• Title/Summary/Keyword: communication effect

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Susceptibility Effects v.s Flow Effects in Functional MRI (뇌의 기능영상에 있어서 자화율효과와 혈류효과 연구)

  • Park, J.B.;Chung, S.C.;Park, S.H.;Ro, Y.M.;Cho, Z.H.
    • Proceedings of the KOSOMBE Conference
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    • v.1993 no.11
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    • pp.23-26
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    • 1993
  • In MR functional imaging, it is shown that the signal change during photic activation is composed of two terms, i.e. the inflow effect and the susceptibility effect. Relatively the inflow effect affects the data obtained by CGE on the condition of short $T_E$(15ms) and large $\alpha$(90degree). The susceptibility effect, however, mainly contributes to the data on the condition of large $T_E$(35ms) and small $\alpha$(30degree). In this apper, we will discriminate the susceptibility effect for the intermingled data affected both flow effect and susceptibility effect. Finally susceptibility only functional imaging is proposed by using TRFGE.

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Examination of the Moderator Effect of Active Stress Coping on the Influence of Parent-Childcare Teacher Communication on Teacher's Job Stress and Turnover Intention (보육교사가 지각하는 부모와의 의사소통 수준이 직무스트레스와 이직의도에 미치는 영향: 교사의 적극적인 스트레스 대처방식의 조절효과 검증)

  • Lee, Min A;Lim, Sun Ah
    • Korean Journal of Childcare and Education
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    • v.14 no.6
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    • pp.53-67
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    • 2018
  • Objective: This study aimed to investigate the effect of parent- teacher communication on childcare teacher's job stress and turnover intention. This study also examined if the level of active stress coping used functions as a moderator in relationships among parent-teacher communication, childcare teacher's job stress, and their turnover intention. Methods: To achieve this, this study used data from 223 surveys from childcare teachers and analyzed the data with SEM and multi-group SEM analysis methods. Results: First, parent-childcare teacher communication influenced the teacher's turover intention through job stress. Second, the effect of parent-childcare teacher communication on job stress was not found in the higher-level of the active stress coping group. This was different from the significant effect in the lower-level of the active stress coping group. Also, parent-childcare teacher communication influenced teacher's turnover intention through job stress in the lower-level of the active stress coping group. In contrast, the mediation effect was not shown in the higher group. Conclusion/Implications: The results of this study show the effect of parent-childcare teacher communication on teacher's job stress and their turnover intention. Also, this study shows that the level of active stress coping could moderate the relationship among parent-childcare teacher communication, teacher's job stress, and their turnover intention.

The Mediating Effects of Father's Communication Patterns on the Relationship between Marital Conflict and Adolescent Problem Behaviors (청소년 자녀가 지각한 부부갈등, 청소년 문제행동 간의 관계에서 아버지 의사소통유형의 매개효과)

  • Woo, Yeon-Hee;Lee, Jong-Kak;Moon, Soo-Back
    • Korean Journal of Child Studies
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    • v.33 no.2
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    • pp.185-201
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    • 2012
  • The purpose of the present study was to investigate the structural relationships between adolescent problem behaviors and related variables. The subjects of this study consisted of 250 to second graders from a middle school in S city in the Gyeongbuk province of South Korea. The sample variance-covariance matrix was analyzed using AMOS 20.0, and a maximum likelihood minimization function. The results were as follows : First, marital conflict in terms of the father's open communication model indicated both a direct and indirect effect upon adolescent problem behaviors. Marital conflict in terms of the father's problematic communication model revealed an indirect effect upon adolescent problem behaviors also indicated that these behaviors were also mediated by the father's problems communication. Second, a open communication style on the part of the father indicated a partially mediating effect on the relationship between marital conflict and adolescent problem behaviors. The problematic communication model on the part of the father revealed a very clear mediating effect on the relationship between marital conflict and adolescent problem behaviors.

