• 제목/요약/키워드: competitive diffusion

검색결과 95건 처리시간 0.025초

사용확산 및 라이프스타일에 따른 N스크린 서비스 이용자 유형화 (Nscreen Service User Typology Based on Use-Diffusion and Lifestyle)

  • 박현정
    • 한국콘텐츠학회논문지
    • /
    • 제15권2호
    • /
    • pp.444-454
    • /
    • 2015
  • 기존 미디어 서비스의 속성을 복합적으로 보유하면서도 서로 다른 단말기의 상호작용을 통해 새로운 가치를 제공하는 N스크린은 미디어와 콘텐츠, 그리고 소비자 간의 관계를 재구성하고 있다. 그런데 이와 같이 혁신적인 기술 혹은 서비스의 실질적인 성공은 최초 사용보다는 지속적인 사용으로부터 나온다고 할 수 있다. 이에 본 연구는 서비스의 수용 후 행동인 사용확산과 라이프스타일과의 관계를 검증해 보고 소비자의 미디어나 기기 및 콘텐츠 서비스 활용 정도를 파악하는데 있어서 유용한 개념적 토대를 제공하고자 한다. 정보통신정책연구원의 2012년 한국미디어패널조사 통계조사에서 수집된 미디어 행태 자료 중 N스크린 이용자 1,524명을 중심으로 하여 검증하였다. 우선 사용확산 모형(use-diffusion model) 이론에 근거한 기준을 바탕으로 하여 소비자의 유형을 분류해 라이프스타일 활동의 차이를 살펴보고, 다음으로는 라이프스타일에 관한 데이터를 중심으로 하여 소비자의 군집에 따른 특징을 비교함으로써 군집화의 두 가지 방식을 모두 채택하여 검증하였다.

베나제프릴의 장관막 투과도와 흡수 클리어런스에 미치는 아목시실린의 영향 (Effect of Amoxicillin on the Intestinal Membrane Permeability and Absorption Clearance of Benazepril)

  • 주은희;김영만;고형석;이용복;나한광
    • Journal of Pharmaceutical Investigation
    • /
    • 제28권1호
    • /
    • pp.25-33
    • /
    • 1998
  • Intestinal absorption of ${\beta}-lactam$ antibiotics and angiotensin converting enzyme(ACE) inhibitors has been shown to use the carrier-mediated transport system. In vitro experiments have established that the efficacy of uptake by enterocytes depends on an inwardly directed proton gradient. It was suggested that benazepril was mediated by tripeptide transport system and that amoxicillin was transported by dipeptide transport carrier. The aim of this study is to assess the influence of amoxicillin on the intestinal absorption of benazepril using in vitro diffusion chamber and in situ single pass perfusion technique in the rat in order to elucidate whether the above transport systems are competitive or not. We obtained the gastrointestinal pemeability coefficient of amoxicillin, benazepril and both of them using in vitro diffusion chamber. And also the gastrointestinal absorption clearance of amoxicillin, benazepril and both of them using in situ single-pass perfusion method at steady state were calculated. Amoxicillin and benazepril were analyzed by HPLC. The results by the use of diffusion chamber in vitro indicated that the apparent intestinal permeability coefficient of benazepril was significantly(p<0.01) decreased by amoxicillin(45.2%) and vice versa significantly(p<0.01) decreased(89.1%). The results by the in situ gastrointestinal single-pass perfusion method indicated that the intestinal absorption clearance of benazepril was significantly(p<0.05) decreased by amoxicillin (40.2%) and vice versa significantly(p<0.05) decreased(54.8%). These results might suggest that they share the same peptide carrier pathway for oral absorption.

