• 디지털융복합연구
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• 제14권3호
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• pp.105-114
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• 2016

미디어환경의 급변에 따라 최근 광고시장에서는 전통매체의 영향력이 점차 감소되고 PC 기반 인터넷, 모바일미디어, 소셜미디어 등의 뉴미디어를 활용한 프로모션의 성장이 두드러지고 있다. 특히 소비자가 상시적으로 접근할 수 있는 디지털미디어를 전통매체와 결합하여 활용하는 마케팅커뮤니케이션 활동이 가능해 짐으로써 교차광고(또는 크로스미디어광고) 전략이 새로운 마케팅환경에서의 효과적인 소구기법으로 크게 주목 받고 있다. 이에 본 연구는 온-오프라인 교차광고의 효과에 있어 제품관여도와 매체간 연계속성, 그리고 성별이 광고 노출 후의 브랜드태도와 행동적 의향에 어떤 영향을 미치는지 실증분석하고자 하였다. 실험설계상으로는 내적 타당성의 확보를 위해 가상의 제품을 정하고, 제품관여도와 매체간 연계속성이란 두 독립변인을 조작하여 실험광고물을 제작한 후 20~30대 성인 남녀를 대상으로 실험조사를 실시하였다. 분석 결과, 제품관여도와 매체간 연계속성의 상호작용이 성별의 조절효과에 따라 브랜드 태도와 행동적 의향에 유의미한 영향을 미치는 것으로 나타났다. 이 같은 연구결과를 토대로 이론적 실무적 시사점을 논의하고 후속연구의 방향성을 제안하였다.

• 디지털융복합연구
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• 제12권11호
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• pp.171-181
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• 2014

현대 정치에서 매스미디어의 영향력이 확대됨에 따라 방송의 공정성이 중요하게 논의되고 있다. 기존의 연구는 대부분 기계적 공정성만을 추구하는 경향이 있어 이번 연구에서는 정량적 자료와 정성적 자료를 함께 비교하기 위해 AHP 분석방법을 통한 분석을 시도했다. 연구 결과 1계층의 평가항목 중 내용적 균형의 가중치가 상대적으로 높게 나타났으며, 형식적 균형에서는 보도의 순서가 내용적 균형에서는 보도제목이 가장 큰 중요도를 차지하는 지표로 나타났다. 각 방송사별 편향성 비교에서는 MBC가 편향성이 가장 크고 다음이 KBS, SBS순서로 나타났다. 이번 연구는 기존의 공정성 관련 연구가 형식적 분석에 그쳤던 것에 반해 정량적 자료와 정성적인 자료를 하나의 분석틀에서 계량화 하고 이의 정도를 상호 비교할 수 있었다는데 의미가 있다고 할 수 있다.

• 복식문화연구
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• 제18권5호
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• pp.991-1002
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• 2010

Nowadays, personal media is a new tool for communication as digital cameras and mobile phones are developing rapidly. We are concerned over Cyworld users who could have different personal characteristics which will influence on buying patterns in on line shopping behaviors. The purpose of this research was to observe fashion attitudes and purchase behavior of Cyworld mini homepage users, for establishing marketing strategies by understanding consumers. For this study, one line survey was used for 500 male and female subjects who are 20 to 40 years old. Only reliable 441 questionnaires were used for analysis. The SPSS program was used for frequency, K-means cluster, t test, and chi-square test. A total of 441 respondents were clustered on the basis of 8 item self-disclosure scale, using the K-means procedures. The results indicated that respondents were clustered into two segments; 267 respondents(active attitude towards self-disclosure) and 164 ones(not active). We examined fashion attitudes in mini home page and buying behavior by self-disclosed variable. Those who are involved actively in self expression and self-disclosure considered more fashion style and trend. The major motivates of web surfing was finding a good design, and good price. High self-disclosure group tends to search many shopping mall for right design and low self disclosure group tends to search them for the right price. High self-disclosure group tend to shop the fashion products more, while low self disclosure group tend to purchase books more through the internet. We realized that active group in self-disclosure purchased their clothing accidently when they visit Cyworld.

