• Title/Summary/Keyword: cognition of appearance management

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An Analysis of the Causal Relationships between Cognition, Attitude, and Behavior toward Appearance Management (외모관리에 대한 인지, 태도, 행동 간의 인과관계 분석)

  • Park, Kwang-Hee;Yoo, Hwa-Sook
    • Journal of the Korean Home Economics Association
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    • v.50 no.1
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    • pp.51-63
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    • 2012
  • The purpose of this study was to investigate the effect of appearance management cognition on attitude toward appearance management and the effect of this attitude on appearance management behavior. It also examines how demographic factors affect these relationships. This study gave a questionnaire survey to adults between the ages of 40 and 50 in Seoul, Daegu, and Ulsan, South Korea. Data collected from 368 respondents were analyzed using descriptive statistics, t-test, factor analysis, and structural equation modeling. The study model was tested by structural equation modeling, the results of which revealed a positive effect of appearance management cognition on attitude toward appearance management and a positive effect of attitude toward appearance management on appearance management behavior. The results of t-testing showed that there were significant differences in cognition, attitude, and behavior toward appearance management by gender, age, educational level, and income.

The Influence of Men's Media Information Utilization on Appearance Management Behavior: Mediated Effect of Appearance Awareness and Metrosexual Tendency (남성집단의 미디어정보이용도가 외모인식과 메트로섹슈얼 성향을 통해 외모관리행동에 미치는 영향)

  • Hong, Keum Hee
    • Fashion & Textile Research Journal
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    • v.15 no.5
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    • pp.704-712
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    • 2013
  • Contemporary young men are consumption-oriented, pursue ideal male images displayed in commercials, and are highly interested in fashion, beauty, and appearance. This metrosexual tendency(which values appearance) is largely influenced by mass media. This study examines how men's media information utilization influences appearance awareness and metrosexual tendency as well as how these two variables influence cosmetics consumption and fashion product consumption behavior. The results are as follows. First, metrosexual tendency consists of four dimensions: fashion involvement, pursuit of individuality beyond sexuality, cognition of fashion taste, and preference of a high quality product. The sum of variance is 65.594%. Second, media information utilization influenced metrosexual tendency and metrosexual tendency influence cosmetic consumption, brand-sensitive consumption and commercial-sensitive consumption; however, it did not affect price-sensitive consumption. Third, media information utilization affected appearance awareness; however, appearance awareness did not affect metrosexual tendency. In conclusion, appearance management behavior for men in their 20s is clearly affected by media. This phenomenon is caused by the metrosexual desire to express identity through fashion. Men in their 20's do not take care of their looks because of the social perception of appearance (as related to showing off their competence or pursuit of social success); rather, they have a desire to express their individuality and personally enjoy grooming and maintaining their appearance. Therefore, we can expect increased beauty and fashion expenditures.

Automatic Cast-list Analysis System in Broadcasting Videos (방송 비디오 등장인물 자동 분석 시스템)

  • 김기남;김형준;김회율
    • Journal of Broadcast Engineering
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    • v.9 no.2
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    • pp.164-173
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    • 2004
  • In this paper, we propose a system that can analyze appearance interval of casts by detecting and recognizing casts in broadcasting videos. The cast is one of the most important characteristics in broadcasting videos such as drama and sports. In this paper, we propose the ACAV(Automatic Cast-list Analysis in Videos) system that analyzes cast-list automatically in video. The ACAV system consists of FAGIS(FAce reGIStration) which registers detected faces into the face DB and FACOG(FAce reCOGnition) that analyses the cast-list in video sequence using the face DB. We evaluate performance of the ACAV system by comparing with FaceIt, one of the most well-known commercial systems for the cast-list analysis. The ACAV shows face detection and recognition rates of 84.3% and 75.7% that are about 30% and 27.5% higher than those of FaceIt, respectively. The ACAV system can be applied to mass broadcasting videos management system for broadcasters and video management system of PVR(Personal Video Recorder) and mobile phone for the public.

Life History Research on the Developmental Process of Mothers Rearing Children with Down Syndrome (다운증후군 자녀 양육경험을 통한 어머니의 성장 과정에 관한 생애사적 연구)

  • Kang, Eun Shin;Kim, Kyeong Shin
    • Journal of Families and Better Life
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    • v.34 no.4
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    • pp.89-109
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    • 2016
  • The purposes of this study were to analyze and understand the life of mothers rearing children with Down syndrome and to present basic data for overcoming the difficulties of those families. For these purposes, this study made use of the phenomenological analysis and approach with a qualitative research method. The subjects of this study are 4 mothers rearing children with Down syndrome who are beyond school age. The results were as follows. First, the reason why mothers with Down syndrome children went through psychological shock and horror was the social stigma due to the unusual appearance of children with Down syndrome. Second, the isolation with in the public education system was disclosed as a factor causing much sorrow and pain. Through this, we can recognize the importance of ensuring the equal right to receive education of children with Down syndrome. Third, the period which the mother experienced most shock and confusion was right after finding out about the disability that her child has. So, we can identify the importance of early intervention providing psychotherapy and rearing service to the parents. Fourth, the crucial factor that relieved pain and pressure from mothers was social support including family. Therefore, the social support system for mothers with Down syndrome children has to be developed and strengthened. Fifth, the crucial factor that made mother grow up during rearing experience was the reestablishment of cognition about the desired role of mothers. Through this, we can identify the importance of the mental transition process to independent thinking.

Text-Mining Analysis on the Interaction between the American Consumers Aged over 60 and Companion Pets Robots: Focused on Amazon Reviews for Joy For All Companion Pets (텍스트 마이닝을 활용한 미국 노년 소비자와 애완용 로봇 간 상호작용에 대한 분석: Joy For All Companion Pets에 대한 아마존 리뷰를 중심으로)

  • Chung, Yea-Eun;Lee, Yu Lim;Chung, Jae-Eun
    • Journal of Digital Convergence
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    • v.19 no.10
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    • pp.469-489
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    • 2021
  • This study explores consumers' responses to socially assistive robotics by using text-mining method focusing on Companion Pets from Hasbro as it gives emotional support. We conducted text frequency analysis, LDA analysis using R programming. The key findings are 1)the most frequently used words the mimicry of living pets and the appearance of companion pets, 2)the five topics were derived from the LDA analysis and classified keywords in each topic split between positive and negative, 3)user, product, environment affect the interaction between consumer and companion pets, 4)consumers who have difficulty in cognition and physical conditions use companion pets to replace living pets. This study provides an understanding of consumer responses in companion pets and gives practical implications that may improve the efficacy of usage for consumers and understand the companion robot, which provides emotional support in COVID-19.