• Journal of the Korean Society of Costume
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• v.62 no.2
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• pp.13-25
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• 2012

The purpose of this research is to study the influence over confidence and Word-Of-Mouth (WOM) effect in the acceptance process of WOM by information characteristics(consensus, vividness, and message neutrality) of individual cosmetic blog, reflecting that it is widely spreading over the public. Online survey for the consumers using such blogs was performed to collect data(N=200), and credibility analysis through Cronbach-${\alpha}$ and Structural Equation Model(SEM) analysis using AMOS 18.0 were performed. The analysis results are as follows; First, vivid information and neutral message increase WOM effect through the improvement of consumers' credibility whereas information consensus doesn't positively influence over credibility. Second, the examination of a moderating effect by type of cosmetics demonstrated that the consumers of basic cosmetics have most confidence in vivid information, and those of color cosmetics do more confidence in neutral message. Therefore, there is a difference in the credibility factor of online WOM depending on the type of cosmetics consumption so that differentiated information provision strategies for cosmetics groups should be established based on it.

• The Research Journal of the Costume Culture
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• v.6 no.2
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• pp.55-65
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• 1998

Actually, Cyberpunk is a compound word joined by cybernetics, which was used in control theory, and punk, was symbolized as anti-culture. Today, however, the definition of the term has been extended by various fields, used in many meanings. Therefore, the purpose of this study was to apply the Cyberpunk concepts to understand today　s fashion because understanding of the present fashion is a means to interpret our culture. For this purpose, the phenomenon of Cyberpunk in fashion was subdivided into three factors material, color, and style. The results of the study were as follows : First, the materials used were techno material, special print by computer for future feeling and geometrical pattern, optical pattern to improve visual effects. Second, the colors mainly used were silver, black and white, bright color, and off-color of computer animation to present future-oriented feeling. Third, the general styles used were fit and slim, simple and liner, dualistic style to express future　s image. In conclusion, the phenomena of Cyberpunk in fashion were expressed in material, color and style of fashion. Cyberpunk fashion was evident in T-shirts, sweaters, jackets, or as items of ornamentation such as pins, pendants, belts, and earrings, etc.

• Journal of the Ergonomics Society of Korea
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• v.30 no.1
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• pp.187-193
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• 2011

Objective: The aim of this study was to investigate the association between conceptual metaphors of affect and physical dimensions. Background: The evidence that affect is unconsciously linked to physical dimensions(e.g., position and color) has been obtained in western cultures. However, in eastern cultures, especially, in Korea, it has been seldom tested. It is indispensable to examine whether or not cultural differences exist for better understanding of the conceptual metaphors. Method: 50 positive and 50 negative words were adopted from previous studies in order to determine the relationship between physical domains and abstract affect. Three hypotheses were tested in this study: (1) Good is up. (2) Good is bright. (3) Good is right(for right-handers). The automatic association between valence(positive vs. negative) and vertical position (up vs. down) was investigated in experiment 1, in which 100 words were randomly presented on either the top or the bottom of a LCD screen and the evaluation time of the presented word was recorded. The unconscious association between valence and color(white and black) was examined in experiment 2, where each word was randomly presented in either white or black. Lastly, we tested whether right-handers tend to associate rightward space with positive ideas and leftward space with negative ideas. Results: Reaction time was faster when words were presented in metaphor congruent domains(e.g., 'positive words on the top, in bright color, and on right space vs. negative words on the bottom, in dark color, and on left region) than when they were shown in metaphor incongruent domains. Conclusion: The results might give the groundwork for various directions in further understanding perception, emotion, and behavior. Application: This study may provide useful points to GUI designers and service developers if further studies enhanced in validity and reliability are followed.

• Journal of Oriental Neuropsychiatry
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• v.18 no.3
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• pp.113-122
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• 2007

The purpose of this study was to evaluate the effects of mental stress measured with heart rate variability(HRV) in healthy adults and to evaluate the effects of laserneedle acupuncture therapy in healthy adults. Methods : 25 healthy volunteers participated in this study. The volunteers were divided randomly, the real laserneedle acupuncture therapy group or the sham laserneedle acupuncture therapy group. First, After 5 minute rest, mental stress was given with stroop color word task and calculation task. And then laserneedle acupuncture therapy or sham laserneedle therapy was done on HT8(少府) for 15 minute. HRV was recorded in 3 period-before stress, after stress, and after laserneedle or sham acupuncture therapy. Results : LF was significantly increased after mental stress. And there was no significant difference between the real laserneedle acupuncture therapy group and the sham laserneedle acupuncture therapy group. Conclusions : This results show that mental stress-stroop color word test and calculation test for 10 minute- contribute to activation of the sympathetic nervous system.

• Journal of the Ergonomics Society of Korea
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• v.29 no.1
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• pp.83-91
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• 2010

Recently study on passenger' activities found that many passengers were ride in kinds of transport, e.g. car and railway while business trip. Usually choice of transport is determined by the transportation of passengers, depending on the purpose of travel. A study was therefore set up to study how efficient influence the transports about business trip. The study involved 4 subjects (4m) which divided into four groups during two day. We evaluate about the transport productivity by each day by using the car and railway. The transport productivity of car and railway was valued in HRV and Stroop Color Word Interference Test. The results showed significant differences between the car and railway. The subjects reported that use of railway is greater transport productivity than the car.

