• 한국콘텐츠학회논문지
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• 제11권3호
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• pp.377-388
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• 2011

본 연구는 거시 전략 관점의 기존 중국 연구들과 달리 기초 마케팅 차원에서 한국과 중국 소비자들을 대상으로 마케팅 믹스 중요도를 비교하고자 하였다. 세부적으로 마케팅 믹스에는 상품품질 및 브랜드(product), 상품가격(price), 매장분위기(place), 광고 및 가격할인(promotion)이 포함되었다. 설문조사는 2010년 1월과 2월 한 달 간격으로 양국의 대표적 대도시들인 서울, 부산, 북경, 상해에 거주하는 80년대 출생 315명을 대상으로 일대일 자유 면접 형식으로 이루어졌다. 연구 결과 상품가격 중요도는 중국 소비자에게서, 브랜드 및 광고 중요도는 한국 소비자에게서 높은 것으로 나타났다. 한편, 상품품질 중요도는 중국 소비자에게서, 매장분위기 중요도는 한국 소비자에게서 한계적으로 높은 것으로 나타났다. 반면, 가격할인 중요도는 양국 소비자간 분명한 차이가 나타나지 않았다.

• 조명전기설비학회논문지
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• 제27권5호
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• pp.1-8
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• 2013

The purpose of this study is investigate the characteristics of color perception among Chinese people, and compare the characteristics among Korean, Chinese and Japanese people, using Munsell color space. The results are as follows: 1) Chinese people were more likely to tell accurately red, yellow red, yellow, purple, and an achromatic color, but did not do accurately green yellow, blue, and purple blue. In terms of a comparison of average perceived color and standard color, there were significant differences among green yellow, blue green, and blue and standard color; 2) Color perceptions of Korean, Chinese and Japanese people were broadly classified into four types. Also, of ten chromatic colors, the color perception type of only two colors, red and yellow, were is same among the groups of the three countries. However, the color perception type of yellow red, green, blue green and blue were different among them; and 3) In terms of a color perception accuracy test among the groups of the three countries, there were not significant differences between yellow and purple and standard color. However, significant differences existed between the rest of the colors and standard color.

• Journal of Information Technology Applications and Management
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• 제14권2호
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• pp.71-96
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• 2007

The objectives of this study are to investigate factors influencing trust on internet shopping mall and to examine whether these factors on trust have differences between Korean and Chinese users. Based on the literature reviews, this study employs six factors in two groups of influencing factors, web-site characteristics and individual characteristics as key determinants of trust in internet shopping mall. Analysis of 470 responses(Korean: 320 users, Chinese: 150 users) of survey questionnaire indicates the following: In terms of the relationship between web-site characteristics factors and the trust, the results showed significant differences between Korean and Chinese samples. For the Korean samples, transaction security and interactivity were the only significant influencing factors. For the Chinese samples, perceived reputation and perceived size were the only significant factors. In terms of individual characteristics factors, the influencing factors were found identical for the samples. Both propensity to trust and familarity were significant factors in both Korean and Chinese samples. Based on the findings, managerial implications are discussed in building user trust in internet shopping mall in Korean and Chinese market.

• 복식문화연구
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• 제29권5호
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• pp.634-650
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• 2021

This study was conducted to investigate the effect of relationship and service marketing on the brand interest and behaviors among Korean and Chinese active senior consumers and whether this effect differed between the two groups. A survey was conducted by having participants complete questionnaires administered by a research firm. For empirical analysis, frequency, EFA, CFA, SEM, the metric invariance test, and multiple-group comparison analysis were performed. The analysis results revealed that relationship marketing positively affected both brand interest and consumer behavior. Although service marketing positively affected brand interest, it did not have a significant effect on consumer behavior. In other words, brand interest positively affected consumer behavior through relationship and service marketing. Multiple-group comparison analysis demonstrated that no difference existed between Korean and Chinese active consumers in terms of how relationship marketing affected their brand interest, but a difference existed in how it affected their behavior. Service marketing had a greater influence on Chinese active senior consumers' brand interest than on Korean active senior consumers. However no difference existed between the two groups with respect to how service marketing affected their behaviors. Finally, brand interest had a positive effect only on Korean active senior consumers' behavior through relationship and service marketing, but not on Chinese active senior consumers. In conclusion, relationship and service marketing should be used to enhance the brand interest among Korean active senior consumers, and business activities should be planned by building relationships with Chinese active senior consumers to affect their behavior.

