• 유기물자원화
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• 제10권1호
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• pp.128-138
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• 2002

폐기물 재활용은 폐기물 관리에 있어서 감량화 다음으로 중요한 개념이다. 폐기물 중 특히 포장폐기물은 재활용시 환경성과 경제성을 지니고 있어 재활용이 용이하다. 그러나 그 중에서도 포장폐기물 중 점점 더 증가 추세에 있는 화장품용기는 재활용품목이 아닌 일반폐기물로 분류되어 버려지고 있다. 화장품 산업의 규모와 비례하여 나타나는 산업쓰레기의 처리문제는 심각한 환경문제를 유발하는 요인이 되고 있다. 또한 화장품은 대부분 플라스틱과 유리 등 복합재료로 만들어져 있어 재활용하기가 어렵다. 화장품용기는 분리수거 하기도 힘이 들고 분리 수거한 용기들도 재질이 복합적이기 때문에 재생이 어려운 경우가 많다. 이에 본 연구에서는 현재의 화장품 용기 재활용과 관련하여 갖고 있는 소비자들의 의식을 조사하였다. 조사결과에 대한 용기 재활용을 위한 증진방안은 다음과 같다. 첫째, 화장품 용기 관련 법 및 제도개선 분야로 화장품법 및 예치금, 부담금 제도 개선과 화장품 용기류 재활용을 위한 기술개발, 리필제품의 확대, 화장품용기만의 회수체계 확립, 생산자의 화장품 재활용 적극 참여 유도가 이루어져야 한다. 둘째, 화장품 용기 디자인 개선 분야로 용기 재질 단순화 및 규격화,화장품 라이프 사이클 확대, 재활용 가능한 재료 선택, 화장품 용기의 비용감소, 기업의 재활용 용기 개발 적극 참여가 이루어져야한다. 결론적으로 포장폐기물 중 화장품 용기의 재활용을 증진하기 위해서는 관련 제도 개선 뿐만 아니라 정부와 기업의 적극적 참여,그리고 소비자들의 적극적 재활용의식이 종합적으로 발전을 이루어야 한다. 그리고 무엇보다도 기업에서 화장품 품질 개선을 위한 투자와 개발 뿐만 아니라 화장품 용기의 환경친화적인 용기 개발을 위하여 많은 노력이 우선시 되어야 할 것이다.

• 대한지역사회영양학회지
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• 제18권6호
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• pp.588-598
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• 2013

This study was conducted to assess needs of educational mobile application (App) development for nutritional management and information on pregnant women. A total of 105 pregnant women were investigated on general characteristics, dietary habits, health behavior and needs for contents and composition of the application. The mean age of the subjects was 31.9 years and the mean gestation period was 25.4 weeks. The rate of skipping meal was 39.0% and the rate of irregular meal time was 46.6%. The consciousness of the meal as balanced nutrition and health was 19.9%. Eating out at least forth a week was 35.3%. Obtaining information about pregnancy and childbirth were internet (35.3%), hospital or health center (19.9%), books (17.1%), experience (15.2%), mobile (8.6%) and friends or acquaintances (4.8%). If the application is developed, subject replied 'frequently use' (51.4%), 'when needed' (47.6%) respectively. The favour topic in developing application were 'nutrition information of pregnant and fetal' (36.2%), 'weight management, feeding' (33.3%), 'food choice and cooking' (21.9%), 'shopping' (5.7%), 'example of menu' (1.9%), 'effect of smoking, drinking, exercising' (1.0%). The favorite content was 'include sufficient amount about information' (44.8%). Depending on the age and education level, the best age for pregnancy group have significantly higher ability for utilize and information gathering than old age pregnant group. Also the best age for pregnancy group have high demands of design, convenience and various contents in App development. Therefore, mobile application (App) for pregnant women could be widely used as an effective dietary guide.

