• Title/Summary/Keyword: consumer ethics

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The Advantage of an Ethical Supply Chain to Increase Consumer's Attention

  • Namim NA
    • The Journal of Industrial Distribution & Business
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    • v.15 no.1
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    • pp.31-39
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    • 2024
  • Purpose: Through an ethical supply chain, brands not only catch the eye but win over a fan base of consumers who prize credibility and consistency in what they purchase. Currently, the ethical supply chain is no longer just a manufacturing process; it has become a compelling story. It draws people's attention and wins their loyalty. This research study will examine the benefits of an ethical supply chain in attracting consumer attention and building brand loyalty. Research design, data and methodology: For this research study, A detailed method was used to search and analyze relevant articles. Initial searches used set terms in certain databases. Screening criteria were the thorough scrutiny of titles and abstracts to decide their relevance to the study at hand. Thus, to enhance the quality of data, duplicate entries were deleted. Results: Based on the analysis of the prior literature, the results highlight the power of ethical saliency, showing that consumers themselves are looking for and rewarding products that meet their ethical standards. This attention to ethically transparent brands, in turn, encourages more interest and interaction with them. Conclusions: Therefore, practitioners must transmit the firm's ethical standards through all channels of communication-investor relations materials and financial reports alike.

Proposal of lifelong education contents in future Home Economics Education field reflecting social needs: Focus on the contents proposal as family life education (사회적 요구를 반영하는 미래 가정과교육 분야의 평생교육 내용 제안: 가족생활교육으로서의 내용과 프로그램을 중심으로)

  • Kang, Namjoo
    • Human Ecology Research
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    • v.56 no.3
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    • pp.233-246
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    • 2018
  • Korean society is experiencing an increase in multicultural families and single households. The incidence of the MERS, epidemic in 2015, and the subsequent cases of child abuse have been major shocks to Korean society. In addition, there has been a steady increase in household debt, that is in danger of causing a serious crisis in the stability of our society and the family. The current demand for increased accountability in the democratic process is becoming an important topic. There is also an increased awareness of natural disaster preparation due to local earthquakes that have caused concern. At this point, the lifelong education in the home economics education field in Korea is in line with the changes and crises of various societies. Problems related to family life that have happened in the real life of learners stand in the place of the study with preventive character. It should provide the best alternative for family, home, and society, and help to overcome the problems of life. In order for lifelong education to respond to these social changes $vis-{\grave{a}}-vis$ Home Economics Education, it is necessary to develop: 'formation and improvement education of family relationship', 'crisis prevention and management coping ability training', 'safety education', 'learning communication and consensus processes', 'consumer culture education', 'ethics education on environment and resources', 'sustainability education', 'local education of family relationship', 'crisis prevention and management coping ability training', 'safety education', 'learning communication and consensus processes', 'consumer culture education', 'ethics education on environment and resources', 'sustainability education', 'local economic activation education', and other topics of lifelong education topics related to the field of Home Economics Education are required. Consequently, various related programs should be further developed and disseminated.

The Effect of the Antecedents of Authenticity of Korean Product Brand on Brand Aura - Focus on Chinese Consumer - (한국 제품 브랜드 진정성 선행요인들이 브랜드 아우라에 미치는 영향 -중국소비자를 대상으로-)

  • Jeong, Gap-Yeon;Lee, Young-Soo
    • Korea Trade Review
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    • v.42 no.3
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    • pp.143-172
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    • 2017
  • Chinese consumers get more interests in the brands which show the consumers with th trust rather than the those which provide consumers with excessive information on brand. Accordingly, this study aimed to find out that the antecedents of brand authenticity such as brand consistency, continuity, individuality, authority, ethics affect the brand aura through brand authenticity and surveyed data from a total 400 Chinese consumers for the analysis. As a result, this article is summarized as followings. First, brand continuity, individuality, authority affected brand authenticity but brand consistency and ethics did not have a direct effect on brand authenticity. Second, brand authenticity had positive effect on brand aura. This study provides information on the antecedents of brand authenticity of Chinese consumers. Further, it will provide meaning suggestion point of the importance of brand authenticity in establishing of brand aura.

