• Title/Summary/Keyword: consumer policies

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Study on Consumer Purchase Behavior Based on Purchase Experience of Luxury Goods (명품구매경험에 따른 명품구매행동분석)

  • Han, Su-Jin
    • Journal of Families and Better Life
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    • v.25 no.3 s.87
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    • pp.137-149
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    • 2007
  • This study explores diverse consumer characteristics pursuant to whether the consumers in question have purchased luxury goods, and it also explores the variables that tend to influence such purchases. Furthermore, the relationship between consumers' purchases of, propensity for and preference toward luxury goods is researched, and an analysis is also conducted on the degrees of influence that consumer purchases of luxury goods have on consumer propensity and preference for luxury goods. The results show that the experience of such purchases determines the diverse characteristics of consumers in such areas as age, expenditures and overseas travel. In addition, the propensity of consumers to buy luxury goods is related to the tendency toward trends, self-planning, rationality and economic efficiency, while the preference of consumers is linked to the tendency toward trends, self-realization and rationality. This study aims to analyze and understand the consumer group of college women in their 20s, and it also seeks to help establish policies that will provide consumer education so badly needed by such women who are or who will be the main players of their respective household economies and rates of consumption.

The Level of Recognition, Expectation and Utilization on Policies of Social Remedies for Credit Defaulters (신용불량자의 신용불량구제정책에 관한 인지도, 기대도, 활용도)

  • Lee, Young-Hee;Lee, Seung-Sin
    • Journal of the Korean Home Economics Association
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    • v.44 no.3 s.217
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    • pp.1-11
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    • 2006
  • Although the personal credit rating has become more important than ever before in our era, a significant number of social problems have occurred due to the rising number of individuals and households with low credit ratings. The main objectives of this research are to determine effective policies of social remedies through an investigation of recognition, expectation, and utilization levels of relevant public policies available to assist individuals with low credit ratings. The sample population was taken from the credit defaulters who had visited the Credit Recovery Commission. The research was undertaken from April 28 to May 4, 2004. This study focused on the related variables concerning the degree of utilization of remedial public policies. The results showed that females, less educated individuals, and those with higher levels of expectation and recognition were more likely to utilize remedial policies. Based on the research, conclusions regarding the usage of public remedial policies for credit defaulters are as stated below. Education for households should be conducted in order to increase the expectation and recognition levels of relevant policies.

Needs and Utilization of Family-Friendly Work Policies for the Work-family Balance (맞벌이 가정의 일-가정 균형을 위한 기업의 가족친화정책 실시, 활용 및 요구)

  • Yoon, So-Young;Kim, Ha-Nui;Koh, Sun-Kang
    • Journal of Family Resource Management and Policy Review
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    • v.13 no.1
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    • pp.1-21
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    • 2009
  • The purposes of this study are to provide background information to develop a family-friendly work policy and to increase the effectiveness and feasibility of this policy. We surveyed the performance of family-friendly work policies, and workers‘ needs and utilizations of 17 family-friendly work policies. We also examined the factors that influence the utilization of family-friendly work policies. The study sample consists of 197 working mothers who have at least one child under age 10. The major findings are as follows: 1) The most-needed family-friendly work policy among working mothers is child care leave 2) Of those family-friendly work policies that are not currently provided, the most-needed policy is family care leave 3) The size of firms, the provision of substitutes, and 40-hour work schedules are statistically significant variables that influence the provision of necessary family-friendly work policies and 4) In addition, the work place culture is a very important factor related to the utilization of work- and family-friendly policies.

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Modeling and Analysis of Warranty Cost for 2D-Policies Associated with Sale of Second-hand Products

  • Chattopadhyay G.;Yun Won-Young
    • International Journal of Reliability and Applications
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    • v.7 no.1
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    • pp.71-77
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    • 2006
  • The market for second hand products has been growing for a variety of reasons (e.g., new products appearing at a faster rate and the expected life of products increasing due to rapid advances in technology). The demand for warranties for second-hand products has been growing along with the growth of the market for second-hand products. Warranty for new products (consumer durables, industrial and commercial, and specialized defense products) has received a lot of attention. In contrast, warranties for second-hand product have received very little attention. Often, dealers of second-hand product such as cars offer 2D-warranties (Year and Kilometers). The expected warranty cost associated with a second-hand product for 2D-Policies is a function of the age of the item and its usage (as it affects failures over the warranty period), the warranty terms and the servicing strategy used by the dealer. This paper deals with development of models for warranty cost analysis along with the decision on sale price and warranty cover for 2D-Warranty policies associated with sale of second-hand products.

