• Journal of Navigation and Port Research
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• v.34 no.5
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• pp.389-395
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• 2010

Recently, it becomes important for container ports to gain competitiveness through service differentiation strategies. These strategies require an objective evaluation on consumer needs. For that reason, this study aims at developing the scale and measurement methods for service quality. Container shipping companies calling at Busan are targeted for the empirical analyses. The measurement items are presented for the services that they are provided from entry into a port to departure from a port. Exploratory factor analysis and validity analysis are done to derive a service quality scale from entry to departure. The result of regression analysis implies that the service quality scale is useful to increase customer satisfaction and to establish managerial strategies.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.2
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• pp.286-297
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• 2005

Recently, due to the gloalization of the industry environment and the consequent multi-national companies led by industrialized countries, fashion companies of newly industrialized countries are pursuing to globalize their businesses. This study conducted to review the global configuration of activities of the added value chain, the strategies to enhance global competitiveness, and global performance of value activities of Korean fashion companies. The data were collected from the survey by questionnaire on Korean fashion companies. The methods of analysis used in this study were regression, and descriptive statistics of the data. the results werw as follows. First, Korean fashion companies were undergoing diverse value activities through their foreign subsidiaries and overseas out-sourced companies in a wide spectrum of business activities ranging from design/planning o products to marketing/logistics. Second, the global competitive strategies that the Korean fashion companies were most focused on were the cost/productivity aspects. The efforts to differentiate the products from competitors, the efforts for innovation, an the efforts of growth were the next strategies. The strategy that was least emphasized was on seeking alliance with other business partners. Third, the result of the globalization efforts showed an overseas market growth of and average of 9%, and an average overseas market profit of 7.8%. The overall satisfaction on the result of the overseas market activities, and the rate of accomplishment of market targets were generally low.

• Journal of The Geomorphological Association of Korea
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• v.24 no.1
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• pp.105-116
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• 2017

This article is written in the viewpoint of landscape ecological geography. The coast of South Chung-chong Province will make new characters of region in the development strategies program. This study is to describe geomorphological landscapes of South Chung-chong Province relating with it's environment based on the coast. Although landforms constitute prominent landscape features as tidal flats and rock cliff do, it is nonetheless the features such as beaches, sanddunes, and coastal plains that have various ramifications for human communities. Tidal flats, beaches and coastal sanddunes are special in that their formation is attributable to the combined action of tidal flows, waves and winds. To some extent, the erosion of sand has been a global phenomenon. Human impact are involved. The influence of globalization and expansion of liberal trade appears in regions variously. Individual regions need to secure its competitiveness in the world market. Regions are not value-neutral abstract conception, but must be informal commercialized characters of region. The coast of South Chung-chong Province has experienced rapid and dramatic changes. In industrial times, the middle of west coast Korea turned into a major reclamation at larger scale. Reclaimed land was based on location of industry and mechanized agriculture. The west coast highway and bridges between island and land contributed to the development of west coast transportation. As information society matured, trend and value are changing. Environment and ecology emphasize and rediscover the value of tidal flats and sanddunes. The west coast region now receives attention as eco-tour and sustainable course.

• Journal of Fashion Business
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• v.28 no.2
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• pp.92-108
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• 2024

This study examines the measures and implementation strategies needed to develop sustainable design from an international perspective, using examples of sustainability practices and product planning from Helen Kaminski, a representative fashion brand of positive luxury. The research method includes a literature study on positive luxury, a case study on positive luxury brands, and an empirical study where the researcher participated in the development of Helen Kaminski's design. The study identifies the following measures needed to develop designs for sustainable products: First, the development of designs that increase circularity; Second, the use of certified materials and strict adherence to material usage; Third, the simplification of production methods or development of new technologies for this purpose; Fourth, ensuring that design development incorporate the traditions and unique handicraft techniques of the local community. The implementation strategies required for a sustainable product planning process are as follows. First, changes in the product planning stage and expansion of participating members are needed. Second, securing and conducting prior inspections of the supply chain for ethical sourcing is required. Third, prioritizing the use of eco-friendly materials and material development. Fourth, establishing a stage for selecting and evaluating objects that will become representative designs with sustainability. As a result, this study can serve as basic data to strengthen corporate competitiveness and establish itself as a fashion brand for sustainability through actionable strategies applicable to the domestic fashion industry in the future.

• Journal of Global Scholars of Marketing Science
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• v.8
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• pp.233-267
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• 2001

