• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.2
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• pp.262-271
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• 1999

This paper presents a conceptual mode of the clothing complaining behavior process following dissatisfaction in a retail environment and influence of relevant variables. The data were collected 250 male and 358 female consumers by questionnaire employing critical incident technique. Given dissatisfaction with clothing the complaining behavior undertaken will be largely dependent on product importance the likelihood of success one's attitude toward complaining and demorgraphic variables. Through empirical research the clothing complaining behavior was dependent on the likelihood of success sex, dimension of complaining cost and product importance, Brand satisfaction was affected by only perceived justice. And repurchasing behavior was dependent upon brand satisfaction education product importance and income.

• The Research Journal of the Costume Culture
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• v.9 no.4
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• pp.639-650
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• 2001

The purpose of this study is to investigate whether characteristics of the perceiver make differences in impressions of clothing types in the situation of first impression formation. Questionnaire was used as major method of gathering data. A poll of 650 men h women between the ages of 20∼39 living in Daegu was taken by the author for this study. Factor analysis, cluster analysis, frequency, ANOVA-test and t-test were implemented with the SPSS-package. The characteristics of clothing types used in our experiments include: sexy, masculine, feminine, dramatic, elegant-classic and casual. The results are as follows; 1 . Men favored sexy clothes more than women, whereas women tended to like masculine clothes more than men. 2. Positive, open-minded men were accepting of masculine, feminine, dramatic and elegant-classic clothes, but gave unfavorable responses toward casual clothes. In contrast, positive open-minded women continued to show unfavorable impressions of sexy clothes. Attitude towards clothing affected the outlook towards clothing by the perceiver 3. Clothing-dependent/vain men favored sexy, dramatic and elegant-classic clothes, while clothing-indifferent men tended toward casual clothes. Furthermore, clothing-dependent/vain women were interested in the feminine style, but women in general continued to show negative responses toward sexy and dramatic clothes.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.4
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• pp.615-630
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• 2016

This study investigates the mediate effects of obesity stress on the relationship between the narcissism and clothing behavior related appearance. The subjects for the study were 322 women aged 20's-30's in an online survey. Data analyses were conducted with SPSS 18.0 program. The study results are as follows. First, clothing behavior and obesity stress of plus size consumers are more affected by perceived obesity than BMI, and covert narcissistic tendency is stronger than overt narcissistic tendency. Second, the factor analysis results on narcissistic tendency indicated 'self-enhancement narcissism', 'self-initiative narcissism', and 'other-dependent narcissism'. Third, 'self-enhancement narcissism' more influenced 'fashion orientation' versus the greater influence of 'self-initiative narcissism' and 'other-dependent narcissism' on 'depending on clothing'. Fourth, the narcissistic tendency perceived by plus size consumers affect 'depending on clothing' and 'fashion orientation' with obesity stress as the mediator. 'Self-enhancement narcissism' and 'self-initiative narcissism' are partially mediated by obesity stress, and 'other-dependent narcissism' are completely mediated and affect appearance management behavior.

• Journal of the Korean Society of Clothing and Textiles
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• v.15 no.1
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• pp.48-60
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• 1991

The purpose of this study is to analyze the pattern of human developmental growth with empirical anthropometric data for clothing construction. The sample was drawn randomly out of senior high school boys and girls in seoul urban area. The sample size was 424 boys and 301 girls between age 16 and 18. Dependent variables of this study were modified after extraction of common variables from raw data. 42 dependent variables were analyzed by the method of Duncan Test as Multiple Range Test among three age groups and T-Test between male and female of same age groups. The analysis of these data was carried with spss-x package by the computer installed in INHA University. The major findings can be summarized as follows. 1. In Duncan Test, female students between age 16 and 18 were not significantly different in the majority of dependent variables, but girth measurements and weight of 17 and 18 age groups were significantly different from that of 16 age groups. 2. In Duncan Test, male students were significantly different in the majority of the dependent variables, especially 33 variabls from 42 variables, among three age groups. 3. In T-Test, hip girth was only not significantly different between male and female and neck girth of the female students was only significantly larger than that of the male students.

• The Research Journal of the Costume Culture
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• v.23 no.1
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• pp.11-23
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• 2015

The purpose of this study was to investigate the differences in female college students' sociocultural attitude toward appearance and pursuit of clothing benefits according to their narcissism. Data collection was conducted through survey for female college students, and a total 221 questionnaires were used for data analyses. For analysis of data, frequency analysis, factor analysis, reliability analysis, and one-way ANOVA were applied. The results were summarized as follows. First, the factor analysis on narcissism resulted in two dimensional structures: self-initiated and other-dependent narcissism. The respondents were categorized into four narcissism groups, such as compositive, self-initiated, other-dependent, and withdrawn narcissism groups. Second, the factor analysis on sociocultural attitude toward appearance resulted in two dimensional structures: internalization and awareness. Five dimensions of pursuit of clothing benefits were identified: individuality, self-expression, fashion, comfort, and social recognition pursuit. Third, there were significant differences among the categorized narcissism groups in sociocultural attitude toward appearance and pursuit of clothing benefits. The results confirm that narcissism has an impact on sociocultural attitude toward appearance and pursuit of clothing benefits. It is expected that this study provides insight for apparel makers or retailers to develop their marketing strategies.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.1 s.139
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• pp.189-197
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• 2005

