• 산경연구논집
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• 제10권5호
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• pp.37-47
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• 2019

Purpose - It is well known that chemyon, referred to by Westerners as face, naturally penetrates the daily life of Asians and influences their cognition, emotion, and behavior. Studies related to chemyon have been conducted in marketing and consumer behavior fields (e.g., luxury products or brands, service failure and recovery, brand preferences, consumer decision making, wedding ceremony, gift giving). A bulk of studies demonstrate that chemyon influences consumption behavior in Asian consumers. Although chemyon significantly influences consumption behavior of Asian consumers, it is also a cultural phenomenon that is not completely explained within the Western viewpoint. Whereas a number of researchers have approached cross-cultural studies of Asian and Western consumers, a limited number of studies have examined it from the perspective of chemyom. The purpose of this study is to compare the phenomenon that chemyon (face) not only affects the consumption behavior of Asia and the West universally (pan-culturally), but also distinctively (culture-specifically). That is, the purpose of this study is to describe that chemyon (face) is not only a culture-specific phenomenon but also a universal phenomenon in the consumption behavior of Asian and Western consumers, even though the extent that chemyon (face) impacts consumption behavior is differentiated. This study aims to understand commonalities and differences between Asian and Western consumption behavior in terms of chemyon (face), and to suggest how to enhance marketing effectiveness in a global market based on understanding the consumption behavior of Asia and the West. Research design, data, and methodology - Using systematic literature review and meta-analysis, this study investigates consumption behavior of Asian and Western consumers from the perspective of chemyon (face). Systematic literature review was used to compare face (chemyon) consumption of Western consumers with that of Asian consumers. To verify systematic literature review, meta-analysis was also accomplished. Results - First, the influence of face (chemyon) on consumption behavior is observed in Western consumers as well as Asian consumers. Second, Asian consumers are more influenced by face (chemyon) than Western consumers. Conclusions - Overall, chemyon (face) can affect the consumption behavior of Asians as well as the consumption behavior of Westerners.

• 대한한의학회지
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• 제44권3호
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• pp.189-200
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• 2023

Objectives: The purpose of this study is to analyze the current state of quantitative literature evidence for the prescription of 56 herbal medicines covered by health insurance that have been studied in Korea for the past 30 years, to evaluate the reliability of the evidence, and to find out the research direction of herbal medicine prescription in the future. Methods: 56 kinds of herbal medicine prescriptions were searched in domestic literature search databases OASIS, DBpia, and overseas PubMed, classified into chemistry, toxicity, cells, animals, clinical cases, and clinical trial studies, and built into an EBM pyramid structure. Results: When classified according to research contents, there were 61 cases (7.5%) of physicochemical analysis to identify constituent substances, 80 cases (9.8%) of toxicity evaluation, and 672 cases (82.7%) of efficacy evaluation. The efficacy evidence was classified according to the evidence-based medical pyramid structure: 196 cell trials (29.1%), 372 animal trials (55.4%), 89 case and case reporting series (13.3%), 7 comparative case studies (1.1%), and 8 randomized control clinical trials (1.2%). In the pyramid composition, the basis for the validity of 56 kinds of herbal medicines prescribed was 568 cases (84.5%) in cell and animal units, which could not be said to be highly reliable. There was no relationship between the ranking of quantitative literature evidence for herbal medicine prescriptions and the ranking of salary administration. Conclusions: In an era that continues to require scientific evidence for herbal medicine, traditional herbal medicine should secure the basis for safety validity even for the 10th most frequent prescription among 56 herbal medicine prescriptions for consumers. In particular, traditional herbal medicine should increase the quantitative and qualitative level of case reports on related herbal medicine prescriptions, focusing on each clinical society, and move toward comparative case studies and randomized clinical trial so that traditional herbal medicine is positioned as Evidence-based medicine.

