• Journal of Families and Better Life
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• v.27 no.6
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• pp.83-94
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• 2009

This study examined the expectations and attitudes of urban Korean consumers with respect to the Korea-USA Free Trade Agreement (FTA), which was drafted on April, 2007. The data were collected through online surveys in which 527 adults answered structured questionnaires. The results showed that the number of consumers who favored the Korea-U.S.A. FTA was almost twice the number of those who objected to it. Most of the consumers surveyed expected not only positive effects but also negative ones from the FTA, and the more consumers expected positive effects from the FTA, the more they tended to have positive attitudes toward the trade agreement. The effects of consumers' individual characteristics on their expectations and attitudes were also analyzed in this experiment.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.6
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• pp.790-800
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• 2002

Brand relationship, which refers to the bond between brands and consumers, plays an important role in marketing due to its positive or negative effects on consumer behavior. The goals of this research were 1) to identify the types of brand relationships between young female consumers and apparel brands, and 2) to examine the influence of brand relationships over consumers'favorable attitudes and strong attachment (durability) to the brands. For the purpose of this study, ten casual wear brands, which are highly perceived by and popular with high school and university female students, were chosen by a preliminary inquiry. And then focused group interviews were performed to develop a questionnaire. The main examination was performed from August 20 to September 12, 2000, using five types of surveys each of which contained two brands. SPSS 8.0 was used for factor analysis and recession analysis. Four types of brand relationships were categorized based on the results of factor analysis: self-devotion, intimacy, rejection and trust. Each factor showed significant influence on both positive altitude and durability.

• Knowledge Management Research
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• v.18 no.4
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• pp.213-235
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• 2017

In the rapidly changing business and economic environment, environment-equipped appropriate capacities should be used to adapt to the changing environment and the smart environment. First of all, it is important for the company to understand what kind of acceptance attitude it shows according to the consumers' tendency toward the mobile convenient payment system that users are increasing and deal with it accordingly. In order to analyze the market according to the individual personality factors of consumers, a model based on the integrated technology(UTAUT) and the regulatory focus suitable for the mobile environment was constructed and analyzed with the structural equation through PLS. As a result of analysis, it was found that neuroticism, openness to experience, and conscientiousness among consumer personality factors had a significant influence on accommodating the mobile convenient payment system according to the tendency of promotional focus. This study provides a direction for establishing a mobile convenient payment system for smart environment through data analysis of the propensity and personality of consumers from the viewpoint of knowledge management.

• Journal of the Korean Home Economics Association
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• v.26 no.1
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• pp.151-162
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• 1988

This study is mainly concerned with providing a basis for the T.V. ad. regulation toward child consumer. The objective of this study is to investigate the facors related to the level of understanding & trust toward T.V. ad. The samples are composed of 258 child consumers filtered by purposive sampling. The statistics used for data analysis are x-tes, T-test, and one-way ANOVA. The results are as follows: 1) The level of understanding indicates significant difference according to age, discriminent ability between T.V. ad. and T.V. program. 2) The level of understanding about persuasive intent indicates significant difference according to age, parent-child interaction. 3) The level of trust indicates significant difference according to age, parent-child interaction, purchasing experience, sex. 4) Attitude toward advertised product indicates significant difference according to level of understanding about persuasive intent, level of trust.

• Journal of Families and Better Life
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• v.24 no.2 s.80
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• pp.107-118
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• 2006

Much research has focused on the conflict and balance between work and family. Yet few studies examine how women feel in balancing these two roles. In that regard, this study examines how married working women feel balanced between work and family as well as the levels of support availability/demand that exists. The level of sense of balance regarding work-family is average. Sense of balance is related to age, income, work hours, size of workplace, numbers of family friendly policies, the family's attitude to woman's work, and the level of balancing strategies used. The demand for support is higher than the availability of support. Both factors are related to working hours and balancing strategies, etc.