  • PDF

우리나라 물류비 절감을 위한 물류정책의 효율성 제고방안에 관한 연구 (A Study on the Improvement of Korean Logistics Policies)

  • 박광서;유광현
    • 무역상무연구
    • /
    • 제45권
    • /
    • pp.139-163
    • /
    • 2010
  • Companies make a great effort for saving costs because a rise in logistics costs weaken trade companies competitive position in the international market. Therefore it is important for companies and government to enhance logistics competitive. This article focus on the logistics laws and policies to improvement companies competitiveness and save logistics costs. It has researched from the point of view rather government basis than company basis. Korean Logistics policies have some fundamental problems that the law and policies are spreaded to several administrations such as, Ministry of Knowledge Economy, Ministry of Land, Transport and Maritime Affairs etc. We propose the solutions as follows; First of all, we review the laws and policies on logistics and point out the problems. Second, setting up the principle of Korean Logistics Policies according to the changes in international logistics paradigm and circumstances. Third, adjustment of systems and tasks of administrations related to logistics. Fourth, innovation plan for logistics policies. The plan can carry out two ways demonstration business and diffusion business in order.

  • PDF

Research on systematization and advancement of shipbuilding production management for flexible and agile response for high value offshore platform

  • Song, Young-Joo;Woo, Jong-Hun;Shin, Jong-Gye
    • International Journal of Naval Architecture and Ocean Engineering
    • /
    • 제3권3호
    • /
    • pp.181-192
    • /
    • 2011
  • Recently, the speed of change related with enterprise management is getting faster than ever owing to the competition among companies, technique diffusion, shortening of product lifecycle, excessive supply of market. For the example, the compliance condition (such as delivery date, product quality, etc.) from the ship owner is getting complicated and the needs for the new product such as FPSO, FSRU are coming to fore. This paradigm shift emphasize the rapid response rather than the competitive price, flexibility and agility rather than effective and optimal perspective for the domestic shipbuilding company. So, domestic shipbuilding companies have to secure agile and flexible ship production environment that could respond change of market and requirements of customers in order to continue a competitive edge in the world market. In this paper, I'm going to define a standard shipbuilding production management system by investigating the environment of domestic major shipbuilding companies. Also, I'm going to propose a unified ship production management and system for the operation of unified management through detail analysis of the activities and the data flow of ship production management. And, the system functions for the strategic approach of ship production management are investigated through the business administration tools such as performance pyramid, VDT and BSC. Lastly, the research of applying strategic KPI to the digital shipyard as virtual execution platform is conducted.

Generative AI and its Implications for Modern Marketing: Analyzing Potential Challenges and Opportunities

  • Yoo, Seung-Chul;Piscarac, Diana
    • International journal of advanced smart convergence
    • /
    • 제12권3호
    • /
    • pp.175-185
    • /
    • 2023
  • As the era of ChatGPT and generative AI technologies unfolds, the marketing industry stands on the precipice of a paradigm shift. Innovations such as GPT-4, DALL-E 2, and Mid-journey Stable Diffusion possess the capacity to dramatically transform the methods by which advertisers reach and engage with customers. The potential applications of these advanced tools herald a new age for the marketing and advertising sectors, offering unprecedented opportunities for growth and optimization. Nevertheless, the rapid adoption of generative AI within these industries presents a unique set of challenges, particularly for organizations that lack the necessary technological infrastructure and human capital to effectively leverage these innovations. As a result, a competitive crisis may emerge, exacerbating existing disparities between well-equipped enterprises and their less technologically adept counterparts. In this article, we undertake a comprehensive exploration of the implications of generative AI for the future of marketing, examining both its potential benefits and drawbacks. We consider the possible impact of these developments on the advertising and marketing industries at large, as well as the ways in which professionals operating within these fields may need to adapt to remain competitive in an increasingly AI-driven landscape. By providing a holistic overview of the challenges and opportunities associated with generative AI, this study aims to elucidate the complex dynamics at play in the ongoing evolution of the marketing and advertising sectors.

