• Journal of Community Nutrition
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• 제1권2호
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• pp.125-132
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• 1999

This study investigated the differences in dietary intake, age, body mass index(BMI), marital status and education of 1,585 Korean healthy males among current smokers, ex-smokers and non-smokers. Dietary intake was determined by a food frequency questionnaire at the Samsung Medical Center in Seoul, Korea. A bioelectric impedance analyzer measured height, body weight and BMI. This study identified 50% of the study group as current smokers and 30% as ex-smokers and 20% as non-smokers. The mean body mass index was 23.7kg/㎡ and did not differ significantly among the three groups. THe current smokers were younger(44.9 years old) and contained a lower percentage(58.5%) of college graduate than that of ex-smokers or non-smokers. The percentage of non-consumers of meat, eggs, beans and bean products was higher in non-smokers than that of ex-smokers or current smokers. Smoking was to a significant degree positively related to the amount of coffee and alcoholic beverages consumed and negatively related to the amount of milk and milk products and fruits consumed. The intake of eggs, milk and milk products, fruit, coffee, sweets, fats and oils were significantly different among the three groups. after adjusting for age, education level, marital status, and alcohol consumption. There was a strong positive relationship between smoking intensity and the intake of coffee and alcoholic beverages(p<0.0005), and an inverse relationship between smoking intensity and fruit, milk and milk product intake(p<0.005). The current smokers were characterized by a higher intake of total energy and cholesterol, and a lower intake of dietary fibers, ${\beta}$-carotine and folate than those of non-smokers or ex-smokers. The nutrient intake of ex-smokers was moderate and highest in ${\beta}$-carotine and folate, which suggested that ex-smokers were trying to change their life style.

• International Journal of Advanced Culture Technology
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• 제8권3호
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• pp.38-44
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• 2020

Storytelling plays a very important role in emotional marketing recently. Storytelling marketing emphasizes a unique story and mythical meaning of the product, rather than its practical function. This is a faithful reflection of what the Dream Society has proposed. In this article, we are researching the consumption value system, and analyze various cases focusing on a coffee advertisement. In particular, by delivering a story, we will concentrate on advertising that appeals to utopian values and discusses the actual impact that it brings. If we communicate utopian values to consumers through various stories, business effects will be maximized, which will strengthen the brand image. The originality of this paper is to discuss the theory of consumption value system positively with the concept of storytelling. Therefore, we will draw conclusions as to which orientation is most ideal for storytelling in advertising. Understanding these business models will help you build an effective marketing strategy for the Dream Society.

• 한국식품영양학회지
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• 제12권5호
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• pp.536-542
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• 1999

This study was undertaken to investgate status of veverage consumption and preference of beverage among growning generation in order to provide basic knowledge for nutrition education to be able to settle right food habit of Korean youth. Four hundred and sixty middle and high school students in Chunnam area were asked to fill out the questionaries. The results were summarized as follows : The subjects usually drank total 671.6ml/day, water 304.1ml soft drink 156.9 ml milk 110.5 ml, fruit juice 36.2 ml. vegetable juice 15.5ml coffee & tea 32.9 ml and Korean tea 26.5 ml The male drank 685.5 ml and the female drank 654.9 ml. The average amount of beverage consumption per a unit weight was total 28.5 ml and middle shool students drank more than high school students but it was about the same between the male and female. The students who have snacks very often drank more than those who sometimes have. The students who like a meat-diet drank much more than those who like a vegetable or mixed-diet, And the students who eat bread often drank more than those who have rice every mealtime. The preferences of beverage were high in orange juice water milk, lactobacillus, sikhea, while some Koran and alcohoic beverage were less preferred.

• 유통과학연구
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• 제10권4호
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• pp.21-28
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• 2012

