• Title/Summary/Keyword: color meaning

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Orientalism showed in Korean modern fashion (한국패션의 오리엔탈리즘)

  • Lee, Eun-Young;Park, Ha-Na
    • Korean Journal of Human Ecology
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    • v.13 no.5
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    • pp.811-819
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    • 2004
  • The purpose of this study is to examine orientalism in Korean modem fashion by Korean fashion designers. Orientalism in fashion has been widely known to people by the efforts of many researchers, but that in Korean fashion wasn't. We thus study the aesthetic meaning of Korean orientalism, and extend it to oriental fashion as well as meaning of modem orientalism shown in Korean fashion. For this study, we categorized the orientalism in Korean fashion as follows: 1) mix orientalism; 2) natural beauty with non technical skill; 3) humorous beauty; 4) color beauty.

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Website Color for Brand Image Consolidation

  • Kim Soo-Jeoung;Huh Joo-Hee
    • Archives of design research
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    • v.19 no.3 s.65
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    • pp.31-44
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    • 2006
  • With 'the improvement of brand image through the consolidation of the online and offline brand images' as the goal, the focus of this study lies in brand color. In order to analyze the differences between the website and offline image of a brand, as felt by the consumers, a survey on color image was conducted. Using the results of the survey as the foundation, a comparative analysis of online and offline color images was conducted, and the discrepancies between the two specified. Furthermore, solutions in creating websites that cultivate brand consolidation through color consolidation are presented. Using the thesis 'Research on the Color Strategy of Brand-name Coffees,' as a guide, and supplementing it with necessary improvements, this study presents three areas to consider when designing or managing websites for offline brands. First of all, color image is not static but variable, meaning that it appeals to the consumers differently, depending on change in other brands, trends, consumer point of view, etc. Thus, color image must be flexible. Secondly, overall brand image can be improved by its offline color. However, it should be realized that identical colors could produce different results online and off. Lastly, in general, the online image falls behind the offline image, in regard to color strategy. Therefore, more meticulous and carefully planned color design is necessary, as is the consideration of the unique and distinctive qualities of the World Wide Web.

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A Study on the Characteristic of Color use Scheme in Luis Barragan's Architecture (루이스 바라간 건축의 색채사용 특성에 관한 연구)

  • Yoo, Yeon-Sook
    • Journal of the Korea Furniture Society
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    • v.24 no.4
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    • pp.416-425
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    • 2013
  • Luis Barragan's Architecture has creative feature that Mexican environment and traditional culture were complete by color. Thus the color of his work makes our emotions rich and colorful. He said "My architecture is autobiographical..." at speech in Pritz price. As we can see in his architectural philosophy that sentimental architecture is important than theorical system, his works are impression of empirical factor with intuition. "Color is a complement to the architecture. It serve to enlarge or reduce a space. It's also useful for adding that touch of magic a place needs", stated Barragan. During his process of shaping space, Barragan drew on color in the same way as an architectural component, according it a spatial funtion and expressive vale. he allied it with light, deeming it a crucial vehical for conveying the emotive attributes a site. The capacity of color to express sensitivity and sensuality within an architecture space is liked to its psycho-physiological qualities. In this kind of view, color featyre in Barragan's work is one of the most important tools to realize sentimental architecture, not only is result of the Mexican regional color. As a result, make focus on analyzing various meaning of the color in Barragan's architecture like poetic and habitable structure.

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The Influence of the Landscape Meaning Illustrated to Subjects on their Landscape Preference (경관의미에 대한 정보전달이 경관선호에 미치는 영향)

  • 노재현
    • Journal of the Korean Institute of Landscape Architecture
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    • v.26 no.4
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    • pp.14-24
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    • 1999
  • The objective of this study is to test the influence of the landscape meaning illustrated to subjects on their landscape preference and to investigate the difference of the response(Influence Value;IV) between cultural landscape and natural landscape. For this, color-slide surrogates for cultural and natural landscape are shown to Experimental Group(EG) and Control Group(CG)(between-subject design). And Experimental Group is divided into meaning illustrated Before and After Group(within-subject design). For given 45 slide scenes of cultural and natural landscape, the subjects were asked to measure their preference on ten point scale. The results are as follows; 1. The influence of value illustration is positive in the preference. Specifically, this effect was more powerful for the low beauty landscape than for the high beauty landscape. 2. The relation between the IV and the preference of non illustrated group was deeply correlated. And IV of cultural landscape was higher than that of natural landscape. 3. It is identified that the meaning illustration about high naturalness landscape such as the swamp and alpine landscape is more effective than other natural landscape. 4. Also, the preference was more influenced by the personal task associated with landscape experience. But the statistical significance between the preference and experience about landscape didn't exist. Accordingly, it was suggested by this study that the illustrated meanings of landscape and perceived landscape form were also major influential factors on the landscape preference.