우리 나라 전산화단층촬영기(CT)의 도입에 영향을 미치는 요인에 관한 연구 (Adoption and Its Determining Factors of Computerized Tomography in Korea)

  • 윤석준;김선민;강철환;김창엽;신영수
    • Journal of Preventive Medicine and Public Health
    • /
    • 제30권1호
    • /
    • pp.195-207
    • /
    • 1997
  • High price equipment is one of the major factors that increases national health expenditure in developed countries. Computerized Tomography(CT), one of the important high price equipment, has been concerns of health service researchers and policy makers in many countries. In Korea, CT, first introduced in 1984, have spreaded nationwide with rapid speed. Though the Committee for Approving Import of High Price Medical Equipment, founded in 1981, tried to regulate the introduction of high price medical equipment including CT, the effort resulted in failure. The exact situation of diffusion of the high price equipment, however, was not yet investigated. We aimed at the description of the diffusion of CT in Korea and analysis of influencing factors on hospitals for the adoption of CT. We mainly used the database of CT, made in 1996 by the National Federation of Medical Insurance for the purpose of insurance payment for CT. Also characteristics of hospitals were gathered from yearbooks published by the central and local governments and by the Korean Hospital Association. We calculated the cumulative number of the CT per one million population year by year. In turn, multiple linear logistic regression was done to find out the contributing factors for the adoption of CT by each hospital. In the logistic regression model, it is regarded as dependent factor whether a hospital retained CT or not in 1988 and 1993. The major categories of the independent factors were hospital characteristics, environmental factors and competitive conditions of hospitals at the period of the adoption. The results are as follows: Number of CT scanners per one million persons in Korea marked more higher level compared with those of most OECD countries. Major influencing factors on the adoption of CT scanners were hospital characteristics, such as hospital referral level, and competitive condition of hospitals, such as number of CT scanners per 10,000 persons in each district where the hospital was located. In Korea, CT diffused with rather rapid speed, comparable with those of the United States and Japan. The major factors contributing on the adoption of CT for hospitals were competitive condition and hospital characteristics rather than regional health care need for CT. In conclusion, a kind of regulating mechanism would be necessary for the prevention of the indiscreet adoption and inefficient use of high price equipment including CT.

  • PDF

How to Chase Changing Middle Managers′ Roles in the Informediary Era: Spiral Gap Analysis Model and Star Process

  • Lee, Sang-Gun;Yoo, Sangjin
    • Management Science and Financial Engineering
    • /
    • 제8권1호
    • /
    • pp.21-38
    • /
    • 2002
  • Rapid advances in information technology(IT) and telecommunication systems impact the number and quality of decision-making in organizations. Specifically, middle mangers must posses or develop the creativity necessary for survival in a constantly changing and volatile business environment. While tradition and conventional wisdom tell us that a middle managers role centers on control and monitoring, todays competitive arena has spun out a new managerial requirement developing and maintaining an innovative attitude. Problematically, most previous research has focused on the issue of changing decision authority (i. e. centralization/decentralization). Moreover, much previous research has also largely ignored environmental changes exposing new roles that middle managers have assumed. This study explores the means of identifying middle managerial roles, managerial possibilities involving the growing popularity of open systems through electronic brainstorming, and an adaptation and development of Diffusion Theory and attempt to counter criticism leveled at the theory's inability to provide an adequate explanation for diffusion of complex organizational technology. This paper develops three ideas: 1) Introducing the 'Chasing Curve' as a theoretical background. 2) Suggesting a new methodology using electronic brainstorming for analyzing the gap between Knowing (the perceived importance of middle managers' roles) and Doing (the degree of current status of middle managers' roles), which we term the 'Spiral Gap Analysis Model'. 3) Identifying a feedback system for minimizing the Knowing - Doing gap, aimed at development of IT strategic priority decision support, which we call this the 'Star Process'.

점등 이미지 차별화 및 원가 절감 다구획 램프 구조 개발 (Enhanced Lighting Image Cost Saving Multi Compartment Lamp Structure)

