• 제목/요약/키워드: community festivals

검색결과 35건 처리시간 0.025초

다중회귀분석을 통한 지역문화축제의 수익성 모형 개발 연구 (A Multiple Regression Analysis on Developing the Profitability Model of Local Cultural Festivals)

  • 최락인
    • 한국컴퓨터정보학회논문지
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    • 제16권10호
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    • pp.229-239
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    • 2011
  • 본 연구는현재 각지역에서 시행되고 있는 우리나라의 지역문화축제가 관주도의 연례행사로서 이루어지는 폐해를 극복하고 지역주민의 자발적인 참여를 이끌어내고 보다 효과적인 홍보와 마케팅을 연계한 외부 관광객의 참여를 유도하여 지역문화의 구심점이 될 수 있는 지역문화축제의 수익성 모델을 제시하고자 한다. 축제는 그 이름만으로 매력적이고 사람들에게 흥겨움과 호기심을 불어넣을 수 있지만, 축제행사가 일회성이 아닌 지속적인 행사로 유지 확대 발전하기 위해서는 수요자 중심의 서비스 품질에 도달할 수 있는 노력이 절대적으로 필요하다. 현재 우리나라 각 지역에서 많은 위험(리스크)을 안고서도 집행될 수밖에 없는 지역축제의 서비스 특성을 고려하여 수익 창출을 실현하는 수익성 모형을 개발하여 그 활성화 방안을 제시하는데 그 목적을 두고 있다. 이를 위하여 기존 연구와 자료 및 전문가의 의견을 바탕으로 다중회귀분석을 통하여 분석하였다.

스마트폰을 활용한 농촌어메니티 자원 정보제공을 위한 정보서비스 이용실태 분석 (The Analysis of Using an Information Service for Supplying Information in the Rural Amenity Resources by Utilizing a Smart Phone)

  • 손호기;김상범;조록환;최재웅
    • 한국지역사회생활과학회지
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    • 제22권4호
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    • pp.579-590
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    • 2011
  • This study focused on developing various application services for smart phones in the rural amenity resources information service. By developing application services for smart phones, this study aims to stimulate rural tourism and increase the rural tourism economy. The main findings of this study revealed that 'information for reports/cultural/recreational facilities, etc', 'maps for rural villages(food, attractions, etc)', 'regional weather information', 'traffic reports for rural villages(public transportation, etc)' and 'introduction of rural experiences (festivals, exhibitions, events, etc)' are preferentially needed as the contents services of the rural amenity resources. Moreover, it has been found that the types of services firstly needed to offer information of rural amenity resources include 'searching the information around me(where I am)', 'wayfinding such as navigation', 'information sharing function with messenger and SNS, etc', 'taking and editing photography', 'searching information of rural villages about festivals, events, etc'. These are the items that can be utilized in developing application services needed by information services of rural amenity resources. It is expected that the future real-time smart phone services for rural amenity resources will be able to reinforce the competitiveness of rural tourism by giving urban dwellers the chance to utilize the customized information whenever they want.

결혼이민여성에 대한 지역사회 구성원의 문화적 민감성에 대한 연구 (A Study on Community Members' Cultural Sensitivity about Immigrant Wives)

  • 김민경
    • 가정과삶의질연구
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    • 제28권1호
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    • pp.69-86
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    • 2010
  • The present study examined the cultural sensitivity of community members to migrant wives in Korea. A total of 12 community members: 4 neighbors, 4 practitioners, and 4 public officials from both urban and rural area were interviewed about their prior experiences with migrant wives. The participants provided their personal feelings and thoughts on a variety of issues involving migrant wives, such as cultural integration, cultural knowledge, opportunity equality, cultural originality, language usage, openness, and the movement toward a more multicultural society. Interview results indicated that the participants had perceived others' prejudice toward migrant wives in Korean society; the results also indicated that they wanted to participate in cultural festivals and gain knowledge of other cultures. The majority of the participants endorsed a uni-directional perspective on cultural adaption, and they thought of migrant wives as community members. The participants' attitudes toward a multicultural society were both positive and negative, and they suggested that Korean society is moving toward a broader perspective. Implications of the study and directions for future research were discussed.

농촌 커뮤니티의 지역별 다양성에 관한 연구 -아산시와 청도군 농촌마을 사례- (A Study on the Regional Diversity of Rural Communities : a Comparative Study on Two Rural Communities)

  • 김태연;이철우;장동필
    • 한국유기농업학회지
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    • 제16권1호
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    • pp.91-113
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    • 2008
  • This study ultimately aims at suggesting the improvements for community development policy in Korea. In order to do so, this carried out field surveys for two rural villages and tried to find out the current institutional situation of rural villages. Reviewing conceptual debates on rural, village, community and organisation theory, it sets up a typology of four groups as follows: voluntary expressive group, involuntary expressive group, voluntary instrumental group, and involuntary instrumental group. Based on this typology, this study conducted field surveys for two rural villages; Pyeongchon-Ri in Chungnam and Noolmi-Ri in Kyoungbuk. From the analysis on the field surveys, it finds some features on Korean rural groups. First, the residents in rural villages have very strong identity for their living areas. Second, the number of rural groups are tend to decrease recently. Third, the actions of instrumental groups are determined by the organisations operating nearby. Fourth, the function of groups within rural villages only carry out some village festivals, but other friendly relationship among rural residents are expanded out to wider areas called Myeon. As a result, this study suggests that we should recognize the diversity in rural communities in Korea and deals with them in different ways of public policies.

