• 대한가정학회지
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• 제35권3호
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• pp.63-75
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• 1997

The purposes of this study was to identify the differences between fashion opinion leaders and followers in the characteristics oriented New Young Generation and the types of fashion advertising involvement. The data were collected via a questionnaire from 431 college students(female=218 male=213) living in Seoul, Korea and analyzed by factor analysis and t-test. The results of this study were as follows: First, eight factors of the characteristics oriented New Young Generation were identified: Fashion, individuality, preference of caffe with affective mood, expression of emotion, indivisualism, preference of tastes oriented Western Europe, activity of pan club and chatting by personal computer. The significant differences between fashion opinion leaders and followers in fashion, individuality, preferences of the caffe with affetive mood, and expression of emotion were found in the data collected from female. There were significant differences between fashion opinion leaders and followers in fashion, individuality in the data collected from male. Second, three factors of fashion involvement advertising were identified: The hedonic involvement, social involvement, utilitarian involvement. The significant differences between fashion opinion leaders and followers in the hedonic involvement, social involvement, utilitarian involvement and the levels of involvement were found in the case of female's data. There were significant differences between fashion opinion leaders and followers in the hedonic involvement, social involvement and levels of involvement except for utilitarian involvement in the case of male's data.

• Asian Journal for Public Opinion Research
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• 제10권4호
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• pp.316-339
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• 2022

The effects of the COVID-19 pandemic across various sectors are far-reaching, and the education sector is not an exemption. Approved and recognized vaccines are clinically proven to provide protection and have been considered one of the primary mitigations against the virus. Knowledge, attitude, and related practices (henceforth KAP) toward the virus is widely considered to be an essential cognitive key in public health for health intervention, prevention, and promotion. Previous studies revealed a positive correlation between knowledge and attitude. This study investigated the KAP and their relationship among the 857 college students in one state college in the Philippines using an online survey. Using descriptive statistics, the findings showed that the majority of the respondents have been fully vaccinated against COVID-19. Respondents were shown to be knowledgeable about COVID-19, specifically about its transmission, clinical symptoms, treatment, risk groups, isolation, prevention, and control. Positive attitudes toward individual and governmental mitigation and control of the virus were shown. Their scores on practices revealed that they always exhibit protective and preventive behavioral practices. Pearson correlation revealed a weak significant relationship between knowledge and practice, and a fair significant relationship between attitude and practice. No significant relationship is found between knowledge and attitude. This study hopes to find its place in the literature worthy of consideration as empirical support toward understanding a specific group's perceptive risk and preventive behavior toward the virus, policy making, and health intervention and promotion.

• 한국생활과학회지
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• 제8권1호
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• pp.29-43
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• 1999

This study was carried out to investigate the view of the choice of spouse and marriage of unmarried women's college students. Most respondents in this study think that the optimum age for marriage is 27 and prefer a seniority in age of 3-4 years who feels in love as the future husband. Also, they wish that the job of future husband be a technical expert. Approximately 63% of respondents recognize the necessity of marriage but 38% of respondents do not show a positive opinion for marriage. They also expect the emotional stabilization or partnership from marriage. Majority of respondents show a negative response to the marriage as means to solve economic difficulties. However, only 25.9% of respondents strongly show the negative opinion. In the acquaintance of the opposite sex in the purpose for marriage, most respondent are negative. However, they are positive in keeping virginal purity prior to marriage. Also, it has revealed that respondents want a partnership through allotment in domestic duties including baby sitting rather than household management through patriarchal system. In household economy, they prefer sharing living expenses and having a job after marriage. In choosing an ideal husband, although the academic background is considered as an important factor, but the present occupation is more important than the academic background. Also, one of the priority to choosing a spouse is influenced by each household circumstance and economic balance. About half of respondents want their parents-in-law to be alive, however, few respondents want to live together with parents-in-law.

• 한국과학교육학회지
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• 제15권1호
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• pp.27-38
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• 1995

The purposes of the 'Students' Science Inquiry Experiment Tournament' which is one of the 'Students' Science Inquiry Olympic Tournaments' are; 1) cultivate students' intellectual interests, inquiry abilities, and scientific attitude dealing with students' scientific reasoning abilities, problem solving abilities, and experimental apparatuses operation abilities. 2) contribute substantiality of science education through experimental inquiry learning. 3) make the ground of basic science development of the future society by selecting excellent students who have talents for science. 4) elevate science teachers' morale by this tournament. The test items set and evaluation results of the tournament were analysed in this study. The results of this study were ; 1) the discrimination ability of the paper-and pencils test and the experiments were low because the students' scores of the items were not normally distributed and standard deviations were very small values. 2) most of the tournament participation students did not answered to the subjective type test items. 3) according to the responses of the tournament participation students, the tournament contribute to the students' interests in science. But the opinion was dominant that the tournament didn't contribute to school science education improvement.

• 대한가정학회지
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• 제37권1호
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• pp.67-78
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• 1999

The purpose of this study was to analyze the view of housing of university students. The view of housing was investigated in four stages - housing consciousness, resident opinion, ideal housing type and housing needs - in this study. The data were collected through the self-entry questionnaire designed for this study. The statistical analysis methods used in this study are frequencies, mean, percentage, {\chi}^2-test, factor analysis and t-test using the SPSS for Window (version 7.5). The results are as follows : 1) The major findings of the housing consciousness were that the university students preferred the detached house in the future. 2) The resident opinion of university students showed that the group space was more important than the private space. 3) In the ideal housing image, they wanted psychological and physical comfort from their houses. 4) The points of consideration when they select their future housing is classified of 5 factors : Indoor-outdoor environment, neighbourhood environment, investmental value, design and size of house.

