• 제목/요약/키워드: consumer policies

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종합병원 마케팅 전략에 대한 평가;서울시 0병원 직원 ${\cdot}$ 환자 설문조사를 중심으로 (A Study on the Marketing Strategics for General Hospital)

  • 김을순
    • 간호행정학회지
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    • 제2권1호
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    • pp.141-150
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    • 1996
  • As the medical markets have gradually changed from suppliers' markets to consumers' ones, the demands for consumer-centered strategies of hospital management and marketing, improved medical services, etc., have been increasing. Under such circumstances, this study was aimed at evaluating the marketing policies of our hospitals centering around the internal, cxternal and mutual marketing for consumers, and thereby presenting more influential strategies for hospitals. For this purpose, the employees and patients of a third stage general hospital in Seoul were surveyed by means of a questionnaire. All in all, 285 patients and 284 employees answered the questionnaire. The results of the survey can be summarized as follows : First, patients come to a hospital directly, according to rumors or being introduced by its employee. Second, the important factors determining patients' choice of a hospital are facility, medical staff, traffic and employee. Other factors are patient's age, living area, distance between patient's house and hospital, etc. Third, patients' perception of a hospital affects their choice of the hospital. Fourth, employees and patients perceive differently the marketing strategies of the hospital. Fifth, well-planned marketing strategies may change some sources of inconveniences into those of conveniences. Based on the above findings, effective marketing strategies for gonoral hoopitale can be presented as followes. 1. The poblic relations of hospital should be established first with visiting patients and employees. 2. The marketing strategies should be-based on the factors determing patient's preferences for hospital. 3. The marketing strategies should be flcxiblc enough to complement the weak points of the hospital. 4. The marketing strategies should be directed towards the improved medical services as well as mutual actions between consumers and employccs. 5. The marketing strategies should take into consideration employees perception and thus induce their voluntary participation. All in all, the study may be limited in that its results cannot be easily generalizod due to its small size, patients' variublcs rather than qualitative medical services are primarily reviewed, and that it depended on a straight forward questlonnaire survey.

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Current situation and future prospects for beef production in Europe - A review

  • Hocquette, Jean-Francois;Ellies-Oury, Marie-Pierre;Lherm, Michel;Pineau, Christele;Deblitz, Claus;Farmer, Linda
    • Asian-Australasian Journal of Animal Sciences
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    • 제31권7호
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    • pp.1017-1035
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    • 2018
  • The European Union (EU) is the world's third largest producer of beef. This contributes to the economy, rural development, social life, culture and gastronomy of Europe. The diversity of breeds, animal types (cows, bulls, steers, heifers) and farming systems (intensive, extensive on permanent or temporary pastures, mixed, breeders, feeders, etc) is a strength, and a weakness as the industry is often fragmented and poorly connected. There are also societal concerns regarding animal welfare and environmental issues, despite some positive environmental impacts of farming systems. The EU is amongst the most efficient for beef production as demonstrated by a relative low production of greenhouse gases. Due to regional differences in terms of climate, pasture availability, livestock practices and farms characteristics, productivity and incomes of beef producers vary widely across regions, being among the lowest of the agricultural systems. The beef industry is facing unprecedented challenges related to animal welfare, environmental impact, origin, authenticity, nutritional benefits and eating quality of beef. These may affect the whole industry, especially its farmers. It is therefore essential to bring the beef industry together to spread best practice and better exploit research to maintain and develop an economically viable and sustainable beef industry. Meeting consumers' expectations may be achieved by a better prediction of beef palatability using a modelling approach, such as in Australia. There is a need for accurate information and dissemination on the benefits and issues of beef for human health and for environmental impact. A better objective description of goods and services derived from livestock farming is also required. Putting into practice "agroecology" and organic farming principles are other potential avenues for the future. Different future scenarios can be written depending on the major driving forces, notably meat consumption, climate change, environmental policies and future organization of the supply chain.

