• 디지털융복합연구
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• 제18권3호
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• pp.299-304
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• 2020

과거 상업광고는 제품이 가지고 있는 기능, 설명, 또는 브랜드를 소개하는 식의 위주로 광고로 제작되었다. 그러나 지금의 광고시장은 스토리텔링 역할이 확대된 소비자의 감성에 맞추어 제품에 감성을 투영시켜 상품을 어필하고 있다. 넛지효과는 경제 행동학적 의미로 올바른 선택에 도움을 줄 수 있다. 이러한 넛지효과가 포함되어있는 스토리텔링에는 사람과 사람들을 소통하게 하고, 그로 인해 소비자와 기업을 소통하게 해주며, 기업이 원하는 방향으로 유도하게 한다. 본 연구는 서울우유의 상업광고를 통하여 넛지효과의 개념을 이해하고 광고 속의 넛지효과와 스토리텔링 사이 상호작용의 분석에 대한 기업의 상업광고가 소비자로 하여 기업의 인식변화에 준 영향을 연구한다. 본 연구는 넛지효과가 가진 영향력에 대한 연구를 목적으로 한다. 본 연구의 결론은 소비자는 넛지효과의 파급력에 영향을 받아 기업의 인식에 어떤 영향을 주었는지에 관한 결과를 보여준다.

• 한국정밀공학회:학술대회논문집
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• 한국정밀공학회 2008년도 춘계학술대회 논문집
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• pp.905-906
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• 2008

• 디자인학연구
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• 제16권3호
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• pp.273-280
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• 2003

점화효과(Priming Effect)라 함은 상황효과(Contextual Effect)의 일부로서 "앞서 본 정보에 의해 뒤에 나오는 제품정보의 해석이 영향을 받게되어 제품평가가 달라지는 현상"을 말한다. 점화효과가 다른 상황효과와 구별되는 점은 앞서나온 정보가 제품의 평가에 직접적인 영향을 미치는 것이 아니라 제품정보의 해석에 영향을 미침으로 인해 제품평가에 간접적인 영향을 미친다는 점이다. 위와 같은 이론적 배경을 바탕으로 본 연구에서는 점화효과의 개념을 디자인 분야에 적극적으로 도입하여 온라인 쇼핑몰 디자인에 있어 시각적 이미지들이 제품의 선호도와 선택에 어떠한 영향력을 행사하는지 파악하였다. 디지털카메라를 대상제품으로 '가격과 '크기'에 관한 속성을 점화시킨 웹 페이지를 각각 설계하여 제품에 대한 선호도 차이를 실증분석 하였으며 그 결과 점화된 속성에 따른 제품의 선호도 차이가 유의한 것으로 판명되었다. 따라서 상업용 웹 페이지의 배경화면이 제품의 선택에 영향을 미칠 수 있는 요인이라는 점을 인지하고 이러한 점화효과를 디자인과 접목시켜 온라인상의 광고에도 적극적으로 활용할 수 있기를 기대해본다.있기를 기대해본다.

• 소성∙가공
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• 제32권1호
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• pp.12-19
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• 2023

The armature core is a part responsible for the skeleton of the steering wheel. Currently, in the case of commercial trucks, the main parts of the parts are manufactured separately and then the product is produced through welding. In the case of this production method, quality and cost problems of the welded parts occur, and an integrated armature core made of magnesium alloy is used in passenger vehicles. However, in the case of commercial trucks, there is no application case and research is insufficient. Therefore, this study aims to develop an all-in-one armature core that simultaneously applies a magnesium alloy material and a die casting method to reduce the weight and improve the quality of the existing steel armature core. The product was modeled based on the shape of a commercial product, and finite element analysis (FEA) was performed through Ls-dyna, a general-purpose analysis program. Through digital image correlation (DIC) and uniaxial tensile test, the accurate physical properties of the material were obtained and applied to the analysis. A total of four types of compression were applied by changing the angle and ground contact area of the product according to the actual reliability test conditions. analysis was carried out. As a result of FEA, it was confirmed that damage occurred in the spoke area, and spoke thickness (t_spoke), base thickness (t_base), and rim and spoke connection (R) were designated as design variables, and the total weight and maximum equivalent stress occurring in the armature core We specify an objective function that simultaneously minimizes . A prediction function was derived using the sequential response surface method to identify design variables that minimized the objective function, and it was confirmed that it was improved by 22%.