• International Journal of Human Ecology
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• v.14 no.2
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• pp.79-91
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• 2013

The market for a payday advance, regarded as both a convenient and short term-loan for immediate financial help, has grown incredibly since the 1990's. Despite its popularity by borrowers and the possible benefits, it has received negative publicity. Some borrowers have been caught in a debt trap for a long-term period and at tripledigit interest rates. The objective of this study is to shed light on the borrowers' profiles and their demand for a payday advance. Based on the 2010 household level data from the U.S. Federal Reserve Board, this study finds that payday advance users are pronounced as seemingly risky people. Payday advance users tend to be college drop-outs, African Americans, and non-homeowners compared to non-payday advance users. They are more likely to overspend above their income and have a favorable attitude toward conspicuous spending than non-payday advance users. They tend not to shop at all nor perform even moderate shopping for credit before using a payday advance service as opposed to non-payday advance users.

• The Korean Fashion and Textile Research Journal
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• v.3 no.1
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• pp.61-69
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• 2001

The purpose of this study was to analyze the purchasing behavior related factors of Small Store User in Yhasi street of Dong-Sung Ro, Daegu. Frequency, $X^2$-test MANOVA, ANOVA and Duncan multiple range test were used to analyze the sample. The results of this study were as follows: 1) The largest sample were as follows: un married female, college students of twenties, 101-200 thousand won for salaries. 2) The factors of purchasing behavior were classified into 8 factors, enjoy shopping, store image, unique goods, culture space, salesperson, low price, information seeking, value via price orientation. 3) There were significant differences found between attitude on information source, number of seeking store, music in shop, music sound, size, display, price, street, in their factors of purchasing behavior (unique goods, value via price, low price, store image, enjoy shopping) 4) There were significant differences found between demographic characteristics (personal sales, location, transportation) in their factors of purchasing behavior (salesperson, cultural space, store image).

• Korean Journal of Child Studies
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• v.34 no.2
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• pp.27-42
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• 2013

The purpose of this study was to examine: (1) the relationships among internalization of sociocultural attitudes toward appearance, body comparison, and body dissatisfaction in adolescent girls; and (2) whether or not body comparison mediates the relationship between internalization of sociocultural attitudes toward appearance and body dissatisfaction. The participants consisted of 291 girls from fifth through ninth grades. The data were collected by means of questionnaires given in classroom settings. The findings are as follows: there are significant bivariate correlations among internalization of sociocultural attitudes toward appearance, body comparison, and body dissatisfaction. Furthermore, body comparison partially mediates the relationship between internalization of sociocultural attitude towards appearance and body dissatisfaction. These results seem to indicate that the idea that there are multiple standards of beauty and individuality for every person should be promoted, and this in turn could lower the risk of body dissatisfaction among adolescent girls.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2003.11a
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• pp.251-257
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• 2003

The purpose of this research is to analyse the relationship between the types of supplied apartment plans and the dweller's remodelling of their housework space. Major findings of this research are as fellows: 1. The concept of house wort space has been greatly changed according to the evolution of socio-economic situation. 2. Increasing trend of remodelling activities for house work space is closely related with the housewife's changing attitude on the concept of house work, that is, the change from hard labor to enjoyable object. 3. The concern for house work space remodelling has been increased since 1980's, which is closely related with the appearance of consumer oriented housing market environment.

• Journal of the Korean Home Economics Association
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• v.48 no.5
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• pp.103-117
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• 2010

The purpose of this study was to examine relationships among body image attitudes and their correlates in early adolescence. The participants were 614 adolescents. The results were as follows: 1) There were significant correlations among adolescents' body image evaluation, body image investment, body mass index, depression, perceptions of parental and peer influence, and awareness of media messages regarding physical appearance, 2) There were significant differences in depression, parents' influence, peer influence, and awareness of media messages regarding physical appearance between adolescents with higher body image investment and those with lower body image investment, and 3) Awareness of media messages regarding physical appearance was the most influential predictor of adolescents' body image investment.