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A Study on Product Attributes Information Search Patterns and Search Outcomes (제품속성별 정보탐색유형과 탐색성과에 관한연구)

  • 채정숙
    • Journal of Families and Better Life
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    • v.14 no.3
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    • pp.91-108
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    • 1996
  • The major purpose of this study was to find the influencing factors in explaining search patterns of product attributes in formation and to find if significant differences exist in search outcomes by search patterns. The data for this study were collected in a survey and the final sample consisted of 327 respondents purchased refrigerator 340 purchased bed. The important findings of this study are as follows: First the variables related to search cost-benefit play an important role in identifying search patterns for each of product attributers. The findings of this study provide some implications regarding consumer education programs and consumer information providing policies.

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A Study on Consumer Sharing Economy Service Usage Attitudes and Usage Intentions (소비자의 공유경제 서비스 이용태도 및 이용의도에 대한 연구)

  • Lee, Seung Sin
    • Human Ecology Research
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    • v.55 no.2
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    • pp.105-124
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    • 2017
  • The recent global economic crisis has resulted in increased discussion and attention on the sharing economy, a form of economic activity where individuals share currently available products. This study investigates consumer sharing economy usage attitudes and usage intentions by applying rational choice theory. For this study, an investigation that had 400 adult consumers from across Korea answer a structured questionnaire was conducted. A statistical approach using SPSS ver. 22.0 was used to analyze the data. The study found that the consumer's sharing economy value and participation levels were higher than usual. Higher than usual consumption patterns were seen for the construct of rational behavior theory. An analysis of the relative influence of variables regarding sharing economy usage intention also found that usage intention was higher for those who had experienced using a sharing economy services rather than those who did not have experience. In addition, the sharing economy usage intention also increased along with the values for subjective norms, sharing economy usage attitudes, sharing economy participation, sharing economy emotional benefits, and increased values. This study found that fundamental materials for consumer education should be made to eliminate difficulties that consumers have when they use sharing economy services. It is also expected that economic policy will develop to stimulate the sharing economy in a stable manner, that sharing economy-related information will be provided to consumers, and that consumer policies will be prepared to prevent consumer problems before they occur.

A Study on Safety Policies for a Transition to a Hydrogen Economy (수소경제로의 이행을 위한 안전관리 정책 연구)

  • Jun, Daechun
    • Transactions of the Korean hydrogen and new energy society
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    • v.25 no.2
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    • pp.161-172
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    • 2014
  • Hydrogen, which can be produced from abundant and widely distributed renewable energy resources, seems to be a promising candidate for solving the concerns for improving energy security, urban air pollution, and reducing greenhouse gas emissions. The two primary motivating factors for hydrogen economy are fossil fuel supply limitations and concerns about global warming. But the safety issues associated with hydrogen economy need to be investigated and fully understood before being considered as a future energy source. Limited operating experience with hydrogen energy systems in consumer environments is recognised as a significant barrier to the implementation of hydrogen economy. To prevent unnecessary restrictions on emerging codes, standards and local regulations, safety policies based on real hazards should be developed. This article studies briefly the direct impact-distances from hazard events such as hydrogen release and jet fire, and damage levels from hydrogen gas explosion in a confined space. Based on the direct impact-distances indicated in the accident scenarios and consumer environments in Korea, the safety policies, which are related to hydrogen filling station, hydrogen fuel cell car, portable fuel cell, domestic fuel cells, and hydrogen town, are suggested to implement hydrogen economy. To apply the safety policies and overcome the disadvantages of prescriptive risk management, which is setting guidance in great detail to management well known risk but is not covering unidentified risk, hybrid risk management model is also proposed.