The purpose of this study was to find factors affecting sun protective behavior and intention to buy UV-protective clothing among Korean golfers. Health belief (HB) model and diffusion theory(DT) were used for the study. Dependent variable of HB model was sun protective behaviors (SPBs) and dependent variable of DT model was intention to buy (ITB) UV-protective clothing. Independent variables for HB model were cancer perception, perceived benefits, behavioral/psychological barriers and cues to actions, while independent variables of DT model were relative advantage, compatibility, complexity, friability, and observability, besides demographic variables. Perceived benefits and cues to action variables in addition to gender and age were significant determinants of SPB for Korean golfers. Also, relative advantage and compatibility. behavioral barriers and cues to action were significant in affecting intention to buy UV-protective clothes. Both HB model and extended DT model were useful to predict sun protective behavior of Korean golfers.

• Journal of the Korean Home Economics Association
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• v.47 no.3
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• pp.11-22
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• 2009

The purpose of this study was to identify the benefits in children’'s wear sought by mothers and to identify the influence of parental attitudes and clothing involvements. A survey was conducted and 350 responses collected from mothers who have elementary school-aged children were analyzed using SPSS 15.0 evaluation version. As a result, firstly, eight dimensions of benefits in children’'s wear were identified; individuality/expression, conformity, aesthetics/fashion, social status, functional value, standard, blame avoidance and economic value. Secondly, the influences of mothers’' parental attitudes on the clothing benefits and the moderating effects of clothing involvements were found. The effects of parental attitudes on the benefits were dependent on mothers’' clothing involvements.

• Journal of the Korean Society of Clothing and Textiles
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• v.18 no.3
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• pp.429-439
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• 1994

The purposes of this study were to identify shopper types by analyzing clothing shopping orientations and to compare consumer characteristics such as store evaluative criteria, perceived risks in clothing purchase, and demographic characteristics among different shopper types. A questionnaire was developed to measure clothing shopping orientations, store evaluative criteria, perceived risks in clothing purchase, and demographic characteristics. The questionnaire was administered to 453 female adults during the fall of 1993. The results of this study were as follows: 1. Clothing shopping orientations were factor analyzed resulting six factors, such as Recreational Shopping, Economic Shopping, Store/Brand Loyalty, Careful Shopping, In- dependent Shopping, and Self-confidence in Clothing Shopping factors. 2. According to the factor scores of recreational shopping factor and economic shopping factor, consumers were segmented into four shopper types: Low Shopping-involved Shopper, High Shopping-involved Shopper, Recreational Shopper, and Economic Shopper. Consumer characteristics such as store evaluative criteria, perceived risks in clothing purchase, and demographic characteristics were significantly different among shopper types.

• Journal of the Korea Fashion and Costume Design Association
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• v.5 no.3
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• pp.99-110
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• 2003

The purpose of this study is to examine the relationship among body cathexis, preference in style, clothing behavior and clothing purchase behavior. Based upon the effect of body cathexis and preference in style on adolescence clothing purchase behavior, this study suggests classification of the future adolescence consumers for fashion marketing. The questionnaire were administered to 1400 middle school and high school students living in Seoul and Inchon. Data were analyzed by Frequency, Factor analysis, Correlation analysis, Regression analysis, SPSS. This study used body cathexis and preference in style as Independent variables, clothing behavior and clothing purchase behavior as Dependent variables.

• Journal of the Korean Society of Clothing and Textiles
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• v.14 no.4 s.36
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• pp.305-313
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• 1990

The purpose of this study was to examine the relationship between self-esteem and demo- graphic variables of adult males and females upon clothing behaviors. The questionnaire were admistered to 249 unmarried females, 202 married females, 228 unmarried males, 179 married males in Pusan. The data was analyzed statisitically using to Pearson's correlation, t-test, Multiple regres-sion. The major findings of this research can be summarized as following; 1. There was significant relationship between the self-esteen and Conformity, Modesty, Management of the clothing behavior subscales. There was significant relationship among the clothing behavior subscales except Interest-Modesty, Conformity-Aesthetics, Conformity- Fashion, Modesty- Psychological dependence and Modesty-Aesthetics. 2. There was significant difference in the self-esteem and all clothing behavior subscales except Conformity according to sex. 3. There was significant difference in Interest, Psychological dependence, Fashion, Conform- ity and Modesty according to marriage status. 4. Sex and school career have significant effect on the self-esteem. Sex have significant effect on Importance, Interest, Modesty, psychological dependence, Aesthetics, Management and Fashion. School career significant effect on Conformity and income effect on Fashion. 5. Sex and school career have significant effect on the self-esteem as intervening variables, the clothing behaviors as dependent variables. Sex, age, school career and income have significant direct effect on the clothing behavior subscales.