• Title/Summary/Keyword: color coordinate

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A Study on the Successful Case of Brand Renewal through American National Brand 'C' Company's Marketing Strategy (미국(美國) 내셔널브랜드 C사(社)의 마케팅전략(戰略)을 통한 브랜드리뉴얼 성공사례(成功事例) 연구(硏究))

  • Koh, Hee-Sook
    • Journal of Fashion Business
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    • v.6 no.1
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    • pp.137-154
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    • 2002
  • It's not easy to renew old brand of over 50 years history to the tastes of new consumer of our time. Most of national brands that has a history of some 20 years in Korea have strove for continuation and growth of brand to no avails, which can be taken as a good example of current situation. For instance, C company, one of the National brand of US which has a history of 51 years, has made its position secure as a fashion group and based itself on a sound foundation by establishing new marketing strategy and completing successful brand renewal in the process of strategic M&A with Italian company. Those successful marketing strategies are as follows. 1) they regarded both market and consumer oriented marketing activity as company's highest priority strategy and put great emphasis upon concentration on target market and reestablishment of brand image of business casual wear. 2) Setting up and operating planning team composed of merchandizer alone in Milano, they set the direction of plan on the basis of concentrated research on potential item in market according to thorough market research done by buying office in Korea, branch office in Hong Kong and buyer in US prior to blueprint planning for season. 3) Great emphasis was placed on business which focused on intensive presentation of basic key item for apparel career women who are main consumer group in the midium-low prices market in US and on supplementation of size and color. they named this line 'collectibles' and helped their customer develop their own clothes plan without worrying about the change of color and fabric by supporting same fabric and color throughout the year and enabled them to add variation easily by supplementing new trend item. 4) Company set black as a main color that lots of apparel career women find easy to care and to express their own image and presented them with pebble which belongs to navy and beige and added fashion color such as wine and brown etc as season goes by. They constructed basic line in order for their customers to coordinate purchased item with new one or to add them to present collection, and to achieve efficient sale by setting up strategy which allows this cross coordination and changing pattern occasionally. 5) Though basic jacket for 99$, short slim skirt for 49$ are products within midium-low prices range, in the material planning stage aiming at production of item that has both resonable function appealing to consumer and is fashionable, synthetic material had to be used as a main source due to price competitiveness. Despite this situation, considering comfortable sense of fit and refined drape of silhouette that has no sign of cheap material, whole collectible line was divided into two items, which contributed to reduction of cost. In case of material that is composed of triacetate and polyester in 70 to 30 ratio, was used up to 4 million yard, which allowed drastic curtailment of cost accompanied by concentration. In case of 'collectibles' line, using Korean material mainly, C company chose to have their product sewed in Southeast Asian countries where transportation is well developed and both productivity and quality verified by operating global production system which aiming at cutdown of cost through outsourcing production from the country where labor cost is low and getting finished product. Polarization between present consumers telling us that consumers with the mind of middle classes in the past no longer exists between consumers who seek after only fine article of highest quality and wise consumers who are sensible enough to judge bubble on correlation between price and quality. To cope with this change in new consumer mind, apparel makes changing their policy so as to produce item that has reasonable quality and falls within affordable price range anywhere in the world. and they're striving to get out of difficult situation by operating global marketing strategy which stresses separation of planning, production and sale and sensibility of fashion shared worldwide. The marketing strategy of C company can be exemplified as a successful one.

Implement of Hand Gesture Interface using Ratio and Size Variation of Gesture Clipping Region (제스쳐 클리핑 영역 비율과 크기 변화를 이용한 손-동작 인터페이스 구현)

  • Choi, Chang-Yur;Lee, Woo-Beom
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.13 no.1
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    • pp.121-127
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    • 2013
  • A vision based hand-gesture interface method for substituting a pointing device is proposed in this paper, which is used the ratio and size variation of Gesture Region. Proposed method uses the skin hue&saturation of the hand region from the HSI color model to extract the hand region effectively. This method can remove the non-hand region, and reduces the noise effect by the light source. Also, as the computation quantity is reduced by detecting not the static hand-shape recognition, but the ratio and size variation of hand-moving from the clipped hand region in real time, more response speed is guaranteed. In order to evaluate the performance of the our proposed method, after applying to the computerized self visual acuity testing system as a pointing device. As a result, the proposed method showed the average 86% gesture recognition ratio and 87% coordinate moving recognition ratio.

