site, and being reliable sites. Third, consumers were more likely to use anti-site again when they had higher recognition in the necessity of anti-site and were more satisfied. Finally, in order to facilitate the utilization of anti-sites, those solutions include systematic classification and management of writings listed in the site, active management of the site managers, solutions for criticisms on the writings listed and lack of objectivity of information provided, and active searches for solutions rather than listing of writings on discontents and resistance.

• Journal of Families and Better Life
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• v.20 no.1
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• pp.139-149
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• 2002

The aim of this study is to examine the consumer information behavior and consumer satisfaction in virtual community, and analyse influential variables on these. The data for this study were collected from members of virtual community for cosmetics in DAUM ( www.daum.net) through self-report questionnaires. Main findings are following; Virtual community consumer experiences satisfaction for products including information, and information behavior. And the greater information behaviors are associated with the greater satisfaction. And the virtual community consumers' information behavior and satisfaction don't differ largely by internet variables and socio-demographic variables. On the other hand, virtual community consumers' information behavior and satisfaction are associated with psychological variables like community membership, information wants, enduring involvements. In conclusion, these satisfactions make the effect of ‘feedback’ to information behavior, so these virtual community is able to be activated. And this also means that virtual community is Ideal space for consumer to expand information behavior.

• Journal of the Korean Academy of Esthetic Dentistry
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• v.23 no.2
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• pp.95-104
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• 2014

This study is about the basis of satisfactions by patients : One is 'what factors of the marketing by dental medical service have an effect on consumers dental clinic' The other is 'what is the most important part when consumers choose the dental medical ser Seoul and Gyeonggi area unintentionally. Finally 446 people were analyzed. 6 general questions, 5 selective form questions when consumers choose the dental service, 11 satisfactions questions after treating and thought of reuse the dental service 6 (Likert scale) questions. Whether the choice of hospital dental marketing by dental analysis, both male and female hospital medical marketing and use of selected highly suggests that it does not respond. The resulting satisfaction analysis using the Hospital Dental Marketing consumer access to medical care, and then, a full explanation, comfort, quality and level, health care costs, treatment management, and symptom improvement were higher satisfaction with the item, select the dental healthcare after the analysis of the marketing of recycled doctors are otherwise subject the person selected from all entries equal to or higher than the average consumer satisfaction showed a higher medical doctor also higher reuse. Consequently, Through the use of marketing to choose the best dental healthcare need to providing quality care.

• Asia Marketing Journal
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• v.10 no.2
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• pp.99-123
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• 2008

Consumer satisfaction/dissatisfaction is key determinant of brand loyalty and store patronage behavior. But the results of many customer satisfaction surveys implemented by department stores show that consumer satisfactions do not predict the actual patronage behaviors well. The main reason of these surprising results would be that the consumer satisfaction indexes do not include some important determinants of consumer satisfaction. Many customer satisfaction surveys mainly focus on the evaluation of functional benefits including product assortments, merchandise prices and locational convenience. Recent studies indicate that emotional/hedonic benefits strongly influence the consumer satisfaction, intention to repurchase and intention to revisit. Our study suggests that both functional values and hedonic values should be included in developing the index of consumer satisfactions. The purpose of our study is to investigate the relationship between shopping value and consumer satisfaction, and actual patronage behavior. Shopping values is defined as the difference between total benefits and total shopping costs. Total benefits include the dimensions of product quality, service quality, and hedonic benefits. Total costs are classified as the monetary costs and non-monetary cost. The conceptual framework developed for this empirical study is as follows.

• Journal of the Korean Society of Costume
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• v.58 no.8
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• pp.158-169
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• 2008

The purposes of this study were to Investigate the relationships between knitwear purchase motive and female consumer satisfaction, and to reveal how knitwear purchase motives and demographic variables influence the consumer satisfaction. The subjects were 263 female college students and working women residing in metropolitan area of Seoul. The data were analyzed by using descriptive analysis, factor analysis, Cronbach's ${\alpha}$-reliability coefficient, t-test, Pearson's correlation coefficient, and multiple regression analysis. Five dimensions of knitwear purchase motive were derived by factor analysis; expressive, others' influence/deficiency, quality/social, situation, and utility motive. Consumer satisfactions were classified into 3 dimensions; appearance, practicality, and quality satisfaction. The expressive motive had significant positive relationships with the satisfaction of appearance and quality satisfaction. The quality/social motive had positive relationships with the satisfaction of appearance, practicality, and quality. Utility motive had positive relationships with the satisfaction of appearance and practicality. Working women had higher situation motive and quality/social motive than the female college students had. The higher the age was, the higher the score on situation motive and quality/social motive were. The higher the social class was, the higher the score on expressive motive was. The higher the income was, the higher the score on appearance, practicality, and quality satisfaction were. The consumer satisfaction of knitwear was influenced most by the quality/social motive and next by the expressive motive, the income, and the utility motive in order.

• Journal of the Korean Society of Costume
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• v.54 no.5
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• pp.71-81
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• 2004

The purpose of this study was to investigate the customer service factors and evaluation of consumer satisfaction on the purchase through the C2C E- commerce, focusing on the fashion goods. 190 college students who have purchased products via C2C E-commerce were surveyed. For data analysis, descriptive statistics, 1-test, Pearson＇s correlations, and multiple regression were used. As the results, 50.5% of respondents have purchased fashion products through C2C. Out of 4 C2C characteristics factors. there was statistically the significant difference in only ＇entertainment factor＇ between males and females. All five SERVQUAL＇s factors used for measuring service factors in this study were correlated to customer satisfactions scores. Also. results of multiple regression revealed that assurance, empathy, and reliability were significantly to related to customer satisfaction. Based on these results, fashion marketing strategy for C2C development would be suggested.

• The Research Journal of the Costume Culture
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• v.16 no.6
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• pp.1008-1018
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• 2008

The purpose of this study was to examine the effects of consumption value, service quality, and customer satisfaction on store loyalty of beauty consumers. Using a questionnaire developed from previous studies, data were collected from 319 females at beauty stores located in Busan. They were analyzed by factor analysis, cluster analysis, ANOVA, and path analysis using SPSS 14.0 Program. Results showed that beauty consumers were classified into three groups by their consumption values; Subjective group, Practical group, and Epistemic group. There were a little differences among three consumer groups in the influence of perceived service qualities on consumer satisfaction. They suggest that the more satisfied with store services, consumers were the greater loyalty of beauty stores. Additionally, satisfaction of beauty consumers was a very important variable to develop the store loyalty. These findings would provide retailers and marketers related to beauty stores the informations encouraging consumer satisfactions and developing strategies of beauty stores.