• Knowledge Management Research
• /
• v.12 no.3
• /
• pp.73-96
• /
• 2011

Recent market saturation makes the local retailers consider an attempt to innovate the market with the retailer's brand. This is the retailers' efforts to expand the market control through the enhancement of private brands. As the competition among manufacturers extends to the competition between manufacturers and retailers, the marketing knowledges of manufacturers need to be diversified to the ones that can be applied to the manufacturers and retailers due to their bilateral competition. This research concentrates on the customer acquisition strategy (attack strategy) and customer retention strategy (defense strategy) in the place of both sides of manufacturers and retailers. Also this research targets to develop the differential marketing strategies for target market's National Brand(NB)/Private Brand(PB) purchase by analyzing individual customer's purchase probability on repurchase and switch-purchase of NB and PB. This study is based on the data of frequently consumed product, tomato ketchup on scanner panel from the ERIM data of University of Chicago, USA. This study compares and analyzes the NB and PB repurchases and switch-purchase of 4 types. The comparisons provide the informations that which factors should be managed for the attack strategy, the defense strategy, and the differential marketing strategies both for manufacturers and retailers. This research is expected to contribute on cumulating the industrial knowledges of retailers' and manufacturers' survival strategy, expecially focusing on the effect of marketing factors and consumer-characteristic factors.

• The Journal of Industrial Distribution & Business
• /
• v.13 no.12
• /
• pp.9-22
• /
• 2022

Purpose: Establishing a competitive advantage in the aviation market is essential as the competition among domestic airlines intensifies. Therefore, this study examined the management strategies of both large domestic airlines and low-cost airlines. Research design, data, and methodology: This study classified domestic airlines into Full Service Airlines (FSA) and Low Cost Carriers (LCC), examined each airline's current status and characteristics, and conducted case analyses of FSA and LCC based on Porter's generic competitive strategy. Results: The analyses determined that LCC primarily implemented a cost-advantage strategy, and FSA implemented a differentiation strategy. However, as competition intensified, FSA pursued cost-advantage strategies while establishing LCC through subsidiaries. There are various specific cost reduction methods, including service simplicity, scalability, high utilization, low landing fees, low-cost unit, and point-to-point flight strategies. Conclusions: LCCs are focusing on cost advantage strategies that reduce costs; however, the FSA also runs special price events that are as good as LCCs and are comparable to LCCs on some routes. Furthermore, LCC has recently expanded its mid- and long-distance routes, making competition for long-distance routes with major airlines unavoidable.

• Journal of Information Technology Services
• /
• v.19 no.1
• /
• pp.17-35
• /
• 2020

The Korea government has been pursuing various policies to find a new industrial growth engine based on ICT (Industry and Communication Technology). However, ICT industry recently faces a serious crisis due to a lack of fundamental competitiveness and capital and technological gap with other countries. Accordingly, it is necessary for ICT industry to recognize the rapidly changing competitive business environment and to establish appropriate value-based strategies. This paper analyses factors affecting value-based strategy in the Korean ICT industry using 10 years data set. The result shows that the value-based strategy in the Korean ICT companies has a significant influence on their financial performance. In addition, it is confirmed that the competition level in the industry has a significant moderating effect on this relationship. In addition, when the companies are categorized based on performance, it is confirmed that there is a significant difference in competition level and value-based strategy in each categories. The results of this paper are expected to suggest implications for the effective use of balanced value-based strategies in the ICT industry.

• Journal of Navigation and Port Research
• /
• v.33 no.4
• /
• pp.263-270
• /
• 2009

Busan North port is facing crisis due to the opening of the New port. The North Port and NewPort are competing for a limited volume of cargoes and this competition is leading after all to price competition, lowering cargo work fee that may result in the failure of both This paper proposed the balanced development plans, which are the strategies of business tie-up and activation between the North Port and NewPort by introducing the strategy of "co-opetition" and the analysis for the success factor of co-opetition: to solve this operational problems on Busan port. It is found out that activation strategy is more successful co-opetition strategy than business tie-up strategy. The execution for the two co-opetition strategies will lead Busan Port to the balanced development as well as the enhanced competitiveness and will leap Busan port into global hub port as well.