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A Study on Gender Expressed in Contemporary Fashion (현대 패션에 표현된 젠더(Gender)에 관한 연구)

  • Park, Mi-Ryung
    • Fashion & Textile Research Journal
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    • v.5 no.4
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    • pp.324-330
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    • 2003
  • The purpose of this study is on the meaning and variety about gender expressed in modern fashion. The results are as follows ; First, the typical masculine gender was authority, discretion as a result of heteropatriarchy focused on the western reason. It was conservative and the symbolic image type of the meaning excluded masculine sexual expression. Dress and its ornament was expressed as the style of straight silhouette, dark color, rough and stiff material. Second, the typical feminine gender was the symbolic image type of a mother and a wife defined relatively by man as a result of western heteropatriarchy and the image type which men regarded women as sexual objects. Dress and its ornament was expressed as the style of silhouette which let bodily curve out, light color, soft material. The most typical item is dress and suit. Third, androgyny has been described as the feminie gender of androgynous, which shows masculine image as the effect of feminism and social success of professional women. Dress and its ornament is expressed as the style of business suit, the symple of typical man's one. The masculine gender of androgynous is showed man's suit as silhouette that let bodily curve out, light color, exposure and soft material, which is the symbol of feminine dress, Fourth, unisex is the area of dress and its ornament used the sexless symbol which there has been no gender more because of the spread of sports and diffusion of leisure in life style.

A Study on the Traditional Dyeing of Korean buddhist Monk′s Robe (한국승복 염색에 대한 연구)

  • 차금주;정옥임
    • Journal of the Korean Society of Costume
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    • v.50 no.5
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    • pp.131-142
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    • 2000
  • The philological consideration of Korean Buddhist Monk's robe and its reviving have been investigated in traditional way. The configuration and colour of Korean Buddhist monk's robes have been properly adapted for an period, territory, and atmospheric phenomena. In case of Korea, introduced Buddhism from China realize modern robe from under the influence of fusion of Chinese ornament culture and Korean traditional ornament culture. As a result of this modern robe has been consisted of a Buddhist monk's robe and a cope. The modem robes has been significantly affected by industrialization, contrary to ancient time taxed robes as public imposts. At present be familiar in mass production we have a preference for the easier way in making and even color forming. In this paper it is focused on dyeing part, which recognized its important in latest time, at first declined according to appearance of chemical dye, evaluated its convenience in use. That is, it is increased natural dye, people begin with recognition of difference of physical properties for dress dyed with chemical pigment and that with natural pigment. In consequence, I have presented that both making colour of gray using traditional method, and three demolished-color prescribed by Buddhist law. Of course, though it become generally know that dyeing of robes occupied significant part of traditional natural dyeing. But in case of religion, it also is important to know symbolical meaning involved in its colour. Most of Buddhism-believers or even Buddhists who actually be dress in robe are without knowing the meaning of colour, or its revealing method. There, I have considered mating three colour of demolished- color included blue, black, and red, and also represented dyeing method of Buddhist monk's robe using both charcoal and ink-spick. From religious font of view, as robes contains involving of blessing, I have an intention of improvement way in dyeing and succession and development of traditional culture through consideration of traditional dyeing method. And I have also intended to restoration the value of robe's colour, disappeared by the time. moreover, I have shown that dyeing with natural pigment is profitable for both environment and sanitary aspect.

