• Title/Summary/Keyword: consumer characteristic

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A Study on the Arson Characteristic by the Economic Variable (경제적변수에 따른 방화특성에 관한 연구)

  • Park, Nam-Kwun;Yoon, Myong-O
    • Fire Science and Engineering
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    • v.25 no.3
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    • pp.14-19
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    • 2011
  • This research was conducted with goals to reducing arson and finding its relationship with social phenomenons. Especially, unlike previous researches, focus has been on the economic indicators, and the effect of economic indicators on arson. As a result, we were able to find the relationship between economic indicators and arson. When growth rate and consumer index prices decrease, the economy stagnates and thus incidents of arson increases. In contrast, when growth rate increases and consumer index prices increase, the rate in which arson occurred decreased. Also, we have found that when personal debt rate increases, the numbers of arson incidents increased as well.

Characteristic on the emotional recognition of consumer about the formative language (디자인 조형언어에 대한 소비자의 감성적 인지특성)

  • Min, Kyung-Taek;Heo, Seong-Cheol
    • Science of Emotion and Sensibility
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    • v.12 no.1
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    • pp.87-96
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    • 2009
  • Recently, there is a tendency of consumer's participation gradually increasing in the design shaping process. Consumers make evaluation or suggestion about the shape of the product, and the industries lay out schemes to elicit consumers' participation. However, when it comes to dealing with the shape of the product, consumer and designer has a fundamental difference in their point of view, and it works as interruption to the efficient communication between the consumer and designer. Therefore, this study will examine the difference of consumer's and designer's view of products' shape, and the guidelines of effective molding which elicit the consumers' affective responses. First, I established the sensible image vocabulary based on the shape of the product. And based on the vocabulary, I carried out the same experiments to the consumers and designers. As a result, the affective responses of the two groups toward the shape have similar characteristics and designers' reactions found out to be more dramatic than consumers.

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A Study on the Influence of Consumer Characteristics on Purchasing Behavior of Eco-Friendly Vehicles in Service Management (서비스 경영에 있어서 친환경 자동차 구매 행동에 미치는 소비자 특성의 영향에 관한 연구)

  • Yim, Ki Heung;Park, Chun Gyu
    • Journal of Digital Convergence
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    • v.17 no.5
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    • pp.179-189
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    • 2019
  • The market participation and development of major manufacturers of next-generation green vehicles is accelerating in recent years. The results of this study are as follows: Consumer type (personal value pursuit type, price value pursuit type) was significant difference between consumer. The results of this study were as follows: First, there was no significant difference in the characteristics of consumers (gender, age, monthly average income) and purchase intention according to age, gender and monthly average income, Image has a positive (+) impact on eco-friendly vehicles. This suggests that the development and market participation of next - generation green vehicles is accelerating and consumers 'interest is increasing, and the characteristics of environment - friendly vehicles and the government' s policy support are important factors.

Data Babe Development for Blue Jeans Marketing Strategy(Part ll) - Focused on Young Adult's Brand Awareness, Brand Image and Consumer's Seeking Image in Fall 1997- (진의류 마케팅 전략을 위한 데이타 베이스 구축에 관한 연구(제2보) -1997년 추계 신세대 진바지 소비자의 상표 인지도, 상표 이미지와 소비자의 추구이미지를 중심으로-)