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Study compares to recognize the relationship of advertising ethics and promote consumerism: Focus on the cognition between South Korea and China consumer (광고윤리의식과 소비주의촉진인식 관계성 비교: 한중소비자의 인식을 중심으로)

  • Yu, Seung Yeob;Kim, Koosung
    • Journal of Digital Convergence
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    • v.11 no.3
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    • pp.85-93
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    • 2013
  • This study were investigated in Korean and Chinese consumers' awareness about the controversial ads expressions. Any ethical evaluation and consumers about the issue of the type of ad that is examined, and also the difference between Korea and China, the consumer perception of advertising ethics evaluation is confirmed. Korean and Chinese consumers consumerism to promote awareness and relevance is analyzed. Firstly, the negative role of advertising in terms of positive perceptions of Chinese consumers significantly higher. The other hand, recognize the positive role in the Korean consumer awareness was high. Second, the Korean consumer advertising that targets children positive response compared to Chinese consumers higher. Third, Sexual Appeal for Chinese consumers think that is very generous compared to Korean consumers were Fourth, Korea and China consumers about tobacco advertising for all tobacco advertising was negative ethical perception. Fifth, obnoxious ad, ads, such as racial discrimination and acts for all bilateral consumers very negative comments were, for the spread of AIDS, bilateral consumers allow condom ads for all the positive responses demonstrated. The results of this study advance into China and the Korean company's executives and advertising agency advertising practitioners to formulate a strategy to accommodate an effective message.

The Meaning of Geographical Education of Commodity through Relational Thinking (관계적 사고를 통한 상품의 지리 교육적 의미)

  • Kim, Byung-Yeon
    • Journal of the Korean Geographical Society
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    • v.46 no.4
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    • pp.554-566
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    • 2011
  • Consumer capitalism is transforming real geographical knowledge into imaginary one through commodity fetishism. As a result, students' ability to think themselves and commodity relationally become weak. Thus, the students cannot recognize the positional meanings of themselves in the global networks of food and ethically perceive environmental issues that generate due to the interrelation between the students and the commodity networks. In these problematic consciousness and situations, this research examine relation of commodity consumption and ethics through hamburger connection and insists that geographical education helps the students acquire insight into the relationship between food and themselves through relational thinking.

Ethical Issues in Business Marketing Researches

  • HWANG, Hee-Joong
    • Journal of Research and Publication Ethics
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    • v.3 no.2
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    • pp.1-5
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    • 2022
  • Purpose: Various ethical issues arise in different stages of management and business marketing research. The current study aims to take look at practices that ensure informed consent, privacy and confidentiality, deception, and legal aspect in data management in procedures involved in marketing research. Research design, data and methodology: Literature content analysis was conducted for this research and the current author has investigated journal articles mostly to guarantee a high degree of content validity and to keep the advantages of qualitative content approach. The current study explores manifest topics regarding the ethical issues of business marketing research. Results: The current study found that ethical consideration needs to be similarly significant and learning from the previous researchers' approach to handling this issue is helpful for future research and is essential to have additional guidelines. Also, four findings (Lack of Informed Consent, Deception, Invasion of Privacy and Confidentiality, and Legal Data Management) indicate that marketing researchers need to consider before undertaking any project. Conclusions: Overall, the study presents practical suggestions though unexhausted. By raising these ethical marketing issues, consumer behavior disciplines will continue to expand and contribute positively towards attaining thoughts, feelings, and decisions that positively contribute to marketing research as the foundation for effective marking practices.

Is Ethical Consumption Altruistic or Egoistic? - Consumer Culture of Wearing Faux Fur - (윤리적 소비, 이타주의인가 이기주의인가? - 인조 모피 소비자 문화 분석 -)

  • Kim, Yun Jeong;Kwon, Yoo Jin
    • Journal of the Korean Society of Costume
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    • v.66 no.7
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    • pp.17-33
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    • 2016
  • Consumption of faux fur is a part of ethical consumption, and is valuable in terms of protecting and caring for animals. The purpose of this study is to understand the meaning of consuming faux fur (i.e., characteristics of faux fur consumption and how consumers relate faux fur with ethical issues) from the perspective of consumer culture theory. Data were collected through semi-structured in-depth interviews with those who have purchased faux fur. Two overarching themes emerged in regards to consuming faux fur, altruistic and egoistic orientation. Regarding the altruistic orientation, participants were sympathetic to animals, and considered consumption as part of practicing social responsibility and ethics. Participants had concerns for animal rights and conflicts with others who consumed actual fur. They viewed faux fur as an alternative to actual fur. Regarding egoistic orientation, participants isolated themselves from ethical issues in order to be free from guilt. Despite the preference for actual fur, they compromised between their desire and social criticism. Furthermore, their intention was to pretend as if they were wearing actual fur or move onto a completely different style, and had a negative outlook on social change regarding the adoption of faux fur. The findings contribute to a better understanding of consumer culture of consuming faux fur. Further research on diverse aspects of ethical consumption is warranted.

