• Title/Summary/Keyword: comparing strategies

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Evaluation of Port Authorities' Marketing Promotion Strategies (항만공사의 마케팅 촉진전략 평가에 관한 연구)

  • Ma, Hye-Min;Oh, Jae-Gyun;Yeo, Gi-Tae
    • Journal of Korea Port Economic Association
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    • v.34 no.1
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    • pp.19-34
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    • 2018
  • This study analyzed specific ports' marketing strategies through interviews and, using fuzzy TOPSIS methodology, derived marketing strategies for the Incheon and Pyeongtaek-Dangjin ports by comparing them with the Busan port. Previous studies had concentrated on the Busan port, and the majority of these studies analyzed the present conditions and suggested 4P strategies using a marketing mix. After weighting all of the respondents' answers, the results show that among all marketing strategies, incentive provisions ranked the highest, followed by the intermediary role between the relevant agencies and companies, and last- the agent system for establishing local networks. The fuzzy TOPSIS analysis results showed that the Busan port had the best marketing performance. The most sensitive strategies, based on the sensitivity analysis, were the intermediary role between relevant agencies and companies in the Incheon port, and the incentive provision in Pyeongtaek-Dangjin port. The implications of this study are that the port management agencies' actual marketing strategies were similar to the marketing promotion strategies suggested by previous research, and thus, each port's marketing targets and their characteristics should be clearly defined.

Survey of Corrosion Cost in China and Preventive Strategies

  • Ke, Wei;Li, Zhiqiang
    • Corrosion Science and Technology
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    • v.7 no.5
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    • pp.259-264
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    • 2008
  • A national consultative project entitled "corrosion cost survey in China and preventive strategies" was funded by the Chinese Academy of Engineering in 1998. Soon afterwards, an expert group was organized jointly by the Institute of Metal Research, CAS and Chinese Society of Corrosion and Protection. The report on corrosion cost survey in China was published in 2003. According to this report the overall annual corrosion cost in China estimated by the Uhlig Method and Hoar Method at 1997-2001 was found to be 200.7 billion Yuan RMB and 228.8 billion Yuan RMB respectively, which is equivalent to 2% of the gross national product of China. However the total cost of corrosion including the direct and indirect cost was estimated to be more than 500 billion Yuan RMB per year in China. Among them, corrosion cost of infrastructure ranked in first comparing with other sectors. Although corrosion costs in some sectors, such as electric power, petrochemical, oil pipeline and railway in China has reduced in the past years, significant losses are still being encountered in most sectors of industries and cost-effective methods have not always been implemented. Both successful and unsuccessful cases in corrosion control and corrosion management were collected. As the investment in capital construction continues increasing rapidly in China, the maintenance and life extension of the infrastructures will become a big issue. The preventive strategies have been suggested

The Relationship between Learning Motivation, Learning Strategies, and Korean Proficiency of Chinese Korean Language Learners (중국인 학습자의 한국어 숙달도에 따른 학습동기와 학습전략의 관계)

  • Chang, Ji-Sun
    • The Journal of the Korea Contents Association
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    • v.22 no.8
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    • pp.435-443
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    • 2022
  • The purpose of this study was to analyze the relationship between learning motivation, learning strategies and Korean proficiency. Therefore, this study conducted a learning motivation and learning strategies survey on 101 learners of Korean language from Korean and Chinese universities who obtained a middle and high-level on the Test of Proficiency in Korean. A frequency analysis and correlation analysis was conducted on these students using the SPSS 28.0 program. As a result of the study, it was found that the motivation for learning Korean in Chinese learners was high in the order of integrated motivation and instrumental motivation. The frequency of using metacognitive strategies was the highest. There was no difference in learning motivation corresponding to Korean language proficiency, but there was a correlation in the use of social strategies for learners in levels 3, 4 and 5. Based on these research results, I proposed a teaching and learning method for Chinese learners. Further research should be conducted by comparing the learning motives and learning strategies of learners in the beginner-level group and learners in the middle and high-level group.

