• 한국의류학회지
• /
• 제24권3호
• /
• pp.373-384
• /
• 2000

This study is to demonstrate purple color characteristics by analyzing various purple clothing from Antiquity to modern fashion. In this respect, both documentary and investigative studies have been performed. Through, the documentary studies, the changes and examples of purple clothing were scrutinized, and images of purple were classified based on the Color Image Scale. Purple color samples applied during a period from 1993 to 1996, were collected from 33 women's domestic brands, and the colors were measured by the CE 7000 spectrophotometer and analyzed by Munsell HV/C. The results were shown as follows; 1. In Antiquity, the symbolic value of purple was heavenly color, because it was a bearer of light, a sign of the epiphany of the gods. 2. With the advent of synthetic dyes, purples were in the vanguard. This chemical synthesis gave purple, historically a regal prerogative, to the people, and enjoyed a memorable vogue in the mid-mineteenth century. 3. The purple images in fashion were changed by the factors such as culture-art, technological advances, political-economical situations, sports ect., and appears in modern fashion romantic, natural elegance, classic, gorgeous, chic, and dandy images. 4. In the result of analytical study on women's purple dress in domestic market, 10PB hue and P tone were mosetly used from 1993 to 1996.

• 한국정보통신학회:학술대회논문집
• /
• 한국해양정보통신학회 2011년도 춘계학술대회
• /
• pp.615-616
• /
• 2011

세상에는 수많은 색들이 존재하고, 이 색들은 인간에게 항상 어떠한 시그널 혹은 사인을 보내고 있다. 본 논문에서는 이러한 색의 기호와 사람의 성격에 대해 알아보고자 한다. 인간은 무의식적으로 색에 반응하게 되고 색의 영향을 받고 있다. 이러한 색들이 우리 인간에게 주는 효과나 파장은 굉장히 크다. 색을 보고 분위기가 좋아지거나 가라앉거나 하고 또 밝아지거나 나아지기도 한다. 즉, 인간은 빛으로부터 색이 주는 전갈을 알아듣는다. 전갈을 인식하거나 자각하여 받아들인다면 색이 지닌 일반적인 뜻을 알 수 있고, 보다 효과적으로 색을 사용할 줄도 안다.

• Asian Journal of Business Environment
• /
• 제14권1호
• /
• pp.15-22
• /
• 2024

Purpose: The development of natural batik dyes based on a combination of coconut fiber waste and avocado leaves using the extraction method is important to support the green economy and reduce chemical waste in Indonesia. Research design, data and methodology: The research explores the use of coconut fiber and avocado leaf waste extraction as a natural batik dye and conducts market testing to assess consumer satisfaction. Results: Indonesian batik exports are growing, but synthetic dye practices are causing a decline in demand. To address this, natural dyes are being explored, including coconut fiber waste and avocado leaf waste. Conclusion: Test results from washing at 40 degrees Celsius in terms of color changes and color staining, from sweat in terms of changes in acid color and changes in base color, to sunlight in terms of color fastness value, to heat to iron in terms of color change and color staining shows a value of 3-4 (quite good) and 4-5 (good), meaning that coconut fiber and avocado leaves waste can be used as natural batik dye.

• 한국콘텐츠학회논문지
• /
• 제9권12호
• /
• pp.647-655
• /
• 2009

색상은 콘텐츠의 하나로서 소비자에게 중요한 의미를 지니게 되는데 일반적으로 개인이 보유하고 있는 색상 이미지는 시간을 두고 축적된 경험이나 지식의 산물로 존재한다. 본 연구는 향후 유행할 것으로 예측되는 유행색을 중심으로 색의 이미지가 가지고 있는 개성과 의미를 파악하고 색상에 대한 태도를 분석하고자 하였다. 연구 결과에 의하면 크리스탈 사운드, 크리미 터치, 미스테리우스 빈티지, 오톰 포레스트, 카니발 등 5개의 주요한 유행색들은 비교적 독특한 고유의 개성적 이미지를 가지고 있는 것으로 나타났다. 추가적인 형용사 이미지 분석 결과, 크리스탈 사운드는 자수성가한 사업가의 이미지를 가지고 있으며, 크리미 터치는 여고생의 이미지, 미스테리우스 빈티지는 대부의 이미지, 오톰 포레스트는 일반 대중의 이미지, 카니발은 서커스 광대의 이미지를 갖고 있는 것으로 나타났다. 이중 크리미 터치는 소비자의 태도에서 가장 높은 선호도를 보이는 것으로 나타났다. 이상의 연구 결과들은 개인의 개성과 색상의 개성의 일치성을 고려함으로서 긍정적인 소비자 행동을 유발할 가능성을 보여준다. 또한 본 연구는 패션과 마케팅을 연결한 학제적인 연구로서 가치가 있으며 향후 지속적인 연구가 필요할 것으로 보인다.