키워드를 위한 시퀀셜 패턴 평가 지표와 SNS 팔로워의 관계를 이용한 사용자 관심사항 추출방법 (Extracting Method of User's Interests by Using SNS Follower's Relationship and Sequential Pattern Evaluation Indices for Keyword)

  • 신봉희;전혜경
    • 한국융합학회논문지
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    • 제8권8호
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    • pp.71-75
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    • 2017
  • SNS 등의 보급으로 인해 Web 기반의 소비자 생성 데이터는 기하급수적으로 늘어나는 추세이다. 수많은 데이터 속에서 사용자의 관심에 맞는 콘텐츠를 정확히 추출하는 것은 여러 분야에서 중요하다. 특히 비즈니스 분야에서는 많은 사용자들 속에서 자신들에게 적합한 고객을 찾아 마케팅 정책을 수립하는 것이 중요하다. 본 논문에서는 트위터의 팔로우-팔로잉 관계를 통해 각 계정에 관심이 있는 고객들을 중심으로 중요한 정보를 얻고자 한다. 현재 트위터의 팔로워 간의 관계는 사용자의 세부 관심 사항을 반영하지 않는다. 그러므로 본 연구에서는 팔로우들의 트윗에 대한 키워드 추출 방법을 사용하여 세부 관심 사항을 파악하려고 한다. 이를 위해 국내 상업 트위터 계정 2곳을 선정하여 팔로워로부터 수집한 텍스트 데이터의 마이닝 핵심 문구에 대한 순차 패턴 평가 지표를 적용한다.

미취학 아동의 사교육에 대한 경제적 부담감과 관련요인 분석 (Economic burden and its related determinants of private education among pre-school children)

  • 강이주
    • 한국생활과학회지
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    • 제16권2호
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    • pp.315-331
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    • 2007
  • The purpose of this study is to examine current situations about and factors related to expenditures of private education among pre-school children and to provide policy implications useful for future pre-school children education. The subjects of the study were parents of pre-school children under seven years of age, who lived in Seoul and Incheon area. The survey was conducted using parent questionnaire. The major findings of the study are: First, 86.8% of parents of pre-school children use private education and the average expenditure on it was 154, 446 won. Second, major factors determining their private education expenditure are educational level of parents, parents' job characteristics, household income, and region. Third, the most important reason for using private education among parents is to improve and excel in academic performance of their children. Forth, the higher the parents' expected returns from private education are, the higher the expenditure level of private education is. Fitth, the results of the logistic regressions showed that parents' attitudes toward private education was the most important factor in determining household economic burden associated with private education. The odds were 5 times greater for the parent group with strong desire for private education than for the parent group without it and 1.2 times greater for the parent group with high-expected returns from private education than the parent group without it. In conclusion, systematic, universal educational policies need to be developed to provide and support all the parents with pre-school children, given that their current economic burden is substantial. By providing such support, we can help parents focus on public education. This study examining current situations about and determining factors related to private education expenditures among pre-school children collected data limiting only Seoul and Inchoen area, therefore, future studies need to include data collected nationwide for generalizability of the findings. As well, development of more elaborated survey instruments and analytical methods would advance our understanding in the field.

한국의 밭작물 생산에서의 물발자국 산정 (Estimation of Water Footprint for Upland Crop Production in Korea)

  • 유승환;이상현;최진용
    • 한국농공학회논문집
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    • 제56권3호
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    • pp.65-74
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    • 2014
  • Water footprint is defined as the total volume of direct and indirect water used to produce a good and service by consumer or producer, and measured at the point of production based on virtual water concept. The green and blue water footprint refers to the volume of the rainwater and the irrigation water consumed, respectively. Crop water footprint is expected to be used as the basic data for agricultural water resources policies at production, consumption and trade aspect. Thus, it is necessary to estimate suitable green and blue water footprint for South Korea. The objective of this paper is to quantify the green and blue water footprint and usage of upland crops during the period 2001-2010. To estimate the water footprint, 43 upland crop production quantity and harvested area data were collected for 10 years and FAO Penman-Monteith equation was adopted for calculating crop water requirement. As the results, the water footprint of cereals, vegetables, fruits and oil crops accounted for 1,994, 165, 605, and 4,226 $m^3/ton$, respectively. The usage of water footprint for crop production has been estimated at 3,499 (green water) and 216 (blue water) $Mm^3/yr$ on average showing a tendency to decrease. Fruits and vegetables have the largest share in the green water usage, consuming about 1,200 and 1,060 $Mm^3/yr$ which are about 65 % of gross usage. The results of this study are expected to be understood by the agricultural water footprint as well as by the total water footprint from both a production and consumption perspective in Korea.