최근 경기침체로 인해 소비심리가 위축된 상황에서도 국내 커피시장은 가파른 성장세를 보여왔다. 커피 애호가들 사이에서 고급 소비패턴이 증가하면서 국내 커피시장은 원두커피를 사용하는 커피전문점의 폭발적인 증가를 불러왔다. 커피전문점 시장은 향후에도 계속 성장할 것으로 기대됨에 따라 기존 업체들의 점포확대와 신규 업체들의 진입이 증가하고 있는 추세이다. 결국 국내 커피전문점 시장은 업체간의 경쟁이 더욱 치열해지면서 차별화된 마케팅을 통해 경쟁우위를 확보해야 하는 과제를 안고 있다. 본 연구는 커피전문점 이용고객을 중심으로 서비스 품질이 쇼핑가치와 재이용 의도에 미치는 영향을 파악하는데 초점이 있다. 성공적인 관계관리를 위해 유용하게 작용하는 서비스 품질요인은 무엇이고 소비자들이 중요하게 평가하는 가치를 확인하는데 그 의의가 있다. 이를 위해 서비스 품질이 쇼핑가치에 미치는 차별적인 영향을 분석하고 실용적 가치와 쾌락적 가치가 재이용 의도에 미치는 영향을 검토하였다. 연구결과는 다음과 같다. 첫째, 상호작용품질과 결과품질은 실용적 가치에 긍정적인 영향을 미치는 반면, 환경품질이 실용적 가치에 미치는 영향은 유의미하지 않게 나타났다. 특히 실용적인 가치에 미치는 상대적인 크기를 고려할 때 결과품질이 상호작용품질보다 더 많은 영향을 미치는 것으로 나타났다. 이는 실용적인 가치를 증대하는데 있어 결과품질의 역할이 가장 중요하다는 것을 보여주고 있다. 둘째, 결과품질과 환경품질은 쾌락적 가치에 긍정적인 영향을 미치고 있지만, 상호작용품질이 쾌락적 가치를 증가시키는 영향은 유의미하지 않았다. 즉 고객들은 서비스 결과에 대한 평가와 서비스가 전달되는 배경에 근거하여 쾌락적 가치를 인식함을 의미한다. 특히 쾌락적 가치에 미치는 상대적인 영향력은 결과품질이 환경품질보다 더 큰 것으로 확인되었다. 셋째, 실용적 가치와 쾌락적 가치는 재이용 의도에 긍정적인 영향을 미치는 것으로 나타났다. 쇼핑가치가 재이용의도에 미치는 상대적인 영향력은 쾌락적 가치가 실용적 가치보다 더 큰 것으로 밝혀졌다. 즉 고객들은 커피전문점을 실용적 및 쾌락적 가치를 충족시켜주는 공간으로 인식하면서도 기능적인 욕구보다 감성적인 체험에서 얻는 효익에 더 많은 의미를 둔다는 것을 알 수 있다. 결국 본 연구는 다른 서비스 요인들보다도 결과품질이 가장 중요하다는 점을 제시하고 있다. 나아가 커피전문점 업계는 고객들이 경제적인 가치에 근거한 실용적인 욕구를 추구함과 동시에 관계의 매개체와 같은 쾌락적인 욕구를 더 중시한다는 점을 명심해야 할 것이다.

• Journal of Nutrition and Health
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• 제26권9호
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• pp.1118-1128
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• 1993

This study was undertaken to investigate the acute effect of caffeine consumption on the change of mineral concentration in serum and urinary mineral excretion in healthy young females. On two separate mornings at one week intervals, each subject drank a coffee which contained no caffeine and 3mg/kg body weight caffeine. To obviate dietary effects on mineral concentration in serum and urine, each subject fasted at least ten hours before consuming the test beverage. At one, two, three and four hours, serum and urine production collected seperately for measurement of sodium, potassium, calcium, phosphorus and magnesium concentration. The results were as following : 1) Mean age of subjects was 20.6$\pm$0.32, Mean body mass index of subjects was 21.64$\pm$0.89, which was within $\pm$10% of ideal body weight. 2) Total urine volume of caffein groups for 4 hour after caffeine consumption was higher than that of decaffeine one, but urine pH was unchanged after caffeine consumption. Total urinary four hour excretion of creatinine was not affected by caffeine consumption and creatinine clearance also was not different from the control value. 3) In serum, mean three hour content of sodium(p<0.01) and phosphorus was higher in the subject given the caffeine. Mean serum magnesium and calcium contents were lower in caffeine group than that of decaffeine one. Mean serum magnesium content for three hour after caffeine ingestion was affected by caffeine consumption(p<0.001). Mean serum content of potassium was unaffected by caffeine consumption. 4) Total urinary four hour excretion of sodium, increased significantly after caffeine consumption(p<0.05), while total urinary four hour excretion of potassium, calcium, phosphorus and magnesium was unchanged after caffeine intake. Urinary excretion of Na, Ca, P and Mg was greatest at one hour after caffeine consumption, especially urinary sodium and potassium excretion was significantly high(p<0.05, p<0.01). The above results show that only 3mg caffeine per kg body weight increase the urinary macro mineral excretion in healthy young females.