• 한국의류학회지
• /
• 제17권1호
• /
• pp.103-117
• /
• 1993

The purpose of this study is to clarify the adaptation of beauty of traditional dress depicted contemporary Korean fashion design. For this purpose, the external form and the internal meaning based on 'the double roots' proposed by W$\ddot{o}$lfflin were analyzed in Korean traditional dress. Documentary studies and objective studies were done with descriptive and content analytic methods. And homospatial process was devised in order to develop the traditional identity in contemporary fashion design. The results were as follows: 1. As the external form, H. O. A silhouette, chogori, ch'ima, paji, and po concerning internal type, kaftan, flat form related to structured type were represented. Traditional color sense were love of white, contrasting as well as analogous color harmony shown often in nature phenomena, and temperate achromatic color harmony. Texture were characterized as rough and coarse expressing vividness, fine and smooth expressing delicateness and tenderness. As the internal meaning, the beauty of purity related to nature, tragedy, and symbolism were represented. 2. Since 1980's. Korean fashion designers frequently applied unstructural kaftan form and H silhouette to Korean fashion design, and sought natural and pliable line in whole dress. Use of white and achromatic color harmony as well as use of linnen were prominent. Designers' aesthetic consciousness was pursuit of the beauty of nature. Representative designers who concentrated on expressing traditional beauty were Lee Shinwoo, Sul Yoonhyung, Jin Taiok and others. 3. A homospatial process could be a method in the creative design which enables to express Korean identity in fashion design, and could suggest ideas of new designs full of Korean identity by superimposed and fused imaginery.

• 한국게임학회 논문지
• /
• 제18권6호
• /
• pp.49-58
• /
• 2018

본 연구는 개개인의 색채 경험을 고려하여 개발되는 게임 컨셉 아트를 기호학적 측면에서 분석한 것이다. 프랑크 만케의 여섯 단계의 색경험 피라미드를 크게 세 가지로 분류하여 게임 컨셉 아트가 각 단계에 어떻게 부합하는지 알아보고, 롤랑 바르트의 신화론-기호의 의미작용 모델을 이용하여 각 단계의 컨셉 아트의 기표, 기의의 의미작용 및 새로 도출되는 기호의 특징을 알아보았다. 그 결과 색상으로 배경 스테이지의 난이도를 인지할 수 있도록 만들어주거나, 특정 인상을 가질 수 있도록 의도할 수 있음을 알 수 있었다. 이와 같이 게임 개발에서 의도하고자 하는 것이 구현되는 게임 컨셉 아트를 통해 다양한 색의 조합으로 인상뿐만이 아닌 게임의 편리함을 제시하는 등 게임 컨셉 아트의 다양한 기능과 가능성을 확인할 수 있다.

• 복식
• /
• 제52권4호
• /
• pp.51-63
• /
• 2002

The purpose of this study is to review the symbolic meaning in 20th century men’s fashion through analyzing of social environment factors. After recent industrial society, men had expressed their privilege, prestige and social power according to fashion. Men's fashion at the beginning of the 20th century was emerged as the images of robustness and strictness with perfect cutting, thick and stick fabric and dark color that were influenced by british style. It was symbolic meaning of authority orientation which showed the superiorities of social and sex classes. It was beginning of change according to social phenomena. The world war Ⅰ,Ⅱ and change of lifestyle by material affluence in automobile industry mollified rules of men's fashion. It showed a serenity of living. Also, the growth of young culture changed trickle-down of men's fashion into bottom-up and showed opposition for elite culture in fashion. These change particularly became acceleration by Individualism, open-society and the collapse of sex class. Men expressed sexual and inherent desire for fashion that was no longer concerned with symbolizing of authority but rather with pleasure pursuit.

