Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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A Study on the Body Types of Chinese and Korean Women in Their Early 20s for the Development of the Torso Dummy

  • Received : 2010.09.17
  • Accepted : 2010.11.01
  • Published : 2010.12.30
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Abstract

This study aimed to provide the Korean apparel companies trying to localize their business in the Chinese markets with some data about Chinese young women's body types useful to the development of the apparel designs fitting the Chinese consumers. To this end, the adult women aged between 19 and 25 living in Beijing, Shanghai and Korea were sampled, and thereby, their body sizes and types were measured. All in all, the results of this study confirmed that Korean and Chinese women in the early 20s had similar vertical body sizes but different horizontal body sizes. In addition, the body types were different between Beijing and Shanghai women groups.

Keywords

References

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