The Effects of Brand Communication of Chain Hotel Group on Brand Awareness, Brand Attitude, and Brand Loyalty (체인호텔 기업의 브랜드 커뮤니케이션이 브랜드 인지, 태도, 그리고 충성도에 미치는 영향)

  • Eun-Jung KIM
    • The Korean Journal of Franchise Management
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    • v.14 no.2
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    • pp.31-46
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    • 2023
  • Purpose: Brand communication plays an important role in the credibility of consumer behavior as it enhances brand equity. This study investigates the effects of brand communication (firm-created communication, consumer-generated communication) on brand awareness, brand attitude, brand loyalty in the hotel business sector by applying the SOR theory (stimulus-organism-response theory). Research design, data, and methodology: This study was analyzed in a quantitative way using the survey results of 400 customers who had experience of visiting hotels. In this study, SmartPLS 4.0 was used to evaluate the research model. The reliability, convergent validity, and discriminant validity of the measurement tool were verified. Result: Result was found that consumer-generated communications had a positive effect on brand awareness and brand attitude, whereas firm-created communications had a significant effect on brand awareness. In addition, brand awareness had a positive effect on both brand attitude and brand loyalty. Finally, brand attitude was found to have a positive effect on brand loyalty. Conclusions: This study redefines the concept of where chain hotel groups should focus when providing consumers with information about their brands and services. As a result, the conceptual framework of brand communication to increase new customer visits to the hotel brand has been expanded.

The Effect of Emoticons on User Image making and Self-expression Satisfaction in MIM Communication (MIM커뮤니케이션에서 이모티콘 활용이 사용자 이미지메이킹과 자기표현 만족감에 미치는 영향)

  • Heo, Jin Ju;Ko, Hye Young
    • Journal of Korea Multimedia Society
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    • v.20 no.7
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    • pp.1136-1147
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    • 2017
  • In this study, we investigated the effect of users' emoticon usage on their satisfaction with image making and self-expression in MIM communication. We defined internal attraction, social appeal, and communication ability as personal image making factors due to the use of emoticons in MIM communication. And we defined the research hypotheses based on the definition of intimacy, openness, and social reality as relational image making factors. In MIM communication, we analyzed the questionnaire about emoticon users. As a result, emoticon usage was found to have a positive and significant effect on self-expression in relation image making rather than personal image making. The study implies that the use of emoticons can lead to image making in MIM communication and satisfy the satisfaction of self expression.

The Effects of Digital Literacy and Health Empowerment on Elders' Communication with Doctors: Focusing on Moderating Effect of Health Beliefs (디지털 리터러시와 건강 임파워먼트가 노인의 의사와의 소통에 미치는 영향 연구: 건강신념의 조절효과를 중심으로)

  • An, Soontae;Lim, Yujin;Chung, Soondool
    • Research in Community and Public Health Nursing
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    • v.33 no.1
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    • pp.53-62
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    • 2022
  • Purpose: This study explored the effects of the elderly group's digital literacy and health empowerment on communication with doctors, considering moderating effect of health beliefs about chronic diseases. Methods: A one-on-one interview survey was conducted with 500 older adults in South Korea. The main variables were digital literacy, health empowerment, communication with doctors, and health belief of chronic diseases. Results: The interaction effect between health empowerment and susceptibility, and health empowerment and perceived barrier were significant. Conclusion: Communication with doctors greatly increased when the elders had high levels of health empowerment and low levels of susceptibility. Also, communication with doctors greatly increased when the elders had high levels of health empowerment and low levels of perceived barriers.

Influence of Traditional Media and New Media Communication on Lovemarks, Satisfaction and Behavior Intention of Foodservice Industry (외식기업의 전통적 미디어와 뉴미디어 커뮤니케이션이 러브마크, 만족, 행동의도에 미치는 영향)

  • Lee, Seung-Hun
    • Journal of Digital Convergence
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    • v.15 no.12
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    • pp.221-231
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    • 2017
  • The purpose of this study was to investigate the relationship between traditional media communication, new media communication, lovemarks, satisfaction, and behavioral intention in foodservice industry. As the results of study as followed. First, traditional media communication had a significant effect on love dimension, but no significant effect on respect dimension of lovemarks. Second, new media communication had a significant effect on love and respect dimension. Third, love and respect dimension of lovemarks had a significant effect on satisfaction and behavior intention respectively, also satisfaction had a significant effect on behavior intention. Fourth, as a result of the indirect effect analysis of the research model, the traditional media and new media communication had a significant effect on satisfaction through lovemarks, and a significant effect on the behavior intention through lovemarks and satisfaction. This result shows that the enhancement of consumer's communication experience and lovemarks recognition can promote post-purchase behavior such as satisfaction with brand and behavioral intention.