  • 김칠순;이훈자
    • Journal of the Korean Society of Clothing and Textiles
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    • v.22 no.4
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    • pp.503-514
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    • 1998
  • The purpose of this study was to develop a large representative data base for jeans marketing strategy This study was to survey brand features(launching year, launching company, design concept, sales volume, and price zone) in the current market, and was to examine brand awareness and it's relationship to segmented distribution regions, demo- graphic variables(sex, age, monthly household income, and seasonal clothing expenditure). This study was also to analyze brand image and consumer's seeking image. The 660 questionnaires were distributed and 618 reliable ones were used for statistical analysis. A SAS statistical package including frequency table, Chi-square test, factor analysis, analysis of variance(ANOVA), Duncan's multiple range test and paired-t test was used. The results are as follows: 1. Brand awareness involves "brand recall" based on asking a person to name the brand recalled first, and "brand recognition" based on asking to identify brand name from 30 given brands. The result of recall brand test indicated that Levi's was dominant brand. People recognized about 70.8% of brands on the average. Brand recognition was influenced by segmented distribution region and demographic variables. 2. There was significantly positive relationship between brand recognition and purchasing behavior. 3. National brands were more recognized than Licensed brands. 4. The result showed that "Nix" was best represented for sophisticated brand image, "Strom" for characteristic, "Jambangee" for resonable price, and "Levi's" for classic '||'&'||' comfortable brand image. 5. As a result of factor analysis on consumer's seeking image, six factors(characteristic, young, intelligent/sexy, comfortable, exotic and popular) were found. Several factors had a relationship with preferred design, demographic variables, fashion interest, and brand recognition. variables, fashion interest, and brand recognition.

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A Study on Typology of Proportion in Product Form (제품형태에 있어서 비례의 유형에 관한 연구)

  • 이진렬;홍정표;김진아
    • Archives of design research
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    • v.15 no.2
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    • pp.115-124
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    • 2002
  • There has been no enough consistency about the question of 'Is it possible for golden section to be applied to product design\ulcorner'In addition, There has been no near answer about 'What is proportion\ulcorner and 'How can proportion be approached\ulcorner About this matter, this study identified various types of proportion through experiment design and consumer surrey. According to the results of this study, various and different types of proportion exist in product design and therefore, proportion in product design couldn't be considered by one-dimensional aesthetic element. This kind of study about the types of proportion could give an good answer abort the matter of 'Is it possible for golden section to be applied to product design\ulcorner'and it's expected practically to give a useful insight to the approach of Product design in Which proportion is considered. In addition, preferred proportion structure is different according to the consumer characteristic, successful design strategy such as niche market penetration could be performed if designers classify consumer characteristic systematically.

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Economic Design of the Specification for Geometrical Quality Characteristic

  • Ma, Yizhong;Zhao, Fengyu;Xu, Jichao
    • International Journal of Quality Innovation
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    • v.2 no.1
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    • pp.50-57
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    • 2001
  • The economic design of specification limits must be determined on an economic basis where we minimize total loss to society, which consists of both the producer and the consumer. Economic specification limits have been developed based on the assumption that the quality characteristic is normally distributed. Unfortunately, the assumption is not to meet some practical cases. In this paper, some non-normal distributions are considered for quality characteristic with geometrical features. An economic model for selecting the optimum specification limits on the basis of minimizing total cost is introduced. A case study is presented to illustrate the application in practice.

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Development of Reliability Acceptance Sampling Plan for the Case where the Degradation Quantity of the Performance Characteristic follows Weibull Distribution based on the Accelerated Degradation Test (성능특성치의 열화가 와이블 분포를 따를 때 가속열화시험을 활용한 신뢰성 샘플링검사계획의 개발)

  • Lim, Heonsang;Park, Jaehun;Sung, Si-Il
    • Journal of Applied Reliability
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    • v.18 no.2
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    • pp.122-129
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    • 2018
  • Purpose: This article develops an optimal reliability acceptance sampling plan for the case where the degradation quantity of the performance characteristic follows Weibull distribution. Method: For developing reliability acceptance sampling plans, the sample size and the acceptance constant are determined based on the accelerated characteristic of the test condition and the product. Results: The sample size and the acceptance constant are provided such that the constraints of the producer and the consumer risks are satisfied. Conclusion: Reliability acceptance sampling plans based on the accelerated degradation test method can be used for the quality control within a resonable amount of cost and time. In this article. an optimal reliability sampling plans are newly developed for this purpose.

