• Journal of Distribution Science
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• v.19 no.12
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• pp.15-22
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• 2021

Purpose: There is still lack of guidance for merchants toward price discount presentations (absolute/relative), especially for consumers in different purchase contexts. Based on the general evaluability theory, this study investigates consumers' preferences for the presentation of discounts in various contexts through experiments. Research design, data and methodology: The relationship between discount presentation and consumers' preference is investigated in Study 1 using a two-factor between-subject design of 2 (purchase type: material vs. experiential) ×2 (discount type: absolute vs. relative). The Moderating effect of thinking mode has been examined in Study 2 via a multi-factor intergroup design of 2 (purchase type: material vs. experiential) ×2 (discount type: absolute vs. relative) ×2 (cognitive load: high vs. low). One-way ANOVA and planned contrast have been performed for analysis. Results: Experiment 1 reveals that consumers prefer absolute discounts rather than relative discounts when in material purchases. However, when in experiential purchases, they are willing to choose relative discounts. Experiment 2 verifies the boundary conditions of matching effect and illustrates the generation of matching effect is determined by thinking mode. Conclusions: Our study enriches the theories of purchase type and thinking mode. Simultaneously, the results provide practical guidance for merchants to formulate the discount presentation and distribution pricing strategies.

• Korean Journal of Construction Engineering and Management
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• v.25 no.2
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• pp.69-80
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• 2024

Currently rebar spacing inspection is carried out by human inspectors who heavily rely on their individual experience, lacking a guarantee of objectivity and accuracy in the inspection process. In addition, if incorrectly placed rebars are identified, the inspector need to correct them. Recently, laser scanning and AR technologies have been widely used because of their merits of measurement accuracy and visualization. This study proposes a technology for rebar spacing inspection and fixing by combining laser scanning and AR technology. First, scan data acquisition of rebar layers is performed and the raw scan data is processed. Second, AR-based visualization and fixing are performed by comparing the design model with the model generated from the scan data. To verify the developed technique, performance comparison test is conducted by comparing with existing drawing-based method in terms of inspection time, error detection rate, cognitive load, and situational awareness ability. It is found from the result of the experiment that the AR-based rebar inspection and fixing technology is faster than the drawing-based method, but there was no significant difference between the two groups in error identification rate, cognitive load, and situational awareness ability. Based on the experimental results, the proposed AR-based rebar spacing inspection and fixing technology is expected to be highly useful throughout the construction industry.

• Journal of the Ergonomics Society of Korea
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• v.32 no.2
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• pp.207-215
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• 2013

Objective: This study aimed to investigate important human factors that should be considered when developing ultra-high definition TVs by reviewing measurement methods and main characteristics of ultra-high definition displays. Background: Although much attention has been paid to high-definition displays, there have been few studies for systematically evaluating human factors. Method: In order to determine human factors to be considered in developing human-friendly displays, we reviewed subjective and objective measurement methods to figure out the current limitations and establish a guideline for developing human-centered ultra-high definition TVs. In doing so, pros and cons of both subjective and objective measurement methods for assessing humans factors were discussed and specific aspects of ultra-high definition displays were also investigated in the literature. Results: Hazardous effects such as visually-induced motion sickness, visual fatigue, and mental fatigue in the brain caused by undesirable TV viewing are induced by not only temporal decay of visual function but also cognitive load in processing sophisticated external information. There has been a growing evidence that individual differences in visual and cognitive ability to process external information can make contrary responses after exposing to the same viewing situation. A wide vision, ultra-high definition TVs provide, can has positive and negative influences on viewers depending on their individual characteristics. Conclusion: Integrated measurement methods capable of considering individual differences in human visual system are required to clearly determine potential effects of super-high vision displays with a wide view on humans. All of brainwaves, autonomic responses, eye functions, and psychological responses should be simultaneously examined and correlated. Application: The results obtained in this review are expected to be a guideline for determining optimized viewing factors of ultra-high definition displays and accelerating successful penetration of the next-generation displays into our daily life.

• Convergence Security Journal
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• v.12 no.6
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• pp.51-59
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• 2012

This paper presents a new learning model, "BoX(Battle of X)", which is based on a concept from the culture of B-Boys who enjoy the race of "distributed cognition" to win in their contests. The "battle" means a contest and "X" means a course to which our learning model can be applied. The goal of this paper is to present a learning model that allow students to be in a state of learning-flow and provides them with the ability of creative problem solving simultaneously. The key of the "BoX" implementation is to design a principle that controls contests between students to maximize distributed cognitive activities for reducing individual's cognitive load. This paper also presents how-to of "BoX" implementation and its effects. Through the analysis on learning achievement of students during one year course of IT education, we have confirmed that the "BoX" model provides students with higher learning achievement and learning-flow level in comparison with traditional learning model.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.101-111
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• 2019

This study was to examine association between working memory and social cognitive ability, and the influence of story-use on social cognitive ability. To this end, this study measured working memory(via n-back), and randomly assigned 82 participants into three groups(5th level intentionality, 3rd-level intentionality, and exposition conditions), and then compared the accuracy of perspective taking and emotion recognition(RMET: Reading Minds in the Eyes Test) as social cognitive ability. The results suggested that perspective taking accuracy was significantly associated with working memory capacity, whereas emotion recognition accuracy was not. Contrary to the hypothesis, perspective taking in the 5th-level intentionality story group were significantly lower than those in the 3rd-level intentionality story group. Emotions recognition accuracy was not significantly different among the three groups. Overall, this study produced inconsistent results, which has been discussed in terms of theory and methods.