국내 금형산업 현황 및 지원정책 방향 (The status of Korean mold industry and government's promotion policy)

  • 김용대
    • Design & Manufacturing
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    • 제11권1호
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    • pp.39-44
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    • 2017
  • The domestic mold industry is composed of 6,560 small and medium sized mold companies as of 2015. The structure of mold industry centered on less than 10 people in the past has been improved in the direction of increasing number of medium and large scale companies with more than 20 competitors with global competitiveness and has maintained its position as the world's second largest mold exporter with global competitiveness. Nevertheless, the manpower structure and corporate competitiveness structure of the mold industry is very high, with the proportion of production manpower reaching 70% and shortage rate of 10% or more in order to respond to the orders of customers. However, the development base for new employees with technological skills required by the industrial field is poor, and the inflow of young people is very limited due to factors such as the avoidance of small and medium enterprises and production jobs. It is expected that the labor shortage of mold enterprises will be further increased in the future. In the mold industry, due to the characteristics of small quantity multi-product production corresponding to the demand of the consumer, many production processes are individually and independently carried out, resulting in low labor productivity, and the structural time required for the worker to increase the working time Due to limitations, the working hours per week of the employees are about 50 hours. The implementation of the working time reduction bill, which is recently promoted by the government, is a crisis factor. In order to cultivate the mold industry, it is necessary to expand the base of molds to meet the intensification of global competition, the convergence of technologies to actively respond to the restructuring of the industrial structure, and the response to the new industry, It is necessary to improve labor productivity through policies such as development and dissemination of system, and to secure price, delivery and quality competitiveness in global market.

이동통신정책의 공공선택 분석 (The Public Choice Analysis of Korean Mobile Telecom Policy)

  • 신진
    • 한국정보통신학회논문지
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    • 제19권3호
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    • pp.493-499
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    • 2015
  • 우리나라는 1995년 이동전화 가입자수가 백만명, 1998년 천만명을 돌파한 이래 비약적으로 증가하여 현재 우리나라는 인구대비 이동통신단말기의 보급률이 110%를 넘어섰다. 현재는 어린이나 학생 등 비경제 활동 인구들까지 이동통신 단말기를 사용하고 있다. 명백히 필수재가 된 이동통신 단말기는 그 보급대수가 냉장고, 세탁기, 진공청소기 및 승용차를 추월하고 있다. 그런데 이동통신의 생활화로 이동통신단말기와 서비스는 아주 중요한 필수재로 자리매김하였으나 단말기 대금과 서비스요금 을 비롯한 통신관련 비용은 가계의 큰 부담이 되고 있다. 그런데 공정한 경쟁을 통하여 소비자 후생 나아가 사회적 후생을 최대화 할 수 있도록 시장의 실패를 방지해야할 정부는 적시에 적절한 역할을 하지 못하고 있는 것으로 보인다. 이동통신전화가 상용화된 1990년대 초부터 현재까지의 이동통신정책중 이동통신망 공동이용, 번호이동, 단말기 유통과 이통서비스의 분리, 망중립성 확보는 주인-대리인문제(principal agent problem) 등 공공선택과 관련한 문제점들을 노정하고 있다.

국가정보화가 국가경제 성장에 미치는 영향분석 - 패널데이터 분석을 중심으로 - (An Analysis of the Impact of National ICT Development on Economic Growth)

