• Korean Journal of Human Ecology
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• v.11 no.3
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• pp.249-262
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• 2002

This paper was written to find the tendency of pro-environmental consumer behavior and environmentally conscious citizen behavior of university students. The difference between two behavioral tendencies were existed and variables influenced on those tendencies each other. The results were as follows: 1. The pro-environmental consumer behavior of university students was consisted of five tendencies, such as practice in life, environment preservation, environment consideration, patience in uncomfortableness and diversity in circumstances. 2. The environmentally conscious citizen behavior of University students were consisted of four tendencies, such as environment contamination, self-centered, resource economy, pollution reduction. 3. The pro-environmental consumer behavior tendencies of university students were inconsistent with those of environmentally conscious citizen behavior. 4. The variables influenced on those tendencies were sex, concern in environment problem and living condition.

• Asia Marketing Journal
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• v.19 no.4
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• pp.87-114
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• 2018

The objective of this study is to find the effects of consumer values on eco-friendly buying behavior. This study examines environmental attitudes and involvement as moderating variables to explain eco-friendly buying behavior of consumers. Hypotheses were developed based on Focus Group Interviews, Depth Interviews, and literature reviews. To test such hypotheses, questionnaires were distributed and collected among female adults aged 18 or above, and who are either office workers or housewives. The analysis results show that personal values, sociocultural values, and values related to ecofriendly products affect consumers in their eco-friendly buying behavior. Among those values, concern about safety and health, eco-friendly culture and trend, willingness to pay price premiums and functional effects of eco-friendly products have significant effects on eco-friendly buying behavior. Reflecting these results, business marketers must appeal to consumers with more focus on safety and health, perceived consumer effectiveness, self-monitoring, eco-friendly culture and trend, media exposure, willingness to pay price premiums, design excellence and functional effects, to implement marketing communication strategies accordingly.

• Fashion & Textile Research Journal
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• v.22 no.4
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• pp.481-494
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• 2020

This study examined consumer perceptions and consumer responses of Halal cosmetics and compared them with vegan cosmetics, which is a term similarly used. Twitter API of Python 3.7 was used to collect the keywords '#halalcosmetics' and '#vegancosmetics'. First, the main perception of consumers on Halal cosmetics focused on the original concept, image, expected efficacy, and factors to consider before purchase, religious keywords, labels and packaging for Halal cosmetics. Second, the main consumer perception of vegan cosmetics was the product concept, expected efficacy, factors to consider before purchase, related vegan industry, image, and vegan cosmetic components. Third, the consumer perceptions of Halal cosmetics and vegan cosmetics were similar in multiple ways, and both concepts included the Cruelty-free concept. Fourth, consumer satisfaction factors included cosmetics color, brand's consumer service, efficacy, smell, packaging design, reasonable price, effects, and formulation of cosmetics as well as satisfaction with Halal certification, and satisfaction of Vegan consumers. Consumer dissatisfaction factors included smell, flavor, delay in shipping, dissatisfaction with formulation, discrepancy between actual color and computer screen, concern and distrust about the use of prohibited ingredients for Halal products. This study examined consumer perceptions and reactions to Halal and vegan cosmetics to create basic knowledge for niche markets that are emerging as an ethical beauty consumption trend.

• Journal of Environmental Health Sciences
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• v.19 no.1
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• pp.90-93
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• 1993

Increasing Public Concern : Pesticide residue is probably one of the fastest growing problems in regard to environmental contamination. Pesticide use in agriculture in this century has produced certain benefits, including a decrease in crop waste and an increase in crop yields and food quality. However, pesticide use also creates problems of having effects on the environment and remaining in food chain. The presence of pesticide residue in food, water, and soil has aroused public concern over potential health hazards. Despite information provided by national and private level agencies suggesting that food is safe, consumer groups worldwide are demanding assurance as to the safely of agricultural products.

• Korean journal of food and cookery science
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• v.7 no.4
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• pp.23-34
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• 1991

This study was to investigate consumer recognition of food safety and food additives. The results of this study are as follows: 1. When shopping for food, the food safety was rated as foremost concern for the respondents and the details checked most often were manufacture date, packing condition and axpiration date, respectively. When asked their opinion about harmful factors in relation to food safety, the most important consideration was food additives. The highest rating for credibility regarding the sources of information on food was given to scientists in university and institute, lowest one was given to food manufacturer. 2. Government regulation on the use of food additives was known to exist, but control of the uses of food additive was considered inadequate by 60% of the respondents. These results showed significant differences for age (p<0.05), for education level (p<.01) and for income (p<.05) respectively. 3. 47.9% of the respondents indicated that they were willing to purchase the additive free foods, although it was expensive. More than 70% made an effort to eat food with less food additive and were concerned about possible effects of food additives on health, showing significant differences for age (p<0.05), for education level (p<0.05) and for income (p<0.05). 4. Labeling for food additive found on food package was shown to be unsatisfactory, showing significant difference only for income (p<0.05) and more information about food was needed by over 91.3% of the respondents, showing significant difference for education level (p<0.05). 5. Although approximately 80% of the respondents were concerned about artificial preservative, artificial flavor, artificial color and artificial sweetener, the concern about artificial preservative was the highest. Primary causes that respondents felt fear toward food additives were the unknown harms and cancer, and primary sources that respondents got information on food were televison and radio, respectively. From these results, it was shown that consumer considered food safety important and they felt a great deal of concern about food additives.