Chinese Consumers' Purchase Intention of the Goods inside Korean TV Dramas Product Placement (중국 소비자의 한국 TV드라마 속 간접광고 상품에 대한 구매의도)

  • Cui, Ming;Lee, Seung Sin
    • Human Ecology Research
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    • v.53 no.4
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    • pp.341-350
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    • 2015
  • This study explored the determinant variables influence of Chinese consumers' purchase intention towards products featured in Korean TV dramas vis-$\grave{a}$-vis product placement (PPL). We invited 248 Chinese adult consumers who had watched Korean TV dramas in last twelve months to participate in this survey. Data analyses were conducted by Cronbach's ${\alpha}$ reliability test, confirmatory factor analysis, t -test, analysis of variance and hierarchical multiple regression with SPSS ver. 21.0 and AMOS ver. 21.0. We chose PPL effects, product quality perceptions, and product trust as main independent variables. The empirical analysis results demonstrate that female (versus male) and frequency of (or longer time) watching dramas resulted in higher perceived consumer PPL effects, product quality, trust and purchase intention. The positive effects of the product quality and product trust on purchase intentions were confirmed. There are additional mediation effects of product quality perceptions and trust on the relationship between consumer demographic characteristics (gender), TV drama watching conditions (frequency and time) and purchase intention. This research can help Korean corporations produce effective advertising by indicating how PPL affects Chinese consumer consumption behavior. The results are useful for the Chinese government and consumer organizations to improve the domestic consumption environment by developing effective TV drama PPL policies.

An Analysis on Consumer Characteristics and Determinants to Goods Purchase Decisions According to Consumer Characteristics in Cable TV Home-Shopping (Cable TV 홈쇼핑 이용 소비자의 특성 및 소비자 특성별 상품구매 결정요인 분석)

  • 김영숙;심미영
    • Journal of the Korean Home Economics Association
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    • v.40 no.4
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    • pp.85-103
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    • 2002
  • The purpose of this study is to examine determinant to purchase decisions by consumers using the home shopping of cable TV. For the purpose accomplishment, this researcher surveyed demographic characteristics of cable TV users to determine what differences in types of goods purchased by the users were made in accordance with the characteristics. Findings from the study may be reflected in bisiness policies seeking the fulfillment of consumer needs, and be used as a basic information for the establishment of consumer policies pursuing increased qualities of consumption life by providing information on goods shown through the of home shopping on cable TV. The result of the study can be summarized as follow. First, purchased goods were greatly different in their types depending on demographic characteristics of consumers such as gender, marital status, age, educational backgrounds, income and jobs. Second, experiential characteristics of cable TV users including holding or non-holding credit cards, main channels used, the main time of watching cable TV and purchase frequency per year contributed to differences in types of purchased goods. Third, factors influencing purchase decisions were somewhat different according to types of goods. However, previous purchase experiences were most influential irrespective of the types. The result as described so far suggests that previous purchase experiences by consumers raised their chances of repurchase by removing possible risks perceived by consumers. Based on the result as above, the researcher would make the following conclusion. First. companies operating the of home shopping on cable TV should increase satisfaction by consumers by providing reliable goods and information to them. In this sense, those companies need to establish marketing strategies that vary according to demographic characteristics of consumers and at the same time provide product information necessary for fulfilling consumers' requirements. Second, consumers should be moderate in the use of credit cards to avoid unplanned purchases via home shopping on cable TV and have some knowledge to solve problems related to goods and to the use of credit cards.

An Extended Role-based Access Control Model with Privacy Enforcement (프라이버시 보호를 갖는 확장된 역할기반 접근제어 모델)

  • 박종화;김동규
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.29 no.8C
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    • pp.1076-1085
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    • 2004
  • Privacy enforcement has been one of the most important problems in IT area. Privacy protection can be achieved by enforcing privacy policies within an organization's data processing systems. Traditional security models are more or less inappropriate for enforcing basic privacy requirements, such as privacy binding. This paper proposes an extended role-based access control (RBAC) model for enforcing privacy policies within an organization. For providing privacy protection and context based access control, this model combines RBAC, Domain-Type Enforcement, and privacy policies Privacy policies are to assign privacy levels to user roles according to their tasks and to assign data privacy levels to data according to consented consumer privacy preferences recorded as data usage policies. For application of this model, small hospital model is considered.