• 대한공간정보학회지
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• 제10권3호
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• pp.89-97
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• 2002

45(GNSS, SIIS, GIS, ITS) 기술의 핵심이 되는 공간정보의 상호 공유 극대화를 위하여 원격지 공간 데이터 공유 및 제공을 위하여 45-Van 시스템을 개발해오고 있다. 45-Van 시스템은 GPS/IMU, 레이저, CCD 영상, 무선통신기술을 통합 연계하여 현장에서 GIS용 DB 정보 등과 같은 45 핵심 DB정보 및 정확한 위치 정보를 직접 획득 생산이 가능하다. 즉, 4S-Van은 GPS와 IMU의 통합으로 카메라의 위치 및 자세를 결정하며, 두 대의 CCD카메라로 전방을 촬영하여, 공간전방 교회법(Space Intersection)으로 피사체의 위치해석을 하게 되고 기존의 벡터 DB 체계와 호환됨으로써 데이터베이스의 구축 및 현장활용이 가능하도록 할 수 있는 기술이다. 또한 적외선 카메라 및 무선 통신 기술을 활용한 다양한 응용이 가능하다. 본 논문에서는 GPS, CCD 카메라, IMU의 차량 탑재에 의한 45-Van 설계와 기능에 대하여 살펴본다.

• 산업경영시스템학회지
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• 제43권3호
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• pp.179-190
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• 2020

As the business environment is rapidly changing with globalization and complexity of information flows, the uncertainty is also very increased for project environment. Although many studies have been conducted to find out the critical factors for project success, there still exist different views to define project success. Furthermore, implementing success formula for one project does not necessarily guarantee a success for another project since there are other elements that impede the success of project. In this regards, it is imperative to examine what are the barriers to project success. This study aims to examine the barriers that impede the success of project. Past literature was thoroughly reviewed to collect and develop a preliminary list of elements that affected project performance negatively. Experts were interviewed to refine the list and the final list of the measurement items were developed. A survey questionnaire was developed with the final list of measurement items, and a survey was conducted on the practitioners with project experience. After the survey, an exploratory factor analysis was conducted on the final list to extract the component dimensions which in turn formed the group of project barriers. The exploratory factor analysis provided ten factors, which are difficulty of process management, failure of project feasibility analysis, cost overruns and lack of cost benefits, unclarity project plan, strategic consistency error, stakeholder conflict, inaccuracy of requirement definition, disturbance of communication, technical environment change, negative attitude of top management.

• 대한소아치과학회지
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• 제24권4호
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• pp.823-829
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• 1997

The patients visiting pediatric dental office have been being younger than the previous, and they were often combined with systemic disease. But, we aren't able to perform the verbal communication, because of their impediment and youthfullness. And, we can't carry out the behavior control via physical restraint, as the developed social structure and the attitude of children and their parents. So, the importance and concerning of conscious sedation using sedative medicine are increased by time and time. Among the various conscious sedation, Chloral Hydrate and Nitrous Oxide inhalation are most popularly used, and barbiturates, benzodiazepine, opioids and hydroxyzine are used often. But, these medications have some side-effects and adverse reactions, may be failed to sedate the children. And limited use of medically compromised patients, especially for ASA class III, IV or more dangerous patients. We, the Department of Pediatric Dentistry, Chosun University have met some dangerous situation due to unfavorable pharmacogenic reactions, but we can control the situation and get well healed results. The below results are common situations and their solutions during conscious sedation. 1. By the intravenous administration, thrombophlebitis is the most common side-effects, but it may be healed with time without any special treatment. 2. Under the definitive guidelines about conscious-sedation, we can perform a safe conscious sedation for ASA class III patients. 3. When adversed reaction of Benzodiazepine is occured, it could be cared effectively with benzodiazepine antagonist, named Flumazenil.

• 한국간호교육학회지
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• 제24권4호
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• pp.326-336
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• 2018

Purpose: This study was conducted to identify the factors affecting nursing students' attitudes toward nurse-physician collaboration. Methods: The subjects were 200 nursing students from a college in K city, and the participants were recruited by posting a recruitment announcement. Data were collected from June 26 to 29, 2018 and analyzed using SPSS 22.0 and descriptive statistics, t-test, ANOVA, Sheff? test, Pearson's correlation coefficients, and hierarchical multiple regression. Results: Attitudes toward nurse-physician collaboration showed a statistically significant difference according to grade, the reflection of opinion within the family, and the number of the counselor in general characteristics. Assertiveness and attitudes toward nurse-physician collaboration showed weak positive correlation (r=.18, p=.011). In hierarchical multiple regression analysis, the most affecting factor was junior grade (${\beta}=.25$), followed by positive assertiveness (${\beta}=.18$) and the number of the counselor (${\beta}=.14$). These variables explained 12.0% of the total variance in attitudes towards nurse-physician collaboration. Conclusion: To create positive attitudes toward collaboration between nurses and physicians in nursing students, various educational programs related to assertiveness on communication skills need to be provided from the lower grades. Also, a multidisciplinary simulation program should be developed and applied to be able to experience the situation of nurses and physicians.

