• Title/Summary/Keyword: competitiveness of fashion industry

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Subject Sense, Sensibility and Preference Evaluation of Fancy Yarns for Hand Knitting (수편용 장식사의 주관적 감각과 감성평가 및 선호도)

  • Kim, Mi-Jin;Park, Key-Yoon;Park, Myung-Ja
    • Journal of the Korea Fashion and Costume Design Association
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    • v.13 no.1
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    • pp.11-20
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    • 2011
  • The yarn company needs to conform to the consumers' sensibility, which has become diverse, in developing its yarn, which fixes the matter property and the sensibility in knit product. In particular, the development of fancy yarn, which is expected to have great influence upon the sensibility of material due to being a diverse form of knit yarn, may increase activation of the knit industry. Eight different fancy yarns were chosen: loop, Ratine, tam tam, fur 1, fur 2, chenille, ladder and tape yarn. The manufacturing methods of these yarns are all different. The sensibility was evaluated through a questionnaire targeting 60 women in their 20s of the expert group. Factor analysis, reliability, correlation analysis, ANOVA, Duncan, and regression analysis were carried out by using SPSS 12.0. First, according to the results of analyzing the sense factor, three factors were extracted: 'inflexibleness/rugged', 'lightweight' and 'smooth'. 'Activity', 'grace' and 'purity' were extracted in regard to the sensibility factor. H3(tam tam) sample showed high value in all of preference, purchase intention and word-of-mouth intention. To increase consumers' preference, purchase intention, and word-of-mouth intention, its effect is thought to be likely to be possibly seen only when increasing the factor of pure and simple grace and when reducing the hard and stiff inflexibleness/ruggedness sense. It is expected to be likely to possibly secure marketability as knit product, which has product competitiveness, given the product planning in a company of producing knit.

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A Study on Adult Women's-Awareness of Cosmetics Distribution Channels and Purchase Intention (성인 여성의 화장품 유통채널별 인식도와 구매의도에 관한 연구)

  • Hwang, Geumvitnuri;Shin, Saeyoung
    • Journal of Fashion Business
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    • v.20 no.1
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    • pp.1-16
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    • 2016
  • Korean cosmetic distribution channels were formerly divided into sales visits and specialty shops, which made up the entire cosmetics market. However, recently the market and cosmetic distribution channels have become much more diversified. Thus, research for this study focused on the usage and purchase situations of cosmetic distribution channels depending on cosmetic type perception. This study also focused on the intent to purchase cosmetics by a cosmetic distribution channel in order to provide a precise cognitive background of consumers regarding cosmetic distribution channels. In doing so, the competitiveness of those channels could be procured and the causal relationships between these variables can be investigated. To achieve these purposes, the research model and hypotheses were derived through literature research on the cosmetics industry, cosmetic distribution channels, and consumers' intent to purchase. A survey was implemented from September $1^{st}$ to $14^{th}$, 2014 for empirical testing. and was given to female consumers in their 20s. 468 out of 500 surveys were collected; a total of 415 were used for analysis while the others were excluded due to with unreliable responses. The SPSS 21.0 program was used for analysis of materials. The overall conclusion of this study is that there is a relationship between perception of cosmetic distribution channels and intent to purchase. The above research results may stimulate establishment of marketing implications and research material when establishing marketing strategies to promote cosmetic distribution and consumption.

Analysis on the development trend of flexible materials and platforms for wearable devices based on fiber - Based on domestic & international patent data - (섬유기반의 웨어러블 디바이스용 유연소재 및 플랫폼 개발동향 분석 -국내외 특허분석을 중심으로-)

  • Han, Hyunjung;Jang, Myoungjin;Lee, Yongsung
    • Journal of the Korea Fashion and Costume Design Association
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    • v.22 no.1
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    • pp.33-44
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    • 2020
  • The purpose of this study is to guide the research direction for securing the competitiveness of the textile industry by analyzing the trends of patent technology development for flexible materials and platform technologies of domestic and overseas textiles used for wearable devices. The study is based on patents from Korea (KIPO), USA (USPTO), Japan (JPO), Europe (EPO), PCT (WO), and China (SIPO), which were registered as of December 31, 2017. The analysis utilized 3,643 patents acquired from the WINTELIPS search DB. The technology classification system for patent analysis was divided into evangelist-based textile technology developments: human body (AA), fiber attachment patch development (AB), and service platform development (AC). The analysis findings are as follows: 1. The development of flexible materials and platform technologies for textile-based wearable devices has increased since 2000. In particular, China (SIPO) had the most patents. 2. In China, Japan, and Korea, most patent applicants are applied for by natives, but the US has a high proportion of foreigners applying for patents. 3. As for the amount of development of the evangelist-based textile technology (AA) was the most common with 1,203 (33%) cases. As a result of the above IP historical analysis, it can be seen that as a result of the global competition, domestic companies need to acquire IRP and standard technology, and promote commercialization by applying their products to smart wearables devices and other products.

