• Cartoon and Animation Studies
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• s.15
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• pp.179-192
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• 2009

This study investigates the effects of empathy responses towards animated spokes-characters in advertising on brand likability. This study also examines the mediating role of cognitive and affective responses towards character advertising in the effect process of empathy. Statistically, several significant results are found. First, empathy has positive effects on cognitive responses and affective responses. Second, both cognitive and affective responses have positive influence on brand likability, but the effects of cognitive responses show relatively weaker than those of affective responses. Third, empathy has a positive influence on brand likability mediated by cognitive responses, but affective responses as a mediator do not show statistically significant differences. The results of this study indicate consumers can have emotional responses to advertising characters just as they do to human information sources. And the results also imply that enhancement of the empathy intensity should be considered to make effective animated characters in advertising, and that advertising appeals should be practiced to form cognitive responses positively and strongly to strengthen consumers' empathy responses.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.49 no.2
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• pp.1-8
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• 2012

We propose a new frame length control scheme for cognitive radio systems. In the proposed algorithm, the property that the probability of a primary packet arrival continually increases as time elapses during the primary user's idle period is utilized. When reducing the secondary frame length in accordance with the increasing primary packet arrival probability, spectrum sensing is conducted more frequently as time elapses and the primary packet arrival is detected more quickly. We obtain the optimal frame lengths by maximizing the secondary throughput while satisfying the interference constraint. Numerical results show a significant throughput enhancement via the frame length control.

• Journal of Oriental Neuropsychiatry
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• v.24 no.4
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• pp.393-402
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• 2013

Objectives: This study is a clinical report of a patient with ADHD and learning disorders who is being treated with hyperbaric oxygen, scalp acupuncture, cognitive enhancement therapy and speech-language therapy. Methods: The BASA-R, BASA-M and REVT tests were used for the diagnosis of learning disorders. For the treatment, hyperbaric oxygen therapy, scalp acupuncture, cognitive enhancement therapy and speech-language therapy were all being used. The Raven's matrix tests were compared for between before and after the abovementioned therapies. Results: After the treatment, Raven's matrix test grade improved from 4 to 5. The improvement of the patient's concentration, communication, motion, confidence, and sleep conditions were observed. Conclusions: These therapies including the hyperbaric oxygen therapy are efficient for the treatment of ADHD and learning disorders.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.5
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• pp.33-44
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• 2023

Entrepreneurial self-efficacy is an important variable that explains people's attitudes and behaviors toward start-ups. In this study, we focused on individual psychological characteristics variables such as luck in belief and positive cognitive bias that affect entrepreneurial self-efficacy. Among these variables, we paid particular attention to luck in belief. The belief that business success depends on luck is widespread, but scientific verification about it has not been much. The reason for the academic indifference is that luck is a kind of superstition, related to precognition or extrasensory perception, and randomly caused by the external environment. The study of luck began in earnest as a measure to measure luck as an individual characteristic variable such as personality was developed. The purpose of this study is to examine the existing studies on luck in belief and to examine the effect of this luck in belief on positive cognitive bias and entrepreneurial self-efficacy through empirical analysis. For empirical analysis, this study conducted an on-line survey of 400 ordinary people and conducted a structural equation model analysis using AMOS 21.0 to verify the hypothesis. As a result of hypothesis testing, all hypotheses that luck in belief would have a positive effect on positive cognitive bias(self-enhancement bias, illusion of control bias, unrealism optimistic bias) were adopted. The hypothesis that positive cognitive bias(self-enhancement bias, illusion of control bias, unrealistic optimism bias) will have a positive effect on entrepreneurial self-efficacy was also adopted. Additional analysis was conducted to examine the mediating role of positive cognitive bias in the relationship between luck in belief and entrepreneurial self-efficacy, which showed that 'luck in belief→positive cognitive bias →entrepreneurial self-efficacy' were statistically significant. Through this, we confirmed the mediating effect of positive cognitive bias in the relationship between luck in belief and entrepreneurial self-efficacy. In the conclusion, the implications and limitations of the study were presented based on the results of this study.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.10
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• pp.6895-6904
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• 2015

The purpose of this study was to analyze the relationships between fear of negative evaluation, cognitive emotion regulation and field adaptation of new graduate nurses and the possible moderating effect of cognitive emotion regulation. The participants of this study were 181 new graduate nurses who have worked for less than 1 year at a hospital, data was collected by using self-report questionaires. The results of this study were fear of negative evaluation score 3.25, cognitive emotion regulation score 3.18 and field adaptation score 2.92. Fear of negative evaluation had a positive correlation with maladaptive cognitive emotion regulation, and a negative correlation with field adaptation, and did not have on moderating effect. As this results, it strengthen field adaptation for new graduate nurses in a new circumstance through self-esteem enhancement programs. It is also required to manage by using an adaptive cognitive emotion regualtion.

