• 대한가정학회지
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• 제39권1호
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• pp.169-178
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• 2001

In this study, we examined relationship among social class, conspicious consumption, dimensions of clothing price, and clothing buying behavior. The data were obtained by 290 female college students using questionnaire. The questionnaire were consist of four parts, dimensions of clothing price, conspicious consumption, clothing buying behavior, demographic factors. And the data were analysed with frequency, $x^2$-test, factor analysis, cluster analysis, ANOVA and Duncan test. The results were as follows. First, there was significant differences in social class and their attitude on dimensions of clothing price. Upper class consumers evaluate clothing price as Quality and dignity, on the other hand, lower class consumers perceived it as tendency for discount. Second, clothing selective standards was founded significantly different in social class. Clothing symbolic factor was more important to the upper class then lower class. Third, upper class consumers had a tendency of purchasing more clothes than lower class, and spend more money on clothing. Fourth, there was significant differences in conspicious consumption group and their attitude on dimensions of clothing price. Fifth, when conspicious consumption tendency is higher, importance of clothing price is highly perceived by college student. Sixth, Amount of clothing purchase and clothing expenditure were significantly different in conspicious consumption group. Consumers tend to buy more clothes and spend more money on clothes when they had high tendency in conspicious consumption.

• 가족자원경영과 정책
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• 제2권1호
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• pp.33-46
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• 1998

This study was designed to examine the propensity for conspicious consumption of housewives and its influential variables on it. The purpose of this study also is to suggest some fundamental information of consumer education program and policy, in order to prevent consumers from over consumption. The samples were selected from housewives lived in Seoul, in 1997. The 457 subjects were analyzed by Frequency, Mean, t-test, ANOVA, Duncan’s Multiple Range Test, and Regression. Consequently, the propensity for conspicious consumption of housewives is influenced not only by the individual factor, but also by the more effect of psychological and social effects. Therefore, based on the findings it is required that we will have to reinforce the consumer education, so that they have rational consumer’s conscious based upon desirable values. And this education is treated a matter as important by social view.

• 한국의류학회지
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• 제27권11호
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• pp.1241-1251
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• 2003

The purpose of this study was to examine fashion luxury brand purchasing behavior among young women, and to find variables which influenced on their behavior. 993 women living in Seoul and its suburb were surveyed for this study. For data analysis, descriptive statistics, factor analysis, ANOVA, and regression were used for this study. As the result, approximately 66.3% of respondents had purchased fashion luxury products before such as Burburry, DKNY, and Louis Vuitton. Generally, the frequencies of purchasing toward the luxury products were associated with materialism, conspicious consumption, reference group influence, and ethnocentrism. Also, results revealed that materialism and conspicuous consumption accounted for 43% of the explained variance in the frequency of purchasing products. Based on these results, fashion marketing strategies would be suggested.

• 한국생활과학회지
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• 제17권1호
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• pp.81-93
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• 2008

Female college consumers are orientated toward vanity and fashion luxury products in consumer society. The purpose of this paper was to investigate the relationship of vanity type and attitude toward fashion luxury products. The data were collected from 517 female college students in Ulsan, Pusan, and Kimhai. For data analysis, descriptive statistics, factor analysis, cluster analysis, and MCA were used. Results of cluster analysis identified the vanity type of the female college students into non-vanity group, positive viewer, and vanity group. Above two third of the total sample were the vanity group and the positive viewer. The non-vanity group, was comprised the smallest proportion of female college students. Attitude toward fashion luxury products was classified into four factors; involvement for fashion luxury, superiority of the fashion luxury, hedonic and conspicious consumption, and negative response. The attitude toward fashion luxury products was significantly different across the 3 vanity type. The results of this study provide insights into female college consumers' increasing demands toward fashion luxury brands. Consumer education should be implemented for the vanity group, and personal financial management education program is needed in liberal arts curriculum.