• 한국가정과교육학회지
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• 제10권2호
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• pp.29-42
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• 1998

The purpose of this study was to identify the contents that students want to learn the most on Home-Economics. Participants were 710 middle school students(359 boys and 351 girls) from 9 schools located in 4 cities and 5 counties in CholaBukDo. The results are as follows: 1. Of 32 contents on Family life, boys were interested in 'the puberty', 'pregnancy and the ethics on sex', 'social needs', 'the importance of family relationship', and 'adolescents' physical development'. On the other hand, girls were more intered in 'pregnancy' and 'the ethics on sex', 'the puberty', 'development of career consciousness' and 'career preparation', 'the adolescents' physiolosical and physical development', and 'the importance of family relationship'. 2. Of 37 contents of Managing home resource and Consumer life subarea, boys showed their interests on 'environmental problems', 'environmental conservation', 'environmental pollution', 'management of time and work', 'knowledge', 'management of their abilities'. And girls were more interested in 'environmental conservation', 'environmental pollution', 'environmental problems', 'adolescents life', and 'management of time and work'. 3. Of 49 contents on Dietary life, boys were more interested in 'puberty and the development', 'importance of nutriment', 'nutrition and health' and 'smoking and the health'. However, girls were more interested in 'smoking and health', 'puberty and the development', 'the importance of nutriment', 'nutrition and health', 'a realistic plan to reduce the food-based environmental pollution'. 4. Of 40 contents on Clothing life subarea, while boys were interested in 'the suitable cloths on oneself', 'clothing design', 'regulation of temparature', physical protection' 'merchandising for ready-made clothing'. On the other hand, girls were mostly interested in 'the suitable cloths on oneself', and next 'the clothing design', 'merchandising for ready-made clothes','physical protection', and 'the appropriate posture and physical adornment'. 5. Of 18 contents on Residence life subarea, teachers emphasized the importance of ventilation for adjusting the room environment and students were more interested in the effective use of the residing space. In general, those middle school students in Cheolabukdo showed the biggest interest on 'Clothing life', 'Residence life' the second, 'Eating life' the third, 'Human development and Family relationship' the fourth, and Management of family resource and Consuming life' was their fifth interest. Such result was consistent with Ⅱ-Rok Park's previous research(1997). Since the participants for this study were sampled form 9 schools located in CheolaBukDo, it is not suitable to apply the results nationwide. The restricted sampling must be considered and further studies are needed to make comparisons among areas.

• 유통과학연구
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• 제13권12호
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• pp.33-40
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• 2015

Purpose - Given an increase in the consumption of plums, prices have fluctuated in an unstable manner, making it difficult for farmhouses to sell the product. This study intends to provide information on the cultivation and sale of plums to consumers, thus enabling producers to utilize relevant information to analyze the types of plums that are preferred and consumed by users. Research design, data, and methodology - In this study, a survey was conducted on plum consumption by a consumer panel established and operated by the Rural Development Administration in December 2009. The objective was to identify the purchasing awareness of plums and to analyze panel data from 2010 to 2013 using a linear regression model, a Tobit model, and a panel regression model to derive the purchase characteristics. Results - The outcome of the survey on plums is as follows. Plums are purchased because they are good for the health (90.6%), which means that most customers purchase plums for their health benefits. When plums are in season, the purchase rate is 94.8%, indicating that most plums are purchased when they are in season and that selling plums when they are out of season is difficult. Therefore, we sell most plums in the correct season, and the rest of the plums need to be processed and then sent to markets. The strongest reason for not purchasing plums is that they are difficult to process for consumption (63.1%), followed by the reason that the fruit is unfamiliar (15.5%). Regarding solutions for increasing the consumption of plums, the answers were as follows: distribute a recipe for plums (36.9%), advertise its effect through TV or the press (31.1%), and develop various processed products (15.6%). When customers decide to pick out plums, the major considerations were freshness (4.43), safe to eat (4.16), price (3.96), size (3.87), brand (3.28), and discount event (2.62). Freshness is important for decision making and safe to eat was more important than price because plums are washed and processed into plum jam. According to the results of the linear regression model, a higher family income results in a higher purchasing amount. However, the amount of plums purchased by a person was reduced if his or her income increased. Compared with individuals who used other purchasing agents on weekdays, those who used the traditional market turned out to purchase a higher amount of plums on the weekdays. Conclusions - Considering that numerous people purchase plums for their health benefits, promoting the consumption of plums is anticipated as being successful if they can be produced safely for consumption and for inclusion in recipes and various processed foods, and to promote eco-friendly agricultural practices.

