Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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The Effects of Luck in Belief and Positive Cognitive Bias on Entrepreneurial Self-Efficacy

행운신념이 긍정적 인지편향과 창업효능감에 미치는 영향

  • Ha, Hwan Ho (School of Business Administration, Gyeongsang National University) ;
  • Byun, Chung Gyu (Entrepreneurship Institute, Gyeongsang National University)
  • 하환호 (경상국립대학교 경영대학 경영학부) ;
  • 변충규 (경상국립대학교 기업가정신연구소)
  • Received : 2023.09.10
  • Accepted : 2023.10.26
  • Published : 2023.10.31
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Abstract

Entrepreneurial self-efficacy is an important variable that explains people's attitudes and behaviors toward start-ups. In this study, we focused on individual psychological characteristics variables such as luck in belief and positive cognitive bias that affect entrepreneurial self-efficacy. Among these variables, we paid particular attention to luck in belief. The belief that business success depends on luck is widespread, but scientific verification about it has not been much. The reason for the academic indifference is that luck is a kind of superstition, related to precognition or extrasensory perception, and randomly caused by the external environment. The study of luck began in earnest as a measure to measure luck as an individual characteristic variable such as personality was developed. The purpose of this study is to examine the existing studies on luck in belief and to examine the effect of this luck in belief on positive cognitive bias and entrepreneurial self-efficacy through empirical analysis. For empirical analysis, this study conducted an on-line survey of 400 ordinary people and conducted a structural equation model analysis using AMOS 21.0 to verify the hypothesis. As a result of hypothesis testing, all hypotheses that luck in belief would have a positive effect on positive cognitive bias(self-enhancement bias, illusion of control bias, unrealism optimistic bias) were adopted. The hypothesis that positive cognitive bias(self-enhancement bias, illusion of control bias, unrealistic optimism bias) will have a positive effect on entrepreneurial self-efficacy was also adopted. Additional analysis was conducted to examine the mediating role of positive cognitive bias in the relationship between luck in belief and entrepreneurial self-efficacy, which showed that 'luck in belief→positive cognitive bias →entrepreneurial self-efficacy' were statistically significant. Through this, we confirmed the mediating effect of positive cognitive bias in the relationship between luck in belief and entrepreneurial self-efficacy. In the conclusion, the implications and limitations of the study were presented based on the results of this study.

창업효능감은 창업에 대한 사람들의 태도와 행동을 설명하는 중요한 변수이다. 본 연구에서는 창업효능감에 영향을 미치는 개인의 심리특성변수인 행운신념과 긍정적 인지편향을 주목하였다. 본 연구에서 특히 주목한 것은 행운이다. 사업성공이 행운에 의해서 좌우된다는 생각과 믿음이 널리 퍼져있다. 그럼에도 이에 대한 학술적 검토와 논의는 제대로 되지 않았다. 학술적으로 무관심했던 이유는 행운이 일종의 미신이며, 예지나 초감각적 지각과 관련이 있고, 외부환경에 의해 무작위적으로 일어난다고 보았기 때문이다. 행운을 개성과 같은 개인의 특성변수로 보고 이를 측정하기 위한 척도가 개발되면서 부터 행운에 대한 연구가 본격적으로 시작되었다. 본 연구에서는 행운신념에 대한 기존연구들을 검토하고, 이 행운신념이 긍정적 인지편향과 창업효능감에 미치는 영향을 실증분석을 통해 살펴보고자 하였다. 실증분석을 위해 본 연구는 일반인 400명을 대상으로 온라인 설문조사를 실사하였다. 가설검증을 위해 AMOS 21.0을 이용하여 구조방정식 모형분석을 실시하였다. 가설검증 결과, 행운신념이 긍정적 인지편향인 자기고양 편향과 통제착각 편향, 낙관주의 편향에 정(+)의 영향을 미칠 것이라는 가설은 모두 채택되었다. 긍정적 인지편향(자기고양 편향, 통제착각 편향, 낙관주의 편향)이 창업효능감에 정(+)의 영향을 미칠 것이라는 가설도 또한 모두 채택되었다. 행운신념과 창업효능감의 관계에서 긍정적 인지편향의 매개적 역할을 살펴보기 위해 추가분석을 실시하였다. 이 분석에서 '행운신념→긍정적 인지편향→창업효능감'의 경로계수 값이 통계적으로 유의하게 나타났다. 이를 통해 행운신념과 창업효능감의 관계에서 행운신념의 간접효과, 즉 긍정적 인지편향의 매개효과를 확인하였다. 마지막 결론에서는 이상의 실증분석 결과를 바탕으로 본 연구의 시사점과 한계점을 논의하였다.

Keywords

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