• 비교문화연구
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• 제48권
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• pp.31-66
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• 2017

본고는 일본에서 저술된 한국문학사 중에서 임전혜의 "일본에서의 조선인문학의 역사-1945년까지"와 시라카와 유타카의 "조선근대문학의 발자취", 그리고 사에구사 도시카쓰의 "한국문학을 맛본다"를 중심으로 각 문학사에 나타난 한국근현대문학의 인식방법 및 서술양상을 '문화횡단'이라는 관점 아래 고찰하고 있다. 먼저 임전혜는 일본유학생들의 문학 활동과 프롤레타리아 문학운동을 중심으로 일본에서 산출된 조선인 문학을 시기별로 고찰하면서 한 일간의 능동적인 문화교섭과 상호이해, 정치적 연대의 지점들을 짚어낸다. 시라카와 유타카는 근대문학 형성과정에서의 한중일 삼국의 동시성과 연관성에 주목하고 일본어 문학과 친일문학 등을 비중 있게 다루면서 한국과 일본의 경계에서 충돌하는 매개적 연구자로서의 중층적 위치성을 보여준다. 사에구사 도시카쓰는 동아시아를 아우르는 비교문학적 고찰, 전통과 현대를 잇는 문학적 형식과 주제의 구현, '친일문학'을 바라보는 탈경계적 시선 등을 통해 한국문학의 내적논리와 외연을 두루 살피는 흥미로운 문화횡단적 계기들을 제공한다. 이들 문학사에서 살펴볼 수 있는 문화횡단적 실천 양상은 첫째, '민족문학사'를 근간으로 한 기존의 한국근현대문학사를 '식민지 경험'과 '국가민족주의'라는 자장에서 이화(異化)시켜 다면적으로 고찰하고 있다는 점, 둘째, 기존 한국문학사의 서술양상을 보완하는 입체적이고 미시적인 문학사 서술의 가능성을 제공한다는 점, 셋째, 동아시아를 아우르는 비교문학적 관점의 수용을 통해 확장되고 열린 문학사 서술의 계기를 마련한다는 점, 넷째, 재일조선인문학, 일본어 문학의 발견을 통해 한국근현대문학사의 외연을 넓히고 토대를 풍부하게 하는 데 기여한다는 점이다.

• 경영과정보연구
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• 제31권4호
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• pp.639-661
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• 2012

본 연구는 비교광고의 메시지 유형이 광고태도와 메시지 수용의도에 미치는 영향을 분석하고 나아가 소비자 정서와 제품유형의 조절효과를 분석하고자 실시되어졌다. 제품유형을 실용재와 쾌락재로 분류하고, 비교광고 메시지는 일면과 양면 메시지로 분류하여 총 4가지 유형의 광고물을 배포하였다. 소비자 정서를 조작하기 위해 절반의 응답자들에게 실험 전 즐겨 마시는 음료수를 제공하여 자연스러운 상황을 연출하였으며, 나머지 절반의 응답자들에게는 아무것도 제공하지 않고 실험을 진행하였다. 실증분석 결과, 비교광고의 메시지유형은 광고태도와 메시지 수용의도에 유의한 영향을 미치는 것으로 나타났다. 나아가 소비자 정서와 제품유형의 조절효과도 모두 유의한 것으로 조사되었다. 본 연구 결과는 광고메시지의 측면성 효과를 비교광고에 접목시켜 분석했다는 점에서 이론적 시사점을 제공하고 있다. 뿐만 아니라 소비자 정서와 제품유형의 조절효과를 검증함으로써 해당분야의 실무자들에게 시사점을 제공할 수 있을 것으로 생각된다.

• Korean Journal of Acupuncture
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• 제20권2호
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• pp.121-135
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• 2003

Objectives & Methods : This study was designed to investigate acupunture and moibustion for leukorrhea through literature research. We extracted the parts and acupuncture and moxibustion forleukorrhea from ancient and modern oriental medical literature. Results & Conclusions : The acupoint used on acupunture only were 66 acupoints. The acupoints used often were SP6, GB26, LR2, CV6, SP9, BL30, BL32 in order and the meridians used often were BL, SP, CV, LR, KI, ST in order. The acupoint used on moxibustion only were 35 acupoints. The acupoints used often were CV3, BL30, GV4, CV8, SP6 in order and the meridians used often were CV, BL, SP, KI, LR in order. In case of comparative investigation about acupuncture & moxa point being found in the literature of the past and the modern age, in the past literature, acupoints curing a disease of internal genitals in women were selected. But on the other hand, in the modern literature, acupuncture points were selected by differentiation of symptoms and signs.

