• International Journal of Contents
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• v.8 no.1
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• pp.69-73
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• 2012

This paper aims to present colour theories and show how they can be used to explain consumer's preferences of some products over others. It will, furthermore, attempt to link these theories to the design industry and look at how colour associations determine product success. Due to associative learning and personal preference, the colours of objects can cause consumers to either favour or dislike products over those with identical functions and efficiency. Age and gender affect the preferred colour choices of the individual, making some products more popular to particular groups of potential consumers. Designers can utilise colour theories to ensure that they use the most appropriate colour schemes to maximise and appeal to their targeted market successfully. A survey was conducted with 100 participants. It demonstrates the associative links between colours, emotions and product categories. It can be shown that the colour of an object can contribute to its success or failure in the market based on a number of different criteria. The design must use colour confidently to evoke certain emotions or connotations and must be carried out appropriately. The designer also has to consider whom it is that be viewing it and making the decision of preference.

• Journal of Wellbeing Management and Applied Psychology
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• v.4 no.4
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• pp.1-14
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• 2021

Purpose: This study aims to measure the level of satisfaction with the overall education of current students, who are major consumers of education by department at the Health Care Convergence University, and to establish development strategies such as improving education quality and satisfaction by deriving problems and improvements. Research design, data and methodology: This study drew conclusions through secondary data analysis based on data surveyed by the Educational Performance Management Center of a university in the academic year of 2020. The target of the education consumer satisfaction survey was 470 students of the College in the academic year 2020. Frequency analysis and correlation analysis were applied to the data using the statistical package program SPSS 25 version. Results: In the major curriculum satisfaction survey, the department with the highest score was optics and optics, 4.11, and the department with the lowest score was medical IT, 3.29. Conclusions: The department with the highest correlation in the correlation analysis result of the demand survey by department was the Department of Medical Management and the Department of Medical IT, with a correlation coefficient r=0.984, and the lowest correlation in the correlation analysis result of the demand survey by department was the Department of Medical IT and Dental Hygiene, with a correlation coefficient r= -0.085.

• Journal of the Korea Convergence Society
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• v.10 no.9
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• pp.119-126
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• 2019

In this study, we examined whether the intention to choose varies according to the experience of the regret of consumers when experiencing a failure in the status quo or non-status quo, and how self-compassion plays a moderating role in this relationship. A experiment was conducted to achieve the purpose of the study. First, this study also confirmed that regret was a mediator between dissatisfaction with choice outcomes and behavioral intentions. Second, like previous studies, this study confirmed the effect of status quo in general. However, it can be seen that the effect depend on self-compassion. Or, the regrets of those with high self-compassion and their future behavioral intentions did not change significantly whether it was wrong due to maintaining on or changing of the status quo. On the other hand, those with low self-compassion showed the bigger differences, so they were typically showing the status quo effect.

• Fashion & Textile Research Journal
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• v.18 no.1
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• pp.48-62
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• 2016

Consumers have come to demand high quality, affordable prices, and innovative product designs of the outdoor wear market due to their well-being and leisure oriented lifestyle. A new system of business in outdoor wear has emerged in the process through which corporations have endeavored to satisfy such consumer needs. Outdoor wear brands have utilized social network services (SNS) such as Facebook and Twitter as means of marketing and have built close relations with consumers based on communication through these media. Recently, explosively escalating SNS data are referred to as social big data, and now that every consumer online is a commentator, reviewer, and publisher, the outdoor wear market and all of its brands have to stop talking and start listening to how they are perceived. Therefore, this study employs Social $Metrics^{TM}$, a social big data analysis solution by Daumsoft, Inc., to verify changes in the allusions related to outdoor wear market found on SNS. This study aims to identify changes in consumer perceptions of outdoor wear based on changes in outdoor wear search words and trends in positive and negative public opinion found in SNS social big data. In addition, products of interest, the major brands mentioned, the attributes taken into consideration during purchases of products, and consumers' psychology were categorized and analyzed by means of keywords related to outdoor wear brands found on SNS. The results of this study will provide fundamental resources for outdoor wear brands' market entry and brand strategy implementation in the future.

• Science of Emotion and Sensibility
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• v.10 no.1
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• pp.23-36
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• 2007

This research focused on eliciting and analyzing mental models of mobile device purchasing consumers who are distinguished by their familiarity with information technology. Mental model elicitation processes proceeded by critical decision method. And Pathfinder algorithm and Social Network Analysis were used to analyze the mental models. The results show that IT-familiar consumers have mental models of which elements are more organized and distinctive while IT-unfamiliar consumers have vague and socially affected mental models.

