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http://dx.doi.org/10.14400/JDC.2019.17.5.179

A Study on the Influence of Consumer Characteristics on Purchasing Behavior of Eco-Friendly Vehicles in Service Management  

Yim, Ki Heung (Dept. of Service Management, Kwangju Women's University)
Park, Chun Gyu (Dept. of Service Management, Kwangju Women's University)
Publication Information
Journal of Digital Convergence / v.17, no.5, 2019 , pp. 179-189 More about this Journal
Abstract
The market participation and development of major manufacturers of next-generation green vehicles is accelerating in recent years. The results of this study are as follows: Consumer type (personal value pursuit type, price value pursuit type) was significant difference between consumer. The results of this study were as follows: First, there was no significant difference in the characteristics of consumers (gender, age, monthly average income) and purchase intention according to age, gender and monthly average income, Image has a positive (+) impact on eco-friendly vehicles. This suggests that the development and market participation of next - generation green vehicles is accelerating and consumers 'interest is increasing, and the characteristics of environment - friendly vehicles and the government' s policy support are important factors.
Keywords
Next-generation eco-friendly vehicles; government support policy; consumer purchase behavior; consumer type; consumer characteristic;
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Times Cited By KSCI : 1  (Citation Analysis)
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