• Proceedings of the Korean Society for Language and Information Conference
• /
• 2007.11a
• /
• pp.471-480
• /
• 2007

Japanese does not exhibit deontic-epistemic polysemy which is recognized among typologically different languages. Hence, in Japanese linguistics, it has been debated which of the two types of modality is more prototypical. This study brings Chinese learner's acquisition data of Japanese modality to bear on the question of which of the two types of modality is more prototypical, using the Competition Model (Bates and MacWhinney 1981). The Competition Model notion of 'cues' as processing strategy adopted by learners reveals the continuity/discontinuity between these two modality domains.

• International Commerce and Information Review
• /
• v.8 no.1
• /
• pp.15-31
• /
• 2006

There is no overdoing of enforcement of the importance of strategical mind which indicates future direction when management environment around organizations are variously changing. This document describers preceding and comparison research about competition strategy, competitive advantage and IT centered on organizations' common issue "Guarantee of Continuous Competitive Advantage" and researched various factors to determined if Information Technology is functioning properly through the cases of excellent organizations operating continuous competitive advantage Continuous competitive advantage's source is evaluating positively about resource based view which is described by innovation of business process. However, reality of operating continuous competitive advantage with difficult imitation of business process' "Time" "Complexity" is insufficient. Confirm how continuous competitive advantage is operated in reality by accepting easy application of "Simple Concise" business process. Confirm existence of information technology capability creating difficult imitation is functioning as a source of continuous competitive advantage, not Information Technology resource supporting business process.

• Journal of Information Technology Applications and Management
• /
• v.19 no.2
• /
• pp.97-116
• /
• 2012

Since 2008 when IPTV service entered the broadcasting market, the competition among interactive broadcasting media has been growing more and more fierce. To make a market strategy under the harsh competition, this study tried to make an IPTV customer segmentation based on the characteristics of interactive broadcasting media. From previous literature, this study drew five characteristics of interactive broadcasting media : ease of use, two-way communications, active control, variety of content, and economic efficiency. Two-step clustering based on these characteristics identified four customer segments. There were statistically significant differences in the five characteristics among the customer segments. This study profiled the customer segments and proposed competitive strategies for each customer segment.

• The Transactions of the Korean Institute of Electrical Engineers A
• /
• v.51 no.8
• /
• pp.403-408
• /
• 2002

As the electricity industry undergoes a process of fundamental restructuring, horizontal market power appears as a potential obstacle to a fully competitive wholesale electricity market. Market power is the ability profitably to maintain prices above competitive levels by restricting output below competitive levels. In models for imperfect competition under the consideration of the transmission constraints, the Nash equilibrium has the form of a mixed strategy. In this paper, the models for analyzing imperfect competition are compared using the solution of pure and mixed equilibria. The relation between market power and the capacity of a transmission line is investigated by imperfect competition analysis methods: Cournot, Bertrand, and Supply Curve model.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
• /
• v.52
• /
• pp.73-96
• /
• 2011

The economic globalization has contributed the easy interchangeability of goods and services worldwide and consequently this tendency gives a great impetus to the expansion of exhibition Nowadays there is no dispute that the exhibition industry contains Export Marketing, Sales, Market Research and New product launching. This paper is trade show strategy use for export firms. Therefore, paper discusses theory of exhibition, character and utility. Moreover study to basic strategy of participate in Trade show Participate in Trade show strategies are several point. First, Trade show goal accord to firm's purpose. Second, Devise of trade show competition strategy. Third, Support of government and relevant agency. forth, Trade Show insurance.

• International Journal of Fuzzy Logic and Intelligent Systems
• /
• v.11 no.2
• /
• pp.84-88
• /
• 2011

In this paper, a new competition strategy for learning vector quantization is proposed. The simple competitive strategy used for learning vector quantization moves the winning prototype which is the closest to the newly given data pattern. We propose a new learning strategy based on k-nearest neighbor prototypes as the winning prototypes. The selection of several prototypes as the winning prototypes guarantees that the updating process occurs more frequently. The design is illustrated with the aid of numeric examples that provide a detailed insight into the performance of the proposed learning strategy.