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지역축제 서비스 품질의 방문객 만족 영향요인 -예산향토사과축제- (Service Quality Influencing Visitors' Satisfaction in Yesan Apple Festival)

  • 박덕병;이민수;김소윤;신현배
    • 농촌지도와개발
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    • 제24권3호
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    • pp.185-197
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    • 2017
  • Service quality in local festivals is a crucial for visitors satisfaction. The study aims to identify the factors to influence visitors satisfaction in local festival. A field survey was used to collect data from 206 visitors to the Yesan Apple Festival in South Korea. The results showed that the program and products, staff, and landscape factors could significantly has a significant on visitors' overall satisfaction, whereas facility factor don not influence significantly. The study suggested that festival managers should allocate their marketing resources for the program and products, staff, and landscape factors to increase the visitors' perception of service quality. This study encourages festival managers to provide high level of festival quality to consider extension effects of the festival experiences from long-term perspectives.

문화할동을 통한 지역활성화: 일본 시가현(滋賀縣) 나가하마(長浜市) 이야기 (Economic Growth by Arts Activities Case Study on Nagahama Story in Shiga Pregecture, Japan)

  • 신동호
    • 한국경제지리학회지
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    • 제9권3호
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    • pp.431-440
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    • 2006
  • 최근 세계적으로 지역경제의 활성화 정책에 문화예술활동을 도입하는 사례가 크게 늘어나고 있다. 일본의 경우에는 이미 수십, 수 백년 전부터 여러 지역에서 마을만들기 운동, 즉 "마치즈쿠리(まちづくり)"를 통해 지역 정체성을 강화하는 한편, 침체된 지방의 경제를 활성화하고 있다. 일본 시가현의 나가하마(長浜市)의 경우에는 1980년대 중반부터 마찌쯔꾸리운동을 통해 지역부존자원이 빈약한 인구 5만의 소도시가 전국적으로 알려지게 되었다. 나가하마는 문화활동의 활성화로 관광객을 유치하고, 지역 특산물을 홍보하여 지역경제의 활성화에 기여하는 한편, 그러한 성과에 기초하여 전문대학의 유치, 실내야구장의 건설 등과 같은 사업을 추진하여 지역주민들의 자긍심을 제고하는데 성공하였다.

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Analysis of Festival Ordinances of Gyeonggi Province: Focusing on Developing A Representative Festival of Seongnam City

  • PARK, Hyun Jung;HAN, Seon Mi;KWON, Ki Hyun;SEO, Won Jae
    • Journal of Sport and Applied Science
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    • 제5권1호
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    • pp.1-9
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    • 2021
  • Purpose: In Seongnam City, a number of festivals are held in various areas, led by the city and private organizations. The necessity of developing a representative festival of Seongnam City, which can enhance the brand value of Seongnam, a cultural city, and promote a sense of local community and economic effects, is emerging. The purpose of this study is to analyze festival-related ordinances of Gyeonggi-do local governments, and to derive implications necessary for the development of festival support ordinances representing Seongnam City. Research design, data, and methodology: This study used the database of National Legal Information Center of the Ministry of Legislation and the autonomous legal information system to thoroughly investigate the ordinances related to festival support of basic local governments in Gyeonggi-do and the whole country. To do this, descriptive statistics analysis was conducted. Results: As a result of the study, it was found that 168 organizations (68.6%) of 245 local governments nationwide have adopted the festival support ordinance, and there are a total of 231 ordinances. In the case of basic organizations, out of 228 basic organizations, 151 organizations, including Seongnam City, adopted the ordinance on festival support, showing an adoption rate of about 66%. As a result of analyzing the basic organizations that enacted representative festival related ordinances among Gyeonggi-do basic organizations, 9 out of 28 cities adopted 16 representative festival ordinances, based on the legal and institutional basis for supporting representative festivals. Conclusions: In the case of Seongnam City, it is believed that in order to develop a representative festival, an ordinance to support the representative festival must be established. Considerations regarding the composition of the ordinance for the representative festival were discussed.

