• 대한가정학회지
• /
• 제43권7호
• /
• pp.23-35
• /
• 2005

This study examined the consumer complaining behavior after purchasing functional health foods and investigated the variables which influence public and private consumer complaining behavior. The subjects of this study were 206 consumers who were dissatisfied after purchasing functional health foods. The survey was conducted during September. 15-October 6, 2003. Percentiles, frequencies, means, $X^2$ and logistic regression were utilized for data analysis with SPSS program. Major findings were as follows: 1 The groups reporting public complaining behavior were over college graduate, high income workers, professional and clerical workers(demographic variables). Purchasing related variable were high purchasing price, strategy of sales person and. ad, purchasing channel through door to door sales, telemarketing, multi level sales, and home shopping, purchasing purpose of weight control and cosmetic. 2. The groups reporting private complaining behavior were high school graduate, low income workers, housewives and the unemployed(demographic variables). Purchasing related variable were low purchasing price, the case of consumer need, purchasing in the shop, purchasing purpose of health restoration.

• 한국유기농업학회지
• /
• 제21권4호
• /
• pp.589-600
• /
• 2013

The Purpose of this paper is to analysis on consumer's purchasing behavior and intention of local food. To analysis consumer's purchasing behavior, a series of homemaker surveys were conducted. The sample size of the survey is 416 respectively. As a survey result, consumer's purchasing behavior shows that purchasing ratio of local food and buying place is various type. By decision tree model analysis showed that consumer's purchasing intention is enough to establishing local food system in region. Therefore, strategies for regional consumption are needed expression of the place city and county of origin, diversification of purchasing item and buying area, and sustainable improvement for safety and trust on local food.

• 복식문화연구
• /
• 제29권4호
• /
• pp.505-521
• /
• 2021

This study analyzed the effects of consumer confusion on shopping fatigue and negative purchasing behaviors in an internet shopping environment. Further, the effects of shopping fatigue on negative purchasing behaviors were analyzed. The survey was conducted among consumers in their 20s and 40s in the Seoul metropolitan area who had experience of purchasing fashion products through internet shopping. A total of 392 questionnaire were analysis, with frequency, reliability, factor, correlation, and regression analysis completed using the SPSS statistics program. The results of the study showed that consumer confusion and shopping fatigue in internet shopping environment affected negative purchasing behaviors. First, consumer confusion comprised overload confusion, similarity confusion, and ambiguity confusion. It was found that overload confusion and similarity confusion significantly affected shopping fatigue. Second, shopping fatigue significantly affected negative purchasing behaviors, and an increased level of shopping fatigue result in, increased purchase delay and non-purchase behavior. Third, consumer confusion (overload confusion, similarity confusion, ambiguity confusion) significantly affected purchase delay behavior, while similarity confusion and ambiguity confusion significantly affected non-purchasing behavior. These results will provide useful data for e-CRM and marketing directions of internet companies and will contribute to rational decision-making of internet consumers and improve the quality of consumer life.

• 한국의류산업학회지
• /
• 제25권5호
• /
• pp.568-577
• /
• 2023

This study examined how middle-aged female consumers' environmental consciousness influences their attitudes and ethical purchasing behavior toward RUR (recycling, upcycling, and reuse) knit products. The research employs a survey method, targeting 30-40 year old women residing in Seoul and Gyeonggi-do Province. On-line and off-line data collection were conducted. The following conclusions emerged through statistical analyses, including factor analysis, cluster analysis, t-test, and regression analysis. Firstly, respondents' environmental consciousness variables were classified into two factors, delineating high and low environmental consciousness clusters, demonstrating significant differences between them. Secondly, the high environmental consciousness cluster exhibited more positive consumer attitudes and ethical purchasing behavior towards RUR knit products. Moreover, it was established that environmental pollution consciousness and eco-friendly product purchase consciousness influenced environmental consciousness on consumer attitudes and ethical purchasing behavior. Lastly, the study confirmed that consumer attitudes mediated environmental consciousness and ethical purchasing behavior. In conclusion, this research establishes a meaningful link between environmental consciousness, consumer attitudes, and ethical purchasing behavior in 30-40 year old women. Environmentally conscious groups positively influence attitudes toward RUR knitted fashion and promote ethical purchasing behavior. Consequently, it is recommended that knit fashion companies prioritize environmental consciousness and eco-friendly products in their marketing strategies. Furthermore, diversifying the application of RUR knit products, coupled with eco-friendly production techniques, can amplify their appeal and utility, ensuring a positive impact on consumer behavior.

• 대한가정학회지
• /
• 제42권10호
• /
• pp.129-141
• /
• 2004

The purposes of this study were to explain consumer attitude, behavioral intention and behavior(expenses) in the purchase of Han-gwa and to explore the influencing factors on them. To achieve these purposes, the Heckman two-step model was utilized to utilize the recursive system of attitude, behavioral intention and behavior. The results of this study were as follows: 1) Seventy-six percent of consumers presented their favorable altitudes to purchase Han-gwa, while $47\%$ of consumers had behavioral intention for purchasing Han-gwa. In addition, purchasing expense of Han-gwa per year as a proxy variable of behavior was less than 100,000 won for most consumers. 2) First, consumer attitude was found to be significantly influenced by the type of family and food safety. Second, the behavioral intention for purchasing Han-gwa was found to be significantly influenced by consumer attitude, age, income, education and price. Finally, consumer behavior(expenses) of purchasing Han-gwa was found to be significantly influenced by the behavioral intention, income and purchasing place.