• 수산경영론집
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• 제43권1호
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• pp.35-48
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• 2012

Inverse demand models are well established as market demands in theory and practice of the existing literature. However, the derivation and its interpretation of individual demands from the market demands are not well known in the literature. This paper analyzes the fish market in Korea by the inverse demand model and shows how we deduce the consumer's responses from the market responses when the markets determine the prices by the quantities demanded. It illustrates empirically how this can be done applying to the korean fish market data. The empirical results show that all fishes are price inflexible and mackerels and hairtails are scale flexible in the market demand while mackerels, hairtails, and croakers are price elastic and mackerels and hairtails are income inelastic in the individual demand. The methodology and empirics used in the paper will make a contribution to the existing literature especially for the purpose of recovering consumer's demand from the market demand, thus implementing the policies to administer the fish markets.

• Steel and Composite Structures
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• 제22권3호
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• pp.521-535
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• 2016

A Harmony Search (HS) and Genetic Algorithms (GA), two powerful metaheuristic search techniques, are used for minimum weight designs of different truss structures by selecting suitable profile sections from a specified list taken from American Institute of Steel Construction (AISC). A computer program is coded in MATLAB interacting with SAP2000-OAPI to obtain solution of design problems. The stress constraints according to AISC-ASD (Allowable Stress Design) and displacement constraints are considered for optimum designs. Three different truss structures such as bridge, dome and tower structures taken from literature are designed and the results are compared with the ones available in literature. The results obtained from the solutions for truss structures show that optimum designs by these techniques are very similar to the literature results and HS method usually provides more economical solutions in multi-element truss problems.

• 한국의류산업학회지
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• 제10권2호
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• pp.128-137
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• 2008

The purpose of this study is to investigate the characteristic analysis and to date guidance of European high heeled shoes in 18th century. The research was conducted by stylistic analysis of high heeled shoes from literature review and museums resource. 14 comparative study on shoe objects dating from 1600-1790 in the Museum at F.I.T., New York, Museum of Art, Boston and Metropolitan Museum of Art, New York were selected. The result of this study are as follows: (1) The origin and development of high heeled shoes were accomplished by protection, social status and exaggeration of body, decoration and fashion. (2) According to the comparative study of Museum objects and literature, characteristic analysis of high heeled shoes from 1700-20s, 1730-40s, 1750-60s, 1770-89 and 1890-1900 were accomplished. (3) Significant elements of European women's shoes from 18th century that aid dating are identified as the presence of white rand, shape of tongue, heel shape and height, latchat, toe shape, color and materials.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2008년도 춘계학술발표대회 논문집
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• pp.190-195
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• 2008

Aggressive behavior and the purchase of systematic marketing strategy and the marketing strategy is applied consistently integrated image management needs. However, domestic fashion brand shops selling space, the reality is reckless use of the design elements and an age, and despite a high level of sales, but consumers are not getting the environment will he provided. Teenie Winnie the characteristics of burial space and tim ENC literature, materials, research through the local environment, architectural design, the human aspect, the store environment, external components, the investigation focuses on internal components. Maketing aspects, VP, IP, PP josago to systematically on a colorful aspects of the comparative analysis would be linked up. Winnie the characteristics of burial space and tim ENC literature, materials, research through the local environment, architectural design, the human aspect, the store environment, external components, the investigation focuses on internal components. Maketing aspects, VP, IP, PP josago to systematically on a colorful aspects of the comparative analysis would be linked up. First, the design aspects of the human environment, architecture, environmental stores, external components, internal components can be divided into The brand image and concept of same-store environment of mutual relations in other stores. The interior is an important element in order to draw attention to consumer needs.

• 국제학술발표논문집
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• The 9th International Conference on Construction Engineering and Project Management
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• pp.669-677
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• 2022

In this paper, different types of traditional project delivery methods in the construction industry were explored and a comparative analysis against Integrated Project Delivery (IPD) were performed. The advantages of IPD method for all parties, owner/engineer/architect/general contractor, were explored by reviewing the most recent literature. The literature suggests that IPD method should be the dominating project delivery method and diluting the conventional methods such as Design-Bid-Build due to more collaborative and mutually beneficial ways of doing construction; IPD is newer and a more comprehensive method to capture the intrinsic values of project collaboration. This paper presents a comparison of the commonly used methods of project delivery, Design-bid-build, CMAR, & Design-Build and addresses their advantages and disadvantages in differing project scopes and sizes. Several industry leaders with experience in the four types of project delivery addressed were surveyed. The survey results show an overwhelming desire for future projects to go toward IPD from the contractor/owner/RDP. The biggest obstacle facing a project from using IPD appears to be trust.