• 패션비즈니스
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• 제14권6호
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• pp.100-117
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• 2010

This study aimed to provide the Korean apparel companies trying to localize their business in the Chinese markets with some data about Chinese young women's body types useful to the development of the apparel designs fitting the Chinese consumers. To this end, the adult women aged between 19 and 25 living in Beijing, Shanghai and Korea were sampled, and thereby, their body sizes and types were measured. All in all, the results of this study confirmed that Korean and Chinese women in the early 20s had similar vertical body sizes but different horizontal body sizes. In addition, the body types were different between Beijing and Shanghai women groups.

• 한국지역사회생활과학회지
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• 제16권3호
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• pp.57-64
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• 2005

The purpose of this study was to compare clothing attitudes and the criteria for clothing selection between Korean and Korean-Chinese college female students in the Yanbian region of China. The subjects were selected as follows: 404 Korean female college students in the Choongchung area and 242 Korean-Chinese female college students in the Yanbian region of China. Questionnaires were used to collect the data and the data was analyzed by frequency, factor analysis, and t-test. The major results of this study were as follows: The clothing attitudes of the total respondents were classified into 5 factors: the fashion involving factor, the modesty involving factor, the economy conscious factor, the brand-name oriented factor, and the practical user factor. The modesty involving factor, the economy conscious factor, the brand-name oriented factor, and the practical user factor were significantly different between Korean and Korean-Chinese college female students. Korean consumers thought highly of the economy conscious factor and the practical user factor compared with Korean-Chinese college female students. However, Korean-Chinese college female students thought highly of the brand-name oriented factor and the modesty factor compared with Korean consumers.

• 대한가정학회지
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• 제43권2호
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• pp.159-174
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• 2005

A comparison of students' media environments and media use patterns among Korean-Chinese in Yanji and Shenyang, Chinese students in Yanji and Korean students in Ulsan revealed significant differences. The research surveyed 3,241 students between 10-18 years old on their home media environments, media use patterns and social characteristics including achievement motivation and the locus of control. Korean children not only have more media in their homes, but they are also heavier users of computers and other media than the other two groups. Despite the lower rates of access to computers and other media at home, Korean-Chinese in Yanji reported more use of media including TV, VCRs and computers at the computer rooms than Chinese students in Yanji. Additional analyses revealed negative correlations between computer gaming at home and at computer rooms and achievement, internal locus of control and psychological and physical home environments. Impacts of Korea culture and societal changes on the Korean-Chinese use of media, and choice of media language were discussed.

• 한국정보기술응용학회:학술대회논문집
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• 한국정보기술응용학회 2006년도 춘계학술대회
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• pp.437-462
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• 2006

The objective of this study is to investigate what factors influence a major role in building trust on Internet shopping mall and to examine whether these factors on trust have differences between Korean and Chinese users. Based on relevant literature review, this study posits six factors of transaction security, perceived reputation, Perceived size, interactivity, propensity of trust, and familiarity as key determinants of trust in internet shopping mall. Analysis of 470 responses(Korean: 320 users, Chinese: 150 users) of survey questionnaire indicates the following; First, in terms of the relationship between influencing factors and the trust, five factors of transaction security, perceived reputation, perceived size, interactivity, and propensity to trust have a significant positive effects on the trust. Second, the differences between Korean and Chinese users are transaction security, perceived size, and familiarity. In conclusions, we suggested the factors to create user trust in internet shopping mall. Also we suggested differences in the determinant factors between Korean and Chinese users, and discussed some policies to build the trust in each user types.