• 대한가정학회지
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• 제39권3호
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• pp.1-10
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• 2001

The Purpose of this study was to investigate the relationship between materialism and clothing buying behavior (clothing shopping orientation, clothing selection standards, use of information sources, store selection standards, purchase and purchase intention of imported clothing). The data were obtained from questionnaires completed by 400 women in the Taegu area whose age was 20 years and older. The SPSS/PC$^{+}$ package was used for data analysis which included a test of reliability, frequency, percentage, factor analysis, t-test, and x$^2$ test. There were significant differences in clothing buying behavior between groups who had a higher tendency and a lower tendency toward materialism. In other words, those who had a higher tendency toward materialism enjoyed their shopping and pursued the world-known brands, imported brands, the latest fashions, and conspicious consumption more than those who had a lower tendency of materialism. The former put a greater focus on the latest fashion styles, brand image, and design then the latter when the\ulcorner bought clothing. Those who had a higher tendency toward materialism utilized more information sources than those who had a lower tendency. The former made purchases from the stores where they stock famous world-known brands and well-advertised stores, and had a greater purchase intention of imported clothing than the latter. In the purchase of imported clothing there was no significant difference between two groups.s.

• 한국가정과교육학회지
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• 제23권3호
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• pp.91-119
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• 2011

본 연구는 비판 과학 관점의 철학이 내재된 2007년 개정 가정과 교육과정의 성격과 목표에 준한 교육내용 선정 및 조직을 위해, 개정 교육과정의 성격 및 목표에 부합하는 항구적 문제와, 이와 관련한 중학생의 당면한 실천적 문제 및 사회적 이슈를 파악하여, 비판 과학 관점의 실전적 문제 중심 가정과 교육과정의 내용 선정 및 조직 방식에 부합하는 틀을 제시하는 데에 있었다. 이를 위해, 2007년 개정 가정과 교육과정과 선도적인 미국의 주 교육과정 등을 분석하여 항구적인 본질을 갖는 실천적 문제와 사회적 이슈를 추출하였으며, 이와 함께 서울과 경기지역 6개 중학교의 3학년 473명을 대상으로 설문조사를 실시하였다. 이를 통해 얻어진 결과를 요약하면 다음과 같다. 첫째, 2007년 개정 가정과 교육과정의 성격과 목표에 부합하는 항구적인 본질을 갖는 실천적 문제는 총 6개가 추출되었다. 둘째, 6개의 항구적 문제의 하위 실천적 문제에 대해 진로 설계, 자기계발과 대인관계 등 27개의 관심사가 높은 반응(전체 평균 3.0점 이상)을 보였다. 셋째, 6개의 항구적 문제와 관련해 중학생들은 청소년 문제, 편중된 직업 선호, 적성을 고려하지 않은 진로 선택 문제, 자살, 인터넷 중독 문제, 학교폭력, 외모 지향과 돈 관리 문제, 내 집 마련 문제와 과소비, 가족과 함께하는 시간 부족 문제 등 30개의 사회적 이슈(전체 응답자의 1/3 이상)에 관심을 보였다. 넷째, 2007년 개정 가정과 교육과정의 성격과 목표에 준한 교육내용 선정 및 조직을 위해, 항구적인 본질을 갖는 실천적 문제와 사회적 이슈에 대한 학생들의 관심사를 반영한 비판적 관점의 교육과정 틀을 제시하였다.

• 철학연구
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• 제123권
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• pp.87-110
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• 2012

본 논문은 그린버그, 카플란, 칼리니스쿠를 중심으로 반키치론을 비판적으로 검토한다. 이를 통해 반키치론이 이론적 실천적으로 정당화될 수 있는지를 탐구한다. 반키치론은 근대 미학에서 '예술' 개념의 내포적, 외연적 기준에 근거하여 키치를 비판한다. 이들은 키치가 사심 없는 즐거움의 대상이 아니라 쾌적함과 감상성을 추구하므로 나쁜 취미라고 간주한다. 그러나 반키치론의 기초 개념인 '사심 없는 즐거움'과 '미적 판단의 보편성과 필연성'은 문화중재자의 편향성을 가정한다. 또한 미적/반성적 예술과 쾌적하고/감상적인 키치 개념을 분류하는 기준은 모호하다. 반키치론자들은 개념 논증의 결함을 보완하기 위해 경제적, 정치적 논거를 추가한다. 이들은 키치의 미적 부절적성을 증명하기 위해 과시적 소비와 정치적 우민화를 키치 평가의 논거로 제시하지만, 변화하는 문화 환경 속에서 대중들의 요구가 반영된 다양한 양태의 키치를 공정하게 다루지 못한다. 결국 반키치론자들은 엘리트주의와 형식주의 미학만을 제한적으로 승인하면서 키치에 대한 폄하를 계속한다. 예술의 죽음 이후 포스트예술 시대의 변화된 문화적 실천은 키치에 대한 재평가와 더불어 대안적 대중 미학을 필요로 한다.