Golf Swing Classification Using Fuzzy System (퍼지 시스템을 이용한 골프 스윙 분류)

  • Park, Junwook;Kwak, Sooyeong
    • Journal of Broadcast Engineering
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    • v.18 no.3
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    • pp.380-392
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    • 2013
  • A method to classify a golf swing motion into 7 sections using a Kinect sensor and a fuzzy system is proposed. The inputs to the fuzzy logic are the positions of golf club and its head, which are extracted from the information of golfer's joint position and color information obtained by a Kinect sensor. The proposed method consists of three modules: one for extracting the joint's information, another for detecting and tracking of a golf club, and the other for classifying golf swing motions. The first module extracts the hand's position among the joint information provided by a Kinect sensor. The second module detects the golf club as well as its head with the Hough line transform based on the hand's coordinate. Using a fuzzy logic as a classification engine reduces recognition errors and, consequently, improves the performance of robust classification. From the experiments of real-time video clips, the proposed method shows the reliability of classification by 85.2%.

The Study of Asian Ethnic Fashion in Modern Fashion-Focusing on Southeast Asia- (현대복식에 나타난 Asian Ethnic Fashion에 대한 연구-동남아시아 지역 중심으로-)

  • 권기영;유영선
    • Journal of the Korean Society of Costume
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    • v.26
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    • pp.69-85
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    • 1995
  • Recently Southeast Asia has developed, so the world concerns about these regions. Ethnic fashion in 90's is mostly the influence of these regions' folk costume. The purpose of this study is to review aes-thetic aspects of folk costume in Southeast Asia, to investigate the influence on modern fashion and to predict the possibility of Asia fashion's adaption to modern fashion and to help the cre-ation of fashion design. First of all, the folk costume in Southeast Asia is classified drapery style and sarong style. These non-west clothing appeal to modern fashion as the oriental tranditional beauty. Ethnic fashion appeared in 1990's is attempted to be more complex and variable than the pre-vious ethnic fashion. Asian ethnic fashion influenced from folk costume of Southeast Asia is-wholly or party-the style, color, motif from each country's folk costume. And each country's unique art became the motive of the creative design. Specially, Aosai and Quan in Vietnam and sar-ong style in most Southeast Asia are important motives expressing minority's nostalgia. These are expressed in variable ways. Which are harmonized with latest other fashion trend : retro style and naturalism, Layered look, hippie look, unfinished sewing technic and manual technic are used one image matched the folk costume of Southeast Asia which is natural. Another characterstic in Asian ethnic fashion is a multi-ethnic. This harmonizes the different culture between the Orient and the West beyond the age and culture, and combines each folk costume. It is involved that the fashion can develop indivisual country's costumes mixed with her own unique characteristics and the fashion break the traditional concept and disagree with a certain coordinate rule and it indicates that the fashion shows various style, mood, volume and room as well as space. Like this recent Asian ethnic fashion comes to us in a strange favor. The people who are tired of traditional western civilization's outcome will receive a great tastes from the Asian ethnic fashion.

