• Title/Summary/Keyword: community benefits

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The Relationship Between Service Quality of Brand Community and Brand Community Loyalty (브랜드 커뮤니티와 브랜드 커뮤니티 충성도에 관한 연구)

  • Park, Jong-Oh
    • Management & Information Systems Review
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    • v.25
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    • pp.339-370
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    • 2008
  • As the Internet environment develops, Internet has already been being established as important tool of business marketing and branding. In particular, a brand community where customers interact with other customers who have the same interest in brand provides a variety of benefits to customers as well as companies. The brand community makes it possible for company to build, and retain relationships with customers, and capture new market opportunities. Therefore, this study examines the relationship among service quality of brand community, customer value, customer satisfaction, customer trust, and brand community loyalty in online brand communities. The results of empirical analysis can be summarized by the following: First, service quality of brand community had a significant direct effect on customer value. Second, service quality of brand community had a significant direct effect on customer satisfaction. It had also a positive, significant indirect effect on customer satisfaction through customer value and customer trust. Third, service quality of brand community had a significant indirect effect on brand community loyalty through customer satisfaction, customer value, and customer trust. Therefore, These finding will spawn both academic and practitioner interest in brand community and serve as a foundation for further research in this important area.

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Analysis of Symptom and Care Needs of Home-Based Hospice Palliative Patients - Home-Based Hospice Business Centered on Community Health Centers in Busan- (재가 호스피스완화 대상자의 증상 및 돌봄 요구도 분석 -부산광역시 보건소 중심 재가 호스피스사업을 중심으로-)

  • Kim, Jung-Rim;Choi, Soon-Ock;Kim, Sook-Nam
    • The Korean Journal of Health Service Management
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    • v.12 no.4
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    • pp.173-190
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    • 2018
  • Objectives: This study was conducted to analyze the symptoms and care needs of home-based hospice palliative patients in Busan and to provide a basic reference for developing practical guidelines for their care. Methods: By examining the registration cards of 409 hospice palliative patients, who were registered in community health centers in Busan as of 2016, this study retrospectively analyzed their characteristics, symptoms and care needs. Results: The average age was 70.6 years, 59.4% were receiving medical benefits, and 48.4% lived alone. As per the data obtained from the Palliative Performance Scale, many were able to mobile. Fatigue was the most severe and depression and anxiety were reported together, and their care needs were also high. Most subjects reported mild or low pain, but care needs were high. Furthermore, the medical benefits group showed a high level of symptoms and care needs across areas. Conclusions: To help subjects to live in their homes for as long as possible, it is necessary to identify symptoms and care needs and provide services in accordance with their severity and situation. Thus, it is necessary to develop practical guidelines for standardized community hospice palliative care services.

The Community Attachment and Attitudes toward Baekdudaegan Tourism Development: An Application of Covariance Structural Analysis (백두대간 관광개발이 지역애착과 관광태도에 미치는 효과 분석: 공변량구조모형의 적용)

  • Joo, Sung-Hyun;Park, Sang-Jun;Han, Sang-Yoel
    • Journal of Korean Society of Forest Science
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    • v.96 no.6
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    • pp.625-632
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    • 2007
  • The purpose of this study was to analyze the conceptional structure of residents' perception among tourism development impacts (economic benefits, social and environmental impact), community attachment and attitudes towards the effects of Baekdudaegan tourism development. This paper was adopted LISREL (linear structural relationships) approach, covariance structural equation model, to provided some insights on tourism development. Data of 356 were collected from Youngu and Mungyeong cities surrounding Baekdudaegan in Gyeongsangbuk-do. The results indicate that perceived economic benefits are rather greater impacts on attitudes than perceived social and environmental ones directly and indirectly. Also, perceived social impacts influence community attachment, however, perceived economic benefits and environmental impacts do not influence community attachment directly. Finally results reveal that the attitudes for supporting tourism development were found positively influenced by the identity of community attachment. Differently social exchange theory, the results suggested that residents' attitudes towards Baekdudaegan tourism development perceived positive strongly even a non related tourism resident.

The Study on Actualizing the Participation and Community in the Public Shipping e-marketplace (공개형 해운전자시장의 참여와 커뮤니티 활성화에 관한 연구 - 정기선 해운운임을 중심으로 -)

  • Kim, Suk-Yong
    • Journal of Korea Port Economic Association
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    • v.22 no.2
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    • pp.109-133
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    • 2006
  • The Study investigated economic effects and the conditions in the public Shipping e-marketplace. For efficient operation of the public Shipping e-marketplace, this study analyzed how do the participation and community actualize in the public Shipping e-marketplace actualize. According to the research results of the Shipping Cooperations, For Promoting participation in the public Shipping e-marketplace, the Cyber-intermediary operating public Shipping e-marketplace provides timely shipping information, needs publicity strategy generating more benefits than offline transaction, and gives a conviction of the searching costs and transaction costs decrease. Second For promoting community, the Cyber-intermediary must playa major role in electronic community and drive forward continuous publicity strategy in the public Shipping e-marketplace.

