A study on the effects of service quality and customer commitment on customer satisfaction -Case of the coffee shop-

서비스 품질과 고객몰입이 고객 만족에 미치는 영향 연구 -커피전문점 중심으로-

The purpose of this study was to variety of services criteria as Serqul in service quality on customer commitment the customer to take a look at the impact of the activities associated with customer loyalty Today, consumer needs are diversified, continually changing and differentiated. Under the market conditions of unlimited competition to satisfy those needs, businesses focus on relationship-building with customers, as well as on quality of Services. As a result, in this era of consumer-centered marketing, customer commitment is surfacing as a competitive edge that a company can benefit from for a long time.