Quantitative Research for Investigating Internal Structure and the Influence on Brand Attachment, Commitment, Loyalty of Fashion Brand Authenticity (패션 브랜드 진정성의 내부 구조 확인 및 브랜드 애착, 몰입, 충성에 미치는 영향에 대한 양적 연구)

  • Seo, Sangwoo;Lee, Yuri
    • Journal of the Korean Society of Costume
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    • v.63 no.7
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    • pp.148-163
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    • 2013
  • The purpose of this study is to examine the attributes and internal structure of fashion brand authenticity, which is a new concept of brand association. For quantitative research, a total of 591 samples of consumer survey were taken from 24th of August to 7th of September, 2009. The results of this study were as follows: 1) The scale for the fashion brand authenticity was developed, which consisted of 33 questions. These questions estimated a total of 8 dimensions, including heritage, authority, relationship to place, consistency, non-popularity, trend leading, originality, and ethics. 2) The internal structure of the fashion brand authenticity was confirmed. The internal structure was constituted into core attributes and promoted attributes. 3) The relationship between the fashion brand authenticity and consumer related variables were found. The core attributes of authenticity were putting positive influence directly on brand loyalty. However, paths through brand attachment or brand commitment were not found. The promoted attributes showed that it had a direct negative influence on brand loyalty, but it has also showed positive influence on paths, which underwent brand attachment and commitment.

Service Quality and Consumer Satisfaction: An Empirical Study in Indonesia

  • LUKMAN, Lukman;SUJIANTO, Agus Eko;WALUYO, Agus;YAHYA, Muchlis
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.5
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    • pp.971-977
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    • 2021
  • The purpose of this research paper is: (1) to describe the service quality index; (2) describe the data quality index; and (3) describe the anti-corruption index of BPS Trenggalek, Indonesia. The approach chosen is quantitative with the type of survey research. The primary data collection technique was mainly based on a questionnaire distributed to 40 respondents, namely BPS service users in 5 (five) categories: the private sector, the banking industry, academics, offices, or agencies in Trenggalek Regency and universities. The results showed that the quality of BPS services was good and the data quality index where the respondents were satisfied with the data presented by BPS. Meanwhile, testing the anti-corruption index shows that BPS Trenggalek is very anti-corruption in providing services to consumers. The findings of this study suggested that to improve service quality, it is necessary to pay attention to several aspects, including published service requirements, easy requirements to be fulfilled, published procedure information, clear service process flow, published service times, and costs/tariffs are communicated. This study suggests updating data, data relevance, data accessibility, and data completeness to improve data quality. Furthermore, to maintain the very anti-corruption predicate, this study suggests maintaining service by upholding the prevailing ethics and norms.

Awareness, attitude, and behavior of global and Korean consumers towards vegan fashion consumption - A social big data analysis -

  • Yeong-Hyeon Choi;Sungchan Yeom
    • The Research Journal of the Costume Culture
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    • v.32 no.1
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    • pp.38-57
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    • 2024
  • This study utilizes social big data to investigate the factors influencing the awareness, attitude, and behavior toward vegan fashion consumption among global and Korean consumers. Social media posts containing the keyword "vegan fashion" were gathered, and meaningful discourse patterns were identified using semantic network analysis and sentiment analysis. The study revealed that diverse factors guide the purchase of vegan fashion products within global consumer groups, while among Korean consumers, the predominant discourse involved the concepts of veganism and ethics, indicating a heightened awareness of vegan fashion. The research then delved into the factors underpinning awareness (comprehension of animal exploitation, environmental concerns, and alternative materials), attitudes (both positive and negative), and behaviors (exploration, rejection, advocacy, purchase decisions, recommendations, utilization, and disposal). Global consumers placed great significance on product-related information, whereas Korean consumers prioritized ethical integrity and reasonable pricing. In addition, environmental issues stemming from synthetic fibers emerged as a significant factor influencing the awareness, attitude, and behavior regarding vegan fashion consumption. Further, this study confirmed the potential presence of cultural disparities influencing overall awareness, attitude, and behavior concerning the acceptance of vegan fashion, and offers insights into vegan fashion marketing strategies tailored to specific cultures, aiming to provide vegan fashion companies and brands with a deeper understanding of their consumer base.