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A Study on the Wearing Practice and Recognized Body Type of Skirts According to Women's Age (연령에 따른 스커트 착용 실태 및 하의용 체형 인지 조사)

  • Moon, Myeng-Ok
    • Fashion & Textile Research Journal
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    • v.11 no.4
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    • pp.592-601
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    • 2009
  • This study was conducted to find out the purchasing characteristics, the wearing practices and the preferring style of skirts. Also the comparison between recognized body type and actual body type for skirt was analyzed. The questionnaire was developed and administered to 179 women aged 20 to 59 in Busan. The women of 20th liked to buy skirts at the road shops and the internet shops but the 30th, 40th and 50th at the department stores and the discount stores. The main purpose of buying skirts was to coordinate with other clothes. The design of skirt was the most important factor of buying. The women of the 20th wore skirts without special purpose but the 30th, 40th and 50th wore those for social life. The women of the 20th liked to wear skirts with t-shirts and cardigan, the 30th with blouse and cardigan and 40~50th with blouse and jacket. As the age increased, the ratio of women who felt discomfort of skirts increased. Most of these women felt discomforts in the waist and abdomen part of skirt. The style of skirt that made up for the weak points in the body type was preferred. The preferred silhouettes of skirts were semi-tight and A-line. The preferred lengths of skirts were different from ages. Black was preferred color of skirts. There was a significant difference in recognized body type according to age groups. As the age increased, the ratio of women who thought themselves as thick waist type increased. Just only 43% women of total subjects recognized their body type accurately.

Development of Earned Value Management System by Using Visualization Index and WBS Map (시각화 지표 및 좌표식 정보분류체계에 의한 공정.공사비 통합관리시스템 개발)

  • Lee, Woo-Sik;Kang, Leen-Seok;Park, Seo-Young
    • Korean Journal of Construction Engineering and Management
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    • v.10 no.1
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    • pp.26-35
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    • 2009
  • Work breakdown structure (WBS) can be used as an information center in earned value management system (EVMS) for the construction project. Because EVMS results, such as schedule variance and cost variance, are analyzed for the selected WBS code, the role of WBS code is important in EVMS. This study suggests a methodology for organizing WBS map with a quadrant. It can represent the project organization collectively by work level in a coordinate system. And the study developed an EVMS tool based on the WBS map and this tool can visualize various attribute indexes of EVMS by color symbols. Those methodologies can be used for improving practical application of EVMS.

Current Status of KMTNet/DEEP-South Collaboration Research for Comets and Asteroids Research between SNU and KASI

  • BACH, Yoonsoo P.;YANG, Hongu;KWON, Yuna G.;LEE, Subin;KIM, Myung-Jin;CHOI, Young-Jun;Park, Jintae;ISHIGURO, Masateru;Moon, Hong-Kyu
    • The Bulletin of The Korean Astronomical Society
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    • v.42 no.2
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    • pp.82.2-82.2
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    • 2017
  • Korea Microlensing Telescope Network (KMTNet) is one of powerful tools for investigating primordial objects in the inner solar system in that it covers a large area of the sky ($2{\times}2$ degree2) with a high observational cadence. The Deep Ecliptic Patrol of the Southern sky (DEEP-South) survey has been scanning the southern sky using KMTNet for non-bulge time (45 full nights per year) [1] since 2015 for examining color, albedo, rotation, and shape of the solar system bodies. Since 2017 January, we have launched a new collaborative group between Korea Astronomy and Space Science Institute (KASI) and Seoul National University (SNU) with support from KASI to reinforce mutual collaboration among these institutes and further to enhance human resources development by utilizing the KMTNet/DEEP-South data. In particular, we focus on the detection of comets and asteroids spontaneously scanned in the DEEP-South for (1) investigating the secular changes in comet's activities and (2) analyzing precovery and recovery images of objects in the NASA's NEOWISE survey region. In this presentation, we will describe our scientific objectives and current status on using KMTNet data, which includes updating the accuracy of the world coordinate system (WCS) information, finding algorithm of solar system bodies in the image, and doing non-sidereal photometry.