The management environment in Korea today is undergoing rapid changes; in particular, domestic corporations and businesses are confronting formidable adversity with IMF crisis and WTO. Though cost cutback, higher quality, rapid production, and diversification of products were accepted as important requirements for competitiveness in the past, they have been replaced by brand power. Consumption patterns have changed their focus from function to image orientation. This is why managers in corporations have invested enormous amounts of resources into producing powerful brands, which can attract consumers' attention greatly enough to improve the image of their products. Brands are regarded as a vital vehicle for marketing strategies and thus as a legal asset. Brands with remarkable and favorable image can secure a loyal consumer groups stable revenues. M & A, currently active between corporations, makes brand equity all the more important. The purpose of the present study was to investigate the effect of internal marketing and increased brand diversification on brand equity by combining them as influential factors with marketing mix factor. For this purpose, literature review was make on previous fragmented studies of influential factors on brand equity build-up. Based on the findings of this study, some operational implications were suggested for marketing managers. The findings and implications of the present study are as follows; First, efficient communication among organization members was found to have a significant effect on product quality. Second, job satisfaction and efficient communication among members was shown to significantly influence price policies. Thirdly, efficient communication among organization workers proved to have a significant effect on distribution strategies. Forth, efficient communication among members was demonstrated to significantly influence advertisement and other public-relations activities. Fifth, opacity of market environment appeared to have a significant effect on product quality, prior market entrance as perceived by organization members turned to be of negative influence on product quality. Sixth, opacity of market environment was found to have a significant effect on price policies. Seventh, opacity of market environment was shown to be of significant effect on distribution strategies. Eighth, grater opacity of market environment proved to improve advertisement and other public-relations activities. Ninth, price policies, distribution strategies, advertisement and public-relations activities were found to have a significant effect on brand equity value. To sum up these findings, in order for corporations and businesses to cope with consumers' needs that are increasingly segmented, internal marketing strategies and brand diversification should be implemented so as to generate greater synergy effect. It is also important to stress that differentiated, higher competitiveness should be secured for Korean corporations and businesses to survive in the drastically changing, globalized market environment. In this regard, continuous and long-term management strategies for brand equity build-up should be ensured and is essential in the present unlimited competition. The last but not least important point to notice is that to increase brand equity value, intensive investment and constant emphasis should be made on internal marketing management on intra-organizational members before strengthening external marketing.

• Korea Journal of Hospital Management
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• v.17 no.2
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• pp.1-20
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• 2012

This study aims to suggest managerial strategies for strengthening their competitiveness via analyzing and determining factors to help improve customer orientation and internal customer satisfaction. Furthermore, this study aims to find out the factors of internal service quality affects job satisfaction and customer orientation. The data was collected in 5 small and medium hospitals on 215 workers who had direct interactions with customers. Through regression analysis, all factors of internal service quality affects job satisfaction, however only two factors, credibility and sympathy appeared to affect customer orientation.

• Proceedings of the Korean Information Science Society Conference
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• 2012.06a
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• pp.215-217
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• 2012

우리나라의 주소체계는 100 여년 전에 실시한 토지조사사업에 의하여 토지의 경계와 소유자 등을 정하기 위하여 구획한 필지별로 부여한 지번을 빌려서 사용하였다. 이러한 지번주소는 급속한 경제 발전과 글로벌 디지털 사회에 맞지 않아 사회 각 분야에서 불필요한 적용비용을 증가시키고 있는 구역제도, 지점번호, 주소제도 등 국가 기초행정인프라를 변화된 사회환경과 글로벌 기준에 맞추어 전환하고 있다. 따라서, 본 논문에서는 기초행정 인프라의 핵심기반인 국가주소정보시스템을 기반으로 국가경쟁력을 강화하고 위치찾기 선진화를 위해 나아가야 할 방향에 대해 구축 사례 및 발전방향을 제시 하고자 한다.

• Proceedings of the Korea Association of Information Systems Conference
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• 2004.05a
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• pp.202-213
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• 2004

An effective use of information and communications technology is thought of as critical for achieving corporate competitiveness. This study identifies patterns of corporate use of communications technology, and examines how the use of those technologies is associated with business strategies and the level of information intensity. A survey study on a sample of Korean corporations shows that the use of communications technology is closely related both to business strategy and information intensity, and that communications technologies can be divided into two types in terms of their usage pattern. The structured communication technology is found to be related to the tools and services that support structured tasks, and the The unstructured technology to the tools the use of which is less structured and more flexible. Cost-based strategy is found to be closely related to the use of structured communication technology, while differentiation strategy is closely related to the use of unstructured communication technology.

• The Journal of Society for e-Business Studies
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• v.6 no.3
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• pp.149-161
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• 2001

Construction and engineering is one of the world largest industry. Yet, it Is one of the most inefficiently operated industry. Since buildings are not constructed by mass production, construction projects usually require intense communication and collaboration between participants, who are usually widely dispersed. That is the main reason for the inefficiency. eWorks21 that we developed in this research, is a project management system that can improve communication and collaboration among project participants using the Internet. eWorks21 can reduce project life-cycle, costs, and increase revenue, resource utilization, controls, transparency, and competitiveness, which will eventually provide infrastructure for knowledge management of construction projects. In this research, we classified currently available project collaboration systems, and analyzed the benefits gained by using project collaboration systems. Then we describe the implementation of eWorks21, and discuss employment and utilization strategies of project collaboration systems.

• Proceedings of the Korea Database Society Conference
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• 1997.10a
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• pp.51-62
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• 1997

21세기 우리나라가 초고속통신망의 구축 등 정보화사회로 나아가는 데에, 고부가가치의 창출을 위한 기반조성으로서 우리나라 정보통신부문, 특히 멀티미디어 정보산업의 경쟁력제고와 세계화를 위한 전략방안이 요구된다. 여기에서는 멀티미디어 정보산업의 환경변화, 멀티미디어 정보기술발전동향, 외국의 멀티미디어 정보산업의 기술적 경제적 주요 특성과 동향을 살펴보고 우리나라 멀티미디어산업이 세계시장에서의 경쟁력을 가질 수 있기 위하여 필요로 하는 경쟁력 요소와 이를 효과적으로 확보하기 위한 전략방향 및 정책대안에 대한 논의를 시도하였다. 이 글에서는 특히 새로이 팽창하는 멀티미디어 산업시장에서도 시장원리에의 충실해야 한다는 점과 정부의 직접적인 지원 또는 규제보다는 관련된 자원 (인력, 자금, 정보, 기술)의 동원과 해산이 원활하게 이루어질 수 있도록 하는 제도 및 관행의 정비를 중요하다고 지적하였다.