• 산업경영시스템학회지
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• 제28권3호
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• pp.87-97
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• 2005

This study deals with the analysis on the consciousness and image character of the internet shopping mall. As consciousness analysis result of internet shopping mall consumer, 'cheap price' and 'convenience' are evaluated high by reason that buy goods/service. 'Delivery delay' shows that deficiency of swiftness is indicated preferentially by shortcoming when the goods/service are purchased at the internet shopping mall. Consumer is prferring most 'deferred payment' with consumer's protection system of internet shopping mall. In image character of internet shopping mall, computer system speed and swiftness of reaction time, intimacy of shopping mall site design, delivery system trustability, goods/service contiguity, trustability of billing system, recognition shopping mall company, consistency about good service etc., showed high assessment, but comparative satisfaction is not high in solution at authoritativeness of personal information leakage prevention, problem occurrence.

• 패션비즈니스
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• 제13권6호
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• pp.99-110
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• 2009

The purpose of this study is 1) to investigate the Web content of online shopping agencies and to see if differences exist in their contents and 2) to suggest strategies for online shopping agencies. For the study, the online shopping agency components of web sites were investigated, which consisted of product, information, and customer service. Each component had sub-categories. In order to analyze the Web content of online shopping agencies, nine agencies were chosen based on the rankings of www.rankey.com and www.100hot.co.kr. The content analysis was conducted from January 5th to the 30th of 2009. The results showed that the basic Web content of online shopping agencies (i.e., product, information, and customer service) was evident on most sites. However, products were similar and effective information and labor-saving functions were sparsely used. Areas where customers actively participated were limited. Therefore, most sites need to reinforce their content by providing a well-articulated product, information, and customer service for shoppers and to differentiate their Web site identities.

• 디지털산업정보학회논문지
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• 제8권3호
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• pp.213-228
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• 2012

The purpose of this study was comparative of domestic foreign university students' perceived service quality factors for Internet shopping mall. And investigate of affect of internet shopping customer satisfaction on perceived service quality. This survey was carried out with real customers. Data were obtained from 189 internet shopping mall customer(Domestic and Foreign university students) who have bought any products. To Find difference among service quality variables, exploratory factor analysis, ANOVA and multiple regression was carried out with collected data. Result shows that perceived service quality is significantly related to customers satisfaction. And there were significantly differences in perceived service quality between domestic university students and foreign(chinese and mongolian) abroad university students. Therefore, it is necessary to reconsider marketing strategy for internet shopping business.

• International Journal of Fuzzy Logic and Intelligent Systems
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• 제3권1호
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• pp.127-132
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• 2003

This paper proposes a wrapper generation method for collecting comparative shopping information from various Internet shopping malls. The proposed method is a kind of supervised learning method to learn wrappers from sample web pages along with information locations designated by the administrators. It generates wrappers expressed in the form of generalized tags sequences and frame filling procedures for semi-structured web pages. The paper also presents how to use the learned wrappers and describes a prototype system which implemented the proposed ideas and methods.

• 한국콘텐츠학회논문지
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• 제15권11호
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• pp.486-500
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• 2015

본 연구는 인터넷 쇼핑과 모바일 쇼핑에서 현재의 소비자들을 장기적으로 유지하는 문제 즉, 어떻게 이들로부터 고객충성도를 이끌어 낼 것인가를 연구하고자 한다. 구체적으로, 본 연구는 각각의 쇼핑 환경에서 고객충성도에 가장 영향력 있는 변수가 무엇인지를 비교, 규명하고자 한다. 수많은 선행연구들에서 고객충성도의 출발점은 우수한 서비스품질임을 강조하였다. 이에, 본 연구는 서비스품질을 고객충성도의 핵심 선행변수로 고려한다. 또 다른 선행변수로써 실용적 가치인 유용성과 쾌락적 가치인 즐거움을 제시한다. 마지막으로, 본 연구는 인터넷 쇼핑과 모바일 쇼핑의 각 집단에서 서비스품질 및 쇼핑가치가 고객충성도에 미치는 효과에 차이가 존재하는지를 분석한다. 실증분석 결과는 첫째, 인터넷 쇼핑 집단에서는 쾌락적 가치인 즐거움을 제외한 나머지 선행변수들 즉, 서비스품질 차원인 대응성과 공감성 그리고 실용적 가치인 유용성이 모두 고객충성도를 증가시키는 것으로 나타난 반면에, 모바일 쇼핑 집단에서는 즐거움만이 고객충성도에 유의하였다. 둘째, 서비스품질 및 쇼핑가치가 고객충성도에 미치는 효과는 인터넷 쇼핑 및 모바일 쇼핑에 따라 명백한 차이가 존재하는 것으로 나타났다. 이 결과는 각각의 쇼핑에 효과적인 고객충성도 관리방법이나 전략이 다를 수 있음을 시사한다.