• 대한가정학회지
• /
• 제45권7호
• /
• pp.119-129
• /
• 2007

The purposes of this study were to explain consumer attitude and purchasing behavior, and coping strategy considering consumption emotions of technology and individual characteristics associated with high-tech products. The results of this study were as follows: consumer attitude was found to be somewhat favorable and a half of the respondents had some purchasing experience of high-tech products. Many consumers were more likely to perceive consumption emotion and some of coping strategies were found to be preferred to others. Then consumer attitude was found to be significantly influenced by some of the consumption emotion, while other individual characteristics were found to be insignificant. In addition, the purchasing experience was found to be significantly influenced by consumer attitude, marital status and education. Finally, each kind of consumption emotion might have a relation to several coping strategies.

• 복식문화연구
• /
• 제6권4호
• /
• pp.50-61
• /
• 1998

This study aims to make clear how consumer's characteristic and involvement in infant's clothing effect on the purchasing behavior. Using questionnaire as a researching tool, I collected the date from 366 housewives who live in Seoul and have kids aged from two to six year-old. The results of the study were as follows : First, they showed a significance on the correlation between sub-variants of involvement in their child's clothing like interest, importance and cognition of danger and those of purchasing behavior like directions to trademark, beauty and practicality, and so that, ti was realized that the involvement have a great effect on their purchasing behavior like. This was of the same opinion that when they think economic significance seriously, they also think practical function importantly. It seems that such a result derived from the fact that infant's clothing is most involved in practicality and economy rather than in trademark, beauty and popularity which are important on adult's clothing because infant's growth is so rapid that it requires to change sooner. Second, as for the correlation between the involvement in their child's clothing and the purchasing behavior according with the consumer's characteristics, they showed a significant correlation according with the consumer's characteristics like husband's profession, average monthly income and monthly expense to purchase infant's clothing. I found, therefore, economic factors like husband's profession, average monthly income and monthly expense to purchase infant's clothing were of most important. It suggests that the higher the consumer's income is, the grater it have an effect on the purchasing behavior.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권6호
• /
• pp.241-254
• /
• 2020

As environmental concerns continue to grow, green supply chain management (GSCM) is attracting attention as an element of competitive advantage for companies. This study examined internal GSCM practices to show how they influenced the end-point of the supply chain from the perspective of the end-consumer. It identified the effects of environmental concerns on consumer purchasing behavior mediated by the company image of internal GSCM practices. Data were collected through an email survey of Korean consumers. Reliability and validity were verified using SPSS 18.0. Cronbach's alpha, and confirmatory factor analysis. The results showed that environmental concerns had a positive impact on such practices, and the image of internal GSCM practices was found to have a significantly positive effect on consumer purchasing behavior. Companies will have to actively reflect environmental factors in their operational activities, and GSCM implementation will become a necessity. A positive image of internal environmental management and eco-design, which are key elements of internal GSCM practices, strengthened the company's eco-friendly image and ultimately affected consumer purchasing behavior. This suggests that it is important for companies to evaluate their environmental attitude and make eco-friendly products from a consumer's perspective, making it a differentiation strategy for a company in building an eco-friendly corporate image.

• 한국가정과교육학회지
• /
• 제14권1호
• /
• pp.1-13
• /
• 2002

The purpose of this study is to find out the level of purchasing behavior and related variables of Korean adolescents in Kangwon Province. and to suggest a direction of consumer education for rational purchase and of Home Economics Education. through noticing the influence of socio-demographic variables and socialization-related variables. To find out the results of this study, a survey was made using questionnaires with middle school students who live in Kang-won Province. and 472 Questionnaires were used as the analysis data. The methods of statistical analysis used for this study were Cronbach' ${\alpha}$. Frequency Distribution, Percentile. Mean. Standard Deviation. ANOVA, t-test. Duncan's Multiple Range Test, Multiple Regression Analysis. and also SPSS PC+ was used. The summaries of the results of this study were as follows. First. the level of the adolescents'purchasing behavior was the average 3.34 which is higher than the centered number 3, and the level of pre-Purchasing behavior(3.36) was higher than that of the post-purchasing behavior (3.27). Second. the adolescents' purchasing behavior showed the significant difference according to the mothers' educational level and family income. Third among the socialization-related variables. the group which had much communications with their parents and friends about purchase. the group which got much consumer education in school and their home. the group which can see much advertisements about purchase showed high level of purchasing behavior. Fourth. in the regression analysis. the consumer education in school. the communication with parents or friends were significant variables to the level of purchasing behavior. Looking into the subcategory. the communication with parents. the amount of pocket money. the father's occupation were significant variables to the level of pre-purchasing behavior, And the consumer education in school. the communication with parents or friends. the father's occupation were significant variables to the level of post-purchasing behavior.

• 유통과학연구
• /
• 제22권1호
• /
• pp.47-59
• /
• 2024

Purposes: The study aimed at examining the impact of the COVID-19 pandemic on the shift of online consumer purchasing behavior and whether the new behaviors would be maintained after the epidemic season. The study also aims to investigate how online customers change based on perceived risks. Research design and Methodology: The study investigated purchasing behavior of the same 377 online Vietnamese consumers during two periods: (1) during the period of social distancing and (2) one and half year after that, allowing data to be collected in real time, so that consumers do not have to recall their behavior. Results: Purchasing behavior appeared to be more influenced by gender, age and household size. Aged consumers are more concerned about risks than those in the younger group, who only worry about the risks during the pandemic. Consumers in households with two or more people are more concerned about the risks than those living alone. Female appeared to be more influential in both during and after pandemic than male. Conclusions: The findings contribute to clarify shift of online consumer purchasing behavior, which helps business to develop effective marketing strategies and enhance their presence in the e-commerce sector.