• Journal of Nutrition and Health
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• 제42권1호
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• pp.59-67
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• 2009

Lifestyle behaviors including dietary habits are well known to play key roles in bone metabolism. The purpose of this study was to investigate the relationship among the factors affecting bone mineral density (BMD) including age, anthropometric parameters, lifestyle behaviors, and dietary habits of men aged more than 50 years. Ninety-one men, who visited health promotion center at one of the university medical centers, were divided into two groups according to the BMD: normal and osteopenia. The BMD of femoral neck in the osteopenia group was significantly lower than that of the normal group ($0.77\;{\pm}\;0.28$ vs. $0.98\;{\pm}\;0.08\;g/cm^2$). The proportion of the regular exercisers was significantly lower in the osteopenia group than in the normal group (p = 0.027). In the osteopenia group, the femoral neck BMD was significantly decreased in smokers and coffee drinkers compared to no-smokers and no-coffee drinkers. The femoral neck BMD was increased among those who consume breakfast and beans and bean products more frequently and those with a greater meal regularity. In the normal group, the lumbar spine BMD was significantly increased among those with frequent consumption of beans and bean products. The lumbar spine BMD was significantly correlated with exercise (r = 0.263), and the femoral neck BMD with weight (r = 0.284), BMI (r = 0.324), relative body weight (r = 0.294), exercise (r = 0.269) and frequency of beans and bean products consumption (r = 0.216). These results indicate that lifestyle behaviors and dietary habits play important roles in maintaining optimum bone health in the middle-aged men.

• Journal of Preventive Medicine and Public Health
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• 제35권3호
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• pp.255-262
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• 2002

Objectives : To investigate the fetal cholesterol levels and related factors in a rural adult population. Methods : 3,207 adults(1,272 men and 1,935 women) were examined in 1997 Their heights, weights, and fasting serum total cholesterol levels were measured, and their body mass indices were calculated. A questionnaire interviewing method was used to collect risk factor data. Results : The mean value of total cholesterol were 190.5 mg/dl, and 198.8 mg/dl, and the age-adjusted prevalence rates for hypercholesterolemia (above 240 mg/dl) were 13.7% and 10.2%, in men and women, respectively. From simple analyses, age, educational level, coffee intake, amount of meat and food intake, waist circumference, waist-hip circumference ratio(WHR), and body mass index(BMI) were significant risk factors in men (p<0.05) relating to serum total cholesterol levels. In women, age, educational level, hypertension history, diabetes history, herbal drug history, amount of feed intake, alcohol consumption, waist circumference, WHR, BMI, and menopausal status were significant risk factors (p<0.05). In multiple linear regression analyses, waist circumference (p<0.01), BMI (p<0.01), and coffee intake (p<0.05) proved to be significant risk factors in men. Whereas, menopausal status (p<0.01), BMI (p<0.01), herbal drug history (p<0.01), amount of food intake (p<0.05), waist circumference (p<0.05), and alcohol consumption (p<0.05) were significant risk factors in women. Conclusions : The significant risk factors, for both men and women, relating to the serum total cholesterol were waist circumference and BMI. Thus, for the reduction of serum total cholesterol level, it is recommended that health education for the control of obesity should be implemented.

• Journal of Nutrition and Health
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• 제35권10호
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• pp.1089-1103
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• 2002

The purpose of this study is to identify factors influencing a health-promoting lifestyle among highly educated, married women with or without work outside the home. It is a direct interview, cross-sectional study. Subjects were 250 married, unemployed women and 236 married women employed as teachers. Women who have not graduated college, work only part-time or have no current spouse were excluded. The instruments used were the Health-Promoting Lifestyle Profile (Walker, et al., 1987) and the Habitual Physical Activity Questionnaire (Backe, et al., 1982), The HPLP scores of the employed, married women were significantly lower than those for unemployed respondents. for both groups of respondents, the self-actualization subscale was the highest score and the exercise subscale was the lowest score. The HPLP indicated that exercise is a very weak area. Thus, an increase in exercise time and frequency, especially for highly educated, married women, is suggested. Multiple regression analysis revealed that a health-promoting lifestyle of unemployed, married women was affected by sports activity, leisure-time activity, depression and satisfaction of role allotment. On the other hand, a health-promoting lifestyle of employed, married women was affected by sports activity, leisure-time activity, stress, self-perceived economic status, coffee consumption, husband's help, and maid's help. That is, with more sports activity and leisure-time activity, less depression and more satisfaction of role allotment, unemployed, married women would have higher HPLP scores. Also, with more sports activity and leisure-time activity, less stress, better self-perceived economic status, less coffee consumption, more husband's help and more maid's help, employed, married women would have higher HPLP scores. The results indicate that sports activity and leisure-time activity were the first and the second determinants of health-promoting lifestyle respectively. Therefore, an exercise-centered health-promoting program for highly educated, married women is suggested in the community or workplace. Especially, the program should be designed to be easily approachable for highly educated, employed married women who have more of a role burden compared to unemployed women.