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A Study on Clothing Names in Sino-Korean Study Books in Choseon Period (조선시대 아동용 한자 학습서를 통해 본 복식명칭 연구)

  • 김은정;강순제
    • Journal of the Korean Society of Costume
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    • v.54 no.4
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    • pp.97-111
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    • 2004
  • To study the clothing names has been one of the research subjects in the history of clothing since the name could be the basic tool to understand the clothing. In the past, the name of clothing were used in Chinese character which is hieroglyphic. Each character of Chinese has special meaning. They had been changed into Korean after Korean characters were invented. During the period when they were changed into Korean, some of them retained the original meaning while others widened the original meaning. Some of them even translated into totally different meaning. Accordingly, it could be a clue to survey the changing process of Chinese names into Korean by analysing the vocabulary in the books published in Choseon dynasty. In this study, the first step is to survey the children's Chinese vocabulary learning material, Hunmongahoe(1527), Sinzeungliuhap(1576) and Ahackpyun(1804). These books were widely used from 16 to 19 centuries. It has been surveyed how the meaning of clothes names has changed and the special features of changed names. The names appeared in these Chinese vocabulary learning books included headgear, footwear, dress, part names of dress, ornaments, color and names of textile. The followings are observed by studying the names appeared in more than two books above: 1. The same Chinese character were translated differently. 2. Recently the meaning of Chinese character has been reduced or changed into new Chinese character. 3. Some of them retained the same meaning but used different character. It has been observed that some clothing names retained the original meaning but others changed the meaning, or translated into different names. It shows that the appropriate meaning of names should be properly selected when we study the history of clothing.

The study of the symbolic meaning of colors used in the animation "Uproar in the Heaven" - Focused on the traditional Chinese five color concept (애니메이션 <대요천궁>에 사용된 색상의 상징적 의미에 관한 연구 : 중국 전통 오색관을 중심으로)

  • Geng, Ling;Lee, Jong-han
    • Cartoon and Animation Studies
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    • s.51
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    • pp.129-158
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    • 2018
  • China has had many excellent Chinese-style animation since the 1950s. These animations are of distinctive Chinese national characteristics. They have won many awards both at home and abroad, such as "Feelings of Mountains and Waters", "Uproar In Heaven", "Why is the Crow Black-Coated" and so on. But nowadays, Chinese animations that mimics Japanese and American animation are very often, and there are few animation works with rich traditional Chinese culture. There are some works in the name of Chinese style, but they have not been fully accepted by the audiences. If one wants to create animated works of Chinese style, the author must have an in-depth understanding of Chinese traditional and folk art. Animation can not be designed only on the surface. This paper mainly studies the traditional five color concept in China and its application in animation. The purpose is to provide some references to differentiate Chinese animation from other countries in terms of style and color. The main content of this paper is to understand the concept and history of Chinese traditional five color views, and to know that this color system has reflected the ancestors' concept of nature and society. On the basis of five monochromatic colors, red, yellow, green, white and black, it is a kind of complex color concept that has been developed and perfected continuously after a long period of accumulation and precipitation in the practice of life. It is the theoretical basis of Chinese traditional color system and a complete set of historical, cultural, philosophical and religious theories. Finally, this paper analyzes the colors and their symbolic meanings of the main roles in "Uproar In Heaven", a color long animation produced by Shanghai Animation Film Studio, including Sun Wukong, the Jade Emperor and Na Zha. Color is the first visual language. The use of color symbols to express the inner feelings, status, good and evil of the characters will affect the audience's emotions, behaviors and opinions imperceptibly. The traditional Chinese five color concept has gone through such a long history, and its symbolic meaning has a more profound impact on Chinese people. Applying the color concept and symbolic meaning of Chinese traditional five color concept will further highlight the personalities and emotions of the roles in Chinese style animations. This paper takes the five-color view as the theoretical basis, and through the analysis of cartoons with traditional Chinese color, the author finds ways to flexibly use traditional Chinese culture.

A Study on the role of color in the process of form Creation (형태생성과정에서 색채의 역할에 관한 연구)

  • Lee, Seon-Min;Lee, Min-Seok
    • Korean Institute of Interior Design Journal
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    • v.17 no.5
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    • pp.123-132
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    • 2008
  • It would be investigated how to take advantage of and structure color as form creation of modern architecture and tool of conception. Through this study, it was analyzed that color was introduced actively in the beginning stage of form creation as an image, as collection of data and analysis system, and as creation system of diagram. Also, it was used from the model making stage with experimental device, and was handling to experimental system of various materials and substances. Therefore, with the characteristics of color's originality, color was dealt to space creation system by tool from the process-oriented thought and had given the absolute value in form creation process. Meaning is that the color to be used as a tool in the planning contains a lot of possibilities and values in the architecture planning. Therefore the development of the system without initial planning of overall color scheme could affect the harmony and integration of the developed architecture. And the system could loose many vital concepts in the creation of the form. In execution of thinking process through the color, it'll be ensured that we can acquire the much better and more various result.