A Study on the Relationship between the Media Device Use and Executive Function Difficulties in Third Grade: Focus on the Moderating Effect of Child's Communication Ability (초등학교 3학년의 미디어기기 이용과 집행기능 곤란과의 관계: 의사소통의 조절효과를 중심으로)

  • Jeong, Eun Hwa;Lee, Hyun A;Lee, Ji Young;Lee, Kang yi
    • Human Ecology Research
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    • v.57 no.4
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    • pp.523-534
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    • 2019
  • This study identifies correlations between the use of media devices, communication ability, and executive function difficulties for third grade students, as well as investigates the moderating effect of a child's communication ability. Data from the 10th (2017) Panel Study on Korean Children [PSKC] was employed (N=557). Descriptive statistics, Pearson's correlation and hierarchical regression were used along with SPSS 25.0(IBM Co., Armonk, NY, USA). The results were as follows. First, the executive function difficulties in the third-grade showed a significant positive correlation with media device use. While also, showing a negative correlation with a child's communication ability. Media devices use and communication ability has a significant negative correlation. Second, a child's communication ability has a moderating effect in relation to the use of media devices and executive function difficulties. The difficulty of executive function showed a reciprocal increase to a child's use of media devices and indicated a discriminatory effect of a child's communication ability. In conclusion, this study shows that communication ability is important as a personal factor for children who control the negative effects of media devices. Therefore, it is necessary to provide and support an environment for the development of a child's communication ability.

The Influence of Age Stereotype on Intergenerational Communication: Focusing on Intergroup Anxiety and Communication Competence (고정관념이 세대 간 커뮤니케이션에 미치는 영향: 외집단불안 및 커뮤니케이션 능력을 중심으로)

  • Yang, Jungeun;Kim, Soojin
    • The Journal of the Korea Contents Association
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    • v.21 no.11
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    • pp.464-477
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    • 2021
  • This study is about university students' perception of intergenerational communication and its affecting factors. Based on literatures on intergenerational communication, the effect of stereotype on intergenerational satisfaction was testified and the mediating role of intergroup anxiety and the moderating role of communication competence were also analysed. Results showed that the effect of stereotype was mediated by intergroup anxiety, and the paths were different depending on the gender and communication competence. In the case of the male student group and the group with high communication ability, stereotypes affected intergroup anxiety, but intergroup anxiety did not directly affect intergenerational communication satisfaction. On the other hand, in the case of the female student group and the group with low communication skills, intergroup anxiety had significant effect on communication satisfaction. Also, it was found that the content of stereotype had an important effect on intergenerational communication satisfaction.

Performance of Doppler Compensation Technique for Railway Communication System (철도 통신 시스템에서의 도플러 보상기법의 성능)

  • Park, Jae Jung;Kim, Yoon Hyun;Kim, Jin Young;Yang, Jae Soo
    • Journal of Satellite, Information and Communications
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    • v.7 no.3
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    • pp.35-40
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    • 2012
  • Since the opening of Korean high-speed rail, KTX in 2004, the use of trains in Korea soared. Improved rail technology, as well as the speed of the train was developed. However, the development of the train speed raised new issues of Doppler effect and this effect compensation. Depending on the speed of communication target, Doppler effect generates frequency shifting and this effect leads to a distortion of the signal. For this reason, the Doppler effect adversely affect the communication performance. Therefore, the Doppler effect problem must be solved for the railway wireless communication. In this paper, we present technique of compensation for the Doppler effect that occurs in high-speed railway communication and simulation result.