• 산경연구논집
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• 제9권11호
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• pp.67-76
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• 2018

Purpose - Electrical energy saving is one of the practical virtues relating to sustainable living. Therefore, policy-makers has tried to find a way to change the behaviors of individuals to encourage them to actively practice electrical energy saving, even if they have never had this concern or have only passively practiced electrical energy saving to this point. Prior research related to electrical energy saving can be categorized into several types. The first is focused on consumer characteristics linked to electrical energy saving. These studies are based on individual or household socio-demographic variables (e.g., age, gender, household income, education level, occupants, marital status, number of households), and psycho-graphics (e.g., environmental consciousness, value, attitude, motivation, lifestyle). The second is focused on policies (e.g., monetary incentives, information sharing, social comparison, feedback), and technologies (e.g., energy-efficiency home appliances, energy-reduced products, renewable resources). People generally have a favorable attitude towards electrical energy saving, while electrical energy saving practices tend to be less favorable. Therefore, it is necessary for policy-makers to seek out gaps between attitudes and behaviors and find alternatives to reduce these gaps. This study investigates the influence of authenticity on the behavioral intention of electrical energy saving. It is supposed that electrical energy saving practices are likely to be stronger as authenticity of individual or household becomes stronger. This study reviews prior literature and examines various studies to provide an understanding of the relationships between authenticity and electrical energy saving behavioral intention. Research design, data, and methodology - Hypothesis was drawn from analysis based on previous research. The items related to authenticity and electrical energy saving were selected from items found in previous research. To verify this hypothesis, data were collected via experimental survey method and the resulting data were analyzed using reliability analysis, correlation analysis, and hierarchical regression analysis. Results - This study found that authenticity had a positive impact on the behavioral intention of electrical energy saving. The higher the perceived degree of authenticity, the higher the behavioral intention of electrical energy saving. Conclusions - This study assesses the impact of authenticity on the behavioral intention of electrical energy saving. In order to enhance the practice of electrical energy saving, it is efficient strategy for policy-maker to improve the perceived authenticity of individuals.

• 통상정보연구
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• 제14권4호
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• pp.177-201
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• 2012

본 연구는 소비자의 자기관, 로하스 가치, 로하스 태도 및 로하스 상품소비행동간의 관련성을 탐색하기 위한 연구로 진행되었으며, 첫째, 자기관이 로하스 가치에 미치는 영향을 살펴보고자 하였으며, 둘째, 로하스가치, 태도, 상품소비행동에 관한 영향요인을 살펴보고자 하였으며, 마지막으로 로하스 가치, 태도 및 상품소비행동 간의 인과관계에서 성별의 조절효과를 살펴보고자 하였다. 이 연구를 위하여 수도권에 위치한 C대학교 대학생들을 연구대상으로 선정하여 설문조사 및 연구결과를 도출하였다. 분석결과를 살펴보면, 첫째, 자기관이 로하스 가치에 미치는 영향력을 분석한 결과 상호의존적 자기관이 로하스 가치에 영향을 미치는 것으로 나타났다. 둘째, 로하스 가치가 로하스 태도에 미치는 영향력을 분석한 결과 환경친화성과 지속가능성 모두 영향을 미치는 것으로 나타났다. 셋째, 로하스 태도가 로하스 상품소비행동에 미치는 영향력을 분석한 결과 로하스 태도가 로하스 상품소비행동에 영향을 미치는 것으로 나타났다. 마지막으로 로하스 가치, 태도 및 상품소비행동 간의 인과관계에서 성별의 조절효과를 분석한 결과 유의한 결과는 나타나지 않았다. 본 연구는 자기관, 로하스 가치, 태도 및 상품소비행동에 간의 영향관계를 확인하였으며, 심리학적 주요 변인인 자기관과 로하스 소비자와의 영향관계를 확인하였다는 데 의의가 있다.

• 한국정보통신학회논문지
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• 제10권6호
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• pp.1137-1146
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• 2006

본 연구에서는 물류IT기업의 성공요인을 다각도로 조명하기 위해 환경 적요인, 정책적요인, 내부역량요인 등 3가지 측면을 고려하여 물류IT기업의 성공요인 모델을 개발하였으며, 요인분석을 통해 물류IT 기업의 성공요인을 발견하였다. 요인분석 결과 주관적인 성공요인은 아이디어와 능력으로 시장을 창출해서 경쟁자보다 앞선다는 요인, 조직내 관계와 정부지원 등의 조직에 대한 요인 그리고 시장파악과 지역산업화 등의 외부의 환경에 대한 요인이 성공요인으로 나타났다. 내부 역량에 대한 요인분석 결과, 조직 및 인적자원관리체계의 요인, 고객관계와 자원 그리고 경영전략의 경영능력에 대한 요인, 그리고 개발능력, 특성화된 제품, 네트워킹, 지역산업화의 지역산업에 적합한 제품에 대한 요인이라는 3가지 요인이 성공요인으로 나타났다. 기업외적 성공요인에 대한 요인분석 결과는 벤처기업 지원 육성정책, 클러스터 조성정책, 기술개발지원, 전문인력 양성지원과 같은 정책적인 측면의 요인과 세제 및 금융지원, 마케팅지원, 사무실지원(임대) 등과 같은 기업 운영 측면의 요인이 성공요인으로 나타났다.