Korea-India Software Industry Technological Cooperation: Projects and Strategies for Cooperation (한.인도 소프트웨어산업기술협력: 협력기술과제 및 협력방안의 탐색)

  • Suh, Sang-Hyuk
    • Journal of Korea Technology Innovation Society
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    • v.17 no.4
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    • pp.673-702
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    • 2014
  • The purpose of this paper is to examine the current status of the SW industry and technology in Korea and India, and to suggest future strategies for cooperation. To accomplish the goal, this study outlines the characteristics of the SW industry, its market size, and the current statuses of SW technologies in the two countries; and presents strategies for future cooperation by comparing the level of technology in the two countries while considering the need for vitalizing their cooperation. For comparing level of the SW industry's technology, so-called 4P evaluation (professionals, patents, papers, and products) was used, and a total of 21 projects were selected as future projects for cooperation through the analysis. In addition, the new approaches for future cooperation were presented; the exchange of manpower as a form of priority cooperation, more effort to develop and accumulate intellectual property rights to build conditions suitable for cooperation from India as well as a cooperation fund to bring continuous cooperation between the two countries.

A study on strategies to attract container cargoes in Incheon - with the case of container O/D analysis - (인천항 컨테이너 화물 유치방안에 대한 연구 -컨테이너 OD분석을 중심으로-)

  • Chung Tae-Won;Choi Sae-Kyung
    • Journal of Navigation and Port Research
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    • v.30 no.6 s.112
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    • pp.471-481
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    • 2006
  • This paper aims to provide strategies to attract container cargoes for the Incheon port by analysing O/D of the container cargoes with the year-2004 export and import data from. The Korean customs service. O/D analysis was carried out with establishing optimal zones, which are defined as City, Gun, Gu(Korean administrative districts) to which the export-import service can be provided from a certain port with minimized freight(or transport) cost and stevedoring fee. For the Incheon port, 35 administrative districts including Seoul and Incheon in Kyunggi-Do and Kangwon-Do are recognized as the optimal zones, and approximately 25.50% of around 2.02-million-TEU per year of the cargoes from the zones are exported and imported through the port. The strategies to attract container cargoes was suggested by comparing the Incheon port to supposed-competitive ports. The Busan port(64.89%), Guangyang port(4.46%) and Pyeongtaeck port(3.35%) are supposed as the competitive ports which have a large proportion of handling the cargoes from the optimal zones. When comparing the Incheon port to these ports. The Incheon port requires a distinctive cost strategy, providing incentives to attract shipping companies and cargoes, improving efficiency related to loading-unloading at the port, and reinforcing Feeder-Network and advertisements about cost-saving to the shippers(the owners of goods) in the national capital region Consequently, the mentioned requirements are suggested as the strategies to attract cargoes for the Incheon port.

A study on strategies to attract container cargoes in Incheon - with the case of container O/D analysis ­ (인천항 컨테이너 화물 유치방안에 대한 연구 -컨테이너 OD분석을 중심으로-)

  • Chung Tae-Won;Choi Sae-Kyung
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2006.06b
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    • pp.289-299
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    • 2006
  • This paper aims to provide strategies to attract container cargoes for the Incheon port by analysing O/D of the container cargoes with the year-2004 export and import data from. The Korean customs service. O/D analysis was carried out with establishing optimal zones, which are defined as City, Gun, Gu(Korean administrative districts) to which the export-import service can be provided from a certain port with minimized freight(or transport) cost and stevedoring fee. For the Incheon port, 35 administrative districts including Seoul and Incheon in Kyunggi-Do and Kangwon-Do are recognized as the optimal zones, and approximately 25.50% of around 2.02-million-TEU per year of the cargoes from the woes are exported and imported through the pan. The strategies to attract container cargoes was suggested by comparing the Incheon port to supposed-competitive pons. The Busan portn(64.89%), Guangyang port(4.46%) and Pyeongtaeck port(3.35%) are supposed as the competitive pons which have a large proportion of handling the cargoes from the optimal zones. When comparing the Incheon port to these ports, The Incheon pan requires a distinctive cost strategy, providing incentives to attract shipping companies and cargoes, improving efficiency related to loading-unloading at the port, and reinforcing Feeder-Network and advertisements about cost-saving to the shippers(the owners of goods) in the national capital region. Consequently, the mentioned requirements are suggested as the strategies to attract cargoes for the Incheon port.