• Fashion & Textile Research Journal
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• v.16 no.2
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• pp.301-311
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• 2014

This study finds information about the image and improvements of hiking gear and examines the influence of heat moisture, psychology, tactile sensation, and mobility/pressure related properties on wear comfort. The relationships of the four related properties and personal characteristics (such as sex, age, BMI and sensitivity) were also checked. Questionnaires were distributed to 400 people in their 40s and 50s; subsequently, 260 were used for data analysis. The questionnaires were comprised of questions about the general hiking characteristics, images and improvements in hiking gear, influence of the four properties on wear comfort, and demographic characteristics. Data were analyzed by frequency analysis, correlation analysis, ANOVA, T-test using SPSS 21 IBM for Windows. The results of this study are as follows. It was shown that people in their 40s and 50s usually went hiking two to four hours with friends or family once to three times a month. Jacket had the largest number of wearing frequency, followed by pants, t-shirts, and inner wear. Consumers' images of hiking gear were positive and the demands for improvements in hiking gear were price, unique design, and vivid color. The order of influence of the four properties on wear comfort was heat moisture, mobility/pressure, tactile sensation, and psychology related properties. The four properties of wear comfort were not influenced significantly by consumer sex, age, BMI, and sensibility.

• Science of Emotion and Sensibility
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• v.15 no.4
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• pp.565-574
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• 2012

This study focuses on a consumer-based design process that overcomes practical drawbacks of the previously used design process. On the contrary of the existing method of attracting design attributes by designers' own insights, it present the PRETREE model that attracts the important design attributes of the products based on consumer preferences. The PRETREE model has the advantage that it does not require identifying design attributes a priori. For the wire-wireless telephones, this study presents the identifying process the important design attributes empirically using PRETREE Model. The PRETREE Model has been widely used in the fields of psychology, consumer science, economics and business administration. It might also be useful in the design field because it can identify the important design attributes objectively without designers' own insights.

• Journal of Digital Convergence
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• v.18 no.4
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• pp.411-417
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• 2020

In this study, the Interactive advertising in the Outdoor Interactive Digital Signage is taken as the research object, and the effect of the advertising in the Outdoor Interactive Digital Signage compared to the traditional advertising on consumer propensity is studied. Based on the research methods of literature data and case analysis, we first researched and analyzed the impact of the development of the Internet and artificial intelligence on Interactive Digital Signage advertising, combined with consumer trends and habits, according to the characteristics of Interactive Digital Signage advertising, and '199IT-Internet data Based on the data in the Resource Library, and using an example analysis method, three reasons for the impact of Interactive digital signage advertisements on consumer spending tendencies are proposed. The purpose is to provide reference for future companies to use Interactive digital signage for ad placement and help companies. Increase product sales to increase product value and customer trust in the brand.

• Science of Emotion and Sensibility
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• v.11 no.2
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• pp.153-172
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• 2008

Products can maintain a high level of market share for many years by succeeding early in the development of a market. To overcome the benefit of pioneering a market, late entrants to the market can use differentiation strategies: developing novel attributes or enhancing preexisted attributes. In general, preexisted attributes are more memorable, but novel attributes can be weighted as heavily as preexisted attributes by contextual constraints. Based on the research of appraisal-congruent judgement, certainty appraisal dimension may affect the degree to which people engage in systematic or heuristic processing. This study examines the effects of alignability (the ease with which the attributes of one object can be aligned or mapped onto another object) of product attributes and certainty on consumer preferences for late entrants. Participants were induced to experience certainty and then completed a questionnaire. As predicted, participants induced certainty were likely to engage in heuristic processing, while participants induced uncertainty were likely to engage in systematic processing. This study provides an implication that companies should additionally consider consumers' feeling of certainty when launching a new brand.

• Journal of the Korean Society of Clothing and Textiles
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• v.17 no.2
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• pp.219-231
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• 1993

According to the literatures of marketing, psychology, and other related areas, the situational influences on consumers' decision-making process have been significant, thus increased explanatory power of consume behavior when introduced in a research as one of the independent variables. Considering the characteristics of clothing as a consumer goods, situational influences on clothing purchase behavior were expected to be significant. As the theoretical backgrounds of situational influences on clothing purchase behavior, this study was to propose the definition of sitution in Clothing & Textiles department, and to suggest the types of situational variables affecting clothing purchase process in consideration of the results of consumer behavior research and the research related to clothing. The results of this study suggested that the definition of situation, subjective situation or objective situation, should be adjusted to the purpose of research, and that the types of situations affecting clothing purchase process might be defined into three types; wearing situation, communication situation, and purchasing situation. It was also suggested that the empirical studies would be necessary to verify the results, and the conceptual framework for the types of situations and the personality characteristics related to the clothing purchase situation should be identified.