The Effect of VR Fashion Shopping Channel Characteristics and Consumer's Involvement in Channel Acceptance -Focusing on the Vividness, Interactivity and Fashion Involvement- (VR 패션쇼핑채널 특성과 소비자 관여가 채널수용에 미치는 영향 -생동감과 상호작용성, 패션관여도를 중심으로-)

  • Hur, Hee Jin;Jang, Ju Yeun;Choo, Ho Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.43 no.5
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    • pp.725-741
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    • 2019
  • Virtual Reality (VR) represents a key technology for future shopping platforms. This study examined the effect of vividness and interactivity, the two technological characteristics of VR, and fashion involvement, a consumer characteristic, on a consumer's intent to use VR stores under the framework of the Technology Acceptance Model (TAM). The study explained consumers' belief in a new technology and the process underlying the use behavior. The survey was conducted on 200 people between the ages of 20s and 30s via an online survey firm. Data are analyzed using confirmatory factor analysis and structural equation modeling. The results showed that a greater level of perceived vividness had a positive effect on ease of use and playfulness, while perceived interactivity had a significant impact on usefulness and playfulness. The findings also indicated that consumers with a high degree of fashion involvement tend to perceive a higher level of playfulness through VR shopping. Regarding the effects of consumer beliefs, perceived ease of use had a positive influence on usefulness perception. A higher level of perceived usefulness and playfulness meant a higher consumer intention to adopt a VR shopping platform.

A Study on the Economic and Social Benefits of the Microgrid Business Model in Island Areas : Consumer's Community Solar Participation in Development (도서지역 마이크로그리드 사업모델의 경제적, 사회적 편익에 관한 연구: 수요자의 태양광 에너지 공동체를 중심으로)

  • Lee, SangHee;Lee, Hae-Seok;Kim, Kyung Nam
    • Current Photovoltaic Research
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    • v.9 no.2
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    • pp.59-73
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    • 2021
  • The purpose of this study is to develop a business model that efficiently converts diesel power generation systems to renewable energy microgrids (MG) in large-scale islands. Most of the previous studies on the conversion of renewable energy MG in islands had limitations dealing with efficiency from the perspective of suppliers. However, the microgrid has the characteristic of getting benefits through the interaction between the consumer and the supplier. In addition, the efficient MG business model from the perspective of new institutional economics is a structure in which consumers and suppliers jointly participate. Therefore, this study assumed that the MG business model in which the supplier's MG and the consumer's community solar participated would benefit all participants, and verified the assumptions using domestic island data. In terms of supplier investment, the cost of power supply (LCOE) of assumed model was calculated to be 14.0% lower than that of the diesel model and 3.7% lower than that of the supplier-only MG model. From the perspective of consumer investment, electricity bills are expected to be reduced by more than 200,000 won per household per year through self-generation of solar power. Social benefits are expected to reduce external environmental costs. The CO2 emissions of the assumed model were calculated to be 39.5% lower than the diesel model and 1.5% lower than the supplier-only MG model. Therefore, the MG business model with consumer participation proposed in this study is expected to be an efficient alternative to renewable energy MG conversion in domestic islands, and is meaningful as an energy plan that improves the benefits of local residents.

Study on the Consumer Characteristic and the Facter of Goods as well as the Type of Goods Image in Kidult Fashion Goods (키덜트(kidult) 패션상품의 소비자 특성과 제품이미지 유형 및 제품선택에 관한 연구)

  • Lee, Seoung-Jin;Yoo, Tai-Soon
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.2 s.161
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    • pp.225-235
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    • 2007
  • The purpose of this study is to grasp the character of consumers and the situation of domestic kidult fashion market. By grasping the distribution of kidult generation and the factors of product-selection based on products images, this research could be a substantial data to kidult associated company product planning and marketers. Subjects for this study were 213 Daegu women from 20 to 30 yearn of age who have high propensity to kidult. The statistical treatment of material used by SPSS 1.0 program consists of frequency analysis, factor analysis, multiple regression analysis, cluster analysis, and t-test. As a results, the characteristics of kidult consumers are classified as six factors. On image toward of kidult fashion goods, there was a significant difference 20 and 30 aged generation. According to fashion goods group, each group recognized on image of fashion products as follow: Group A is 'fancy', group B is 'childish', group C are 'familiarity', group D was recognized as 'fancy' and was identical to A on adjective expression, but was different A on recognition. All consumer characteristics of fun, character, girlish, nostalgia have a significant relation with the recurrence of products selection factor, and its order was character, girlish, nostalgia, and fun.