• Journal of the Ergonomics Society of Korea
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• v.32 no.1
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• pp.1-7
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• 2013

Objective: This study proposes the application of Ecological Interface Design(EID) method that is effective for situation awareness in digitalized environment. Background: While cognitive interface design method such as Information Rich Display(IRD) is simply focused on existing information for user, EID method helps users' resource to be solved to higher ion task such as diagnostic and problem solving. Method: Using EID method based on Work Domain Analysis (WDA), it was analyzed and designed for Steam Generator(SG) Water Level control process in a digitalized Main Control Room of Nuclear Power Plant. Proposed EID example is evaluated through interviews by expert & operator. Results: The result of expert & operator showed that EID display might give an aid for operator's decision. Conclusion: The results can reduce critical accidental damage that occurred due to cognitive load and so critical human error. Application: This study may be impact on situation awareness study for digitalized interface design.

• Journal of Korean Institute of Industrial Engineers
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• v.39 no.3
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• pp.163-171
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• 2013

Various web browsers offer mouse gesture functions because they are convenient input methods. Mouse gestures enable users to move to the previous page or tab without clicking its relevant icon or menu of the web browser. To maximize the efficiency of mouse gestures, they should be designed to match users' mental models. Mental models of human beings are used to make accurate predictions and reactions when certain information has been recognized by humans. This means providing users with appropriate information about mental models will lead to fast understanding and response. A cognitive response test was performed in order to evaluate whether the mouse gestures easily associate with their respective functional meanings or not. After extracting mouse gestures which needed improvement, those were redesigned to reduce cognitive load via sketch maps. The methods presented in this study will be of help for evaluating and designing mouse gestures.

• Proceedings of the Korea Information Processing Society Conference
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• 2011.11a
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• pp.1067-1070
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• 2011

현재 뇌에 대한 연구는 지속적으로 연구되고 있는 분야 중에 하나이다. 뇌파나 뇌의 활동들을 분석할 수 있는 장비들이 개발되면서 더욱 활발하게 연구되어지고 있다. 기중 뇌의 기능에 대한 연구들도 화발하게 연구되고 있는 분야 중에 하나이다. 뇌의 기능은 보고, 듣고, 말하고, 생각하는 등의 모든 행위들과 연관되어있다. 또한 그러한 기능들은 인지능력이라고 하기도 한다. 인지능력은 인지적, 정신적인 요구가 필요하다. 이러한 것을 인지부하라고 하고, 과도한 인지적, 정신적인 요구는 인지과부하라고 한다. 인지부하에 따라서 인지능력은 영향을 받는다고 할 수 있다. 본 연구에서는 인지부하에 따라서 인지능력이 변화하는 정도를 실험하였다.

• Korean Journal of Cognitive Science
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• v.21 no.2
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• pp.359-386
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• 2010

In order to evaluate the domain-specific model and process-specific model of spatial and nonspatial working memory (WM), this study manipulated the memory load of the delayed response task and examined how the neural correlates of memory load effect was influenced by the stimulus domain (face and location) at the maintenance stage of WM using an event-related fMRI experiment. One or three face stimuli were presented as target stimuli and participants were asked to maintain the face itself (face WM) or the location of face stimuli (spatial WM). The results of recognition judgment accuracy showed no difference between face WM and spatial WM, and showed equivalent memory load effects of both WM. As a result of brian image analysis, memory load effect at maintenance stage showed that inferior, middle, and superior PFC were recruited by both face WM and spatial WM, and showed that VLPFC was the commonly activated area by both WM, supporting functional specialization of PFC by process components of WM. This study provides evidence for process-specific model in which maintenance of WM is associated with VLPFC.

• Science of Emotion and Sensibility
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• v.21 no.4
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• pp.43-54
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• 2018

The aim of this study is to determine the effect of motion sickness on pupil rhythm. Sixteen volunteers of both genders (8 male, 8 female, mean age $25.67{\pm}2.43$ years) experienced VR contents in both 2D and HMD versions for 15 minutes, and their pupillary rhythms were compared. The irregular pattern of the pupillary rhythms, as demonstrated by increasing mean pupil diameter (mPD) and standard deviation of the pupil diameter (sPD), revealed motion sickness after experiencing HMD condition. The pupillary response is strongly related to the cognitive load, and the motion sickness can be interpreted as a change in the cognitive load caused by the increasing volume of visual information that must be processed and the conflict or inconsistency between different sensory modalities. The method proposed in this study could be a non-contact measurement method for the monitoring of motion sickness using a web-camera rather than previous sensor-based methods.