축제방문객의 영향지각에 따른 시장세분화 (Perceived Impact Based Market Segmentation Among Festival Participants)

  • 이계희;이은미;지봉구
    • 한국산학기술학회논문지
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    • 제10권12호
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    • pp.3815-3823
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    • 2009
  • 축제나 특별 이벤트는 관광 매력물 중 양적 질적으로 가장 빠르게 성장하고 있는 분야 중 하나이며, 지역사회에 경제적 영향, 사회문화적 영향, 환경적 영향, 정치적 영향관계를 형성하여 지역변화의 주도적 역할을 하고 있다. 지역축제가 지역의 문화발전과 나아가 지역전체의 발전에 기여하기 위해서는 축제의 경제적 가치뿐만 아니라 사회 문화 환경적 영향 정도를 파악할 필요가 있다. 본 연구는 영주풍기 인삼축제 참가자들을 대상으로 축제의 사회 문화 환경적 영향에 대한 평가를 바탕으로 군집분석을 실시하여 이들 세분시장별 축제에 대한 태도 및 행동에 대한 차이를 규명하였다. 군집분석 결과 2개의 매우 상이한 방문객 집단이 도출되었는데 이들은 행동의 특성면에서 뿐 만아니라 축제에 대한 가치와 만족 평가 및 재방문의도 등에 대해 전반적으로 매우 다른 평가를 하고 있는 것으로 나타났다. 군집분석 결과에 비추어 볼 때 고평가군은 주로 본 축제의 주요시장인 50대 이후 노년층으로 구성되어 있었고, 저평가군은 고평가군에 비해 연령층이 낮았다. 고평가군 참가자들의 재방문과 향후 추천의도를 높이기 위한 건강 관련 체험 프로그램을 보완 확대하고, 저평가군 청년층 참가자들의 관심을 유도하기 위해 인삼을 이용한 화장품이나 비누 만들기 등 뷰티체험 등의 체험행사를 좀 더 집중적으로 보완하여야 할 것으로 보인다.

도시문화와 공동체 의식의 영향 관계 (An Influential Relationship between Urban Culture and Community Spirit)

  • 김동윤
    • 한국디지털건축인테리어학회논문집
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    • 제13권4호
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    • pp.51-60
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    • 2013
  • With regard to urban culture this study aims to essential understanding and systematic approach to the culture. The "2012 Seoul Survey" report has been used to find out causality among the related variables. In the first place 'satisfaction of cultural condition' was operationally selected as a dependent variable for regression. For the purpose of controlling the third factors for ceteris paribus effect correlation analysis was previously done between the dependent variable and all other variables respectively, which resulted in two groups of variables: group (1) - 2 variables of very significant correlations(p-value<0.01) and (2) - the other 6 variables of significant correlations(p-value<0.05). Then hierarchical regression was adopted to these 2 groups to analyse statistical significance of independent variables, and multicollinearity(VIF; variance inflation factor). Additionally to OLS robust and bootstrapping regressions were done to confirm the validity of this model specification. At last a regression model specified by group (1) as independent variables(they are 'community spirit caring for women, the disabled, the poor and the old,' 'satisfaction of bicycle riding condition' shows that the variables have statistically significant and substantially strong effect on 'satisfaction of cultural condition.' This finding implies the following understanding; (1) urban festivals are regarded as the main of the urban culture as of now and this results from the low level of today's culture, (2) culture is telling and hearing stories but the influential relationship between urban culture and community spirit on the weak is negative, which says that the cultural perception among citizen is somewhat selfish and far from the essential understanding of the urban culture. In spite of restrictive external validity this finding can be used as a direction for promoting culture and a basis for related policy choice in cities.

지역 어메니티 촉진을 위한 마을만들기 운영사례 비교연구 (A comparative case study of neighbourhood making for promoting a local amenity)

  • 이영창;김근호
    • 농촌계획
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    • 제19권2호
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    • pp.129-138
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    • 2013
  • The aim of the research was to analyze programs, outcomes, promotion process, and operation methods of neighbourhood making to provide basic information for progressive improvement directions in the future. Buk-gu in Gwanju city, samdeok-dong in Daegu city and dongpirang in Tongyeong city were selected for a comparative analysis. The main bodies of neighbourhood making for promoting a local amenity were analysed for this research. The results indicated that a voluntary and continuous participation of residents was expected in the case of neighbourhood making led by the residents. However, a steady budget support from the outside was necessary for the continuous management and improvement of neighbourhood organization. For this, a voluntary agreement was required through the consultative group and committee formation. The member of civil organization has a limitation in the ability to develop and maintain continuos activities in the case of neighbourhood making led by a civil organization. This research found that operation methods including the constant checking, the search for new ideas through assessment of the resident's participation, local festivals for a community formation and real satisfactions of residents' desires were needed in the neighbourhood making led by a civil organization. A participation rate in neighbourhood making was low in the case of neighbourhood making led by administrative bodies. This result indicated that the long-term strategics for space renewal and community revitalization were important. Various easy ways of residents' participation to reflect their interests and operation systems were also needed. Finally, current local issues, active residents' participation and residents' opinions would be included in the process of neighbour making in the future.