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http://dx.doi.org/10.11625/KJOA.2013.21.4.589

Strategies for Regional Consumption Revitalization of Local Food by Analysis on Purchasing Behavior and Intention  

Heo, Seung-Wook (단국대학교)
Publication Information
Korean Journal of Organic Agriculture / v.21, no.4, 2013 , pp. 589-600 More about this Journal
Abstract
The Purpose of this paper is to analysis on consumer's purchasing behavior and intention of local food. To analysis consumer's purchasing behavior, a series of homemaker surveys were conducted. The sample size of the survey is 416 respectively. As a survey result, consumer's purchasing behavior shows that purchasing ratio of local food and buying place is various type. By decision tree model analysis showed that consumer's purchasing intention is enough to establishing local food system in region. Therefore, strategies for regional consumption are needed expression of the place city and county of origin, diversification of purchasing item and buying area, and sustainable improvement for safety and trust on local food.
Keywords
survey; purchasing behavior; purchasing intention; decision tree model;
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