• Journal of Digital Contents Society
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• v.19 no.2
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• pp.319-325
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• 2018

The general public's interest in dementia has increased recently as dementia has become a social issue due to its rapid aging. Several dementia prevention and rehabilitation programs are being carried out at the dementia rehabilitation center and at the old welfare center depending on the number of dementia patients. In this paper, a 3 dimensional finger and motion search of the leap motion is utilized and combined with dementia preventive and cognitive rehabilitation programs at various facilities. We suggest technologies that can provide both fun and effective treatment and rehabilitation content for rehabilitation therapists. A variety of cognitive enhancement content is designed using finger tracking and configured to be recorded in the database for rehabilitation programmes to increase the effectiveness of management.

• Journal of the Korean Home Economics Association
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• v.48 no.1
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• pp.111-125
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• 2010

The purpose of this study was to develop and evaluate the efficacy of a Family Relationship Enhancement Program for runaway youth. The theoretical framework of this program was based on Solution-Focused, Satir's Experiential, and Cognitive-Behavioral models. Need assessment analysis of youth shelter workers, focus group interviews with runaway youths, and advisory council meetings were used as a complementary resource for this study. Thirty-one runaway youths from 6 youth shelters in Seoul and Kyunggi participated in 4 two-hour sessions of this Family Relationship Enhancement Program. All participants were subjected to pre-test and post-test analysis in order to assess the efficacy of the program. The results of this study showed that the Family Relationship Enhancement Program had significantly increased the participants' self-esteem, communication capability, and understanding of family values.

• Journal of Digital Convergence
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• v.16 no.3
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• pp.513-525
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• 2018

The purpose of this study is to explore the experience of participants in the adventurous leisure activities and to examine the structural relations of the cognitive experience, the emotional experience and adherence intention. Robust quantitative measures were developed from rich qualitative data. The five dimensions selected from two preliminary tests were being away, technical enhancement, fascination with nature, challenge, and interpersonal trust. The cognitive dimensions have a significant effect on the emotional arousal - pleasure dimension. Our study also shows a positive causal relationship between emotional experience and adherence intention. Implications of this study include 1) a developed questionnaire for measuring the cognitive experience dimension of adventure leisure and establishing a foundation for future research, and 2) an identified psychological model among cognitive, emotion, and intention. We offer opportunities to better understand the psychological factors that motivate participation in adventure leisure.

• Journal of Ginseng Research
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• v.36 no.2
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• pp.190-197
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• 2012

Ginseng has a long history of use for health enhancement, and there is some evidence from animal studies that it has a beneficial effect on cognitive performance. The purpose of this study was to investigate the effect of Korean red ginseng on cognitive performance in humans. A total of 15 healthy young males with no psychiatric or cognitive problems were selected based on an interview with a board-certified psychiatrist. The subjects were randomly assigned to receive a daily dose of 4,500 mg red ginseng or placebo for a 2-week trial. There were 8 subjects in the red ginseng group and 7 subjects in the placebo group. All of the subjects were analyzed with the Vienna test system and a P300 event-related potential (ERP) test. There were no significant differences in the Vienna test system scores between the red ginseng group and the placebo group. In the event-related potential test, the C3 latency of the red ginseng group tended to decrease during the study period (p=0.005). After 2 wk, significant decreases were observed in the P300 latencies at Cz (p=0.008), C3 (p=0.005), C4 (p=0.002), and C mean (p=0.003) in the red ginseng group. Our results suggest that the decreased latency in ERP is associated with improved cognitive function. Further studies with a higher dosage of ginseng, a larger sample size, and a longer follow-up period are necessary to confirm the clinical efficacy of Korean red ginseng.

• Journal of the Korean Institute of Landscape Architecture
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• v.43 no.6
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• pp.127-137
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• 2015

Recent research has shown that university students experience severe stress and depleted directed attention due to study, social relationships, and economic dependency. Based on the stress reduction theory and the attention restoration theory, this study aims to investigate the effects of natural landscape on university students' stress and cognitive performance through a wide array of measurements including GSR(galvanic skin responsse), IBI(interbeat interval), ZIPERS(Zucherman Inventory of Personal Reactions), and mental arithmetic test. The restorative effects of natural landscape were compared with those of urban landscape. 128 university students participated in the study, and the data of 120 students was analyzed. The results showed that natural landscape was more restorative in relieving psychological stress and in enhancing cognitive performance than urban landscape, which evidenced the restorative effects of natural landscape. Therefore, it could be proposed that natural landscaping of the university campus contributes to students' stress reduction and cognitive enhancement. But such effects were not found in the two physiological measures(both GSR and IBI). Moreover, it was analyzed that urban landscape had a more beneficial effect than natural landscape for IBI, which might resulted from the participants' characteristics and the study landscape. Specifically, the young age span of the participants(average 23.8 years old) and the very natural setting of the university where they were enrolled might lead to the conflicting results in physiological measures. Also, the urban landscape used in the study had a sense of "scope", which is one of the Kaplan and Kaplan's restorative characteristics. Based on this opinion, it was suggested that future study should investigate the impact of the landscape type and contents as well as the participants' characteristics on the restorative effects of natural landscape.