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A Study of Community Information Services of Public Libraries (공공도서관(公共圖書館)의 지역사회 정보봉사(情報奉仕)에 관한 연구)

  • Noh, Kyung-Ran
    • Journal of Information Management
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    • v.25 no.2
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    • pp.61-94
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    • 1994
  • The development of libraries services has been influenced by the nature and the changes of social environment where the library's functions are ultimately fulfilled. Community information services of libraries are designed to cope with the changes more efficiently in information society. In this paper, the concept and background of community information services are introduced and expected benefits of offering them are discussed. In addition, based on the results which examination 19 public libraries in seoul, some recommendations for effective community information services are suggested.

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Assessing the Health Benefits of the Seoul Air Quality Management Plan Using BenMAP

  • Park, Jeong-Im;Bae, Hyun-Joo
    • Journal of Environmental Health Sciences
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    • v.32 no.6
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    • pp.571-577
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    • 2006
  • Health benefits from implementing air quality control measures were assessed using the Environmental Benefits Mapping and Analysis Program (BenMAP). BenMAP developed by US EPA is a GIS-based software tool that estimates the health impacts and associated economic values connected with changes in ambient air pollution. Once a set of BenMAP-required data was collected, the health benefits from implementing Seoul Air Quality Management Plan (SAQMP), an official AQ improvement plan for Seoul Metropolitan Area, was assessed using BenMAP. The PM10 concentrations assuming the SAQMP implemented successfully were predicted with the MM5 (Mesoscale Meteorological model version 5)/CMAQ (Community Multiscale Air Quality) model. A PM 10 exposure related premature mortality function was adopted trom a well-known epidemiology study. Economic valuation functions driven from benefit transfer methods were utilized. Through the SAQMP, PM10 concentrations were estimated to be lowered by $15{\mu}g/m^3\;to\;75{\mu}g/m^3$ depending on air quality modeling grids. 5,569 premature deaths (95% CI $3,264{\sim}7,809$ deaths) could be avoided in the Seoul Metropolitan Area. The economic value of the deaths avoided was estimated to $13.2 billion $(95%\;CI\;$890\;million{\sim}$28.2\;billion)$ using the benefit transfer value. BenMAP could be a useful tool for developing effective air quality improvement policy, enabling the policy makers to anticipate the effects of regulatory changes on people's health and the economy.

A Cost Benefit Analysis of Individual Home Visiting Health Care (맞춤형 방문건강관리사업의 비용-편익분석)

  • Kim, Jin-Hyun;Lee, Tae-Jin;Lee, Jin-Hee;Shin, Sang-Jin;Lee, Eun-Hee
    • Research in Community and Public Health Nursing
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    • v.21 no.3
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    • pp.362-373
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    • 2010
  • Purpose: The purpose of this study is to evaluate the costs and benefits of individual home visiting health care using secondary data and literature review. Methods: The total number of subjects was 1,008,837. A specific program was classified into disease management, care of infant, child and women, or elderly care. The costs and effects of a program were identified from a societal perspective, and the effects were converted into monetary terms or benefits. The total cost was calculated in the way that medical expenses, travel costs and productivity losses were offset by the decrease in benefits and thus only the program budget was included in the total cost. Results: The total program cost was 47.6 billion won per year and the total annual benefit was estimated at 435.6 billion won. The benefits of arthritis management were the biggest among disease management programs. The net benefit was 388.0 billion won per year and the benefit/cost ratio was 9.16. Conclusion: Home visiting health care was validated to be economically effective. It made a positive contribution to improving the health status of vulnerable populations and reducing medical expenses. These results suggest that home visiting care should be extended more broadly to vulnerable populations.

Dweller's Requirements Analysis for Improving Community Garden with Log House in Rural Areas (체재형 가족농원 이용자의 요구분석 및 개선방안)

  • Park, Duk-Byeong;Son, Eun-Ho;Kim, Kyung-Hee
    • The Korean Journal of Community Living Science
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    • v.20 no.1
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    • pp.33-49
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    • 2009
  • Community gardens with log house in rural areas as a rural growth tool are able to promote rural-urban exchange and adapt to current market mechanisms by means of communication and promotion techniques. It is important to know that what community garden's users seek for their benefits and demand for well-established and settled down. The primary purpose of this study was to examine the needs of dwellers to live their community gardens so as to provide a better understanding of community gardens in Korea. An open-ended questionnaire survey was obtained from ten householders on community gardens in the study area. The results show that there needs to establish facilities such as small storehouse for farming appliances and barbecue area, and to set up the regulation to control a loud talking and sing until late night. We suggest that the government supports to help dwellers consider their needs to be comfortable on their gardening plots.

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