• 마케팅과학연구
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• 제20권1호
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• pp.59-69
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• 2010

绿色环保或者环境意识已经成为商业、政府机关, 以及消费者和世界关注的重要问题. 针对这一情况, 韩国政府宣布, 在本世纪初, "环保建设" 将被作为一种用以鼓励与环保相关的商业活动的方式. 不同层次的韩国服装业, 提出了不同的产品环保的绿色计划. 这些服装产品包括有机产品和回收的衣服. 要想使这些公司成功, 他们需要那些, 在做产品购买,使用, 处置时, 将绿色问题(如环境的可持续性发展)作为一个人判断的一个组成部分的顾客的信息. 这些消费者可以被看成是生态学的关注者. 过去的研究已经对消费者对于环保产品的购买意愿进行了检测. 此外, 还研究了影响生态保护者或绿色消费者的因素. 但是, 只是关注生态保护者在处置或者回收利用衣服上与采购绿色产品相比较是不够的. 服装处置行为有多种途径, 消费者可以用淘汰, 传承(例如: 把它送给一个年幼的弟弟), 赠与, 交换, 出售或者简单的把他扔掉等多种方式来暂时或者永久的摆脱闲置的衣服或贷款项目. 因此, 购买环保产品的行为应该结合服装处置的行为, 从而进一步了解消费者的消费行为与对环境的态度. 本项研究的目的在于提供韩国生态保护者从有利于生态学的角度出发来购买和处理衣服的生活方式的相关信息. 本研究的目标有: 1, 基于韩国对服装处置行为进行分类; 2, 调查人 们人口统计数据, 生活方式和服装消费价值观赏的差异; 3, 在环保的时尚物品的购买意愿和影响因素之间进行比较. 自填式的调查问卷是基于以往的研究设置出来的. 问卷包括10项处置衣服的条款, 22项可持续并且健康的生活方式的条款, 以及19项消费观念的条款. 根据利克特模板的五分量表设置. 此外, 购买两个时尚物品的意愿和每个物品属性的11项特征都是根据利克特模板的七分量表而来, 两种制成羊毛套衫的可以从PET识别代码的回收瓶子中创造出来的涤纶织物这两种套衫选自一个韩国和一个美国的户外运动服装的品牌. 我们对每一种产品的简介和颜色都进行了调查, 人口统计学(即性别, 年龄, 婚姻状况, 教育程度, 收入, 职业)也被包括在内. 在2009年5月份, 研究数据通过一个专业网站的调查机构进行采集, 最后有600份调查问卷可供分析, 这个调查的受访者年龄从20到49岁不等, 平均年龄为34岁. 百分之50的调查者为男性, 大约58%的受访者是已婚者, 其中62%的受访者有大学学位. 主要成分分析和因素最大方法差的方法用以识别衣服处理规模的潜在尺度. 共有三个因素生成(比如: 倒卖行为, 捐赠行为, 不回收利用行为). 基于他们处置衣服的方式对受访者进行了分类, 群类分析被使用, 最终得到了三个部分. 不同的消费者, 被分别贴上 "转售集团", "捐资团体" 以及 "不回收组织" 的标签加以分类, 其中98%是正确的分类. 从人口统计学角度来看, 这三个类别的人在性别, 婚姻状况, 职业和年龄上有显著的差异. 健康可持续的生活方式被缩减为以下5个因素: 自我满意度, 家庭定位, 健康问题, 环境问题和自愿的服务. 这是三个群体中健康可持续的生活方式的最显著的差异. 转售集团和捐赠组表现出在健康可持续的生活方式上的相同倾向, 同时, 不回收集团在生活方式方面呈现最低的平均值. 转售和捐赠团体自称享受和满意这种生活和消费方式, 并且能够利用空余的时间陪伴家人. 另外, 这两组的人关心健康和有机食品, 并试图保护能源和资源. 对服装消费的价值观产生主要影响的三个因素是: 个人价值, 社会价值和实用价值. 因素的方差测试表明转售集团和其他两组之间的因素差异最大. 转售集团相比其他价值更关注个人价值和社会价值. 相比之下, 非回收集团比捐赠集团更关注高层次的社会价值. 比较购买环保产品的意愿上, 转售集团表现出最高的购买A类产品的意愿. 另一方面, 捐赠集团则在小市场中表现出购买B类产品的最高意愿. 此外, 平均分数表明, 购买韩国的产品(B类产品)相比购买美国的产品(A类产品)更合韩国人的心意. 多元线性回归分析法确定了对环保产品的购买的意愿对制造业产品属性的影响. 产品的设计, 价格, 贡献, 对环境的保护, 价格, 兼容性是影响转售集团的显著因素, 另外, 以及对自身形象的影响是捐赠团体的重要因素. 对于非回收集团来说, 设计, 价格等因素是相同的, 自我的形象,对环保运动的贡献, 和环境保护也是很重要的. 而价格因素具有显著性的共通性. 对于B类产品来说, 设计, 合理的价格, 形象等因素是同等的重要, 但是不同的组对购买的特征和意愿有不同的倾向. 健康可持续的生活方式以及服装消费的意向对购买A类产品和B类产品的影响同样被我们所关注. 实际操作者的健康状况和个人价值都是影响购买意愿的重要因素; 然而, 在这三个群体中说服的力度都很低. 结果表明, 分类出来的每组处理服装的行为, 显示着不同服装产品的属性, 个人价值, 和实践者的特点, 这些都影响了他们的购买环保产品的意愿, 结果会使生态保护者提出并组织更合理的生态设计的战略决策.

