• 제목/요약/키워드: competition model

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Web 인지도를 반영한 전자상거래 마케팅 채널 경쟁에 관한 연구 (Analysis of marketing Channel competition in Electronic Commerce Incorporating Web Awareness)

  • 차춘남;조형래
    • 경영과학
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    • 제17권3호
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    • pp.49-60
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    • 2000
  • The proliferation of electronic commerce(EC) has led manufactureres to consider Internet based marketing as a salient candidate for strategic diversification of marketing channel. In this case, each manufacturer can build its own Web store or rent an existing special EC store. Such decision making of ‘build’ or ‘rent’ can be analyzed by a game model which derives the Nash solutions for price and profit considering degree of competition with other competitive manufacturers. In this paper, to overcome the drawbacks of the traditional linear demand function, we first propose a new linear demand function which incorporates not only the price difference between competitive products but the awareness of Web stores perceived by the consumers, then design the game models to analyze the characteristics of three typical types of marketing channel in duopoly market. Based on the Nash solutions of the game models, we analyzed the effect of the degree of competition and Web awareness in selecting the optimal marketing channel.

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공정혁신과 조직선별: 혁신경쟁의 모헝화와 시뮬레이션 분석 (Process Innovation and Selection of Organizational Structure : Modeling and Simulation of Innovation Competition Process)

  • 김창욱
    • 한국시스템다이내믹스연구
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    • 제5권1호
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    • pp.73-97
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    • 2004
  • This paper explores the relationship between technological characteristics within process innovation and selection of the firms of different organizational forms in the evolution of an industry. For this purpose, this paper develops a simulation model for industrial change that replicates dynamic competition for process innovation. The simulation analysis found the following causal relationship. First, the stronger innovation impact in terms of productivity jump tends to enlarge the productivity difference among the incumbent firms and increase the speed of productivity catch-up by the large diversified firms, Second, the possibility of entry, and eventual dominance by the large diversified firms increase when the innovation-productivity linkage is stronger and there is less cumulativeness in productivity determination. These results imply that technological characteristics are important factors that have influence on whether or not the large diversified firms can enter and succeed in an industry.

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CBD 활성화를 위한 미래형 도시공간연출 전략에 관한 연구 (A Study on future oriented urban space production Strategy for Activation of CBD)

  • 오재우;박관일
    • 정보학연구
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    • 제12권3호
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    • pp.25-48
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    • 2009
  • 1. CONTENTS 1) RESEARCH OBJECTIVES The purpose of the study was to propose a future oriented urban space production strategy to offer diverse useful services to citizens to improve international competitiveness of cities in the times of competition that competitive subjects were changed from competition among countries to competition among cities. 2) RESEARCH METHOD In the proposed future-oriented urban space production strategy, the study compared/analyzed main plans related to development of urban space by selecting CBD(Jung-gu) of Busan out of local metropolises in South Korea. 3) RESEARCH FINDINGS In the proposed future-oriented urban space production strategy, the study largely sorted city's function into four scopes function of industrial support, function of social support, function of living support and function of urban infrastructure. 2. RESULTS It is expected that the proposed future oriented urban space production strategy will be utilized as a useful reference model when a lot of local governments, planning a ubiquitous urban space, establish a plan for constructing a ubiquitous urban space.

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The Impact of Ecosystem-based Alliance Formation on Financial Performance in the Korean Telecommunications Industry

  • Choi, Goya;Lee, Hongkyu;Cho, Shin;Nam, Changi
    • Telecommunications review
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    • 제25권4호
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    • pp.605-621
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    • 2015
  • The diffusion of smart devices has greatly influenced the market dynamics of the telecommunications industry. The competition paradigm has shifted from individual firm-based competition to ecosystem-based competition. To satisfy the diverse needs of market customers, it has become more important for telecommunications companies to form alliances with complementary partners in the ecosystem. This study empirically investigates the influence of ecosystem-based alliance formations on the financial performance of firms in the Korean telecommunications market. Specifically, the impact of a CPND (Content, Platforms, Networks, and Devices) alliance in the ICT (Information and Communications Technology) sector on firms' profitability is examined using a structural equation model. The results indicate that before the diffusion of smart devices, ecosystem-based alliance formations with other firms in the ICT ecosystem were not effective for enhancing profitability. However, after this diffusion, alliance formation between members of the value chain in the ICT ecosystem contributed significantly to firms' financial performance. This implies that recent alliances with firms that are constituents of the ICT ecosystem are an important element of profit generation in the ICT market in Korea.