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Multi-Operation Robot For Fruit Production

  • Kondo, Naoshi;Monta, Mitsuji;Shibano, Yasunori
    • Proceedings of the Korean Society for Agricultural Machinery Conference
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    • 1996.06c
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    • pp.621-631
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    • 1996
  • It is said that robot can be used for multi-purpose use by changing end effector or/and visual sensor with its software. In this study, it was investigated what multi-purpose robot for fruit-production was using a tomato harvesting robot and a robot to work in vineyard. Tomato harvesting robot consisted of manipulator, end-effector, visual sensor and traveling device. Plant training system of larger size tomato is similar with that of cherry-tomato. Two end-effectors were prepared for larger size tomato and cherry-tomato fruit harvesting operations, while the res components were not changed for the different work objects. A color TV camera could be used for the both work objects, however fruit detecting algorithm and extracted features from image should be changed. As for the grape-robot , several end-effector for harvesting , berry thinning , bagging and spraying were developed and experimented after attaching each end-effector to manipulator end. The manipulator was a polar coordinate type and had five degrees of freedom so that it could have enough working space for the operations. It was observed that visual sensor was necessary for harvesting, bagging and berry-thinning operations and that spraying operation requires another sensor for keeping certain distance between trellis and end-effector. From the experimental results, it was considered that multi-operations by the same robot could be appropriately done on the same or similar plant training system changing some robot components . One of the important results on having function of multi-operation was to be able to make working period of the robot longer.

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A Dynamic Hand Gesture Recognition System Incorporating Orientation-based Linear Extrapolation Predictor and Velocity-assisted Longest Common Subsequence Algorithm

  • Yuan, Min;Yao, Heng;Qin, Chuan;Tian, Ying
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.11 no.9
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    • pp.4491-4509
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    • 2017
  • The present paper proposes a novel dynamic system for hand gesture recognition. The approach involved is comprised of three main steps: detection, tracking and recognition. First, the gesture contour captured by a 2D-camera is detected by combining the three-frame difference method and skin-color elliptic boundary model. Then, the trajectory of the hand gesture is extracted via a gesture-tracking algorithm based on an occlusion-direction oriented linear extrapolation predictor, where the gesture coordinate in next frame is predicted by the judgment of current occlusion direction. Finally, to overcome the interference of insignificant trajectory segments, the longest common subsequence (LCS) is employed with the aid of velocity information. Besides, to tackle the subgesture problem, i.e., some gestures may also be a part of others, the most probable gesture category is identified through comparison of the relative LCS length of each gesture, i.e., the proportion between the LCS length and the total length of each template, rather than the length of LCS for each gesture. The gesture dataset for system performance test contains digits ranged from 0 to 9, and experimental results demonstrate the robustness and effectiveness of the proposed approach.

Properties of $Y_{2-x}SiO_{5}:Ce_{x}^{3+}$ Phosphor Powder Prepared by Sol-gel Process (Sol-gel법에 의한 $Y_{2-x}SiO_{5}:Ce_{x}^{3+}$ 형광체 제조와 그 특성)

  • Kim, Sang-Mun;Kang, Kyoung-Tae;Kim, Tae-Ok
    • Journal of the Korean Ceramic Society
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    • v.38 no.9
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    • pp.794-798
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    • 2001
  • $Y_{2-x}SiO_5:Ce_x^{3+}$(x=0.002∼0.04) phosphors were prepared by sol-gel process, amorphous crystal phase was observed in calcining dry gel at 800$^{\circ}$C, but pure $X_2$ type of type $Y_2SiO_5$ phase appeared from heat treatment above 1000$^{\circ}$C. Light absorption of tye $Y_2SiO_5$ host lattice occurred at 230∼360nm, and light absorption of the $Y_{2-x}SiO_5:Ce_x^{3+}$ phosphors was observed at 300∼400nm in adding $Ce^{3+}$. $Y_{2-x}SiO_5:Ce_x^{3+}$ phosphors showed maximum emission shoulder at 436nm. Maximum CL intensities of $Y_{2-x}SiO_5:Ce_x^{3+}$ were observed in adding 0.025 $Ce^{3+}$ and the phosphor showed x=0.161, y=0.124 in color coordinate of CIE1931.

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