• 복식문화연구
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• 제9권1호
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• pp.86-99
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• 2001

The purpose of this study was to identify and profile store browsers in terms of their browsing motives, fashion behavioral characteristics, buying behavior and preferred store attributes. The data were collected through questionnaire from 302 female college students by convenient sampling method. Statistical analysis of factor analysis, x²-test, and t-test were performed in analyzing the data. The browsing motives of browsers were to obtains fashion information, sensory stimulation and diversion from routine life. They showed the high level of fashion involvement, shopping confidence, shopping innovativeness, shopping opinion leadership as well s fashion opinion leadership. Browsers tended to be impulse buyers and spent more money on clothing than non-browsers. The attributes that influence their store choice were the variety of products and brands, information availability ,and pleasant store atmosphere.

• 감성과학
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• 제9권4호
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• pp.331-339
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• 2006

영상매체에 등장하는 PPL광고가 실제 소비자인 시청자들에게 미치는 영향에 대하여 대학생들을 대상으로 조사하였다. PPL에 대한 인식의 차이를 조사하고 그 차이가 유행관여도과 어떤 관계가 있으며, 또 이것은 실제소비로 어떻게 이어지는지 조사하였다 대학생 189명을 대상으로 PPL인식도, TV나 영화에서 배우가 입은 의복 구매여부, 구매만족도, 유행관여도, PPL이 소비자의 의복 구매에 미치는 영향 등에 대해 조사하였다. 유행관여도를 기준으로 고저의 두 집단으로 나누어 이에 따라 분석한 결과, 유행에 민감하고 유행 관여가 높은 학생일수록 PPL광고에 등장하는 의복에 주목하고 있었으며 PPL광고에 사용된 브랜드 중에서 기억하는 브랜드 수가 많았다. 유행관여도 저집단은 의복구매시에 또래의 스타일, 주변의 충고 등을 많이 참고하는 반면에, 유행관여도 고집단은 패션잡지와 PPL의복을 많이 참고하고 있었다. 또 PPL 의복을 관심 있게 보는 학생이 실제로 스타 옷을 많이 구입하고 있었다 PPL로 인한 의복구매 영향력이 크다고 인식하고 있을수록 해당 브랜드, 기업, 제품의 선호도가 긍정적으로 변경되었다고 답하였다. 유행관여도가 클수록 기업의 선호도가 긍정적으로 변경되었다고 답하였다.

• 한국생활과학회지
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• 제1권1호
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• pp.85-95
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• 1992

The purpose of this research was to find out the most explainable variables influencing fashion leadership. This research was carried out by both the theoretical and empirical study. For the theoretical study, the research of fashion leadership was based on the fashion opinion leadership and innovativeness. The study included the analysis of variables influencing fashion leadership, such as clothing importance, clothing conformity, clothing anticonformity, perceived risk of clothing, use of fashion information source and demographic variables. For the empirical study, fashion leadership was measured by fashion opinion leadership and innovativeness. The variables influencing on the fashion leadership were measured by self-image, social participation, clothing behaviors(clothing importance, normative conformity, identificational conformity, clothing anticonformity, clothing independance), demographic variables(major fields of students, year of education, family income). Data were obtained from 335 female college and university students in Chung-Buk area by self-administered questionaire. The data collected through the questionaire were analyzed by the stastical thechique-stepwise regression. The results of the study were as follow: 44.6 percent of the total variance of fashion leadership was explained by the five variables: Clothing importance, use of marketer-dominated fashion information source, identificational conformity, traditional-modern self image and clothing anticonformity. Family income and the major fields of students are significantly related to the fashion leadership.

• 한국치위생학회지
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• 제9권3호
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• pp.262-281
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• 2009

The purpose of this study was to examine the perception of dental hygiene students about the necessity and effects of counseling. The subjects in this study were 273 sophomores, juniors and seniors at a college located in a rural community. After a survey was conducted, the collected data were analyzed with SPSS WIN 13.0 program. The findings of the study were as follows: 1. They gave a mean of 3.53 when they were asked about the effects of counseling, which indicated that they had a high opinion on that. 2. They didn't receive counseling often, as they got a mean of 3.22. The largest group of the students who accounted for 64.5 percent received counseling once or twice. 3. They didn't hope to take a lot of counseling on school life. They gave a mean of 3.37 to that. 4. They wanted to receive counseling on employment the most(45.4%), followed by academic standing(29.3%). Counselors should inform students of how to study to boost academic achievement when they provide counseling, and they should treat them with sincerity. In addition, students should be advised that not only specific students but everybody are eligible for counseling.

• 복식
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• 제50권7호
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• pp.5-14
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• 2000

Fashion leadership of middle- and high-school male student was measured. The subjects were divided into five subgroups including, fashion dual leaders(13.3%), innovators(10.3%), opinion leaders(7.6%), followers(52.3%), and laggards(16.3%), according to their innovativeness and opinion leadership. The findings were as follows : fashion dual leaders were very confident and fashion-conscious while other subgroups were very price-conscious and quality-aware. Among the fashion information sources included in the study' my own experience and opinion' was the most Important to all 5 subgroups. Generally the higher the fashion leadership was, the more actively utilized fashion information sources. The fashion magazine and commercials as information sources was not as important to the subjects as it was to college women. Apparel shopping behavior was also significantly different among subgroups. As a whole, the general characteristics, such as. the use of fashion information and the apparel shopping behavior, of opinion leaders and innovators were similar, but those of followers and laggards were very dissimilar.