양면시장형 컨버전스 산업생태계에서 플랫폼 경쟁에 관한 진화게임 모형 (An Application of Evolutionary Game Theory to Platform Competition in Two Sided Market)

  • 김도훈
    • 한국경영과학회지
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    • 제35권4호
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    • pp.55-79
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    • 2010
  • This study deals with a model for platform competition in a two-sided market. We suppose there are both direct and indirect network externalities between suppliers and users of each platform. Moreover, we suppose that both users and suppliers are distributed in their relative affinity for each platform type. That is, each user [supplier] has his/her own preferential position toward each platform, and users [suppliers] are horizontally differentiated over [0, 1]. And for analytical tractability, some parameters like direct and indirect network externalities are the same across the markets. Given the parameters and the pricing profile, users and suppliers conduct subscription game, where participants select the platform that gives them the highest payoffs. This game proceeds according to a replicator dynamics of the evolutionary game, which is simplified by properly defining gains from participant's strategy in the subscription game. We find that depending on the strength of these network effects, there might either be multiple stable equilibria, at which users and suppliers distribute across both platforms, or one unstable interior equilibrium corresponding to the market tipping in favor of either platform. In both cases, we also consider the pricing power of competing platform providers under the framework of the Stackelberg game. In particular, our study examines the possible effects of the type of competition between platform providers, which may constrain the equilibrium selection in the subscription game.

광양항과 동북아 주요 컨테이너항만간 경협 추세분석 (Competition and Cooperation Dynamics between Gwangyang Port and Major Container Ports in Northeast Asia)

  • 박병인
    • 한국항만경제학회지
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    • 제31권2호
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    • pp.85-101
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    • 2015
  • 본 논문의 목적은 동북아항만간 경쟁 입지변화와 경쟁관계 분석을 통해 광양항의 발전전략을 구축하는 것이다. 동북아 주요항만간 경쟁 입지 변화추정을 위해 수정 BCG매트릭스, 그리고 경쟁관계분석을 위해 Lotka-Volterra모형을 활용하였다. 연구결과 동북아지역에서는 중국항만의 경쟁력 및 영향력 확대, 부산항의 경쟁력 유지와 광양항 및 인천항의 경쟁력 정체, 그리고 일본항만의 경쟁력 실종을 확인했다. 또한 2007년 대비 2014년의 동북아 항만과 광양항간 관계에 따르면 환적물량기준 광양항은 부산항과 윈윈관계에서 약탈적 관계로 변화되었으며, 홍콩항과는 약탈적 관계를 유지하였다. 또한 상하이 및 닝보와는 약탈적 관계, 톈진과 순수경쟁관계, 그리고 칭다오 및 다롄과 윈윈관계를 형성하고 있다. 전체적으로 2007년 대비 2014년에는 광양항과 동북아 항만들간에 약탈적관계로 변화된 항만이 늘어나고 있다. 이에 대한 광양항의 대응전략은 약탈적 및 경쟁 관계의 항만들과는 협력적관계로, 그리고 윈윈 협력관계의 항만들과는 윈윈관계를 지속하는 전략을 구사할 필요가 있다.