• 인터넷정보학회논문지
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• 제3권1호
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• pp.11-16
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• 2002

인터넷 사용자가 증가하면서 사이버 쇼핑몰의 매출이 증대되고 있는 실정이다. 그러나 아직도 오프라인 시장에 비해서 온라인에 익숙하지 않은 이유로 전반적인 이용도의 증가가 이루어지지 않고 있다. 이러한 점에서 볼 때 사이버 쇼핑몰을 소비자들에게 알리는 방법은 무엇인가\ulcorner 또한 구매자들이 인식하고 있는 사이버쇼핑몰의 인지요인을 분석하는 것이 중요한 관건이 되었다. 이에 본 연구에서는 소비자들의 행동적 특성을 이해해 사이버 쇼핑몰의 인지요인과 구매행동을 분석하였다. 그 결과 소비자들의 구매행동은 광고요인인 것으로 규명되었다.

• 한국의류산업학회지
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• 제10권1호
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• pp.50-58
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• 2008

This study aims to identify whether shopping malls affect customer satisfaction significantly according to the store image assessment of consumers after their purchases. This comparative study on the store image and satisfaction level according to shopping mall type is supposed to offer useful basic data for developing a niche market while establishing market segmentation strategies for internet fashion shopping malls. As a result of an empirical analysis, it was found that important standards for assessing the store image of internet fashion shopping malls include product and information service, customer service after purchase, atmosphere, convenience and reliability, and all five factors were shown to affect the satisfaction level for all general malls significantly. However, product and information service and convenience were shown not to be significantly influential to the satisfaction level for fashion specialty mall. In addition, customer satisfaction was found to affect the customers' intention to repurchase and word of mouth. Therefore, if marketing managers of internet fashion shopping malls elevate customer satisfaction by managing the store image before the customers' purchase, they can attract customers to repurchase intention and ultimately prompt a word of mouth effect.

• 한국융합학회논문지
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• 제12권6호
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• pp.127-137
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• 2021

한국의 사회적경제 육성정책은 관주도 정책이며, 이것은 얼마만큼 주민들에게 알려졌냐에 따라 성패가 좌우된다. 전남사회적경제 인터넷쇼핑몰도 관주도로 성립됐으나, 인지도가 낮은 편이다. 본 연구는 전국 최초 사회적경제 인터넷 쇼핑몰인 '전남사회적경제쇼핑몰'의 고객신뢰도와 충성도간의 영향을 알아보고, 대중적 홍보방향에 대해 살펴본다. 사회적 경제 인터넷 쇼핑몰 회원 267개 표본을 활용하여 SPSS 22.0 프로그램으로 검증했다. 연구결과, 쇼핑몰 특성은 고객 신뢰도와 충성도에 유의한 영향을 미쳤고, 신뢰도와 충성도간에 매개역할을 수행하였다. 거주지역, 구매목적은 쇼핑몰특성, 신뢰도, 충성도간에 조절효과를 가졌다. 전남 사회적경제 쇼핑몰만을 대상으로 했으므로, 타 쇼핑몰과의 비교연구가 부족하다는 연구한계가 있다. 향후 지역별 사회적경제 기업제품 연구와 관련하여 비교평가가 이뤄져야 할 것이다.

• 한국의류산업학회지
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• 제11권1호
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• pp.66-74
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• 2009

The purpose of this study is to identify the factors mainly recognized by customers regarding environmental elements of clothing store. The respondents are classified into several groups according to their preferences on the environmental elements of clothing store. Also the relationship between the factors and the shopping characteristics of customers is reviewed based on the results. This survey was carried out through a questionnaire of male and female university students(Busan region) in their twenties. The data were analyzed by using Factor analysis, Cluster analysis, one-way ANOVA, Duncan test as a post identification and regression analysis. The results of this research can be summarized as follows; The perceived 7 factors about environmental elements of clothing store were service policy, store atmosphere, product variety, shopping convenience, trend of products, freedom of shopping and reception service. The respondents were classified into three groups(high recognizing group, middle recognizing group and low recognizing group) by the level of recognizing 7 factors. There were significant differences among 3 groups divided by the degree of recognizing the factors regarding environmental elements of clothing store and there was the meaningful relationship between these 7 factors and shopping characteristics. The high recognizing group has shopping characteristics like more shopping time, large expenditure for clothing and a lot of comparative stores. They are frequently in contact with clothing shopping environment and easily purchase clothes. Finally, the factors perceived by the environmental elements of clothing store significantly affected the shopping characteristics of the customers. So, store managers have to look for the perceived environmental elements of store by business and seek after the marketing factors which efficiently stimulate consumer.

• 지식경영연구
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• 제9권3호
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• pp.59-76
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• 2008

Due to rapid increase in number of Internet users, the volume of domestic Internet shopping is expanding dramatically. Although the Internet shopping mall business is steadily growing, it has structural weakness, and in general, the business does not generate profit. In this context, this research identifies characteristics of the Internet shopping non-adopters, and suggests strategies to strengthen competitiveness of domestic Internet shopping malls and to create a new demand. Analysis of MCR data in 2007 showed that out of 4,298 respondents, 2,206 people adopted Internet shopping (51.3%). and 2,092 did not (48.7%). The survey measured 28 items regarding a consumption pattern and a lifestyle of the Internet users, and the analysis result showed that the pattern can be categorized in seven groups. Based on the analysis, the research suggests that the domestic Internet shopping malls adopt strategies to increase consumers' access frequency to tile Internet service, provide high-end goods, diversify transaction methods, make online shopping more convenient, cater to diversified consumer demands based on demographic data, provide price comparison more Internet shopping mails, and provide sufficient and useful information to consumers.