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A Method of Genetic Algorithm Based Multiobjective Optimization via Cooperative Coevolution

  • Lee, Jong-Soo;Kim, Do-Young
    • Journal of Mechanical Science and Technology
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    • v.20 no.12
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    • pp.2115-2123
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    • 2006
  • The paper deals with the identification of Pareto optimal solutions using GA based coevolution in the context of multiobjective optimization. Coevolution is a genetic process by which several species work with different types of individuals in parallel. The concept of cooperative coevolution is adopted to compensate for each of single objective optimal solutions during genetic evolution. The present study explores the GA based coevolution, and develops prescribed and adaptive scheduling schemes to reflect design characteristics among single objective optimization. In the paper, non-dominated Pareto optimal solutions are obtained by controlling scheduling schemes and comparing each of single objective optimal solutions. The proposed strategies are subsequently applied to a three-bar planar truss design and an energy preserving flywheel design to support proposed strategies.

An Analysis on strategies of creativity in advertising design applicable to AIDA model (AIDA Model을 적용한 광고디자인의 표현전략분석)

  • 나윤화
    • Archives of design research
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    • v.14
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    • pp.9-18
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    • 1996
  • This is a study for importance of creativity in design. In the modern industrial developments in Korea has brought increase of consumptional products, by this reason. we are interested in the advertising industry for purpose of booming currents. But Comparing with the development of general advertising industry, it is not so long that understanding of advertising design has become important problm and spacially importance of creativity. Therefore According as the usefulness of advertisement is growing, we are concerned of the study of advertising effects. Now creatived expression is required without a moment delay because of the point of discrimination about too many advertisements. So, Advertising design has a role of positive communication which is passed into the life of modern man deeply. So for the dffective and impactive communication in the short time and on the limit space against implicative message, the study for importance of creativity in advertising expression has common purpose contact floody advertising everyday. Therefore this thesis try to seek Strategies of creativity in order to effective advertising expression.

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Risk-sharing Strategies on EPC Contracts: Lessons-learned from Sabine Pass Liquefaction Project

  • Yoon, Sang-Moon;Lee, Jung-Heon;Lee, Eul-Bum
    • International conference on construction engineering and project management
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    • 2015.10a
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    • pp.629-630
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    • 2015
  • 'Sabine Pass Liquefaction Project (SPL Project)', a case study in this report, is the first construction project of a U.S. liquefaction facility for shale gas export overseas. This study analyzes the SPL Project to give understanding and a guideline to Korean EPC companies by benchmarking about effective risk-sharing strategies on EPC contracts. This study consists of three parts. The first summarizes the liquefaction process adopted on the SPL Project, named the 'ConocoPhillips Optimized Cascade Process', and compares it with other competitive liquefaction processes. The second introduces the unique features of the SPL EPC contract by comparing it with two other EPC forms of contracts: a FIDIC Silver Book for onshore plant projects and a contract of an offshore oil production (FPSO) project. The third focuses on the complexity of project financing (PF), especially lenders control and impact on the EPC contract such as covenant provisions to constrain variations and changes on the EPC Contract. From these conclusions, it is anticipated that this case study can provide a guideline for successful performance of Korean EPC contractors overseas.

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The cost-effectiveness of alternative control measures against the 2010-2011 epidemic of foot-and-mouth disease (FMD) in Andong, Republic of Korea

  • Kim, Eutteum;Pak, Son-Il
    • Journal of Preventive Veterinary Medicine
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    • v.42 no.4
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    • pp.163-170
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    • 2018
  • The cost-effectiveness of foot-and-mouth disease (FMD) control strategies was evaluated using a simulation model fitted to the 2010/11 FMD epidemic in the city of Andong, Republic of Korea. Seven FMD-control strategies were evaluated with respect to the direct cost of a FMD-control strategy, such as slaughtering, movement restriction, and vaccination. All the strategies included pre-emptive slaughtering, movement restriction, and vaccination, but the levels of each control option were different. The simulated median cost of the baseline FMD-control strategy (three kilometers of pre-emptive slaughtering area, 100 days of movement restriction and vaccination of all FMD-susceptible animals in the study area) was estimated to be USD 99.7 million. When a five kilometer vaccination area was applied (with the other control measures being the same as the baseline strategy), the simulated median cost was reduced to USD 81.1 million from USD 99.7. The simulated median costs were USD 107.6 million for a five kilometer radius slaughtering area and USD 168.8 million for 60 days of movement restriction. The FMD-control strategy cost decreased with increasing number of farms depopulated per day. The probability of passive surveillance being effective or the probability of the successful implementation of movement restrictions were increased. Cost-effectiveness analysis is a suitable tool for evaluating the financial consequences of FMD-control strategies by comparing the cost of control strategies for a specific area.