• 한국가금학회지
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• 제41권2호
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• pp.93-98
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• 2014

본 연구는 HACCP 제도 발전의 기초 자료로써 활용을 목적으로 국내 15개 산란계 농장을 대상으로 성계 생존율, 피크 산란율, 의약품 및 소독제 사용비 그리고 HACCP 제도의 적용 이유 및 장단점을 적용 전과 후로 나누어 조사하였다. 선정된 농장의 평균 산란계 사육 수수는 152,320으로 국내 평균 산란계 농장 규모보다 다소 크게 나타났으며, 평균 노동력은 10.7명으로 조사되었다. 이를 내국인과 외국인으로 분류하면 내국인은 7.21명(71.14%)이었으며, 외국인은 2.86명(22.86%)이었다. HACCP 제도의 적용 전 피크 산란율은 91.37%, 도입 후에는 91.94%로 통계적 유의성이 없었으며(P>0.05), 성계 생존율도 도입 전 93.13%, 도입 후 93.80%로 유의성을 발견하지 못하였다(P>0.05). 또한, 동물용 의약품 사용비(수/월)는 HACCP 제도의 적용 전 월 평균 35.19원/수로 적용 후 평균 31.21원/수보다 평균 약 3.98원/수 낮았으나 통계적 유의성은 없었다(P>0.05). 소독 약품 사용 금액은 HACCP 적용 전 6.72원/수에서 적용 후 8.67원/수로 평균 약 1.95원 증가하는 경향을 나타내었으나, 통계적 유의성은 발견하지 못하였다(P>0.05). HACCP 제도 도입 이유의 경우, 1순위는 경쟁력 향상(26.92%), 2순위는 안전한 계란(폐계) 생산(23.43%), 3순위(21.33%)는 체계적인 농장 관리, 4순위 (17.13%)는 높은 계란 값, 5순위는 계란을 구매업체의 요구(6.99%), 6순위는 정부의 재정적 지원(4.20%)인 것으로 조사되었고, HACCP 적용에 따른 장점으로는 1순위는 체계적인 농장 관리(22.39%), 2순위는 농장 관리 직원의 위생 안전에 대한 의식 향상(21.18%), 3순위는 농장의 위생 관리 수준의 향상(15.30%), 4순위는 안전한 계란 생산(15.05%), 5순위는 생산성 향상(7.29%), 6순위와 7순위는 각각 폐사율 감소(6.82%)와 생산비 감소(6.12%)로 조사되었다. 산란계 농장의 HACCP 제도 적용에 따른 어려운 점은 HACCP 기록(43.30%), 의식 변화(22.60%), HACCP 모니터링(11.11%), HACCP 교육 (9.97%), HACCP 검증(6.90%), 직원 변동(6.13%) 순으로 조사되었다. 이상의 모든 결과를 종합해 보면, HACCP 제도의 적용에 따른 산란계 농장의 생산성과 동물용 의약품 사용은 유의성이 없었다. 그러나 소독 약품 사용은 유의성 없이 증가하는 경향을 나타내어, 농장의 질병 예방에 긍정적인 영향을 가져다 줄 것으로 판단된다. 본 연구에서 도출한 산란계 농장 HACCP 제도 도입에 따른 단점을 개선하기 위해서는 향후 정부 및 관련 기관의 지속적인 노력이 필요할 것으로 사료된다.