• 천문학회보
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• 제39권1호
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• pp.54.1-54.1
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• 2014

Kyung Hee University has been developing a CubeSat for the space science mission called SIGMA (Scientific cubesat with Instrument for Global Magnetic field and rAdiation), which includes TEPC (Tissue Equivalent Proportional Counter) and a magnetometer. SIGMA has a 3-unit CubeSat, and the weight is about 3.2 kg. The main payload is TEPC which can measure the Linear Energy Transfer (LET) spectrum and calculate the equivalent dose for the complicated radiation field in the space. The magnetometer is a secondary payload using a miniaturized fluxgate magnetometer. We expect it to have a 1 nT resolution in the dynamic range of ${\pm}65535$ nT. An Attitude Control System (ACS) spins the SIGMA spacecraft 4 rpm with the spin axis perpendicular to the ecliptic plane. Full duplex communication is consists of VHF uplink and S-band and UHF downlink. In this paper, we introduce the system design and the scientific purpose of the SIGMA CubeSat mission.

• 경영과정보연구
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• 제24권
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• pp.97-124
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• 2008

This study aimed to explore how the involvement of environment influenced eight subjects group. Thus, experiment was performed to clarify the role that the attitude of university student consumer plays in the communication process depending on the level of engagement of consumer in the environment and method to raise donation for preservation of environment. Analyzing as per the type of appeal, the mark in altruistic appeal type was higher in all variables than egoistic appeal type. Finally, checking the average mark of each variable as per the condition of donation, the value in unconditional donation was higher than in all variables than conditional donation. It was found 3 groups composed of 2 groups with high level of environmental engagement and 1 group with low level of environmental engagement were suitable to double mediation model among the 8 experimental groups. The group where double mediation model best corresponds than any other group was high level related to environment and the group that contacts altruistic appeal and the message in the form of conditional donation. It was also found that the group that has low level of environmental engagement and contacts egoistic appeal type and conditional donation shows the group that corresponds to double mediation model in the second place among the 8 groups. Finally, it was found that the group that has high level of environmental engagement and is stimulated by altruistic appeal and unconditional donation corresponds to double mediation model. Depending on the condition of message stimulation, unconditional donation is found to better correspond to double mediation model than conditional donation. However, opposite phenomena is observed when the level of environmental engagement is high and appeal type is egoistic. Namely, it was found that conditional donation better corresponds to double mediation model than unconditional donation.

• 치위생과학회지
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• 제17권2호
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• pp.150-159
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• 2017

치과의료기관의 경영성과를 달성하기 위해서는 치과 중간관리자의 직무역량은 매우 중요하다고 볼 수 있다. 따라서 본 연구에서는 문헌고찰, FGI, 델파이 조사를 통해 치과 중간관리자의 직무역량모델을 개발하는 데 목적이 있다. 먼저 문헌고찰과 FGI를 거쳐 치과 중간관리자 직무역량 모형은 6개의 역량군, 25개의 하위역량, 그 안에 125개 행동지표로 도출하였다. 도출된 치과 중간관리자 직무역량모델 초안은 3차에 걸친 델파이 조사를 통해 치과경영관리, 진료지원, 인적자원관리, 의사소통과 고객관리, 리더십, 자기관리와 태도의 6개의 역량군으로 구성하였고 각 역량군에 따른 25개의 하위역량과 95개의 행동지표로 구성된 최종 치과 중간관리자의 직무역량모델을 개발하였다. 본 연구에서 개발한 치과 중간관리자 직무역량모델은 치과 중간관리자의 교육프로그램 개발의 기초자료로 활용될 뿐만 아니라 치과 중간관리자의 선발, 평가 등 광범위하게 활용될 수 있을 것이다.