• 한국지반환경공학회 논문집
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• 제17권10호
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• pp.45-53
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• 2016

현재 우리나라의 커피 소비량은 매년 증가하는 추세에 있으며 이에 따라 연간 약 27만 톤의 커피폐기물이 발생되고 있으며, 대부분 음식물쓰레기로 분리되어 수분이 함유된 채로 버려져 심각한 환경적 이슈가 되고 있는 현실이다. 또한 기존의 비탈면녹화공법인 식생기반재취부공법은 결합력의 부족이나 건조화, 유기물의 부족 등의 문제점들을 보이고 있다. 따라서 본 연구에서는 또한 커피박(SCG)의 활용 가능성을 평가하기 위해 중장기 생육실험을 실내와 실외조건하에서 수행하였다. 생육실험결과, 기존의 기반재에 커피박을 혼합하는 경우 보습력의 증가와 유기물함량의 보강으로 초기 발아나 초기 생육은 기존 기반재에 비해 저조하나 중기적으로 발아와 성장이 촉진되는 현상을 보이며 특히, 관수중단 등의 상황에서 기존 기반재에 비해 고사율이 낮고 양분의 부족으로 인한 여러 현상이 줄어들고 있는 것으로 확인되었다. 따라서 커피박은 질소성분이 풍부한 폐유기물로 초기 성장을 저해하는 특성이 있으나 보습능력과 유기물의 공급으로 장기생장에 유리한 성질을 가지고 있는 것으로 확인되어 기존의 기반재를 대체하거나 보완할 수 있는 재료인 것으로 판단된다.

• 대한지역사회영양학회지
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• 제22권5호
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• pp.441-455
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• 2017

Objectives: The purpose of this study is to describe beverage patterns among healthy Korean adults and investigate their association with prevalence and components of metabolic syndrome. Methods: Subjects consisted of 6,927 Korean adults, aged 19-64 years in the $6^{th}$ Korea National Health and Nutrition Examination Survey (KNHANES, 2013-2015). Beverages were regrouped into twelve groups based on food codes and beverage intake (g/day) was assessed by 24-hour recall. Factor analysis was used to obtain beverage patterns. Waist circumference and body mass index (BMI) were used as anthropometric data; fasting blood glucose, triglyceride, high density lipoprotein (HDL), and blood pressure were used as biochemical indicators. The odds ratio (OR) for prevalence of metabolic syndrome and components of metabolic syndrome was assessed using logistic regression analysis. Results: Three beverage patterns were identified using factor analysis: 1) carbonated soft drinks 2) coffee (without added sugar or powdered creamer), and 3) alcoholic beverages. Subjects with high scores for the carbonated soft drink and coffee without added sugar or powdered creamer patterns were younger and subjects with high scores for the alcoholic beverage pattern were older. There were significant differences in gender distribution in all three beverage patterns, with men more likely to have high scores for carbonated soft drink and alcoholic beverage patterns. On the other hand, women were more likely to have higher scores for coffee without added sugar or powdered creamer pattern. Within each pattern, there were significant differences in sociodemographic and lifestyle characteristics such as education, household income, frequency of eating out, and smoking status according to the quartile of pattern scores. Alcoholic beverages and carbonated soft drinks patterns were associated with an increased levels of metabolic syndrome components, but coffee without added sugar or powdered creamer was not associated with any of metabolic syndrome components in healthy Korean adults after adjusting for age, sex, education, BMI, weight management, household income, smoking status, frequency of eating out, and energy intake. Conclusions: Alcoholic beverages and carbonated soft drinks patterns are associated with increased levels of metabolic syndrome components while coffee without added sugar or powdered creamer pattern is not associated with any of metabolic syndrome components in healthy Korean adults.