• Asia pacific journal of information systems
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• 제21권4호
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• pp.45-62
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• 2011

The notion of information systems (IS) continuance has recently emerged as one of the most important research issues in the field of IS. A great deal of research has been conducted thus far on the basis of theories adapted from various disciplines including consumer behaviors and social psychology, in addition to theories regarding information technology (IT) acceptance. This previous body of knowledge provides a robust research framework that can already account for the determination of IS continuance; however, this research points to other, thus-far-unelucidated determinant factors such as habit, which were not included in traditional IT acceptance frameworks, and also re-emphasizes the importance of emotion-related constructs such as satisfaction in addition to conscious intention with rational beliefs such as usefulness. Experiences should also be considered one of the most important factors determining the characteristics of information system (IS) continuance and the features distinct from those determining IS acceptance, because more experienced users may have more opportunities for IS use, which would allow them more frequent use than would be available to less experienced or non-experienced users. Interestingly, experience has dual features that may contradictorily influence IS use. On one hand, attitudes predicated on direct experience have been shown to predict behavior better than attitudes from indirect experience or without experience; as more information is available, direct experience may render IS use a more salient behavior, and may also make IS use more accessible via memory. Therefore, experience may serve to intensify the relationship between IS use and conscious intention with evaluations, On the other hand, experience may culminate in the formation of habits: greater experience may also imply more frequent performance of the behavior, which may lead to the formation of habits, Hence, like experience, users' activation of an IS may be more dependent on habit-that is, unconscious automatic use without deliberation regarding the IS-and less dependent on conscious intentions, Furthermore, experiences can provide basic information necessary for satisfaction with the use of a specific IS, thus spurring the formation of both conscious intentions and unconscious habits, Whereas IT adoption Is a one-time decision, IS continuance may be a series of users' decisions and evaluations based on satisfaction with IS use. Moreover. habits also cannot be formed without satisfaction, even when a behavior is carried out repeatedly. Thus, experiences also play a critical role in satisfaction, as satisfaction is the consequence of direct experiences of actual behaviors. In particular, emotional experiences such as enjoyment can become as influential on IS use as are utilitarian experiences such as usefulness; this is especially true in light of the modern increase in membership-based hedonic systems - including online games, web-based social network services (SNS), blogs, and portals-all of which attempt to provide users with self-fulfilling value. Therefore, in order to understand more clearly the role of experiences in IS continuance, analysis must be conducted under a research framework that includes intentions, habits, and satisfaction, as experience may not only have duration-based moderating effects on the relationship between both intention and habit and the activation of IS use, but may also have content-based positive effects on satisfaction. This is consistent with the basic assumptions regarding the determining factors in IS continuance as suggested by Oritz de Guinea and Markus: consciousness, emotion, and habit. The principal objective of this study was to explore and assess the effects of experiences in IS continuance, with special consideration given to conscious intentions and unconscious habits, as well as satisfaction. IN service of this goal, along with a review of the relevant literature regarding the effects of experiences and habit on continuous IS use, this study suggested a research model that represents the roles of experience: its moderating role in the relationships of IS continuance with both conscious intention and unconscious habit, and its antecedent role in the development of satisfaction. For the validation of this research model. Korean university student users of 'Cyworld', one of the most influential social network services in South Korea, were surveyed, and the data were analyzed via partial least square (PLS) analysis to assess the implications of this study. In result most hypotheses in our research model were statistically supported with the exception of one. Although one hypothesis was not supported, the study's findings provide us with some important implications. First the role of experience in IS continuance differs from its role in IS acceptance. Second, the use of IS was explained by the dynamic balance between habit and intention. Third, the importance of satisfaction was confirmed from the perspective of IS continuance with experience.