• Journal of the Korean Society of Costume
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• v.53 no.1
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• pp.87-98
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• 2003

The purpose of this study was to investigate body image as attitude toward physical appearance, and appearance-management behavior, and to analyze the relationship between body image and life style which affects consumer behavior. The method of the study was survey research by using questionnaires. Subjects were 323 women in their twenties. Statistical analysis methods were frequency, percentage. factor analysis, discrimination analysis, one-way ANOVA, x 2- test, and Duncan's multiple range test. The results of the study were as follows. As for appearance-management behaviors of woman in her twenties. 60.1% of all respondents experienced in diet. 31.6% experienced in plastic operation, 47.4% experienced in skin care, 44.9% experienced in perfect make up, and 84.8% experienced in hair dyeing. The group with high appearance concern showed high body satisfaction. Life-style factors were analyzed into 5 factors. The group with low appearance concern considered active family-focus life factor importantly, the group with middle appearance concern considered social life factor, and the group with high appearance concern considered self-focus life type and conspicuous consumption life factor. A significant difference was found in body image between groups according to social level and demographic characteristics. The female group in the mid twenties who majors in arts and athletics, resides on southern part of Han river, and belongs to high society was analyzed to show high appearance concern and body satisfaction. and many experiences of appearance-management behaviors.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.5
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• pp.705-717
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• 2014

The interest and importance of appearance can be expanded by changes in social awareness about appearance, the extension of life expectancy, and the development of science, technology and technology and medicine. Especially, down-aging syndrome through a variety of mediums, amplifies consumer's interest in youth-pursing. This study discusses the relationship of youth-pursuing, appearance concern and appearance management behavior focused on the middle-aged. Data were collected from 300 females aged 40-65 in the areas of Seoul, Daejeon and Chungbuk areas. The data were analyzed by descriptive statistics, factor analysis, regression analysis, using the SPSS-WIN 20.0 program. Youth-pursuing formed social, psychological, and appearance factors. Each of these three dimensions influenced the appearance concern; consequently, appearance had the highest influence. Only appearance influenced appearance management behavior in the regression analysis of youth-pursuing and appearance management behavior. Appearance concern affected significantly appearance in the management behavior of the dimension regression analysis results for the appearance concern and appearance management behavior.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2001.10a
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• pp.180-183
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• 2001

Direct marketing in the form of Internet Commerce and TV Home Shopping became the focus of concern for Korean companies. Despite the importance of research in these interactive systems, few studies have been performed on the consumer behavior in TV Home Shopping. This study explores what factors consumers perceive critical in these interactive systems, and analyzes the difference in consumer perception with respect to these critical factors.

• Journal of Korean Society of Transportation
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• v.12 no.1
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• pp.43-54
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• 1994

The major concern of this paper is to investigate the properties of a stochastic equilibrium for each model system in terms of a consumer welfare measure. The primary assumption for this study is that a trip-maker would choose the trip from his origin zone which maximizes his personal welfare. This assumption, finally, leads to a singly constrained gravity model. The consumer welfare measure is derived from the concept of expected welfare of randomly sampled trip-makers. Each of the four different models considered in this paper is differentiated depending on the complexity of its model or the definition of its travel function. In this study, three different regions are chosen for the purpose of taking into account the effects of different zone-systems on the properties of a stochastic equilibrium : (i) Archerville region (5 zone) ; (ii) San Francisco Bay regions (30 zones) ; (iii) Houston, TX region (199 zones). It is concluded that almost identical, "global" consumer welfare values can be obtained in some cases of the gravity-type trip distribution models based on a stochastic equilibrium.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.2
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• pp.329-339
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• 1995

This study intended to provide valuable basic data for an efficient using newspaper advertising to manufactures by investising and analyzing the character of newspaper as fashion advertising and media environment, consumer's attitude of advertising subscription, a degree of recognition and concern on a newspaper advertising and a degree of like on expressive form of a newspaper advertising. A question that is drawn up by researcher base on existing records and preceding study was used as major method for understanding consumer's consciousness. The sample group is composed of female students, working women, housewives who lives in Seoul. The results of this study were as follows. 1. Manufactures should be developing Headline in subject matter to get out of plain sale advertising and event advertising. 2. Manufactures should difference to understanding Illustration that consumer prefer. Also using of photography is efficient and it is importent to use of color advertising that appeal to consumer. 3. The informative advertising is a high degree of efficiency by reason that the newspaper offers great news source and information.