• 비교문화연구
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• 제25권
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• pp.483-527
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• 2011

The main focus of this dissertation is the comparative research of Korean and Chinese adjectives. With the comparison and contrast of the concepts, features and usages of Korean and Chinese adjectives, we have concluded some similarities and differences. The aim is to help Chinese learners who study Korean better understand the features of Korean adjectives and use them more easily. Korean belongs to 阿?泰?族 and expresses meanings with pronunciation; however, Chinese belongs to ?藏?族 and expresses meanings with characters. There are many similarities between those two languages that look completely different, such as pronunciation and grammar at some extent. Even the Chinese words in Korean are quite similar to Chinese. However, the two languages are very different from each other, from the detailed grammatical view. For instance, the auxiliary word in Korean and Chinese is completely different. Then, Korean has a concept: ?尾that does not exist in Chinese at all. Especially, about categories of words, it is very important and difficult to distinguish adjective and verb for the Chinese Korean-learners. One reason of the challenge is that some Korean adjectives are categorized as verbs in Chinese. For example, "like", "dislike", "fear" in Korean are "psychological adjective" however, they are "psychological verb" in Chinese. The differences in categorization always mislead learners in understanding whole articles. At the same time, they cause more problems and difficulties in learning other grammatical items for Chinese Korean-learners. Based on that, the dissertation is helpful for Chinese learners who are studying Korean. Starting from the most basic concepts, the second chapter focuses on analyzing the similarities and differences between Korean and Chinese adjectives. The correct understanding of adjective is the basis of accurate learning of it. With the comparison of concepts and primary comprehension of adjective, the third chapter analyzes in detail about the features of Korean and Chinese adjective from grammar and meaning. Based on those features, we analyze the detailed usages of Korean and Chinese adjective in articles; especially we provide the detailed explanations of adjective changes in different tense and ?尾 changes in using with noun and verb. The fourth chapter emphasizes the similarities and differences of adjective meanings in Korean and Chinese. We have provided the comparative analyses from six different views, which could be helpful for Chinese Korean-learners. Until now, there are few comparative studies of Korean and Chinese adjectives. About this dissertation, some limitations also exist in such an area. However, we hope it could provide some help for Chinese Korean-learners, and more profound research will be developed in the future.

• 비교문화연구
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• 제27권
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• pp.415-434
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• 2012

The Hanja used in Korean are traditional Chinese characters, but what Chinese people use now is simplified characters. So, there are differences in pronunciation and meaning between the characters used by Korean and Chinese. More than 70% of the Korean language vocabulary derived from or were influenced by hanja. For the inheritance and development of traditional culture,and for the communication among countries of the Chinese characters cultural circle in Northeast Asia, should we build up an authentic Chinese education system. But the government hasn't pay much attention to this work, and the government's policy can't implement the efficient education. Consequently, in these days, there are more and more Korean people who are functionally illiterate in Chinese. Recently, proficiency tests of Chinese characters are expected to promote the development of Chinese education. But, most Koreans' motives for Chinese study are usually to pass the college entrance exam or to compete for jobs. However, after passing the test, the motive for studying gradually fade away. It is the basic problem faced by Korean Chinese character education. Since the 1950s, various character education methods have been studied in China, the research results were appliedin their textbooks and other materials. Therefore, a well-organized and efficient learning-by-step education system was built up. At present, China's literacy education in the textbooks utilizes a range of methods including revisional centralized and distributed. Unfortunately, there is still one shortcoming worthy of concerns: how to solve the problems due to the simplification of traditional Chinese characters? Is it possible to revive traditional Chinese characters? Before adopting the results of research on China's literacy education and applying them to our character education, we should consider our specific situation carefully. Adopting the research results with cautious review and objective criticism should have a positive impact on Korean Chinese character education.