• 한국수학교육학회지시리즈D:수학교육연구
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• 제25권1호
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• pp.21-43
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• 2022

Investigating the relationship between intrinsic and extrinsic motivation and their effects on affective mathematics engagement in a cultural context is critical for determining which types of motivation promote affective mathematics engagement and the relationship with cultural affordance. The investigation in the current study is comprised of two dependent studies. The results from Phase 1 indicate that attitude and emotion are better explained by extrinsic motivation, while self-acknowledgment and value are better explained by intrinsic motivation. The results of Phase 2 indicate that the Korean sample has greater extrinsic motivation, attitude, and emotion, while the U.S. sample has greater intrinsic motivation, self-acknowledgment, and value. The key outcome for this research is that disentangling cultural affordance from the emotional and cognitive structures is impossible.

• 한국의류학회지
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• 제38권6호
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• pp.823-833
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• 2014

This study examines the lifestyle and gender effects of Chinese students in Korea on the Korean apparel brand experience. In addition, this study explores the effect of various brand experiences on attitudes toward Korean apparel brands. This study targets 355 Chinese university students who live in Korea. The results show that a Chinese students' lifestyle consists of four factors: adventure-seeking, sociability, individualism, and materialism. Brand experience consists of five different experiences: cognitive, affective, relational, sensory, and behavioral experience. Adventure-seeking lifestyle affects all five brand experiences and sociability influences sensory and relational experience. Individualism influences relational and behavioral experience; however, materialism affects four brand experiences (except sensory experience). Female students indicate a higher level of brand experience (except relational experience than) male students. Finally, three brand experiences (affective, sensory, and relational experience) impact brand attitude. Theoretical and managerial implications of the results are discussed along with limitations and future research directions.

• 한국병원경영학회지
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• 제17권3호
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• pp.57-82
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• 2012

The primary purpose of this study is to examine consumers'probing actions to see what information sources consumers search for medical information when there are diverse medical service information channels, and classify consumers by information source. Its secondary purpose is to understand trust of information and attitude toward information by consumer type, value of medical service, satisfaction with medical service, and word-of-mouth intention. This study will concretely identify information utilization patterns of medical consumers, and explain the unique characteristics and behavior of segmented types of medical consumers. The significance of this study lies in the search for ways to establish information channels trusted by consumers for building an efficient medical service market in the future. The results of this study show that consumers were classified by the latent class analysis(LCA) into 5 types: low-level information seekers, word-of-mouth information seekers, mass media information seekers, digital information seekers and diverse information seekers. The reliability of information sources by type of medical consumer was statistically significant, and in the analysis of differences in consumer attitude, there was a statistically significant difference in cognitive responses. The value of medical service was statistically significant in health recovery and medical service word-of-mouth intention.

• 한국지역사회생활과학회지
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• 제19권1호
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• pp.125-134
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• 2008

This study aims at determining attitudes of elementary and middle school students getting inclusive education and their parents toward students with disabilities to provide basic data for desirable inclusive education. Questionnaires were given to 3 elementary schools and 2 middle schools and the participants were 117 elementary students, 288 middle students, 98 parents of elementary school students and 156 parents of middle school students. Three areas of attitude were observed the cognitive area, the affective-behavioral area, and the area of perceived effect on learning area. The data were analyzed using t-test and ANOVA. The results indicated as follows; First, there was no significant difference in attitude by gender. Second, middle school students had a more negative attitude toward the students with disabilities than elementary school students. Third, students had more positive attitudes than their parents toward students with disabilities when the affective-behavioral area was analyzed, whereas the opposite was true when the area of perceived effect on learning area was analyzed.

• 농촌계획
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• 제21권3호
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• pp.85-99
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• 2015

This study explores influences of the relationship between social capital and residents' perception in a collective aspects, and also explores the differences of influence between two groups in 10 rural communities. This study conducts regression analysis with residents questionnaires, and analyzes the relationship of influence among the latent factors, and differences between the two groups. As a results, associational network and social trust factors of social capital are identified as the most important factor in the quality of life and residents' attitudes. In addition, the differences in socio-cultural factor of quality of life and residents' attitude between two groups are identified by comparison with the relationship between two groups, although the explanatory power of both groups is not high. To achieve a successful rural tourism based on the result of this study, rural tourism should consider the regional and demographic characteristics, such as age, occupations and education and so on. The major contribution of this study is to confirm that the impact of social capital on the residents' perception would be different by regions in comparison with two groups, and it will be able to provide useful implication for the rural tourism development in the future.

• International Journal of Human Ecology
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• 제8권2호
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• pp.141-151
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• 2007

The purpose of this study is to classify men in their 20s by their sex role attitudes, and to study their appearance management behavior and inner characteristic variables such as socio-cultural attitudes on appearance and bodily image, which are expected to influence the appearance management behavior of each classified group. For this, a survey of 393 males in the 20s in Seoul and metropolitan areas was conducted. Factor analysis, Cronbach's alpha coefficient, and F-test were conducted on the data. First, as a result of analysis on sex role attitudes, four groups were categorized: Masculinity, Femininity, Androgyny and Undifferentiation. Second, the analysis of individual variables resulted in appearance management behavior being separated into five categories: Interests in fashion, Proper choice of clothing, Importance of bodily attractiveness, Pursuit for personality and Complementation of physical weaknesses. The socio-cultural attitude on 'appearance' was sub-categorized into Internalization, and Awareness, while 'body image' was divided into Cognitive behavioral and Affective aspects. Regarding differences in socio-cultural attitudes for appearance, body image and metro-sexual lifestyle attitudes, the androgyny group produced the highest scores. Based on these results, it can be concluded that people who take care of their physical appearance, cope effectively with social and circumstantial requirements for happiness and success, and respond flexibly and affirmatively.