복점 멀티미디어 클라우드 서비스 시장에서의 가격 경쟁 (Price Competition in Duopoly Multimedia Cloud Service Market)

  • 이두호
    • 한국콘텐츠학회논문지
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    • 제19권4호
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    • pp.79-90
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    • 2019
  • 최근 들어 다수의 클라우드 서비스 제공자가 클라우드 컴퓨팅 서비스를 제공함으로써 각 제공자는 더 많은 사용자를 확보하기 위해 치열한 경쟁을 벌이고 있다. 서비스 제공자별 컴퓨팅 자원의 구성 및 서비스 제공 부하가 다르기 때문에 사용자는 다양한 수준의 서비스 품질을 경험할 수 있다. 따라서 클라우드 서비스 시장에서 더 많은 사용자를 확보하여 수익을 최대화하기 위해서는 서비스 품질에 대한 가장 합리적인 가격을 결정하는 것이 매우 중요하다. 본 연구에서는 두 명의 서비스 제공자가 존재하는 멀티미디어 클라우드 서비스 시장에서 두 제공자 간 서비스 가격 경쟁에 대해 다룬다. 두 명의 클라우드 서비스 제공자가 최적의 가격을 결정하여 상호 경쟁하고 자신의 이익을 최대화할 수 있는 가격 산정 방법을 비협력 게임 이론으로 설명한다. 이를 위해 멀티미디어 클라우드 서비스의 제공 프로세스를 대기행렬 시스템으로 모형화하고, 분석 결과를 바탕으로 복점 멀티미디어 클라우드 서비스 시장에서 가격 경쟁 문제를 제안한다.

Has Container Shipping Industry been Fixing Prices in Collusion?: A Korean Market Case

  • Jaewoong Yoon;Yunseok Hur
    • Journal of Korea Trade
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    • 제27권1호
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    • pp.79-100
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    • 2023
  • Purpose - The purpose of this study is to analyze the market power of the Korea Container Shipping Market (Intra Asia, Korea-Europe, and Korea-U.S.) to verify the existence of collusion empirically, and to answer whether the joint actions of liner market participants in Korea have formed market dominance for each route. Precisely, it will be verified through the Lerner index as to whether the regional market of Asia is a monopoly, oligopoly, or perfect competition. Design/methodology - This study used a Lerner index adjusted with elasticity presented in the New Imperial Organization (NEIO) studies. NEIO refers to a series of empirical studies that estimate parameters to judge market power from industrial data. This study uses B-L empirical models by Bresnahan (1982) and Lau (1982). In addition, NEIO research data statistically contain self-regression and stability problems as price and time series data. A dynamic model following Steen and Salvanes' Error Correction Model was used to solve this problem. Findings - The empirical results are as follows. First, λ, representing market power, is nearly zero in all three markets. Second, the Korean shipping market shows low demand elasticity on average. Nevertheless, the markup is low, a characteristic that is difficult to see in other industries. Third, the Korean shipping market generally remains close to perfect competition from 2014 to 2022, but extreme market power appears in a specific period, such as COVID-19. Fourth, there was no market power in the Intra Asia market from 2008 to 2014. Originality/value - Doubts about perfect competition in the liner market continued, but there were few empirical cases. This paper confirmed that the Korea liner market is a perfect competition market. This paper is the first to implement dynamics using ECM and recursive regression to demonstrate market power in the Korean liner market by dividing the shipping market into Deep Sea and Intra Asia separately. It is also the first to prove the most controversial problems in the current shipping industry numerically and academically.

Duopoly Model of a Congested Market

  • 오형식
    • 대한산업공학회지
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    • 제20권1호
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    • pp.113-120
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    • 1994
  • A duopoly model is developed in order to examine the effect of imperfect competition on the price-setting behavior of competing providers in a congested market. Multiple Nash price equilibria are found and the implications of such multiple price equilibria are discussed.

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수력발전기의 경쟁적 입찰전략이 전력시장에 미치는 영향 (Effect of Bidding Strategies of Hydro Generation on an Electricity Market)

  • 이광호
    • 대한전기학회논문지:전력기술부문A
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    • 제54권9호
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    • pp.461-466
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    • 2005
  • This paper addresses the bidding strategies of a hydro generator in an electricity market, and their effect on the electricity market in accordance with some parameters: the water volume, the demand elasticity, and the hydro unit performance. The competition of a hydro generator is formulated as a hi-level optimization problem, and the solving scheme for the equilibrium condition is proposed as a set of nonlinear simultaneous equations. The equilibrium of the oligopolistic model is evaluated by comparison with that of a perfect competition model from the viewpoint of a market power. Simulation results show some parameters have an influence on the market power of an electricity market including a hydro generator.