  • 김형선
    • 자동차안전학회지
    • /
    • 제14권1호
    • /
    • pp.32-38
    • /
    • 2022
  • In the automobile industry, lamps are frequently used as a mean to emphasize each company's brand identity. Therefore, many detailed design models have emerged in order to realize a differentiated image in preparation for competitive vehicles. Among them, the design of a multi compartment lighting image concept that realizes light divided in multiple space also being introduced by various manufacturers. In this study, in order to solve the problem of cost and weight rise that the existing multi compartment image lamp has, using TRIZ method such as functional analysis modeling and trimming. Through this process, an idea to minimize cost and weight was derived. As the idea was designed in detail, the formation of light did not go as desired, and the diffusion of light also proceeded differently than intended. In order to overcome this problem, a new concept of corrosion and diffusion structure was applied. Eventually, it overcomes various problems and successfully applied it to a real vehicle. The idea was actually reflected in the "Santa Fe" model. Later, the media focused on the lamps to which the idea was applied, and contributed to the sale of a large number of vehicles by providing consumers with a new light sensibility. During the research process, it was possible to secure a number of patents and knowledge of new design concepts.

계층적분석방법을 이용한 차세대 방통융합서비스의 핵심 경쟁 요인에 관한 연구 (Investigation on Key Success Factors for Future Broadcasting and Telecom Convergence Service Using AHP Method)

  • 유재흥;최문기;김선중;조기성
    • 한국통신학회논문지
    • /
    • 제36권6B호
    • /
    • pp.650-662
    • /
    • 2011
  • 본 연구에서는 차세대 방통융합서비스 시장의 핵심 경쟁 요소의 우선 순위를 도출함으로써 관련 기업의 전략 수립을 위한 시사점을 제공하고자 한다. 이를 위해 방통융합서비스 시장의 CPNT (Content - Platform Network - Terminal)가치 사슬을 기반으로 14개의 세부 핵심 자원 요소를 도출하고 전문가 설문을 바탕으로 계층적분석방법을 실시하였다. 분석 결과, 핵심 자원 요소로서 상대적인 중요성은 방송컨텐츠의 확보, TV앱스토어의 구축, 멀티 플랫폼 확보 무선망에 대한 투자, 휴대 단말의 보급 등의 순으로 나타났다. 한편, 차세대 방통융합서비스 시장에서의 헤게모니 확보에 가장 유리한 전략 대안으로는 플랫폼을 중심으로 한 전후방 자원 통합 전략이 유망한 것으로 나타났다. 논문의 결론부분에서는 이러한 결과를 토대로 몇 가지 시사점을 논의하고 있다.

Effect of Phosphoric Acid on the Electronic and Diffusion Properties of the Anodic Passive Layer Formed on Pb-1.7%Sb Grid of Lead-acid Batteries

  • El-Rahman, H.A. Abd;Salih, S.A.;El-Wahab, A.M. Abd
    • Journal of Electrochemical Science and Technology
    • /
    • 제2권2호
    • /
    • pp.76-84
    • /
    • 2011
  • Potentiostatic oxidation of Pb-1.7%Sb alloy used in the manufacture of grids of lead-acid batteries over the potential range from -1.0V to 2.3V in 5M $H_2SO_4$ in the absence and the presence of 0.4M $H_3PO_4$ and the self-discharge characteristics of the oxide layer formed is studied by electrochemical impedance spectroscopy (EIS). Depending on the potential value, sharp variations in resistance and capacitance of the alloy are recorded during the oxidation and they can be used for identification of the various substances involved in passive layer. Addition of $H_3PO_4$ is found to deteriorate the insulating properties of the passive layer by the retardation of the formation of $PbSO_4$. $H_3PO_4$ completely inhibits the current and impedance fluctuations recorded in $H_3PO_4$-free solutions in the potential range 0.5 V-1.7 V. These fluctuations are attributed to the occurrence of competitive redox processes that involve the formation of $PbSO_4$, $PbOSO_4$, PbO and $PbO_2$ and the repeated formation and breakdown of the passive layer. Self-discharge experiments indicate that the amount of $PbO_2$ formed in the presence of $H_3PO_4$ is lesser than in the $H_3PO_4$-free solutions. The start of transformation of $PbSO_4$ into $PbO_2$ is greatly shortened. $H_3PO_4$ facilitates the diffusion process of soluble species through the passive layer ($PbSO_4$ and basic $PbSO_4$) but impedes the diffusion process through $PbO_2$.