  • 진상기;조정문
    • 정보화정책
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    • 제19권3호
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    • pp.64-93
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    • 2012
  • 본 연구는 국가 경제발전에 있어 이론적으로 중요시되고 있는 국가 정보화 요소가 실제로(Empirically) 국가경제 발전에 영향을 미치는 지를 통계적 검정을 통해 밝히고자 '수요공급균형모형' 에 따라 IT 공급 변수, IT 수요 변수, IT 정책(투자) 변수로 연구 모형을 구성하였다. 더 나아가 경제적, 사회적으로 강조되고 있는 국가 발전 중요 요인들을 조절 변수로 설정하여 국가정보화 변수의 종속변수에 대한 조절효과의 여부 및 그 의미를 교차분석을 통해 보여 주었다. 이를 통해 본 연구에서는 정치적 사회적으로 국가발전에 중요한 요인으로 강조되었던 국가 투명성과 소비자물가 변화, 국가교육지수가 국가 정보화 변수가 국가경제발전에 미치는 효과를 조절하고 있음을 알 수 있었다. 즉 독립변수인 국가정보화가 국가경제력 발전에 긍정적이고 효과적인 기여를 할 수 있도록 하기 위해서는 국가투명성을 제고하고, 소비자물가를 적정한 수준에서 관리할 필요가 있음을 분석 결과 알 수 있었고 국가 경제력발전에 있어 정보화 교육이 지식정보사회에 있어 매우 중요함을 통계적으로 밝힐 수 있었다. 마지막으로 향후 지식정보사회에서 개별국가들이 국가경제발전을 도모하기 위한 국가정보화정책을 수립함에 있어 참고해야 할 정책적 시사점을 도출해 봄으로서 연구를 마무리하였다.

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국내 기업의 개인정보 자기결정권 강화를 위한 논의: EU의 GDPR과 미국 캘리포니아주의 CCPA를 중심으로 (A Case Study for Improvement of Users' Right to Informational self-determination: Focusing on the GDPR of EU and the CCPA of California, USA)

  • 윤영호;윤현식
    • 한국정보시스템학회지:정보시스템연구
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    • 제28권4호
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    • pp.65-103
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    • 2019
  • Purpose The purpose of this study is to find out in extent to which the companies in Korea and oversea, which has been subjected by different laws of their country, have guaranteed the personal information rights and have provided proper 'right to access' to the information subjects. Design/methodology/approach This study compared Korean laws with 'General Data Protection Regulation (GDPR)' of EU and 'California Consumer Privacy Act (CCPA)' to check each of the level of 'right to access' guarantee. In terms of the difference in guaranteeing the right, this study compared Korean IT leading companies with US global leading IT companies to find out how much 'right to access' are properly implemented in their policies and functions they provide. Findings The result of the study shows that 'right to access' has not been well guaranteed by Korean law, as it does not provide the right to choose method and medium by information subjects and does not clarify the types of diverse information. This was clearly opposite with the other laws providing the right to choose what method and medium that subjects want with clarifying every types of personal information possible to be more. In addition, 'right to access' has not been well guaranteed by Korean companies in comparison with by the oversea companies which proactively guarantee the right by setting the function enabling subjects to browse their information through their websites or applications.

웹 서비스 처리 성능 개선을 위한 웹 서버에서의 우선순위 할당 기법 (Priority Allocation Scheme for Improving Web Services Performance on Web Server)

  • 김동준;이상규;한상용
    • 한국전자거래학회지
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    • 제10권2호
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    • pp.43-57
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    • 2005
  • 최근에 많은 기업들은 XML 메시지 기반의 분산 환경에서 이기종 간의 표준으로 자리 잡고 있는 웹 서비스를 도입하여 B2C 뿐만 아니라 B2B에 거쳐서 기업과 기업간 비즈니스를 수행하고 있다. 그래서 웹 서비스의 도입이 성공적으로 이루어지기 위해서는 차별화된 서비스 품질을 보장해 주어야 한다. 하지만, 현재 대부분의 웹 서비스에서는 메시지에 대하여 차별화를 두고 있지 않으며, 기존의 웹 서버들은 웹 서비스제공자와 사용자간에 체결된 서비스수준 계약에 대한 품질 요소들을 적절하게 반영하지 못하고 있다. 본 논문에서는 차별화 서비스에 사용되는 응용 수준에서의 적합한 품질 요소를 분석하고, 이러한 품질요소를 이용하여 웹 서비스 메시지를 처리하는 프로세스에 대하여 우선순위를 할당할 수 있는 기법을 제안한다. 이 기법은 서비스 수준 계약을 최대한으로 만족시키기 위하여 동적으로 우선순위를 할당할 수 있다.

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