A Study on the Perception and Preference of Design on Bedding Classified by 20s~40s Women (20~40대 여성의 계절별 침구용품 디자인 선호도 분석)

  • Seo, Min Nyoung;Son, Da Bin;Koo, Young Seok
    • Fashion & Textile Research Journal
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    • v.18 no.5
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    • pp.553-563
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    • 2016
  • The purpose of this study was to investigate the perception and preference on textile design specially on bedding products which are widely interested in the life-style market. The study was carried out targeting to 250 women between the ages of 20s and 40s based on the four seasons. The collected data was processed with SPSS 21.0 program using frequency, cross tabulation, and ANOVA analysis. The results were as following. There were slight differences on the results of the study including purchase behavior and preferred bedding textile design: color, color tone, and pattern on the textile design of bedding products according to age and season. Most of age had similar color preference on the bedding products in the season but a slight different between fall and winter. However, as color tone and pattern on the textile design of the bedding products were concerned, there were significant difference between the age depending on the season. There were significant differences of color tones and patterns in fall and winter, but not significant in spring and summer. Therefore, the domestic market of the bedding products needs more various textile design development according to consumers' preference and seasonal trend which should be discriminated in order to increase product competitiveness.

A Study on 'Line Balancing' of Women's Jacket Production (여성복 재킷 생산라인의 라인 밸런싱에 관한 연구 - 공정편성 효율을 중심으로 -)

  • Shim, Kue-Nam;Kim, Jin-Seon;Oh, Ji-Yeong;Suh, Eun-Joung
    • Fashion & Textile Research Journal
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    • v.16 no.6
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    • pp.979-986
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    • 2014
  • This study establishes basic data for operations management by organizing processes and measuring time in the mini line for female jackets to improve productivity, ensure competitiveness, and maintain operator competency and the line process flow balance between apparel manufacturing companies. The results of this study are as follows. Sewing operations are divided into preparation functions, arrangement, partial tasks, and assembly that consist of 84 processes. The results from time measurement indicate that 3238.41seconds (sec) were required to produce a single jacket and that the average time required for operators was 231.32 sec. A control limit was established to increase the reliability of the measured value for net time. After outside values were removed, the operation time was measured to be 3176.35 sec. This accounted for 98.08% of the total operation time, with net time decreasing by 62.06. Skill and effort level coefficients were applied to measure the operator performance, the total real time was calculated to be 3415. The requirement for preparation and arrangement operations were 1233.35 sec, and 2182.22 sec for partial tasks and assembly operations. Process separation and organization were performed after the bottleneck operation was selected to identify the maximum line balance. Consequently, process efficiency of preparation and arrangement operations increased from 79.19% to 93.00%, and the partial tasks and assembly operations increased from 62.36% to 90.93%.

A Study on Efficient Return Logistics of Fashion Industry (패션기업의 반품물류 효율화 방안에 관한 연구)

  • Kim, Han-Seong;Hwang, Dae Sung;Lee, Jae-Gun;Kim, Tae-Won;Kang, Kyung-Sik
    • Journal of the Korea Safety Management & Science
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    • v.18 no.1
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    • pp.159-166
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    • 2016
  • Logistics had only been perceived as a supporting means or auxiliary of corporate activity, but is now surfacing as a priority sector for competitiveness in the infinite competition of the global market. This study looks into the current status of logistics and sets forth the improvement tasks by analyzing the problems of the returned goods logistics. In order to improve the manual process of returned goods, the POS system (point-of-sales system) was implemented and DAS (Digital Assorting System) and SORTER System were synchronized for utilization, which cut the prime cost of the once expensive returned goods logistics, and analyzed the efficiency of establishing automated logistics system for efficiency of returned goods logistics in the aspects of one-stop BPR (Business Process Re-engineering).

