• Culinary science and hospitality research
• /
• v.22 no.1
• /
• pp.108-116
• /
• 2016

Halal market has been growing tremendously recently. The food products occupies the most share in the Halal market category. The phenomenon could be explained by the increased number of consumer among Halal products. Apart from Muslims, who consumes Halal product due to religious obligations, it is assumed that non-Muslims have also started consuming Halal products, especially food items. Halal food products have been perceived as safer, animal friendly and environmental sustainable. Hence, the awareness of Halal principles, Islamic Brand, moral obligation animal welfare and food safety have been studied in this research in order to investigate the influence of Halal food product purchase intention among non-Muslim consumer using quantitative research method. Food safety has been identified to be the most significant in predicting the purchase intention of Halal food product. Furthermore, future studies are suggested to include additional variables such as habit and self-awareness.

• Korean Journal of Organic Agriculture
• /
• v.12 no.1
• /
• pp.67-80
• /
• 2004

Farm economy is getting worse because of the free trade trends in agriculture sector and unreasonable application of market economy principles to agricultural products. And The worldwide issues of environmental pollution as well as want of food, water and energy make human future be anxious. In addition, consumers raise questions in argument about safety of foods produced by traditional farming or imported. So I propose the urban-rural living community movement(URLCM) as an alternative plan for sustainable domestic agriculture. URLCM based on environmentally friendly agriculture and community consciousness will be able to solve many of present issues on agriculture and rural society through incessant interchanges between urban and rural community. This URLCM has to be basically founded on principles of symbiosis-coexistence and life circulation. So those that have to be driven forward arc organizing producers and consumer cooperatives, making environmentally friendly rural region and products, combining with consumer cooperatives, training the participants and so forth.

• Journal of the Korea Safety Management & Science
• /
• v.18 no.1
• /
• pp.203-208
• /
• 2016

Bioinformatics service is very new and emerging in market that provides information such as whether or not occurrence of a particular disease through the base of DNA(Deoxyribonucleic Acid) & RNA(Ribo Nucleic Acid) sequence analysis. Recently, interest growing rapidly in utilization of the industrial purpose, but provision of commercialization like pricing and service packaging is not enough to go to market. For go-to-market, firstly refine the services and perform cost calculation of services in cost-plus method then estimate consumer utility by conducting conjoint analysis. Collectively, with cost and consumer utility result, optimal service price can be calculated.

• Proceedings of the Safety Management and Science Conference
• /
• 2009.04a
• /
• pp.511-521
• /
• 2009

The purpose of this study was to variety of services criteria as Serqul in service quality on customer commitment the customer to take a look at the impact of the activities associated with customer loyalty Today, consumer needs are diversified, continually changing and differentiated. Under the market conditions of unlimited competition to satisfy those needs, businesses focus on relationship-building with customers, as well as on quality of Services. As a result, in this era of consumer-centered marketing, customer commitment is surfacing as a competitive edge that a company can benefit from for a long time.

• Journal of the Korea Safety Management & Science
• /
• v.1 no.1
• /
• pp.217-230
• /
• 1999

The prevalent phenomenon in the high technology market shows market-determined do facto standard is preferred to de jure standard determined by formal organization. The purpose of the study is to provide a framework to empirically examine the relationship between network externalities and switching costs from the consumer's point of view Key findings of the study are ： First, physical compatibility and upgradability are positively related to the network externalities. Second, conceptual compatibility and expertise are negatively related to the switching costs. Third, the network externalities and the switching costs are positively related to the continuous usage decision. Finally, the network externalities are positively related to the switching costs. The followings are major implications of the study. First, network externalities and bandwagon effects have different causal relationship respectively. Second, contrast to Weiss and Heide's (1993) study, the study suggests multiple dimensions of compatibility, Third, physical compatibility and upgradability increase switching costs through network externalities as the moderator.

• Proceedings of the Safety Management and Science Conference
• /
• 2007.04a
• /
• pp.241-247
• /
• 2007

Multi-criteria decision making is deducing the relativistic importance in the criterion of decision making and each alternative which is able to make a variety of choices measures the preferred degree in the series of low-ranking criterions. Moreover, this is possible by synthesizing them systematically. In general, a fun-diametral problem decision maker should solve for multi-criteria decision making is evaluating a set of activities which are considered as the target logically, and this kind of work is evaluated and synthesized by various criterions of the value which a chain of activities usually hold in common. In this paper, we study about effective consumer preference to towels made of paper according to the three kinds of intensities of products from some domestic company, using the AHP.

• Journal of the Korea Safety Management & Science
• /
• v.9 no.2
• /
• pp.123-134
• /
• 2007

This paper focuses on the in-house reliability assurance plan for the bulk materials of each company. The reliability assurance needs in essence a long time and high cost for testing the materials. In order to reduce the time and cost, accelerated life test is adopted. The bulk sampling technique was used for acceptance. Design parameters might be total sample size(segments and increments}, stress level and so on. We focus on deciding the sample size by minimizing the asymptotic variance of test statistics as well as satisfying the consumer's risk. In bulk sampling, we also induce the sample size by adapting the normal life time distribution model when the variable of the lognormal life time distribution is transformed and adapted to the model. In addition, the sample size for both the segments and increments can be induced by minimizing the asymptotic variance of test statistics of the segments and increments with consumer's risk met. We can assure the reliability of the mean life and B100p life time of the bulk materials by using the calculated minimum sample size.

• Journal of the Korea Safety Management & Science
• /
• v.13 no.3
• /
• pp.169-174
• /
• 2011

The purpose of this study was to clarify the impact of national and corporate brand image of Korea on chinese consumers' purchasing Intention, also the impact of China on korean consumers' purchasing Intention. And the second aim of the research is to provide Korean businessmen who are interested in chinese market with information about chinese consumers' purchasing behaviour. Data from 205 chinese and korean consumers were analysed. As the result of analyses, it was found that Korean country image positive affects corporate brand image(samsung) and Chinese country image negative affects corporate brand image(haier) and product image. Korean corporate brand image only affects product image on chinese consumers. The product image affects Korean and Chinese consumer's purchasing intention.

• Proceedings of the KIPE Conference
• /
• 2008.10a
• /
• pp.157-159
• /
• 2008

본 논문은 전력의 안정적 공급 및 신뢰도 확보를 위해 전력설비의 실시간 감시 및 예방진단 시스템을 위해 텔레메트릭스 기법을 이용한 원격 통신시스템에 대한 연구를 통한 옥내용 전기안전감시진단시스템 (CES_RTU : Consumer Electrical Safety-Remote Terminal Unit)에 대한 새로운 알고리즘을 설계에 관련된 연구를 하였다.

• Journal of the Korea Safety Management & Science
• /
• v.17 no.3
• /
• pp.307-317
• /
• 2015

This study was to identify the effect of the satisfaction of certification, the educational use of the company offering certificate, the system of confirmation of the same model and the demographic aspect on the companies to see if compulsory certification(KC certificate) has negative effects on company management. First, the satisfaction of certification could reflect positive influences on company management. Second, there is no statistical significance in the education from the company offering certificate as a result of analyzing relationships but education is required and has an effect on improving quality according to the result of frequency analysis. Last, the system to declare by identifying the same model has a difference in significance in sales account, the development of products and warranty service for products.