• 복식
• /
• 제44권
• /
• pp.153-167
• /
• 1999

The purpose of this study was to supply the opportunity of being used as a material which can predict future fashion. This study had been divided the symbolic meaning into three parts. The first part was the symbolic expressions in the materials of modern fashion, and the second part was symbolic meaning which was expressed in the accessories, and the last part was the symbolic meaning which was expressed in the physical ornament. The results could be summarized as follows. First, among the forms of heraldry were expressed in modern Fashion, were such as animals like a lion and eagle, which evoked the powerful and lively mood. A vegetable heraldry was expressed on a pattern of textile fabric to pursue the beauty of dress, represented female and classical beauty. A inanimate object heraldry was included all natural material that didn't have all lives the world, represented the mystery and intensity of nature as using the design that sets off the idea through color and figure. Second, in the case of being the forms of heraldry used as a mark or logo in modern fashion, it was visualized the fashion of traditional sense, marine look and military look. This mark or logo had important characteristics of symbolic in that the product had a special meaning and function by trade mark. Third, tattos were used to heighten the people's union in the various subordinate cultures. By ornamenting their bodies, they expressed their special identity and consciousness. Tattos represented a unique menas, which effected a mood of fashion.

• 패션비즈니스
• /
• 제14권1호
• /
• pp.27-42
• /
• 2010

It was in the fifteenth century in Italy that men began to talk of a rebirth in the arts and literature. Today we consider the period to belong to the Renaissance. We noticed the splendour of costume and the important role it played, in the life of Italian society in that period. From elsewhere in Europe and also from the East, dyestuffs came to Italy overland or in shiploads. Red and blue, notably kermes and madder on the one hand, and indigo and woad on the other were fundamental textile dyes in Italy. Saffron was used for yellows, oak galls for blacks. Renaissance Italian costumes' main color symbolized various meaning. Red symbolized high rank, affection, lady, redemption and various cardinal virtueses. Yellow was evaded color which was symbolized the lower class, betrayal, and gold. Green symbolized penniless, youthfulness, hope and love. Blue symbolized humbleness, sincerity, knowledge and the Madonna. Purple symbolized nobility, vice and various meanings. Black symbolized death, grief, beauty and elegance. These color symbols in the Renaissance Italian costumes were very similar to that of modern color symbols.

• 감성과학
• /
• 제11권4호
• /
• pp.599-612
• /
• 2008

오늘날 금융 산업은 개방화와 자율화에 따른 외국금융브랜드의 진출 및 증가, 다양한 금융브랜드의 신설 등으로 급속도로 변화하고 있다. 이러한 변화의 추세 속에서 기업들은 점차 자사의 브랜드 차별화를 위해 다양한 마케팅 방법을 동원하고 있다. 그 중 최근의 금융 브랜드에서 사용하는 '컬러마케팅'은 중요한 브랜드 차별화 요소로 인식되고 있다. 그러나 일부 브랜드를 제외하고 기업의 경영성향을 내포한 브랜드의 컬러마케팅과 투자자의 투자성향에 근거한 컬러선호가 상이함이 있다고 보여진다. 이는 커뮤니케이션의 목적인 브랜드이미지 문제와도 관계가 있을 것이라고 생각된다. 따라서 본 연구는 기업과 고객 간의 효율적인 커뮤니케이션 방안을 제시하기 위해 현재 증권회사들의 브랜드 컬러마케팅과 개인금융 투자자의 투자성향 선호컬러의 상관관계에 대해서 확인해 보고자 하였다. 롤랑 바르트의 컬러의 기호학적 의미해석과 실제 투자자들의 투자성향별 집단의 선호컬러와는 차이가 있음이 확인해 볼 수 있었다. 즉, 공격적인 투자성향을 가진 투자자의 경우 열정적이며 적극성을 상징하는 적색이나 주황의 강렬한 컬러를 선호할 것으로 예상 하였으나 분석 결과 뜻밖에도 의외의 컬러를 선호하는 것으로 알 수 있었다. 이러한 분석들을 토대로 증권사의 경영성향과 투자자의 컬러성향과의 관계를 보다 면밀히 조사하고 체계화하는 과정의 일환으로 본 연구 결과는 향후 맞이하게 될 자본시장통합법에 따른 시장개방에서 금융브랜드와 고객과의 커뮤니케이션 수단의 기초적인 연구 자료가 될 수 있기를 기대한다.