• 한국실내디자인학회논문집
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• 제14권6호
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• pp.120-131
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• 2005

Nowadays, food style would be changing as western and much like simple. because there was changing for customer both life style and recognition of what the food is, so that the customer would like to get something that has a high qualified and special. In the society changing continuary, the upgraded speed of atmospher and competition between bakery company is running quickly. in order to follow the customer who are different individually and pursuit lots of kind of things. In fact, it's not only making atmosphere that could give relaxation and rich life but also supporting commodity and many kinds of information to effect the sale's effectiveness, so the various alternative need to be checked out to treat the difference of atmosphere. importance of space composition plan considerating specific character is confirmed each commercial area of alternatives. In this study, we want to provide the most important standard of space composition of several visible or invisible environment factor making an bakery store. commercial rights are defferentiated between center commercial land and dwelling commercial land and we can strengthen the competitveness by bringing inspect, analysis, comparison about product make-up price each commercial land in space organixation of in-store actively in the 21 century's new bakery competition. In the 21st century, we should recognize we are in the new period about these a aggressive goal of maximization of sales and performed space construction through plan specialization to build reasonably and effectively. composition plan for store space as composition rate of product would be basic plan. so when the opening store is decided it need to be basic composition plan space which Is proper to situation of area.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2001년도 추계학술대회 논문집
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• pp.91-94
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• 2001

The exponential growth of the Internet usage has motivated the launching of many commercial business web sites. Internet as a purchasing medium shows several unique characteristics because of its customer- driven technologies and absence of physical products. Thus, new commercial medium provokes a reclassification of products. Twenty five types of commercial Products are empirically tested in the Internet retailing and found to be grouped into four categories. This classification framework is investigated in the view of involvement and web technology Furthermore, this paper proposes four business web implementation strategies - impressive, simple, sensory, and semantic - based on the product classification. Proposed guidelines on business web might increase customer satisfaction.

• The Korean Journal of Ceramics
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• 제4권3호
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• pp.227-230
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• 1998

Alumina($Al_2O_3$)-Titanium Diboride($TiB_2) particulate composites were fabricated by hot pressing of the powder mixture that was prepared from Self-propagating High Temperature Synthesis (SHS) product and commercial powders. Their propeties were examined in order to find feasibility of using SHS for making the high performance ceramic composite. $TiB_2 particles obtained by grinding the SHS product were finer than the commercial powders. Hot pressed sample containing the SHS products exhibited higher strength than the one prepared from the commercial powders.

• 한국식생활문화학회지
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• 제21권5호
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• pp.456-462
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• 2006

The object of this research is to assess both the preference and the recognition on commercial cream soup by gender and age group to design reliable proposals for better product. Of 461 questionnaires handed out to residents at Daegu, Busan and Gyeongju in youngnam area. The data were analysed by chi-square test, t-test and one way ANOVA. The results are summarized as following: (1) the response rate of 78.6 percent liked soup because of it's taste, (2) respondents in ages 20${\sim}$30's showed higher preference than respondents in ages 40${\sim}$50's (3) main ingredient is the most important consideration as purchase, (4) vegetable cream soup and mushroom cream soup are shown as highest ranking on the recognition of soup, (5) mushroom cream soup and corn cream soup are shown as highest ranking on the preference of soup.

• 한국입자에어로졸학회지
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• 제8권4호
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• pp.133-141
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• 2012

A new depth filter media was designed and samples of flat sheet as well as cartridge assembly were prepared and tested to evaluate the filtration performance and compare with the commercial product. The arrangement of the depth filter media layers is important to reach the optimal filtration parameters like filter pressure drop, particle collection efficiency and dust holding capacity. Initially, both flat sheet samples of new media and commercial product have been tested using standard test units. Tests with new depth filter media cartridges of various pleat count were conducted in order to find the optimal pleat count which would represent the lowest pressure drop. These tests give an insight on how the pleat count and the assembly configuration affect the performance of the depth filter media cartridge. By comparing the samples with a commercial product we could confirm relatively high filtration performance of the sample cartridge with pleat count 150 made of new depth filter media. The cartridge with the same pleat count exhibits better performance without the outer mesh.

• 신재생에너지
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• 제2권2호
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• pp.118-125
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• 2006

The target of this work was the process development of demonstration plant to produce the high quality alternative fuel oil by the pyrolysis of mixed plastic waste. In the first step of research, the bench-scale units of 70 t/y and the pilot plant of 360 t/y had been developed. Main research contents in this step were the process performance test of pilot plant of 360 ton/year and the development of demonstration plant of 3,000 t/y, which was constructed at Korea R & D Company in Kimjae City. The process performance of pilot plant of 360 t/y showed about 80% yield of liquid product, which was obtained by both light gas oil(LGO) and heavy gas oil(HGO), The boiling point range distribution of LO product that was mainly consisting of olefin components in PONA group appeared at between that of commercial gasoline and kerosene. On the other hand, HO product was mainly paraffin and olefin components and also appeared at upper temperature distribution range than commercial diesel. Gas product showed a high fraction of $C_3\;and\;C_4$ product like LPG composition, but also a high fraction of $CO_2$ and CO by probably a little leak of process.