• Journal of Oriental Neuropsychiatry
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• v.20 no.1
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• pp.165-176
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• 2009

Objectives : The purpose of this study was to assess the effects of mental stress stimulation and acupucnture applied at HT7 point on heart rate variability (HRV) in normal subjects. Methods : Thirty seven healthy volunteers participated in this study. The volunteers were randomly allocated into two groups. Both groups performed a mental arithmetic stress test and stroop color-word test for 10 minute. Then, acupuncture needles were inserted on HT7 for the study group and on non-acupucnture point for the control group. HRV was recorded three times at test time and before and after acupuncture stimulation. Results : After giving mental stress stimulation to both groups, LF and LF!HF ratio were increased and HF was decreased significantly. After giving acupuncture to study group, LF and LF/HF ratio were decreased and HF was increased, but it was not significant. After giving acupuncture to control group, LF and LF/HF ratio were increased and HF was decreased, but it was not significant. Conclusions : This results show that mental arithmetic stress test and stroop color-word test contribute to activation of the sympathetic nervous system Acupuncture at HT7 could be relatively useful to decrease sympathetic activity and balance autonomic nervous system for those who are under stress.

• Journal of Internet Computing and Services
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• v.10 no.6
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• pp.113-121
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• 2009

In order to retrieve images with different emotions in regions of the images, this paper proposes the image retrieval system using emotion sketch. The proposed retrieval system divides an image into $17{\times}17$ sub-regions and extracts emotion features in each sub-region. In order to extract the emotion features, this paper uses emotion colors on 160 emotion words from H. Nagumo's color scheme imaging chart. We calculate a histogram of each sub-region and consider one emotion word having the maximal value as a representative emotion word of the sub-region. The system demonstrates the effectiveness of the proposed emotion sketch and our experimental results show that the system successfully retrieves on the Corel image database.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.1150-1155
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• 2009

In the information society, the amount of information have been increased by technological development. It is not easy to deal with information for fast data processing because of increasing of the complexity and diversity of data. So this paper will confirm the fact that the color plays the role of the classification of complex information and can make data processing fast. Experiment 1 shows that the searching time of target(line name) is more faster when the color of a subway line is equal to the color of station`s name. Experiment 2 using the task for classification of word mixed in various categories shows that color category processing is more faster rather than semantic category processing and the effect of this task is far better when color difference is more clear.

• Journal of Korean Ophthalmic Optics Society
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• v.19 no.4
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• pp.435-443
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• 2014

Purpose: The purpose of this study was to analyze the design identity visual elements of optical shop brand$\underline{s}$ in order to provide objective data necessary for optical shop brands' design development. Methods: This study examined the design identity concept of the optical shop brands and analyzed visual elements of brand design identity with a focus on the symbols of domestic franchise optical shops, type of a symbol mark, representation style of logo type, color usage, use or non-use of character, etc. Results: Many symbols were directly associated with the eyeglasses, such as eyeglasses and eyes, face and iris. Along with that, letters or figures were also observed. For the type of symbol, most types were found to have the designs that took spherical and word mark shapes. Particularly, the word mark type had English words more often than Korean words. For logo types, the gothic format was dominant. In relation to the thickness of letter, thick boldface type was commonly used. The combination of 2 degrees was the color frequency used most often in the optical shop brand design. For the frequency of color usage, black and red colors were used most often. Particularly, the orange color, as well as the black color, was also often used for the main color of symbols or logo types. Meanwhile, the characters were used only in some optical shop. Most characters were animals and expressed in the cartoon and graphical forms. Conclusions: Typifier, symbol mark, logo type, color, and character are the elements forming the basic development system for brand design identity. Systematic design is needed which clearly ensures the function and role along with the mutual consistency as a important visual component of the optical shop brand.

• Journal of the Korea Fashion and Costume Design Association
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• v.21 no.3
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• pp.109-119
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• 2019

The purpose of this study is to examine fashion trends and the direction of the four fashion collections by analyzing the design key-words of the four major international fashion collections in 2018. The data of this study was collected by extracting the key-words from Marie Claire Korea in 2018, with the total of the collected data numbering 2,144. The data was analyzed by text mining using the R program and word-cloud, and a co-occurrence network analysis was conducted. The results of this study are as follows: First, the key-words of fashion collection designs in 2018 were fringe and ruffle detail, silk and denim fabric, vivid color, stripe and check pattern, pants suit item, and oversized silhouette, focusing on romanticism and sport. Second, seasonal characteristics of the fashion collections were pastel colors in S/S, primary and vivid colors in F/W. Details were embroidery and cutouts in S/S, patchwork and fringe in F/W. Third, the design trends of the four major fashion collections were presented in the Paris collection: stripes, check patterns, embroidery, lace, tailoring, draping, romanticism, and glamor. In the Milan collection, checks, prints, denim, and minidresses reflected sport and romanticism. The London collection included fringe, ruffles, floral patterns, flower patterns, and romanticism. The New York collections included vivid colors, neon colors, pastel colors, oversize silhouettes, bodysuits, and long dresses.