The Analysis of Body Type of Chinese Women by the Body Index - Focusing on the residental district & specific markets - (지수치를 이용한 중국 성인여성의 체형 분석 -거주지역 및 세분시장을 중심으로-)

  • Kim, Eun-Hee;Sohn, Hee-Soon
    • Journal of the Korean Society of Costume
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    • v.57 no.10
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    • pp.35-49
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    • 2007
  • This study aims at strengthening the national competitiveness of Korea's clothing industry as it provides substantial information on type characteristics and body types for Chinese women and improves the fitness of clothing, considering human proportion in the production of clothing products for export to China. It divides the group by residental district and specific markets. It analyzes the part proportion of body types by each group. This selected specimen as 1,381 of Chinese women from 19 to 50 selected in random sampling in Shanghai and Beijing from 23th, June to 7th August in 2004. 1. Beijing women have long head length of 7.04 in proportion while Shanghai women have short head length of 7.14 in proportion. 2. For 19-24 years old women, head-to-height ratio (HHR) is 7.14, while 24-34 years old women and 35-50 years old women are 7.04 and 7.09 respectively.

Fashion Glasses: Marketing Service Activation Strategy to Intensify the product in On-line Environment (패션안경: 온라인 마케팅 강화를 위한 마케팅 서비스 전략)

  • Shin, Seong-Yoon;Lee, Hyun-Chang
    • Journal of the Korea Society of Computer and Information
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    • v.20 no.3
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    • pp.139-144
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    • 2015
  • Recently, to satisfy the customer's requirements for glasses such as rating of glasses or choosing, glasses industry is supporting various types and tools for making one's appearance good. Among various forms of online shopping with the development of online shopping and the rapid growth of IT technology, the intense competition also more deepen. The strategies for differentiated marketing and features for competitiveness of businesses in the online and offline shopping areas are required that our marketing target be settled the glasses marketing by analyzing. In this research, we study the strategy for implementing a site for glasses to customizing a person not to distinguish whether the customer is older or younger etc. For the purpose of implementing a site for glasses, first, we suggest a differentiated methodology through analysis of glasses industry service and features of existential representative glasses sites. Through the activation of the marketing strategies, marketing in a glasses market is expected to be competitive.

A Study on the Textile Design Education of College in Korea (국내 대학의 텍스타일 디자인 교육에 관한 연구)

  • Lee, Ji-Won;Lee, Song-Ja
    • Journal of Korean Home Economics Education Association
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    • v.19 no.1 s.43
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    • pp.149-162
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    • 2007
  • Fashion industry that is apparel of the latest textile industry become the center and it is universal inclination that addend value of design is high more and our country apparel industry is accelerating change by life culture industry of the high added value center. Differentiation of goods, high added value anger can be required by activation of professional manpower for strengthening competitiveness of domestic apparel field, and it is design to be texture another thing can raise this. Specific education to train able member of society based on these actual conditions grasping society actual conditions in present age that is specialized and diversifies and atomizes should be achieved. Hereupon, we have researched over current education status about domestic textile related courses and come to a conclusion described below. Domestic textile related courses are offering mostly in weaving and staining as major subjects, therefore distinguished character of each university can not be found. However, in comparison of importance between theoretical courses and practical courses, theoretical courses are gradually considered more importantly And the number of courses about commodity and operation is steadily increasing compared to those of design element. Nevertheless, for the concept of creativity as design education ever been pursuing by experiment and practice, we are also required to keep close relationship with industry as well as making efforts to reduce differences between college education and practical business. In addition, textile related colleges also need to be armed with more professional knowledge in odor to provide their students not only with more job opportunities but also with chances for self-development.

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Detecting Similar Designs Using Deep Learning-based Image Feature Extracting Model (딥러닝 기반 이미지 특징 추출 모델을 이용한 유사 디자인 검출에 대한 연구)

  • Lee, Byoung Woo;Lee, Woo Chang;Chae, Seung Wan;Kim, Dong Hyun;Lee, Choong Kwon
    • Smart Media Journal
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    • v.9 no.4
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    • pp.162-169
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    • 2020
  • Design is a key factor that determines the competitiveness of products in the textile and fashion industry. It is very important to measure the similarity of the proposed design in order to prevent unauthorized copying and to confirm the originality. In this study, a deep learning technique was used to quantify features from images of textile designs, and similarity was measured using Spearman correlation coefficients. To verify that similar samples were actually detected, 300 images were randomly rotated and color changed. The results of Top-3 and Top-5 in the order of similarity value were measured to see if samples that rotated or changed color were detected. As a result, the VGG-16 model recorded significantly higher performance than did AlexNet. The performance of the VGG-16 model was the highest at 64% and 73.67% in the Top-3 and Top-5, where similarity results were high in the case of the rotated image. appear. In the case of color change, the highest in Top-3 and Top-5 at 86.33% and 90%, respectively.