• 자연과학논문집
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• 제13권1호
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• pp.113-128
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• 2003

The purpose of his study was to investigate the effectiveness on clothing advertisement of three types of model, perception of model attributes by the clothing consumers, and difference in advertisement effectiveness according to perception of model attributes. Three types of advertisements for easy casual brand were selected, which are using celebrity, expert and general consumer models. The final analysis included 304 persons, who ranged from 16 to 25 in age. The statistics used analysis include ANOVA, Duncan's multiple range test, factor analysis and regression by the SPSS program. The result were as follow:1. The celebrity advertisement was the most effective type on all kinds of attitude changes (cognitive, emotional, and behavioral attitude changes) of consumers.2. The celebrity model received high scores on attractiveness and truthfulness; and the general consumer model received high scores on truthfulness and similarity.3. The amount of consumers attitude changes was different according to the perceptions of model attributes as well as the types of model.

• 한국문헌정보학회지
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• 제50권1호
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• pp.161-187
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• 2016

본 연구에서는 학교도서관 프로젝트학습에서 학습자가 학습환경을 스스로 조절하고 통제하는 자기조절학습이 정보문해에 대한 태도와 정보문해능력에 어떤 영향을 미치며, 영향을 미치는 심층적인 이유는 무엇인지 연구하였다. 연구결과 자기조절학습의 인지조절능력, 동기조절능력, 행동조절능력이 정보문해에 대한 태도와 정보문해능력에 통계적으로 유의한 영향을 미치는 것으로 나타났다. 자기조절학습이 정보문해에 영향을 미치는 이유를 심층 분석한 결과 협동학습, 정보환경에 대한 경험, 시간 운영, 정보문해교육에 대한 노출, 동기유발, 교사와의 관계, 만족지연, 사전지식 요인이 도출되었다.

• Agribusiness and Information Management
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• 제6권1호
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• pp.12-19
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• 2014

The purpose of this study is to compare and analyze the product image produced by the cinemagraph image and the product image produced by the general image in the electronic trade. The cinemagraph refers to the image with a special characteristic that provides the motion clue by playing the part of the picture endlessly in the form of a video. For this study, we explored how the perceived monetary value, brand attitude, and perceived taste would influence on the purchase intention, and it was analyzed that all of the three factors significantly influenced on the purchase intention. However, it was investigated that the purchase intention of the group watching the image by the cinemagraph was significantly influenced by the perceived monetary value and the perceived taste, and the purchase intention of the other group watching the general image was significantly influenced by the brand attitude and the perceived taste; therefore, it was verified that there was a difference between the group watching the cinemagraph and the group watching the general image. In this result, it could be interpreted that when the people watching the cinemagraph purchase a product in the shopping mall, the price becomes the important requirement, and when the people watching the general image purchase a product in the shopping mall, the brand becomes the important requirement; therefore, these results could provide great implications to the food marketers.

• 한국과학교육학회지
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• 제36권1호
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• pp.63-73
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• 2016

이 연구는 중학생들이 갖고 있는 발명에 대한 태도 및 이미지를 세부적으로 조사 분석하여 구명하고, 발명교육의 질적 향상에 기초 자료를 제공하는 데 목적이 있다. 이 연구의 결과는 다음과 같다. 첫째, 중학생은 초등학생 보다 발명에 대한 태도에서는 정서적 태도 및 관심적 태도 수준이 높았으며, 발명에 대한 이미지에서는 긍정적인 이미지를 가지고 있는 반면 발명은 어려운(M=3.70) 것으로 느끼고 있다. 둘째, 중학생의 성별에 따른 전체적인 발명에 대한 태도는 초등학교에서 부터 중학교 시기까지 일관된 발명 태도를 보였기 때문에 초등학교 시기의 발명에 대한 태도 형성이 중요함을 알 수 있다. 성별에 따른 전체적인 발명 이미지는 유의한 차이가 있음을 확인할 수 있다(p<0.05). 남학생은 여학생 보다 발명을 통하여 자신의 욕구를 충족시킬 수 있다고 판단하거나 발명의 이미지에 대해 긍정적임을 알 수 있다. 반면, 여학생은 발명에 대한 이미지로 어려운(M=3.44), 긴장한(M=3.95) 것으로 느끼고 있다. 셋째, 중학생의 학년에 따른 전체적인 발명의 태도는 통계적으로 유의미한 차이를 나타내지 않았다(p>0.05). 학년에 따른 태도에 대한 요인별 순위를 살펴보면 전학년 인지적 태도, 정서적 태도, 관심적 태도, 실천적 태도 순인 것으로 나타난다. 중학교에서는 교육제도와 교육과정 편제상 발명을 할 수 있는 여건 조성이 부족하여 모든 학년이 발명의 태도에서 같은 순위로 나타난 것으로 판단된다. 중학생의 학년에 따른 전체적인 발명 이미지는 통계적으로는 유의미한 차이를 나타내지 않았다(p>.05). 중학교에서 부터 학습에 관한 부담이 크게 작용한 결과로 판단된다. 마지막으로, 중학생이 '발명'하면 떠올리는 단어를 분석한 결과, 발명의 행위로는 아이디어, 만들기, 상상력, 창의력 등을 중요하게 여겼다. 발명이 기여하는 바로는 새로운 제품 개발, 편리한 삶 제공, 사회적 발전, 실제생활에 유용한 것, 불편함 개선 등이 있었다.